scholarly journals Exploring the Influential Factors on Readers' Continuance Intentions of E-Book APPs: Personalization, Usefulness, Playfulness, and Satisfaction

2021 ◽  
Vol 12 ◽  
Author(s):  
Hehai Liu ◽  
Mingming Shao ◽  
Xiaohong Liu ◽  
Li Zhao
Keyword(s):  
Indirect Effect ◽  
Rapid Development ◽  
Influential Factors ◽  
Perceived Usefulness ◽  
Continuance Intention ◽  
Electronic Learning ◽  
Electronic Reading ◽  
Printed Books ◽  
Perceived Playfulness ◽  
E Learning

With the rapid development of mobile devices, users can now read on the screen. Electronic reading (e-reading) has become a common reading style with the growth in online learning or electronic learning (e-learning). E-book applications (APPs) are widely developed and applied for reading on a screen. However, it is difficult for readers to change their reading habits or preference from paper-printed books to digital devices. The study of readers' continuance intention to use e-book APPs is the first step to improving e-reading. This study focuses on the influential factors on undergraduates' continuance intention of e-book APPs, which analyzed and summarized the literature related to the electronic book (e-book) applications (APPs) and undergraduates' continuous intention, combined with the characteristics of the e-book APPs, introduced relevant theories and variables, and established the factors that influence undergraduates' continuous intention of using e-book APPs. On this basis, the paper analyzed the relationship between various influencing factors and their influence on continuous intention. A model composed of five hypotheses was constructed to test the factors influencing undergraduates' continuous intention in e-book APPs. The results indicated that of all research variables, satisfaction is the most important factor that affects continuous intention; Perceived usefulness and perceived playfulness have an indirect effect on continuous intention through satisfaction; personalization has direct effects on perceived usefulness and perceived playfulness, so it also has an indirect effect on continuous intention. The findings of the study will be helpful for designers and developers of e-book APPs and provide e-book APP suggestions for readers as well.

Understanding the Continued Usage Intention of Educators toward an e-Learning System

2013 ◽  
pp. 180-195
Author(s):  
A.K.M. Najmul Islam
Keyword(s):  
Behavioral Control ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Learning System ◽  
Perceived Behavioral Control ◽  
Perceived Ease Of Use ◽  
Continuance Intention ◽  
Use Of Technology ◽  
E Learning ◽  
Faculty Educators

The tremendous development of technologies over recent decades has offered many e-learning systems to faculty educators to support teaching. The advantage of using such systems in connection with on-site courses is that it increases flexibility in teaching/learning by making resources available online. However, there is little empirical evidence to suggest which factors shape educators’ continuance intention to use such systems. This study builds a model, based on the Unified Theory of Acceptance and Use of Technology to identify the factors. The model was tested among university educators who use the popular e-learning system, Moodle. The results suggest that the continuance intention is driven by perceived usefulness and access. Perceived ease of use, perceived behavioral control, compatibility, and social influence do not have a significant direct impact on continuance intention, although perceived ease of use and compatibility significantly affect perceived usefulness. Taken together, the core determinants of the continuance intention explained around 70% of the total variance in intention in this study.

Identifying the Influential Factors of Knowledge Sharing in E-Learning 2.0 Systems

2020 ◽  
pp. 603-622
Author(s):  
Bing Wu
Keyword(s):  
Organizational Climate ◽  
Knowledge Sharing ◽  
Knowledge Creation ◽  
Self Efficacy ◽  
Structural Equation ◽  
Success Factors ◽  
Influential Factors ◽  
Perceived Usefulness ◽  
Positive Effects ◽  
E Learning

