scholarly journals Creativity and Leadership in the Creative Industry: A Study From the Perspective of Social Norms

2021 ◽  
Vol 12 ◽  
Author(s):  
Xiaomin Du ◽  
Hong Zhang ◽  
Shiying Zhang ◽  
Ao Zhang ◽  
Beibei Chen
Keyword(s):  
Social Norms ◽  
Structural Equation ◽  
Positive Impact ◽  
Equation Model ◽  
Creative Industries ◽  
Mediating Effect ◽  
Creative Industry ◽  
Mediating Role ◽  
The Impact

Individual creativity has been the focus of long-term research in creative industries. However, few studies have explored the impact on individual creativity from social factors. At the same time, the influence of individual creativity on the existence of subsequent factors in the creative industry is also worthy of further investigation. From a social standpoint, this research aims to explore how social norms affect individual creativity, and how individual creativity affects subsequent leadership. The present research takes creative entrepreneurs in creative enterprises as the research objects, and the structural equation model is used to analyze the data obtained from 202 valid questionnaires. Besides, the mediating effect of individual creativity between social norms and individual leadership is verified. The results show that social norms can effectively promote the generation of individual creativity that has a positive impact on both transactional or transformational leadership. It is revealed that social norms are effective tools for enhancing creativity, answering the question of how creative ideas are transformed into creative work and leadership. Individual creativity plays a mediating role between social norms and individual leadership.

Electronic Customer Relationship Management (E-CRM) and Customer Loyalty

2022 ◽  
Vol 18 (1) ◽  
pp. 0-0
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Service Providers ◽  
Positive Impact ◽  
Equation Model ◽  
Mediating Effect ◽  
Customer Relationship ◽  
The Impact ◽  
The Relationship

This study examined the impact of E-CRM on customer loyalty with the mediating effect of customer satisfaction in the banking industry. Customer satisfaction is important for loyalty because when the customers are satisfied with the services offered by their service providers, the relationship gets stronger which further leads to positive word-of-mouth. The data was collected using purposive sampling from 836 banks’ customers who were using E-CRM services and the data was analyzed using structural equation model (SEM) through AMOS. The results revealed that E-CRM and customer satisfaction had a significant positive impact on customer loyalty and also customer satisfaction partially mediated the relationship between E-CRM and customer loyalty. This study would offer useful acumen to both academicians and marketers and would help the bank managers to improve the quality of the services provided to their customers.

scholarly journals The Mediating Role of Job Competence between Safety Participation and Behavioral Compliance

2021 ◽  
Vol 18 (11) ◽  
pp. 5783
Author(s):  
Jia-Ming Wang ◽  
Pin-Chao Liao ◽  
Guan-Biao Yu
Keyword(s):  
Structural Equation ◽  
Safety Management ◽  
Positive Impact ◽  
Equation Model ◽  
The Sustainable Development ◽  
Factors Affecting ◽  
Behavioral Compliance ◽  
Mediating Role ◽  
Chinese Company ◽  
Job Competence

The effective improvement of employee behavioral compliance and safety performance is an important subject related to the sustainable development of the construction industry. Based on data from a Chinese company (n = 290), this study used a partial least squares-structural equation model to clarify the relationship among safety participation, job competence, and behavioral compliance. Empirical analysis found that: (1) safety participation had a significant positive impact on employees’ behavioral compliance; and (2) job competence played a partial mediating role between safety participation and behavioral compliance. By selecting two new perspectives of safety participation and job competence, this study derived new factors affecting behavioral compliance, constructed a new theory about safety management, and conducted an in-depth discussion on improving behavioral compliance theoretically. Practically, the research put forward a new decision-making model, deconstructed the mechanism between safety participation and behavioral compliance, and provided new guiding strategies for improving employee behavioral compliance.

scholarly journals Driving Mechanism of Farmers’ Utilization Behaviors of Straw Resources—An Empirical Study in Jilin Province, the Main Grain Producing Region in the Northeast Part of China

2021 ◽  
Vol 13 (5) ◽  
pp. 2506
Author(s):  
Hongpeng Guo ◽  
Shuang Xu ◽  
Xiaotong Wang ◽  
Wen Shu ◽  
Jia Chen ◽  
...  
Keyword(s):  
Structural Equation ◽  
Positive Impact ◽  
Agricultural Waste ◽  
Equation Model ◽  
Subjective Norms ◽  
Jilin Province ◽  
Policy Implications ◽  
Driving Mechanism ◽  
Perceived Behavior Control

In recent years, the unsustainable behaviors of straw utilization have led to waste straw being one of the sources of agricultural non-point source pollution. Studying the resource utilization of crop straw is conducive to expediate the development of ecological and green agriculture. More importantly, it has long-term significance for the recycling of agricultural waste, improving the quality of rural life, and the employment of farmers. Based on the theory of planned behavior (TPB), taking the representative survey questionnaire of farmers in Jilin Province, China as the sample, the structural equation model (SEM) was constructed to study the main factors that drive the utilization behaviors of straw resources of farmers and to explore the driving mechanism of the farmers behaviors in Jilin Province. The results show that the behavioral attitude and subjective norms of farmers in Jilin Province not only indirectly affect their actual behaviors through behavioral willingness, but also has significant direct effects on their behaviors. The most critical factors that affect the willingness of farmers to utilize the straw resources in Jilin Province are subjective norms and moral responsibilities. The subjective norms of farmers have a direct and significant positive impact on their willingness and behaviors. Behavioral attitude and perceived behavior control have a significant positive impact on their willingness. The behavioral willingness has a significant positive impact on their actual behaviors. This study provides guidance for the utilization of straw resources policy implications.

