scholarly journals How Does the Interactivity of Social Media Affect the Adoption of New Green Products?

2021 ◽  
Vol 12 ◽  
Author(s):  
Xin Cao ◽  
Xitong Wu ◽  
Xiaozhi Huang
Keyword(s):  
Mobile Internet ◽  
Mediating Effect ◽  
Practical Significance ◽  
Green Products ◽  
Consumer Adoption ◽  
Green Consumption ◽  
Psychological Mechanisms ◽  
Green Advertising ◽  
And Behavior ◽  
The Impact

In the era of mobile internet, newsfeed advertising, which is most applicable to consumption scenarios that involve mobile devices, has become a core driving force in advertising. The rapid advancement of technology with respect to newsfeed advertising has not only reshaped the green consumption sector but has also had significant impacts on consumer psychology and behavior. When faced with highly social green newsfeed advertising, consumers are receptive to different degrees, which ultimately affects their receptivity to new green products. Through an experiment and a questionnaire, we find the following: (1) Consumers prefer new green products advertised through high-sociality green newsfeed advertisements more than those advertised with low-sociality ads. (2) Receptivity to green advertising can mediate the impact of the sociality of newsfeed advertising on consumer adoption of new green products. (3) The aforementioned direct effect and mediating effect are also affected by consumers’ green involvement. Our paper has both theoretical and practical significance; that is, we contribute to the research on the impacts of the sociality of green advertising on the psychological mechanisms underlying consumer adoption of new green products. Additionally, we provide managerial recommendations for the future development of green newsfeed advertising and for improvements in consumer impressions of green consumption.

scholarly journals Cuteness or Coolness—How Does Different Anthropomorphic Brand Image Accelerate Consumers’ Willingness to Buy Green Products?

2021 ◽  
Vol 12 ◽  
Author(s):  
Yue Lu ◽  
Yunxiao Liu ◽  
Le Tao ◽  
Shenghong Ye
Keyword(s):  
Purchase Intention ◽  
Environmental Benefits ◽  
Green Products ◽  
The Sustainable Development ◽  
Green Consumption ◽  
Advertising Appeals ◽  
Mediating Role ◽  
Advertising Appeal ◽  
Underlying Mechanisms ◽  
The Impact

Green consumption is an important component of environmental protection behavior. The behaviors of individual consumers are having unprecedented impacts on the sustainable development of a green society. Previous research has discussed how anthropomorphic beneficiaries of environmental behavior (e.g., nature/earth) impact green consumption behavior and compared the influence of anthropomorphic presence and absence on consumers. However, few have examined the impact of different types of anthropomorphic carriers with environmental benefits (e.g., green product/brand) on consumers. This research explores the matching effects on the willingness of consumers to buy green products between the anthropomorphic image of the brand (cute vs. cool) and advertising appeals (self-interest vs. altruism); in addition, the underlying mechanisms of matching effects are revealed. The results show that, under the self-interested advertising appeal, the cool anthropomorphic image can lead to higher purchase intention of green products due to the mediating role played by the brand capacity trust. However, when exposed to altruistic advertising appeal, the cute anthropomorphic image can enhance brand goodwill trust of consumers and make consumers more willing to buy green products. Finally, this paper discusses the contributions and limitations.

scholarly journals The Impact of University Innovation and Entrepreneurship Education on Entrepreneurial Intention From the Perspective of Educational Psychology

2021 ◽  
Vol 12 ◽  
Author(s):  
Qi Wang ◽  
Zhiwei Sun ◽  
Cisheng Wu
Keyword(s):  
College Students ◽  
Educational Psychology ◽  
Linear Regression Analysis ◽  
Entrepreneurship Education ◽  
Entrepreneurial Intention ◽  
Mediating Effect ◽  
Practical Significance ◽  
The Impact ◽  
The Relationship ◽  
Innovation And Entrepreneurship

In recent years, innovation and entrepreneurship education is one of the hot spots of higher education research and practice in China. Innovation and entrepreneurship education can be taken as a new direction. Despite the commonly held view that entrepreneurship education drive the promotion of entrepreneurial intention, little is known about the mechanism through which this intervention impacts on entrepreneurial intention. Based on the assimilation learning theory of cognitive structure and the planned behavior theory, the purpose of this work is to analyze the relationship between innovation and entrepreneurship education (IEE) and entrepreneurial intention from the perspective of educational psychology, to explore the influence mechanism of IEE on entrepreneurial intention, and to promote the success of college students in entrepreneurship. In this study, questionnaires were conducted among college students of different colleges, majors, and grades in Anhui province, with the aid of multiple linear regression analysis and mediating effect model analysis. The results show that IEE has positive effect on entrepreneurial intention. In addition, entrepreneurial knowledge plays a mediating role in the relationship between IEE and entrepreneurial intention. And the mediating effect of innovation behavior and entrepreneurial attitude is not obvious. These results are expected to provide evidence for understanding the relationship between IEE and entrepreneurial intention under the background of Chinese education, to enrich and expand the theoretical basis of IEE, and to possess theoretical, empirical, and practical significance for the design and implementation of innovation and entrepreneurship education for college students.

