scholarly journals The Influencing Mechanism of Interaction Quality of UGC on Consumers’ Purchase Intention – An Empirical Analysis

2021 ◽  
Vol 12 ◽  
Author(s):  
Ruoshi Geng ◽  
Jun Chen
Keyword(s):  
Purchase Intention ◽  
New Technologies ◽  
Rapid Development ◽  
Perceived Usefulness ◽  
Online Information ◽  
Product Involvement ◽  
Interaction Quality ◽  
Online Purchase ◽  
Online Business

User-generated content (UGC) refers to online information created and shared by consumers that can influence other users’ purchase decisions. Due to the rapid development of new technologies in business, marketers’ dependency on UGC is rising. This study aims to explain how the interaction quality of UGC affects its credibility as a source and the usefulness of its information, as well as how it influences consumers’ online purchase intention. In addition, we examine the moderating effect of product involvement. We collected data from 272 users of social media in China to conduct empirical research. The SPSS and Amos were used to analyze the data and test the hypotheses. The results reveal that UGC interaction quality is positively related to purchase intention, and this relationship is mediated by perceived usefulness and trust. Further, consumers’ product involvement negatively moderates the effect of perceived usefulness and trust on purchase intention. Findings from this study are expected to extend the literature on UGC and give benefits to marketers and online business operators.

scholarly journals Bosnia and Herzegovina market research on the use of autonomous vehicles and drones in postal traffic

2021 ◽  
Vol 1 (2) ◽  
pp. 32-37
Author(s):  
Amel Kosovac ◽  
Ermin Muharemović ◽  
Alem Čolaković ◽  
Mirza Lakaca ◽  
Edvin Šimić
Keyword(s):  
Bosnia And Herzegovina ◽  
Autonomous Vehicles ◽  
Market Research ◽  
New Technologies ◽  
Rapid Development ◽  
Constant Change ◽  
To Come ◽  
Postal Sector ◽  
Business Sectors

New technologies primarily affect the lives of all people, their habits, needs, desires, but also significantly affect the demands placed on various business sectors. Discussions on the increasingly rapid development of technical-technological solutions that can be applied in the postal sector and logistics have a long history. New technologies in all areas bring a constant change in the relationship between companies and their customers, which significantly affect the quality of work and activities. In the years to come, it will be an increasing challenge for postal operators around the world, as well as for other companies, to achieve substantive communication and understanding of their customers through the application of innovative technologies. Understanding and learning about customer issues is key to offering them services that, with their precise targeting of stakeholders, quality, visibility, efficiency, and, perhaps most importantly, flexibility, will be able to meet needs that change so quickly over time. This will be possible with new technologies and innovative solutions. The paper presents a market research on the potential use of autonomous vehicles and drones in the postal sector in Bosnia and Herzegovina. The research is based on a survey questionnaire on the use of drones and autonomous vehicles in the postal sector in the segment of shipment delivery.

Determinants of the online purchase intention: hedonic motivations, prices, information and trust

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pedro Espírito Santo ◽  
Alzira Maria Ascensão Marques
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Shopping ◽  
Structural Model ◽  
Easy Access ◽  
Online Information ◽  
Access To Information ◽  
Content Type ◽  
Online Purchase ◽  
The Impact

PurposeThe Internet has changed the nature of purchasing, proof of this being the proliferation of e-commerce sites which have seen their activity grow more quickly due to the COVID-19 pandemic. Therefore, the authors aim to investigate the impact of the consumer's hedonic motivations, price, access to information and trust on the online purchase intention.Design/methodology/approachA quantitative, transversal study of a conclusive nature was carried out. Based on information gathered through a questionnaire administered to a sample of 750 online purchasers, a structural equation model was estimated.FindingsThe results showed that the intention to continue purchasing in online shops is partly explained by access to information online, hedonic motivations and trust in e-commerce sites. It stands out that online information generates trust, and the perception of online prices does not influence loyalty but has a positive influence on hedonic motivations.Research limitations/implicationsAlthough some constructs were ignored, for example, the integration of channels, experiential marketing and the fear of fraud, including unauthorised use of personal details, the study shows that easy access to useful information about products, prices, promotions is an important antecedent of online purchase.Practical implicationsOnline shop managers should pay special attention to e-commerce websites, and the information provided there should explore consumer's hedonic motivations for adventure. Furthermore, it is fundamental to create trust in order to maintain the interest in online shopping.Originality/valueThe estimation of the structural model in the context of online shopping includes the influence of utilitarian motivations (price and access to information), which offer a rational experience and also include emotional motivations (hedonic adventure motivations) on the intention to buy online. The results also revealed that it plays an important role to promote online trust and online loyalty.