As the E-Learning 2.0 system is a tool to help members manage knowledge in an effective way, this study attempts to verify the constructs of knowledge creation self-efficacy, subjective norms, perceived usefulness, organizational climate, attitudes toward knowledge sharing and the intention to engage in knowledge sharing. A sample of 284 participants from companies in China that have already implemented E-Learning 2.0 systems participated in this study. Structural equation modeling is conducted to test the research hypotheses. Research results show that (1) Knowledge creation self-efficacy, perceived usefulness and organizational climates are found to have positive effects on the intentions toward knowledge sharing in E-Learning 2.0 systems; (2) Meanwhile, system success factors of communication quality and service quality are suggested to influence the perceived usefulness of E-Learning 2.0 systems; (3) As we expected, the intentions toward knowledge sharing in E-Learning 2.0 have positive effects on knowledge-sharing behavior. Therefore, by highlighting the role of the organizational climate, the findings of current research provide practical insights for understanding how organizations should reinforce fairness, innovativeness and affiliation to create a climate of reciprocity.

scholarly journals An investigation into e-learning acceptance and gender amongst final year students

2015 ◽  
Vol 17 (1) ◽  
Author(s):  
Willie Chinyamurindi ◽  
Herring Shava
Keyword(s):  
Technology Acceptance ◽  
South African ◽  
Ease Of Use ◽  
Learning Systems ◽  
Perceived Usefulness ◽  
Learning System ◽  
Perceived Ease Of Use ◽  
Electronic Learning ◽  
Gender Divide ◽  
E Learning

Background: The use of electronic learning (e-learning) systems is gaining popularity especially within a Higher Education (HE) context. However, scholars have identified some factors that affect the utilisation and the acceptance of such systems, one of which is the gender divide, which favours mostly males ahead of females.Objectives: The objective of this study was to investigate the acceptance of the e-learning system within a South African HE setting, including the influential role of gender in the acceptance of such a system. Method: Quantitative data was collected through a cross-sectional survey using 113 registered final year students at a South African university who were making use of an e-learning system as part of their teaching delivery. The measuring instrument used was the technology acceptance instrument (TAI) and included measures of computer self-efficacy (CSE), perceived ease of use (PEU), perceived usefulness (PU), and behavioural intention to use (BIU). Results: The presence of a gender divide was found to exist in this study. Women’s ratings of the acceptance of e-learning systems were found to be slightly higher than those of the male respondents. In addition to this, elements of the TAI were found to be related to one another. Conclusion: The study concludes by arguing that lecturers and facilitators need to pay attention to usage patterns of e-learning systems as they affect how such systems are adopted by their students. Therefore, preceding student acceptance of electronic learning systems should be efforts to address any issues that affect the acceptance and effective utilisation of such systems.

Understanding the Continued Usage Intention of Educators toward an e-Learning System

2011 ◽  
Vol 3 (2) ◽  
pp. 54-69 ◽  
Author(s):  
A.K.M. Najmul Islam
Keyword(s):  
Behavioral Control ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Learning System ◽  
Perceived Behavioral Control ◽  
Perceived Ease Of Use ◽  
Continuance Intention ◽  
E Learning ◽  
Faculty Educators ◽  
Teaching Learning

The tremendous development of technologies over recent decades has offered many e-learning systems to faculty educators to support teaching. The advantage of using such systems in connection with on-site courses is that it increases flexibility in teaching/learning by making resources available online. However, there is little empirical evidence to suggest which factors shape educators’ continuance intention to use such systems. This study builds a model, based on the Unified Theory of Acceptance and Use of Technology to identify the factors. The model was tested among university educators who use the popular e-learning system, Moodle. The results suggest that the continuance intention is driven by perceived usefulness and access. Perceived ease of use, perceived behavioral control, compatibility, and social influence do not have a significant direct impact on continuance intention, although perceived ease of use and compatibility significantly affect perceived usefulness. Taken together, the core determinants of the continuance intention explained around 70% of the total variance in intention in this study.

scholarly journals Study of How Experience Involvement Affects Users’ Continuance Intention to Use Mobile Reading

2014 ◽  
Vol 2 (6) ◽  
pp. 532-542 ◽  
Author(s):  
Qi Wang ◽  
Xiaoli Zhou ◽  
Xiaohang Zhang
Keyword(s):  
Image Enhancement ◽  
Rapid Development ◽  
Subjective Norm ◽  
Subjective Norms ◽  
Mobile Internet ◽  
Perceived Usefulness ◽  
Smart Phones ◽  
Intention To Use ◽  
Continuance Intention ◽  
The Relationship