scholarly journals Exploring Demands and Consumption Processes of Green Products: The Case of Pakistani Consumers

2020 ◽  
Vol 1 (2) ◽  
pp. 25-40
Author(s):  
Hafiz Muhammad Faisal Akram
Keyword(s):  
Valuable Insight ◽  
Green Products ◽  
Structured Interviews ◽  
Environment Friendly ◽  
Policy Makers ◽  
Green Consumption ◽  
Green Consumers ◽  
Key Characteristics ◽  
And Behavior ◽  
To Receive

Sustainable development and green initiatives continue to receive increased attention in the domain of business and consumers behavior. It is the liability of researchers, practitioner and policy makers to continuously identify factors that can affect the motivation and behavior of people to act in accordance with green behavior patterns. The main purpose for conducting this study is to fill in the gap in the literature by exploring demand and consumption of green consumer’s product. In this study, semi structured interviews were conducted in-depth with the Pakistani green consumers in order to discuss the prospective crucial factors including: key characteristics of green product, reasons to buy environment-friendly products, feelings on the subject of price, confidence in product, readiness to compromise, environmental awareness, considering alternatives, point of purchase, utilization and discarding. This is an exploratory study and in order to ensure objectivity the established guidelines were followed. The findings of this study are limited to the green consumers of Pakistan therefore; any potential country bias can be removed by its replication in other countries. On average most of the studies conducted in the domain of marketing failed to segment green consumers that resulted in indefinable and conflicting results. Only few studies have adopted qualitative research approaches in exploring the behavior of green consumers. It explores the demands of green consumer product, along with their consumption processes, and provides a valuable insight and sound ground for academicians who are interested in green consumption behavior in concerned emerging markets. It also presents an in depth investigation of consumer purchase and consumption patterns towards green products while providing a valuable insight for practitioners and policy makers and it has revealed important theoretical dimensions for in aforementioned context.

scholarly journals Adoptees’ curiosity and information-seeking about birth parents in emerging adulthood

2013 ◽  
Vol 37 (5) ◽  
pp. 441-450 ◽  
Author(s):  
Gretchen Miller Wrobel ◽  
Harold D. Grotevant ◽  
Diana R. Samek ◽  
Lynn Von Korff
Keyword(s):  
Information Seeking ◽  
The United States ◽  
Mediating Effect ◽  
Birth Mothers ◽  
Birth Parents ◽  
Related Information ◽  
New Information ◽  
Seeking Behavior ◽  
And Behavior ◽  
The Impact

The Adoption Curiosity Pathway (ACP) model was used to test the potential mediating effect of curiosity on adoption information-seeking in a sample of 143 emerging adult adoptees (mean age = 25.0 years) who were adopted as infants within the United States by parents of the same race. Adoptees were interviewed about their intentions and actions taken to gather new information about their birth mothers and fathers. As expected, level of curiosity was positively associated with information-seeking behavior. Moreover, level of curiosity was influenced by adoptees’ perceptions of barriers and facilitators toward information-seeking. In fact, curiosity partially mediated the impact of internal and external barriers on information-seeking about birth mothers. Curiosity fully mediated the impact of external barriers and partially mediated external facilitators on birth father information-seeking. This study provides important support for the ACP, which describes context, motivation, and behavior relating to seeking new adoption-related information.

Shopping Motivation and Green Consumption: A Study about Green Buying Behavior of Pakistani Consumers

2021 ◽  
Vol 3 (3) ◽  
pp. 233-242
Author(s):  
Imran Khan ◽  
Furrukh Bashir ◽  
Rashid Ahmad ◽  
Muhammad Ayub
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Sustainable Consumption ◽  
Resource Depletion ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Green Products ◽  
Green Consumption ◽  
Effective Strategies ◽  
Shopping Motivation

Natural resource depletion, increase in global population, climate change, and unsustainable consumption behaviors have all wreaked havoc on the ecosystem around the world. Increased consumption of green products is among the most effective strategies in adoption of sustainable consumption. The purpose of current research is to investigates the effect of shopping motivation (utilitarian) antecedents’ impact on utilitarian motivation and also discussed the mediating effect of utilitarian motivation on the association between utilitarian motivation antecedents and intention to purchase green products. Online survey was used to collect the data and SEM(structural equation modeling) was used to analyze data. The antecedents of shopping motivation (utilitarian) influence the intention of consumer about green buying. Four out of five hypothesis were supported. The findings of current research enable practitioners and managers to formulate strategies for sustainable consumption.