Factors Affecting Consumer's Continuance Online Purchase Intention in Malaysia

2013 ◽  
Vol 1 (2) ◽  
pp. 154-161
Author(s):  
Yap Mun Fei ◽  
Cheng Boon Liat
Keyword(s):  
Technology Acceptance ◽  
Purchase Intention ◽  
Subjective Norm ◽  
Perceived Usefulness ◽  
Survey Method ◽  
Continuance Intention ◽  
Convenience Sample ◽  
Factors Affecting ◽  
Online Purchase ◽  
Acceptance Model

Objective- This paper attempts to explore the continuance purchase intention among Malaysian consumers on the internet, through the conceptual framework as modified from the Technology Acceptance Model. Methodology/Technique The research data has been collected through the use of an internet-based survey method, with a convenience sample of 300 Malaysian respondents in June 2014; whereas, data analysis is further conducted using the SPSS software, through the measurements of a simple linear regression test, mediation test and moderation test. Findings Results show a positive relationship between perceived usefulness and trust; while the continuance intentionfor online purchase is positively significant to perceived usefulness. The partial mediating role of subjective norm is further identified, between perceived usefulness and continuance intention. It is also understood that both male and female perceive the usefulness of website as an important factor toward their intention to online re-purchase. Novelty - Most of the researches are conducted solely upon the factors or purchase intention, limited studies have been done to investigate the continuance purchase intention among fellow consumers. Type of Paper Empirical paper Keywords: , E-Commerce, Trust, Perceived Usefulness, Subjective Norm, Continuance Intention, Gender

The role of virtual try-on technology in online purchase decision from consumers’ aspect

2019 ◽  
Vol 29 (3) ◽  
pp. 529-551 ◽  
Author(s):  
Tingting Zhang ◽  
William Yu Chung Wang ◽  
Ling Cao ◽  
Yan Wang
Keyword(s):  
Decision Process ◽  
Purchase Intention ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Purchase Decision ◽  
Content Type ◽  
Online Purchase ◽  
Online Retailers ◽  
Integrative View

Purpose Online shopping has continued to grow in popularity, and the advance of internet technology has enhanced customers’ experiences. One technology online retailers have been using to increase sales is virtual try-on (VTO). The purpose of this paper is to investigate how such technology affects online consumers’ purchase decision process towards purchase intention, especially from an integration of utilitarian, hedonic and risk perspectives, by using advanced partial least square (PLS) approaches. Design/methodology/approach This study applied a web-based survey approach for data collection from online apparel retailing websites. The survey instrument was developed by adapting previously validated measurement items. The valid data collected were analysed using PLS with multi-group analyses. Advanced PLS techniques such as examination of discriminant validity using heterotrait-monotrait ratio, tests of out-of-sample prediction performance, and measurement invariance of composite models were applied. Findings The results of examining the proposed model reveal that customers’ attitude towards VTO technology can affect their intention to purchase a garment online, which is affected by perceived usefulness, perceived enjoyment and perceived privacy risk. Perceived ease of use is found to affect perceived usefulness and perceived helpfulness. The results also show no significant differences among age groups and genders in terms of the role of VTO technology in the full decision process towards online purchase intention. Originality/value This study enhances the understanding of the roles that VTO technology plays in consumers’ online purchase intention by providing an integrative view of its utilitarian value, hedonic value and risk. This study demonstrates the feasibility of applying advanced PLS techniques to investigate online consumer behaviour, particularly in the field of VTO application in online retailing. Implications for online retailers and designers of VTO technology are also derived from the findings.

scholarly journals CREMOR: CREdibility Model on Online Reviews-How people Consider Online Reviews Believable

2017 ◽  
Vol 10 (7) ◽  
pp. 56 ◽  
Author(s):  
Patrizia Grifoni ◽  
Fernando Ferri ◽  
Tiziana Guzzo
Keyword(s):  
Purchase Intention ◽  
Source Credibility ◽  
Online Reviews ◽  
Online Information ◽  
Perceived Credibility ◽  
Product Service ◽  
Fake Reviews ◽  
The Impact ◽  
The Web

The Internet is deeply changing how buyers and sellers interact in the marketplace. The Web enables consumers to be informed on their purchases both online and offline thanks to crowdsourced reviews. However, recent studies have found evidence that online consumers review could be not truthful as some users such as owners, competitors, paid users, sometimes post fake reviews. In this context the question of credibility is becoming more and more relevant in the Web 2.0 environment in which the concepts of social influence and electronic word of mouth are acquiring a great importance. The user’s perception of online reviews can influence source credibility and the perception of the quality of a product/service, as well as the likelihood that someone will purchase the product/service. This study proposes a model that analyses elements that influence online information credibility and the impact of the perceived credibility on purchase intention.

scholarly journals Factors Affecting Online Purchase Intention: Effects of Technology and Social Commerce

2018 ◽  
Vol 11 (10) ◽  
pp. 111
Author(s):  
Jayani Chamarika Athapaththu ◽  
D. Kulathunga
Keyword(s):  
Sri Lanka ◽  
Purchase Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Social Commerce ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Internet Technologies ◽  
Online Purchase ◽  
Website Content