AbstractWith the rapid development of mobile internet and the continuous replacement of new smart phones, the advancement of we-media age, and advent of the era of 4G, reading revolution has opened. This paper is to study which factors affect users’ continuance intention. We discussed the relationship between experience involvement, subjective norms, and the dimensions of perceived value as well as users’ continuance intention. The results show that the model which this paper put forward could effectively explain the hypothesizes, and this paper mainly draws the following conclusions: subjective norm significantly affect experience involvement; on one hand, experience involvement significantly and directly affect users’ continuance intention, and on the other hand, indirectly affect users’ continuance intention by significantly affect the users’ perceived usefulness, perceived pleasure and perceived cost; experience involvement can’t significantly affect users’ perceived image enhancement. We suggest the mobile reading providers pay more attention to the free experience process, increasing its convenience, enriching its content and rationalizing its cost. And they should also optimize the mobile reading to improve users’ perceived image enhancement. Mobile reading providers should let users more involved to achieve value co-creation.

scholarly journals The effects of perceived usefulness, confirmation and satisfaction on continuance intention in using massive open online course (MOOC)

2019 ◽  
pp. 201-214
Keyword(s):  
Undergraduate Students ◽  
Structural Equation ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Online Course ◽  
Continuance Intention ◽  
Massive Open Online ◽  
Massive Open Online Course ◽  
Proposed Model ◽  
E Learning

Massive Open Online Course (MOOC) has been playing an important role in the latest e-learning initiative and has obtained a widespread popularity in many universities. However, the low course completion rates of students have become an outstanding issue that should not be neglected. Based on the Expectation-Confirmation Model (ECM), this study examines the effects of students’ perceived usefulness, confirmation and satisfaction on MOOC continuance intention. Structural Equation Modeling (SEM) was used to validate the proposed model and hypotheses. Participants were 368 undergraduate students enrolled in a MOOC platform. The study’s result revealed that confirmation has significant effects on students’ perceived usefulness and satisfaction. Perceived usefulness and satisfaction have significant effects on students’ continuance intention while perceived usefulness has no significant effects on students’ satisfaction. This study will help to outspread our understanding of what influence students to continue using MOOC.

scholarly journals E-learning to m-learning: are the politeknik malaysia’s lecturers ready for the transition?

2020 ◽  
Vol 3 (2) ◽  
pp. 105
Author(s):  
Ilya Binti Ismail ◽  
Noor Azlina binti Ahmad ◽  
Suriah Binti Mohamad
Keyword(s):  
Learning Environment ◽  
Mobile Phone ◽  
Online Survey ◽  
Rapid Development ◽  
Learning Activities ◽  
The Internet ◽  
Electronic Learning ◽  
The World ◽  
E Learning ◽  
Further Development

The rapid development of 4IR in Malaysia has revolutionized the way of learning. Whole world is promoting electronic learning (e-Learning) as a new method to enhance the learning activities. The campaign continues to hike up when the world was shaken by the COVID19 pandemic, which caused most of the learning centre to close and force classes to be implemented completely online. Hence, this situation introduces the style of studying through mobile phone using the internet known as m-Learning. Although those two styles has been introduced for some time now at Politeknik Malaysia, there is no research conducted to measure the readiness of e-Learning and m-Learning within its context. As such, the aim of this study is to assess the lecturers' readiness in two politeknik namely; Politeknik A and Politeknik B. A total of 140 respondents were collected from using an online survey. A five-point Likert scale that demonstrated degrees of the agreement was applied to capture the lecturers' perceptions on their readiness for these two style learning. The results attained from this particular assessment can be used as some sort of guidelines for further development of e-Learning environment in Politeknik Malaysia.