scholarly journals Openness and Entrepreneurial Performance During COVID-19 Pandemic: Strategic Decision Comprehensiveness as an Inconsistent Mediator

2022 ◽  
Vol 12 ◽  
Author(s):  
Weiqi Mu ◽  
Jie Xu ◽  
Fugui Li ◽  
Siying Li ◽  
Xue Li ◽  
...  
Keyword(s):  
Positive Impact ◽  
Mediating Effect ◽  
Strategic Decision ◽  
Practical Significance ◽  
Big Five Personality ◽  
Information Uncertainty ◽  
Strategic Decisions ◽  
Online Questionnaire ◽  
Entrepreneurial Performance ◽  
The Impact

The COVID-19 pandemic severely hit small and micro-businesses. In the face of the impact of the pandemic, how to help entrepreneurs, especially small- and micro-businesses that are more sensitive to the impact of the pandemic, make decisions to reduce losses has become an issue worth paying attention to. From the perspective of personality approach, this article studied openness, which is the strongest predictor of entrepreneurial performance among the big five personality traits, and explored the impact of entrepreneurs’ openness on entrepreneurial performance during the COVID-19 pandemic, as well as the inconsistent mediating role of strategic decision comprehensiveness on entrepreneurial performance. An online questionnaire survey was conducted among 238 entrepreneurs of small- and micro-businesses when China was recovering from the pandemic and starting to resume work and production (February 18 – February 26, 2020). Entrepreneurial performance during the COVID-19 pandemic was measured by comparing the business conditions before and after the pandemic. The results showed that entrepreneurs’ openness positively impacted strategic decision comprehensiveness and entrepreneurial performance during the COVID-19 pandemic. Among the two competing hypotheses proposed by summarizing previous research, the results supported that strategic decision comprehensiveness negatively affected entrepreneurial performance. It indicated that entrepreneurs who tend to collect and analyze information extensively and then make decisions during the pandemic could not seize opportunities and improve their entrepreneurial performance. The results further supported that strategic decision comprehensiveness was an inconsistent mediator between openness and entrepreneurial performance, showing that entrepreneurs with low openness can also reduce the loss of entrepreneurial performance during the pandemic by making incomplete but rapid strategic decisions. This study found that the openness of entrepreneurs had a positive impact on strategic decision comprehensiveness for the first time and provided more empirical evidence for the negative effect of strategic decision comprehensiveness on entrepreneurial performance in the context of information uncertainty and unanalyzable situations. The inconsistent mediating effect of strategic decision comprehensiveness revealed in this study also has practical significance for helping entrepreneurs make correct decisions to reduce the losses caused by the pandemic.

scholarly journals Ethno-social Communities of Yekaterinoslav Region in the Conditions of Industrialization and Urbanization at the end of XIX – beginning of XX centuries

2020 ◽  
Vol 2 (1) ◽  
pp. 84
Author(s):  
Oleksii B. Shliakhov
Keyword(s):  
Ethnic Groups ◽  
Mutual Influence ◽  
Ethnic Composition ◽  
Entrepreneurial Activity ◽  
Practical Significance ◽  
Interethnic Relations ◽  
Conflict Situations ◽  
History Of ◽  
And Behavior ◽  
The Impact

The purpose of the article is to find out the peculiarities of the development of ethnosocial communities in the Dnipro region during the modernization period, to analyze the impact of the then industrialization and urbanization on the lives of representatives of various ethnic groups in the region. Research methods: problem-chronological, comparative historical, historical genetic. Main results: The article highlights the ethnonational composition of the population of the Yekaterinoslav province in the late XIX - early XX century and disclosed factors that influenced its formation. The attention was focused on the fact that the urban population of the Yekaterinoslav region differed significantly in its ethnic composition from the inhabitants of the province. Moreover, the more the city was, and the more clearly the industrial component was manifested in it, the less Ukrainians lived in it. It is concluded that the Ukrainian population did not determine the cultural appearance of the cities of the region and rather quickly underwent assimilation. Accordingly, the process of ethnonational modernization of the Ukrainians at that time was extremely slow. Analyzed how industrialization and urbanization affected the stereotypes of views and behavior of the representatives of the main ethnic groups of the Dnipro region. Thus, Russians and Jews, as well as representatives of German and Polish ethnic groups, were most actively involved in entrepreneurial activity in Yekaterinoslav region at that time. At the same time, the local proletariat consisted mainly of immigrants from the central Russian provinces. Attention was paid to interethnic relations in the region, it was noted that the latter were characterized not only by mutual influence, but also by numerous conflict situations. Practical significance: recommended for use in training courses and generalizing works on the history of Ukraine in the XIX – early XX centuries, as well as on the ethnopolitics. Originality: а generalized description of the situation of the main national communities of Yekaterinoslav region in the conditions of forced industrialization and urbanization processes of the post-reform period is given. Scientific novelty: for the first time, it is shown how actively ethnic Ukrainians, Russians, Jews, Germans and Poles of the Yekaterinoslav region joined business activity, and also from which national groups the working class of the region was predominantly formed. Article type: explanation.