Consistency Between Consumer Personality and Brand Personality Influences Brand Attachment

2015 ◽  
Vol 43 (9) ◽  
pp. 1419-1427 ◽  
Author(s):  
Qing Yao ◽  
Rong Chen ◽  
Xiaobing Xu
Keyword(s):  
Undergraduate Students ◽  
Structural Equation ◽  
Positive Impact ◽  
Brand Personality ◽  
Strong Support ◽  
Product Category ◽  
Equation Model ◽  
Brand Attachment ◽  
The Impact ◽  
Practical Implications

We investigated the impact of consistency between consumer personality and brand personality on emotional brand attachment. Participants were 200 undergraduate students at Tsinghua University and we used leading brands in the product category of mobile phone as the survey's stimuli. The results of a structural equation model suggested that consistency in the personality dimensions of sincere, cool, and young had a significant positive impact on the participants' brand attachment compared with consistency in the dimensions of simple, sensitive, reliable, and competent. The results provide strong support for the hypothesis that people feel emotionally attached to brands that match their personality or reflect who they believe they are. We also discuss important theoretical and practical implications of these findings.

scholarly journals Linking global consumer culture and ethnocentric consumerism to global citizenship: exploring the mediating effect of cultural intelligence

2020 ◽  
Vol 40 (7/8) ◽  
pp. 659-675
Author(s):  
Aluisius Hery Pratono ◽  
Denni Arli
Keyword(s):  
Consumer Culture ◽  
Structural Equation ◽  
Cultural Intelligence ◽  
Online Survey ◽  
Global Citizenship ◽  
Equation Model ◽  
Mediating Effect ◽  
Content Type ◽  
The Impact ◽  
Consumer Culture Theory

PurposeThis article attempts to understand the impact of global consumer culture and ethnocentric consumerism on global citizenship by identifying the mediating effect of cultural intelligence.Design/methodology/approachThe proposed structural equation model explains the relationship between global consumer culture, ethnocentric consumerism, and global citizenship. The empirical analysis involves an online survey targeted young people in Indonesia context.FindingsThe empirical evidence broadly supports the view that cultural intelligence strengthens the impact of global consumer culture and ethnocentric consumerism on global citizenship. There is a strong tendency in this study to suggest that global consumerism will not be able to contribute to global citizenship unless cultural intelligence provides as a mediating variable. However, the results do not support the mainstream literature, which suggests that ethnocentric consumerism harms global citizenship.Originality/valueThis study extends the discussion on achieving sustainable development by examining global citizenship leads to a better understanding of consumer culture theory.

scholarly journals The Impact of Motivation for Attendance on Destination Loyalty via the Mediating Effect of Tourist Satisfaction

2017 ◽  
Vol 8 (4) ◽  
pp. 34
Author(s):  
Ra’ed Masa’deh ◽  
Mohammed Abdullah Nasseef ◽  
Ala Alkoudary ◽  
Hanaa Mansour ◽  
Mervat Aldarabah
Keyword(s):  
Structural Equation ◽  
Equation Model ◽  
Mediating Effect ◽  
Coefficient Of Determination ◽  
Destination Loyalty ◽  
Tourist Satisfaction ◽  
Proposed Model ◽  
Endogenous Variables ◽  
The Impact ◽  
Research Analysis

The aim of this research is to explore the associations among motivation for attendance to Aqaba city, destination satisfaction, and destination loyalty. The research surveyed samples of 200 and used Structural Equation Model for research analysis and testing. The results show that motivation for attendance to Aqaba city positively affects tourists’ destination loyalty. The motivation for attendance positively affects destination satisfaction; and tourists’ destination satisfaction affects tourists’ destination loyalty. Furthermore, the coefficient of determination (R²) for the research endogenous variables for tourists’ destination satisfaction, and tourists’ destination loyalty were 0.46, and 0.66 respectively, which indicates that the model does moderately account for the variation of the proposed model; however, opens the gate for further research.

scholarly journals EFEK CUSTOMER CUSTOMER INTERACTION TERHADAP SATISFACTION DAN WORD OF MOUTH PADA HOTEL MANDARIN ORIENTAL

2016 ◽  
Vol 8 (2) ◽  
pp. 101
Author(s):  
Putri Hijir
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Positive Impact ◽  
Equation Model ◽  
Primary Data ◽  
Analysis Method ◽  
Customer Interaction ◽  
Personal Interaction ◽  
The Impact

