scholarly journals Study of Effective Corridor Design to Improve Wayfinding in Underground Malls

2021 ◽  
Vol 12 ◽  
Author(s):  
Shaoqing Zhang ◽  
Soobeen Park

In retail space, wayfinding difficulties can cause problems, such as loss of time, stress, or discomfort, negatively affecting the shopping experience of consumers and even their patronage intentions. Although studies have reported that space configuration may facilitate navigation, there has been a lack of detailed discussion, particularly in underground malls, where people often encounter wayfinding issues. In this study, a series of exit-finding tasks in virtual malls were simulated to determine if it was practical to encourage turn taking by changing the corridor width, length, height, or angle. The results showed that people have a right-turn preference during exit finding. Moreover, exit-finders mostly prefer taking the upward pathway via stairs followed by corridors with broader widths or curved corners, exhibiting visible and similar navigation effects. Shorter corridors have a visible but relatively small affinity. This study provides some empirical evidence of how the corridor configuration influences the turn taking of people and provides a theoretical reference for adding a guiding function to the spatial arrangement in underground malls.

2015 ◽  
Vol 19 (1) ◽  
pp. 3-21 ◽  
Author(s):  
Richard Michon ◽  
Jean-Charles Chebat ◽  
Hong Yu ◽  
Linda Lemarié

Purpose – The purpose of this paper is to explore female fashion shoppers’ perception and response to the mall environment. Specific objectives include a conceptual model of female fashion shoppers’ experience in a mall environment incorporating fashion orientation, store personality, shopping mall perception, shopping value, and patronage intentions. Design/methodology/approach – Empirical testing is done with a latent path structural equation model. Data collection was carried out in a firmly controlled mall intercept survey which produced 312 usable questionnaires. Findings – Results show that shoppers’ fashion orientation hypothesized to be a personality trait is not an antecedent to the perception of the mall environment. Instead, fashion orientation moderates the perception of product and service quality, hedonic shoppers’ response, and patronage intentions. The perceived mall personality has a focussed impact on the perception of product and service quality. The mall’s sophistication image influences the perception of product quality. On the other hand, the mall’s enthusiasm image atmosphere affects the perception of service quality. Perceptions of product and service quality are correlated and trigger positive hedonic and utilitarian shopping benefits. Research limitations/implications – Because findings from this study cannot be generalized to other situations, the research should be replicated to a variety of mall formats and shopper segments. Furthermore, other fashion-orientation factors (fashion leadership, fashion interest, and anti-fashion attitude) should be considered. However, along with model complexities, increased sample sizes are also required. Future studies may also include male shoppers to investigate differences in fashion motivation and mall shopping experience. Practical implications – It is concluded that the person-place congruency theory is confirmed and that the shoppers’ fashion orientation should be included in the set of segmentation variables. Shopping malls cannot be everything to everyone without risking diluting their image. Downtown urban malls have the opportunity to adopt a well-defined positioning in order to differentiate themselves. Large suburban malls should partition themselves to remove image ambiguities. Mall managers must primarily work on the “meaning” of the mall atmosphere rather “mood.” Fashion shoppers are task oriented. Mall managers should design malls to facilitate the shopping experience with highly functional designs, simple layout, and clear signage in support of wayfinding. Originality/value – Although fashion consumers have been studied from diverse perspectives, there is limited research on the experience of fashion shoppers in a mall setting. This study partly fills this gap in the literature by investigating how female fashion shoppers respond to the shopping center environment and commit to mall patronage.


2002 ◽  
Vol 66 (2) ◽  
pp. 120-141 ◽  
Author(s):  
Julie Baker ◽  
A. Parasuraman ◽  
Dhruv Grewal ◽  
Glenn B. Voss

Research on how store environment cues influence consumers' store choice decision criteria, such as perceived merchandise value and shopping experience costs, is sparse. Especially absent is research on the simultaneous impact of multiple store environment cues. The authors propose a comprehensive store choice model that includes (1) three types of store environment cues (social, design, and ambient) as exogenous constructs, (2) various store choice criteria (including shopping experience costs that heretofore have not been included in store choice models) as mediating constructs, and (3) store patronage intentions as the endogenous construct. They then empirically examine the extent to which environmental cues influence consumers' assessments of a store on various store choice criteria and how those assessments, in turn, influence patronage intentions. The results of two different studies provide support for the model. The authors conclude by discussing the results to develop an agenda for additional research and explore managerial implications.


