scholarly journals Investigating Consumer Demand and Willingness to Pay for Fresh, Local, Organic, and “On-the-Stalk” Edamame

2021 ◽  
Vol 5 ◽  
Author(s):  
Nick Lord ◽  
Bo Zhang ◽  
Clinton L. Neill
Keyword(s):  
Willingness To Pay ◽  
Environmental Attitudes ◽  
Consumer Demand ◽  
Price Discount ◽  
Explanatory Variables ◽  
Elicitation Format ◽  
Shopping Location

Introduction of locally adapted, commercially viable edamame varieties can allow it to be marketed as fresh, local, organic, or on the stalk. Here, we utilized a one-and-one-half bounded (OOHB) elicitation format to estimate mean willingness to pay (WTP) for these external attributes in relation to a vector of explanatory variables. Results showed 84-, 85-, and 28-cent premiums for fresh, local, and organic edamame (10 oz). Pro-environmental attitudes drove WTP for all three of these attributes, while shopping location significantly increased mean WTP for fresh and organic attributes. A 40-cent price discount was observed for the “on-the-stalk” attribute, suggesting that convenience also plays an important role in marketing edamame. The results suggest that more research regarding edamame demand is warranted.

scholarly journals The Sustainable Seafood Movement Is a Governance Concert, with the Audience Playing a Key Role

2018 ◽  
Vol 10 (1) ◽  
pp. 180 ◽  
Author(s):  
Kate Barclay ◽  
Alice Miller
Keyword(s):  
Literature Review ◽  
Willingness To Pay ◽  
Market Share ◽  
Consumer Demand ◽  
Price Premiums ◽  
Private Standards ◽  
Sustainable Seafood ◽  
Individual Actor ◽  
Qualitative Literature ◽  
Sustainable Sourcing

Private standards, including ecolabels, have been posed as a governance solution for the global fisheries crisis. The conventional logic is that ecolabels meet consumer demand for certified “sustainable” seafood, with “good” players rewarded with price premiums or market share and “bad” players punished by reduced sales. Empirically, however, in the markets where ecolabeling has taken hold, retailers and brands—rather than consumers—are demanding sustainable sourcing, to build and protect their reputation. The aim of this paper is to devise a more accurate logic for understanding the sustainable seafood movement, using a qualitative literature review and reflection on our previous research. We find that replacing the consumer-driven logic with a retailer/brand-driven logic does not go far enough in making research into the sustainable seafood movement more useful. Governance is a “concert” and cannot be adequately explained through individual actor groups. We propose a new logic going beyond consumer- or retailer/brand-driven models, and call on researchers to build on the partial pictures given by studies on prices and willingness-to-pay, investigating more fully the motivations of actors in the sustainable seafood movement, and considering audience beyond the direct consumption of the product in question.

scholarly journals Estimating the Young Generation’s Willingness to Pay (WTP) for PM2.5 Control in Daegu, Korea, and Beijing, China

2019 ◽  
Vol 11 (20) ◽  
pp. 5704
Author(s):  
Ning ◽  
Lee
Keyword(s):  
Willingness To Pay ◽  
Fine Particulate Matter ◽  
Control Measures ◽  
Young Generation ◽  
Explanatory Variables ◽  
Wide Range ◽  
Air Quality Improvement ◽  
The Mean ◽  
The One ◽  
Beijing China

This research aimed to examine the willingness to pay (WTP) of the young generation (the age group from 18 to 29) for the participatory solutions and actions on fine particulate matter (PM2.5) pollution control and abatement in Daegu, Korea, and Beijing, China. This study found out that Korean respondents and Chinese respondents shared a wide range of similarities, both in terms of socio-demographic characters like age, family size, and house/apartment ownership, as well as a number of perceptions related to environmental and social responsibilities. Around one-third of the Korean respondents and one-fifth of the Chinese respondents expressed negative WTP due to primary reasons such as lack of trust in the effectiveness of PM2.5 control measures (Korea) and limitation of budget (China). The mean estimated values of WTP with and without explanatory variables in Korea were merely slightly higher than those in China. The mean WTP without control variables in Korea was 11,882.97 KRW/month (10.61 USD/month) and the one in China was 65.09 CNY/month (9.48 USD/month). The mean WTP with explanatory variables for Daegu, Korea, was KRW 11,982.33 (USD 10.70) per person per month, and the one for Beijing, China, was CNY 64.84 (USD 9.40) per person per month. The annual total WTP for Daegu, Korea, was assessed around KRW 47572 million (USD 42.45 million), whereas the estimated total WTP for Beijing, China, was around CNY 3260.14 million (USD 474.94 million) per year. Based on the results and the findings, this study proposes to further strengthen the comprehensive cooperation between China and Korea in the field of air quality improvement, with a particular focus on PM2.5 control and abatement and cooperation in academic circles and among the general public.