scholarly journals Influence of Publicity and Education and Environmental Values on the Green Consumption Behavior of Urban Residents in Tibet

2021 ◽  
Vol 18 (20) ◽  
pp. 10808
Author(s):  
Huifang Ma ◽  
Weidong Chen ◽  
Hailin Ma ◽  
Hude Yang
Keyword(s):  
Negative Impact ◽  
Environmental Values ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Price Sensitivity ◽  
Urban Residents ◽  
Driving Mechanism ◽  
Green Consumption ◽  
Consumption Behavior ◽  
The Impact

Faced with ecological environmental issues and a surge in the consumption of products in the Qinghai–Tibetan Plateau, it is necessary to explore the effective driving mechanism of green consumption behavior. This study investigated the impact of publicity and education on green consumption behavior and explored the mediating effects of environmental values and the moderating effects of price sensitivity. A cross-sectional survey was conducted with a sample of 500 questionnaires, which were randomly distributed by stratified random sampling to municipal government departments, public institutions, communities, streets, shops, and supermarket entrances in Lhasa, Shan Nan, and Xigaze in Tibet. Further, structural equation modeling was applied to derive data for statistical analyses. Publicity, education, and environmental values had a significant influence on green consumption behavior. Environmental values play a mediating role in the influence of publicity and education on green consumption behavior. Price sensitivity negatively moderates the relationship between publicity and education and environmental values; when considering the price of green consumption, the positive impact on environmental values is weakened by publicity and education. Furthermore, it moderates the mediating effect of environmental values. Publicity and education remain the primary intervention for promoting green consumption. Especially in areas with ethnic minorities, publicity and education in combination with the characteristics of ethnic areas should be used to promote the traditional Tibetan culture of respect for all life and to live in harmony with nature. Moreover, policies, regulations, and tax subsidies related to green consumption should be improved while reducing the negative impact of prices and other economic factors on the propensity to consume. These findings provide empirical evidence for the complex relationship between government intervention measures and urban residents’ green consumption behavior.

COVID-19 cause-related campaigns and consumers’ purchase intention: does religiosity matter?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Youssef Chetioui ◽  
Hind Lebdaoui
Keyword(s):  
Purchase Intention ◽  
Emotional Arousal ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Content Type ◽  
Consumer Purchase Intention ◽  
And Behavior ◽  
The Impact

Purpose This paper aims to propose and test a theoretical framework in which attitude towards COVID-19 cause-related campaigns mediates the effects of identification with the cause, donation size, emotional arousal and subjective norms on consumer purchase intention. The authors also explore the moderating effect of religiosity in an emerging nation marked by the dominance of the Islamic doctrine. Design/methodology/approach Survey data from a sample of 561 consumers from Morocco were analyzed to test the hypotheses using structural equation modeling. Findings First, attitude toward COVID-19 cause-related campaigns has a significant effect on consumer purchase intention; at the same time, it is influenced by identification with the cause, donation size, emotional arousal and subjective norms. Second, the results confirm the mediating effect of attitude toward COVID-19 cause-related campaigns, e.g. higher emotional arousal triggers positive attitude towards COVID-19 cause campaigns, which shapes consumer purchase intention. Third, Islamic religiosity acts as a moderator, e.g. individuals who feel themselves as highly religious are more likely to develop favorable attitude towards cause brands and therefore form stronger purchase intentions when exposed to COVID-19 cause campaigns. Practical implications The findings of this research suggest a number of practical and social implications for both academics and practitioners. Successful cause-related marketing (CrM) campaigns should include facets inducing emotional arousal, superior donation size, identification with the cause and subjective norms, which, in turn, enhances consumers’ attitude toward the campaign, their attitude towards the brand and purchase intentions. Practitioners interested in expanding into majority-Muslim markets should also consider the use of faith-based messages and religious morals when planning CrM campaigns. Originality/value While preliminary studies have already attempted to provide knowledge about the impact of COVID-19 on individuals’ health and well-being, potential effects on consumers’ decisions and behavior have not been considered much and are yet to be empirically investigated. This original research is among the first to provide insights about the potential use of COVID-19 cause to shape consumer purchase intention and behavior. This will strengthen our cross-cultural appreciation of the disparities in consumer perception of CrM among Muslim and non-Muslim communities.

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