Online Shopping for Sporting Goods: The Role of Flow, E-Satisfaction, and E-Loyalty

2021 ◽  
pp. 097215092110195
Author(s):  
Sardar Mohammadi ◽  
Geoff Dickson
Keyword(s):  
Structural Equation ◽  
Equation Model ◽  
Influential Factors ◽  
Perceived Usefulness ◽  
Flow Experience ◽  
Website Quality ◽  
Perceived Playfulness ◽  
Sporting Goods ◽  
Meaningful Relationships ◽  
Item Scale

Websites are a highly effective instrument for marketing and purchasing sporting goods. The purpose of this article is to propose and test a model of hedonism, perceived ease use and perceived usefulness, website quality, flow experience, e-satisfaction and e-loyalty. Data were collected from users of the largest online sporting goods retailer in Iran. Participants completed a seven-item scale for e-loyalty ( Gremler & Brown, 1996 ), three-item scale for e-satisfaction ( Janda et al., 2002 ); four-item scale for flow ( O’Cass & Carlson, 2010 ), five-item scale for website quality ( Hur et al., 2011 ), four-item scales for both perceived ease use and perceived usefulness ( Venkatesh & Davis, 1996 ) and four-item scale for hedonism ( Mohammadi & Isanejad, 2018 ). The results of structural equation model show that user beliefs and website quality have a positive effect on the flow experience. Hedonism also affected e-satisfaction and e-loyalty. Although the findings have shown meaningful relationships, there are other influential factors such as skill/challenge, perceived playfulness and interactivity that may play a fundamental role in the flow experience and thus satisfaction and loyalty.

Identifying the Influential Factors of Knowledge Sharing in E-Learning 2.0 Systems

2016 ◽  
Vol 12 (1) ◽  
pp. 85-102 ◽  
Author(s):  
Bing Wu
Keyword(s):  
Organizational Climate ◽  
Knowledge Sharing ◽  
Knowledge Creation ◽  
Self Efficacy ◽  
Structural Equation ◽  
Influential Factors ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Positive Effects ◽  
E Learning

As the E-Learning 2.0 system is a tool to help members manage knowledge in an effective way, this study attempts to verify the constructs of knowledge creation self-efficacy, subjective norms, perceived usefulness, organizational climate, attitudes toward knowledge sharing and the intention to engage in knowledge sharing. A sample of 284 participants from companies in China that have already implemented E-Learning 2.0 systems participated in this study. Structural equation modeling is conducted to test the research hypotheses. Research results show that (1) Knowledge creation self-efficacy, perceived usefulness and organizational climates are found to have positive effects on the intentions toward knowledge sharing in E-Learning 2.0 systems; (2) Meanwhile, system success factors of communication quality and service quality are suggested to influence the perceived usefulness of E-Learning 2.0 systems; (3) As we expected, the intentions toward knowledge sharing in E-Learning 2.0 have positive effects on knowledge-sharing behavior. Therefore, by highlighting the role of the organizational climate, the findings of current research provide practical insights for understanding how organizations should reinforce fairness, innovativeness and affiliation to create a climate of reciprocity.

Continuance Intention of Facebook Check-In Service Users: An Integrated Model

2014 ◽  
Vol 42 (10) ◽  
pp. 1745-1760 ◽  
Author(s):  
Tzu-Hong Lin ◽  
Hsi-Peng Lu ◽  
Kuo-Lun Hsiao ◽  
Huei-Hsia Hsu
Keyword(s):  
Explanatory Power ◽  
Integrated Model ◽  
Perceived Usefulness ◽  
Continuance Intention ◽  
Direct Path ◽  
Important Indicator ◽  
Privacy Concerns ◽  
Perceived Playfulness ◽  
The Social ◽  
Random Survey

A Facebook check-in service that allows users to check in at various places and broadcast their location to peers has gained attention recently. However, little is known about why people continue to use the service. We built an integrated model applicable for use within the social network context. We based this study on an expectation confirmation model (ECM) and related technology adoption literature, and examined data from a random survey of 205 users. The results indicated that the direct path between perceived usefulness and continuance intention and satisfaction was non-significant but that perceived playfulness exerted a significant influence on satisfaction and continuance intention. In addition, users' satisfaction was influenced not only by confirmation but also by perceived playfulness. In contrast, privacy concerns did not seem to influence the direct path between satisfaction and continuance intention. Usage frequency was an important indicator in determining user continuance intention. Overall, we found that an integrated model of the ECM had a better explanatory power of Facebook check-in service continuance compared to the ECM by itself.

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