1999 ◽  
Vol 14 (4) ◽  
pp. 319-331 ◽  
Author(s):  
Robert Davis ◽  
Margo Buchanan-Oliver ◽  
Roderick Brodie

The advent of electronic commerce is changing marketing practice. In particular the transformation of traditional intermediaries such as the retailer is occurring as a result of new computer-mediated relationships. This paper uses the setting of an interactive home-shopping supermarket to examine the changing role of the retailer in electronic commerce environments (ECEs). We build on our previous conceptual enquiry which proposed a conceptual model which posits that retailers in an ECE apply a trust-based approach to consumer marketing relationships. In this paper we provide additional literature and empirical evidence to support our proposition that the relationship between the retailer and their customers can be defined by the disconfirmation of two cognitive images of the on-line shopping experience, these being the expected virtual (service brand-created, cognitive image of experience) and actual real (service-process-created, cognitive image of experience) images. This paper develops existing conceptualizations through new, confirmatory, interorganizational case data and consumer-oriented, qualitative, empirical evidence from focus groups that supports our proposition.


2021 ◽  
Vol 5 (6) ◽  
pp. 617
Author(s):  
Riski Rahmayanti

The purpose of this study was to determine the effect of Price Perception, Brand Image, and Online Shopping Experience on the Purchase decision of fashion products in millennial Jakarta. Data were collected by distributing questionnaires to 120 respondents, the data were processed using SPSS version 24.0. The results of the study provided empirical evidence that price perceptions partially have a positive and significant effect on purchasing decisions, brand image partially has a positive and significant effect on purchasing decisions, the online shopping experience partially has a positive and significant effect on purchasing decisions, and price perspective, brand image online shopping experience simultaneously has a positive and significant effect on purchasing decisions. This study provides input to academics and fashion companies on how to improve purchasing decisions. Tujuan penelitian ini adalah untuk mengetahui pengaruh Persepsi Harga, Brand Image, dan pengalaman berbelanja online terhadap Purchase decision produk fashion di kalangan milenial Jakarta. Pengambilan data dilakukan dengan melakukan penyebaran kuesioner kepada 120 orang, data diolah menggunakan SPSS versi 24.0. Hasil penelitian memberikan bukti empiris bahwa persepsi harga secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian, brand image secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian, pengalaman belanja online secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian, dan persepsi harga, brand image dan pengalaman belanja online secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian. Penelitian ini memberikan masukan kepada akademisi dan perusahaan fashion bagaimana meningkatkan keputusan pembelian.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Majd AbedRabbo ◽  
Cathy Hart ◽  
Fiona Ellis–Chadwick

PurposeThe purpose of this study is to explore the role played by digital channel integration in the town-centre shopping experience. It also explores how customers perceive the role of digital in the town-centres shopping journeys, improves shopping experiences and encourages positive future patronage behaviour. Ultimately, the aim is to identify the likely implications of a connected shopping experience on patronage intentions.Design/methodology/approachA qualitative research design using focus groups to explore customers' perceptions of connected town-centre shopping experiences was deployed. Then, data were analysed using thematic analysis to identify overarching themes.FindingsDigital integration has the potential to serve discreetly different functions in the town-centre context: create interconnected information channels, facilitate improved connected shopping experiences, generate positive perceptions of a town, which subsequently shape future patronage intentions. The study also revealed expectations of digital integration are yet to be fully realised in the town-centre context and there are tensions between physical and digital domains to be overcome if digital integration is to positively influence patronage intentions.Research limitations/implicationsThe nature of exploratory research tends to pose questions and open out a problem rather than provide definitive answers. This study has sought to highlight key issues and also provide points of departure for future studies. The significance and generalisability of the results are limited by the size and nature of the sample.Originality/valueThis study provides theoretical contribution to the town-centre literature by expanding the understanding of consumers' perceptions of the role of digital integration in shopping journey experiences and unlocks insights into its potential impact on future patronage intentions. Practical considerations for integrating digital in the town centre to create more connected shopping experiences.