scholarly journals Verifying Credence Attributes in Livestock Production

2010 ◽  
Vol 42 (3) ◽  
pp. 439-452 ◽  
Author(s):  
Nicole J. Olynk ◽  
Glynn T. Tonsor ◽  
Christopher A. Wolf
Keyword(s):  
Decision Making ◽  
Willingness To Pay ◽  
Production Process ◽  
Consumer Demand ◽  
Livestock Production ◽  
Farm Level ◽  
Credence Attributes ◽  
Selection Of

Livestock producers can respond to increasing consumer demand for certain production process attributes by providing verifiable information on the practices used. Consumer willingness to pay data were used to inform producer decision-making regarding selection of verification entities for four key production process attributes in the production of pork chops and milk. The potential for informing farm-level decision-making with information about consumer demand for product and production process attributes exists beyond the two products assessed as example cases in this analysis.

An exploratory study of environmental attitudes and the willingness to pay for environmental certification in Mexico

2014 ◽  
Vol 67 (5) ◽  
pp. 891-899 ◽  
Author(s):  
Bryan W. Husted ◽  
Michael V. Russo ◽  
Carlos E. Basurto Meza ◽  
Suzanne G. Tilleman
Keyword(s):  
Willingness To Pay ◽  
Exploratory Study ◽  
Environmental Attitudes ◽  
Environmental Certification

Market potential for organic foods in Europe

2002 ◽  
Vol 104 (1) ◽  
pp. 45-62 ◽  
Author(s):  
Mette Wier ◽  
Carmen Calverley
Keyword(s):  
Willingness To Pay ◽  
Consumer Demand ◽  
Demographic Characteristics ◽  
Market Potential ◽  
Organic Foods ◽  
Market Expansion ◽  
European Markets

Examines the potential of organic foods in European markets, focusing on consumer demand for organic foods and the possibilities for market expansion. Aims to assess potential sales, to identify the factors determining buying propensity, and to identify the main market barriers. Identifies the types of consumers who purchase organic foods, classifying them according to socio‐economic and demographic characteristics. Elucidates the motives for purchasing and the willingness to pay. Identifies the main market barriers and bottlenecks, and examins the potential for future expansion.

scholarly journals 641 Consumer Demand for Organic Foods

HortScience ◽  
1999 ◽  
Vol 34 (3) ◽  
pp. 558B-558 ◽  
Author(s):  
Gary Thompson
Keyword(s):  
Willingness To Pay ◽  
Consumer Demand ◽  
Indirect Evidence ◽  
The United States ◽  
Fruit And Vegetables ◽  
High Price ◽  
Organic Foods ◽  
Price Premiums ◽  
Market Shares ◽  
Organic Fruit

Sales of organic foods at retail have grown at rates from 20% to 35% in many countries throughout Europe, Asia, and the Americas during the 1990s. Yet market shares of organic foods remain quite small, less than 5%of retail value in all countries throughout the world. As mainstream retail outlets have begun to carry and promote organic foods, lack of availability of organic foods has become less of an impediment to consumer demand. The major impediment to continued growth in organic food demand is high price premiums for organic foods over conventional food counterparts. Some of the highest price premiums at retail are displayed by fresh and frozen vegetables and fruit; premiums as high as 250% for frozen green peas in the United States have been recorded. Indirect evidence in the form willingness-to-pay studies and retail pricing experiments indicate that the majority of consumers will not pay such high price premiums for organic fruit and vegetables. Small market shares at retail tend to corroborate consumers' willingness to pay such high prices. How much prices of organic fruit and vegetables would have to be reduced relative to conventional produce in order to increase market shares of organic produce is not clear.

scholarly journals IS THERE A MARKET FOR BRANDED GULF OF MEXICO OYSTERS?