With the rapid development of information communication technologies and enhanced Internet penetration, the nature of a consumer’s daily activities has changed and most offline activities have migrated towards online activities. Moreover, customers have shown a greater tendency to shift to online activities from their traditional offline activities. In this light, e-commerce transactions in Sri Lanka are expected to grow in the near future. Apart from traditional Internet technologies, a variety of new social commerce activities has started influencing the behavior of customer activities including the online purchasing. Even though the impact of traditional Internet technologies on purchase intention of customers has been examined by many researchers, the same has not been examined adequately in relation to social commerce related activities. Therefore, this study is aimed at identifying the factors affecting online purchase intention of customers from both the technological and social commerce perspective. The theoretical model developed in the study was empirically tested through survey of 292 MBA students from two leading universities and a prominent institute in Sri Lanka. Structural Equation Modeling (SEM) was used to analyze the data. The study revealed that online purchase intention positively and significantly related with perceived usefulness, perceived ease of use, website content and trust. Moreover, it was identified that trust has a full mediation effect between perceived ease of use and purchase intention as well as between website content and purchase intention. Further, it was found that trust has a partial mediation between perceived usefulness and purchase intention.

scholarly journals Construction of Machine Learning Model Based on Text Mining and Ranking of Meituan Merchants

2021 ◽  
Vol 2021 ◽  
pp. 1-9
Author(s):  
Yin Tang ◽  
Dongxue Liao ◽  
Shuqiang Huang ◽  
Qing Fan ◽  
Liang Liu
Keyword(s):  
Information Needs ◽  
Information Quality ◽  
Personal Information ◽  
Information Service ◽  
Online Reviews ◽  
Perceived Usefulness ◽  
Online Information ◽  
Information Need ◽  
Consumption Decisions

In the Web 2.0 era, the problem of uneven quality and overload of online reviews is very serious, and the cognitive cost of obtaining valuable content from them is getting higher and higher. This paper explores an effective solution to address comment overload by means of information recommendation in order to improve the utilization of online information and information service quality. This paper proposes a review ranking recommendation scheme that focuses on the information quality of reviews and places more emphasis on satisfying users’ personal information need. The paper’s approach is used to extract and rank low-frequency keywords that appear only once in the comment set. The more useful the extracted phrases are, the more useful this review will be and the higher the usefulness votes will be, which can reflect the actual situation of this product more objectively and accurately and facilitate better consumption decisions for consumers. The experimental results show that users’ satisfaction with the perceived usefulness of the reviews is jointly influenced by the information quality of Meituan’s reviews and users’ individual information needs; the recommendation strategy achieves the organic integration of the two, and the evaluation results under three different recommendation modes show that compared with “interest recommendation” and “utility recommendation,” the satisfaction score of “fusion recommendation” is the highest

TAM Model Evidence for Online Social Commerce Purchase Intention

2021 ◽  
Vol 34 (1) ◽  
pp. 86-108
Author(s):  
Zhang Ying ◽  
Zeng Jianqiu ◽  
Umair Akram ◽  
Hassan Rasool
Keyword(s):  
Technology Acceptance ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Social Commerce ◽  
Website Quality ◽  
Online Purchase ◽  
Tam Model

The aim of this research is to use the Technology Acceptance Model (TAM) to investigate the potential antecedents of online purchase intention in social commerce environments. Data were collected from 513 online survey participants in China. Structural Equation Modeling (SEM) techniques was used to test the study hypotheses. The findings reveal that website quality, trust, and electronic Word Of Mouth (eWOM) positively influence online purchase intentions. Furthermore, perceived ease of use and perceived usefulness significantly and positively moderate the relationship between website quality and online purchase intention. These survey results help provide a more comprehensive understanding of online purchase intentions in social commerce in China. The findings and conclusion address notable implications for theory and managers.

scholarly journals Determinants of Online Purchase Intention of Apparel Products in Lebanon

2022 ◽  
Vol 12 (1) ◽  
pp. 1-18
Author(s):  
Rania B. Mostafa ◽  
Hassan Naim Hannouf
Keyword(s):  
Purchase Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Online Data ◽  
Privacy Concerns ◽  
Online Purchase ◽  
Intention To Purchase ◽  
Emerging Country ◽  
Online Shoppers

This study investigates factors (perceived usefulness, perceived ease of use, privacy concerns, trust, innovativeness, and perceived benefits) affecting Lebanese consumers’ attitude toward online purchasing and their intention to purchase online. Data collected from 416 online shoppers were analyzed using regression analysis. All the factors affect attitude towards online purchasing except trust and privacy concerns which were not supported. In addition, results show that attitude toward online purchasing affect online purchase intention. This study is the first to empirically examine factors influencing online purchase intention towards apparel products in Lebanon. The study provides insight from an overlooked emerging country, Lebanon.

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