Vision ◽  
2020 ◽  
Vol 5 (1) ◽  
pp. 2
Author(s):  
Alessandra Galmonte ◽  
Mauro Murgia ◽  
Fabrizio Sors ◽  
Valter Prpic ◽  
Tiziano Agostini

Reverspectives are paintings created by the English artist Patrick Hughes. They are 3D structures, for example, pyramids or prisms, which elicit an illusory depth perception that corresponds to the reverse of the physical depth layout. Rogers and Gyani state that “the perspective information provided by a simple grid of vertical and horizontal lines on a slanting surface can be just as powerful as the information provided by a rich, naturalistic scene”. The present experiment was aimed to further investigate this perspective reversal. Three independent variables were manipulated: (1) texture components (i.e., vertical, horizontal, and oblique lines components), (2) texture spatial arrangement (i.e., Hughes-type “perspective” grid vs. equidistant “no perspective” grid), and (3) illumination direction (i.e., homogeneous illumination, light from above, and light from below). The dependent variable was the “critical distance”, namely, the distance between an approaching observer and the stimulus at which the illusory depth perception of concavity/convexity switched to the actual perception of convexity/concavity. The results showed that a stronger illusion is elicited by: (a) a Hughes-type texture spatial arrangement; (b) a complete grid texture composition, having both vertical and horizontal, and oblique components; and (c) illumination from below, as opposed to the condition in which light is coming from above.


2019 ◽  
Vol 42 ◽  
Author(s):  
Mirko Uljarević ◽  
Giacomo Vivanti ◽  
Susan R. Leekam ◽  
Antonio Y. Hardan

Abstract The arguments offered by Jaswal & Akhtar to counter the social motivation theory (SMT) do not appear to be directly related to the SMT tenets and predictions, seem to not be empirically testable, and are inconsistent with empirical evidence. To evaluate the merits and shortcomings of the SMT and identify scientifically testable alternatives, advances are needed on the conceptualization and operationalization of social motivation across diagnostic boundaries.


2020 ◽  
Vol 43 ◽  
Author(s):  
John Corbit ◽  
Chris Moore

Abstract The integration of first-, second-, and third-personal information within joint intentional collaboration provides the foundation for broad-based second-personal morality. We offer two additions to this framework: a description of the developmental process through which second-personal competence emerges from early triadic interactions, and empirical evidence that collaboration with a concrete goal may provide an essential focal point for this integrative process.


Author(s):  
M. Boublik ◽  
W. Hellmann ◽  
F. Jenkins

The present knowledge of the three-dimensional structure of ribosomes is far too limited to enable a complete understanding of the various roles which ribosomes play in protein biosynthesis. The spatial arrangement of proteins and ribonuclec acids in ribosomes can be analysed in many ways. Determination of binding sites for individual proteins on ribonuclec acid and locations of the mutual positions of proteins on the ribosome using labeling with fluorescent dyes, cross-linking reagents, neutron-diffraction or antibodies against ribosomal proteins seem to be most successful approaches. Structure and function of ribosomes can be correlated be depleting the complete ribosomes of some proteins to the functionally inactive core and by subsequent partial reconstitution in order to regain active ribosomal particles.


Author(s):  
G. Stöffler ◽  
R.W. Bald ◽  
J. Dieckhoff ◽  
H. Eckhard ◽  
R. Lührmann ◽  
...  

A central step towards an understanding of the structure and function of the Escherichia coli ribosome, a large multicomponent assembly, is the elucidation of the spatial arrangement of its 54 proteins and its three rRNA molecules. The structural organization of ribosomal components has been investigated by a number of experimental approaches. Specific antibodies directed against each of the 54 ribosomal proteins of Escherichia coli have been performed to examine antibody-subunit complexes by electron microscopy. The position of the bound antibody, specific for a particular protein, can be determined; it indicates the location of the corresponding protein on the ribosomal surface.The three-dimensional distribution of each of the 21 small subunit proteins on the ribosomal surface has been determined by immuno electron microscopy: the 21 proteins have been found exposed with altogether 43 antibody binding sites. Each one of 12 proteins showed antibody binding at remote positions on the subunit surface, indicating highly extended conformations of the proteins concerned within the 30S ribosomal subunit; the remaining proteins are, however, not necessarily globular in shape (Fig. 1).


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