2017 ◽  
Vol 49 (1) ◽  
pp. 45-65 ◽  
Author(s):  
DANIEL R. PETROLIA ◽  
WILLIAM C. WALTON ◽  
LAURIANE YEHOUENOU
Keyword(s):  
Gulf Of Mexico ◽  
Willingness To Pay ◽  
Choice Experiment ◽  
Preference Heterogeneity ◽  
Price Premium ◽  
Significant Preference ◽  
Price Discount ◽  
Factors Influencing ◽  
Marginal Willingness To Pay

AbstractWe administered an online choice experiment to a sample of U.S. raw-oyster consumers to identify factors influencing preferences for Gulf of Mexico oysters, determined the extent of preference heterogeneity, and estimated marginal willingness to pay for specific varieties and other key attributes. Results indicate significant preference heterogeneity among select varieties, with non-Gulf respondents estimated to require a price discount on Gulf oyster varieties on the order of $3–$6/half dozen. Gulf respondents were found to be less sensitive to oyster variety, and estimated to be willing to pay a price premium only for select Gulf varieties on the order of $0–$3/half dozen.

scholarly journals Willingness-to-pay for a hypothetical Ebola vaccine in Indonesia: A cross-sectional study in Aceh

F1000Research ◽  
2020 ◽  
Vol 8 ◽  
pp. 1441 ◽  
Author(s):  
Mudatsir Mudatsir ◽  
Samsul Anwar ◽  
Jonny K. Fajar ◽  
Amanda Yufika ◽  
Muhammad N. Ferdian ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Cross Sectional Study ◽  
Phase Iii ◽  
Sectional Study ◽  
Cross Sectional ◽  
Explanatory Variables ◽  
Phase Iii Clinical Trials ◽  
Final Multivariable Model ◽  
Aceh Province ◽  
Willingness To Purchase

Background: Some Ebola vaccines have been developed and tested in phase III clinical trials. However, assessment of whether public have willingness to purchase or not, especially in unaffected areas, is lacking. The aim of this study was to determine willingness to pay (WTP) for a hypothetical Ebola vaccine in Indonesia. Methods: A cross-sectional study was conducted from 1 August to 30 December 2015 in five cities in Aceh province of Indonesia. Patients’ family members who visited outpatient departments were approached and interviewed about their sociodemographic characteristics, knowledge of Ebola, attitude towards vaccination practice and their WTP for a hypothetical Ebola vaccine. A multivariable linear regression model assessed the relationship between these explanatory variables and WTP. Results: During the study, 500 participants were approached and interviewed. There were 424 (84.8%) respondents who completed the interview and 74% (311/424) expressed their acceptance for an Ebola vaccine. There were 288 participants who were willing to pay for an Ebola vaccine (92.6% out of 311). The mean of WTP was US$2.08 (95% CI: 1.75-2.42). The final multivariable model indicated that young age, high educational attainment, working as a private employee, entrepreneur or civil servant (compared to farmers), being unmarried, and residing in a suburb (compared to a city) were associated with higher WTP. Conclusions: Although the proportion of the participants who would accept the Ebola vaccine was relatively high, the amount they were willing to pay for Ebola vaccine was very low. This finding would indicate the need of subsidies for Ebola vaccine in the country.

Consumer demand for animal welfare products.

2020 ◽  
pp. 53-74
Author(s):  
Faical Akaichi ◽  
Cesar Revoredo-Giha
Keyword(s):  
Economic Theory ◽  
Supply Chain ◽  
Willingness To Pay ◽  
Supply Chains ◽  
Animal Welfare ◽  
Food Production ◽  
Consumer Demand ◽  
Production Systems ◽  
Agricultural Practices ◽  
Demand Side

Abstract Modern agricultural practices have increased the efficiency of food production with a decrease in their cost and prices for consumers. However, to some extent this has been detrimental to the ethical way in which livestock are treated, particularly in more intensive production systems. On the demand side, an increasing number of consumers are interested in the way that food is produced and the attributes behind it. Animal welfare is one of those ethical attributes that are particularly important for consumers, and at the retail level, it is reflected in a number of labels aiming at passing cues (due to its nature as a credence attribute) to consumers. For meat supply chains, these labels have the possibility to positively affect sales if consumers are willing to pay more for products with those attributes. Moreover, if increasing animal welfare implies higher costs of production, it is important for the supply chain to know whether these costs can be passed on to consumers. These issues have motivated a substantive literature on the measurement of consumers' interest in animal welfare and their willingness to pay for its attributes. The purpose of this chapter is to provide an overview of the economic theory behind the measurement of animal welfare and some empirical applications.

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