<p>The background of this research was the effect of Customer to Customer Interaction affect satisfaction, word of mouth, in mandarin oriental hotel. The objective of this research is to examine the impact of Customer satisfaction, Service Atmosphere, Personal Interaction, Customer Customer Interaction, Word of Mouth. The design of this research applies primary data obtained by distributing questionnaires to 200 customer who are using Mandarin Oriental Hotel. Data analysis method used in this research is Structural Equation Model (SEM). The result of this research there is positive impact Personal Interaction Quality toward customer Satisfaction, there is positive impact Service Atmosphere toward Customer Satisfaction, there is positive impact Service atmosphere toward Customer Customer Interaction, there is positive impact Customer Customer Interaction toward Customer Satisfaction, there is positive impact Customer Customer Interaction toward Word of Mouth, there is positive impact Customer Satisfaction toward Word of Mouth.</p>

scholarly journals The Effect of Work Plateau on Intention to Remain: Mediating Role of Organizational Commitment

2019 ◽  
Vol 8 (5S3) ◽  
pp. 302-311
Keyword(s):  
Organizational Commitment ◽  
Structural Equation ◽  
Equation Model ◽  
Equation Modeling ◽  
Statistical Population ◽  
Mediating Role ◽  
Career Plateauing ◽  
Mediator Role ◽  
The Impact

In the present study, the the impact of work plateau on intention to remain at work with the mediating role of organizational commitment has been studied. The statistical population of this research is all employees of Ferdowsi University of Mashhad. The research method is descriptive-survey. According to statistics of personnel management office, the number of employees is 1100 in 2017. In order to determine the sample size, due to the limited population, Morgan table was used and 285 people were selected from population through random sampling. In order to collect the data, Alan and Meyer (1990) questionnaire was used to assess organizational commitment, a researcher-made questionnaire was used to investigate the intention to remain at job and Miliaman's questionnaire (1992) was used to investigate career plateauing. The validity of these three questionnaires has been confirmed by experts. Reliability of the questionnaire is confirmed by Cronbach’s alpha coefficient of 86%, 91% and 84%, respectively. The statistical methods used in this research to test the hypotheses are T value and structural equation modeling. Structural equation model in this study was determined using Liserl software, according to which the content plateau and structural plateau, considering the mediator role of organizational commitment, has a negative and significant impact on employees' intention to remain at work.

scholarly journals he Influence of Co-creation on Creative Industry Performance in Indonesia

2020 ◽  
Vol 16 ◽  
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Equation Model ◽  
Creative Industries ◽  
Creative Industry ◽  
Access To Information ◽  
Creation Process ◽  
Process Learning ◽  
Industry Performance ◽  
Internal Business Process

This study aims to analyze and test the hypothesis of the effect of co-creation on the performance of the creative industries in Indonesia. Co-creation measurements with Across Interaction, Product Options, Access and Price Experience, while Firm Performance (Financial, Customer, Internal Business Process, Learning and Growth Perspective). The study method uses explanatory survey with data collection techniques using a questionnaire. The population in this study, SMEs engaged in the creative industries in West Java, Indonesia with a total of 1,571. With slovin sampling technique obtained 252 respondents. The collected data is then analyzed using the Structural Equation Model (SEM). The results of the study show that co-creation has a significant effect on the performance of creative industry SMEs in Indonesia, and the proposed hypothesis is accepted. This finding implies that to win the competition, SMEs must be able to improve their performance through the ability to innovate. Besides that This study implies to improve the performance of creative industry, it is necessary to improve the co-creation process such as increasing across-interactions, increasing the diversity of product options, and facilitating access to information on products.

scholarly journals The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Adamantios Diamantopoulos ◽  
Ilona Szőcs ◽  
Arnd Florack ◽  
Živa Kolbl ◽  
Martin Egger
Keyword(s):  
Structural Equation ◽  
Positive Impact ◽  
Equation Model ◽  
Brand Attitudes ◽  
Content Type ◽  
Consumer Responses ◽  
Simultaneous Impact ◽  
Stereotype Content ◽  
The Impact

PurposeDrawing on the stereotype content model (SCM), the authors investigate the stereotype content transfer (in terms of warmth and competence) from country to brand and the simultaneous impact of these two stereotypes on consumer responses toward brands.Design/methodology/approachThe authors test a structural equation model conceptualizing brand stereotypes as full mediators between country stereotypes and consumer outcomes. In addition, in a moderated mediation analysis, the authors investigate the role of brand typicality and utilitarianism/hedonism in potentially moderating the country to brand stereotype content transfer.FindingsCountry warmth and competence, respectively, impact brand warmth and competence, thus confirming the hypothesized stereotype content transfer. This transfer is found to be robust and not contingent on brands' perceived typicality of their country of origin. However, brands' utilitarian nature amplifies the positive impact of country competence on brand competence. Finally, brand stereotypes fully mediate the impact of country stereotypes on consumers' brand attitudes and behavioral intentions.Originality/valueThe authors provide the first empirical attempt that (1) explicitly differentiates between consumers' stereotypical perceptions of countries and stereotypical perceptions of brands from these countries, (2) empirically examines the transfer of stereotypical dimensions of different targets (i.e. country to brand), (3) explores boundary conditions for such transfer and (4) simultaneously considers the impact of both kinds of stereotypes on managerially relevant consumer outcomes.

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