scholarly journals Rose Wine Market: Anything but Colour?

Foods ◽  
2020 ◽  
Vol 9 (12) ◽  
pp. 1850
Author(s):  
Stephanie Peres ◽  
Eric Giraud-Heraud ◽  
Anne-Sophie Masure ◽  
Sophie Tempere

In many countries, the consumption of still wine is in strong decline. The market for rose wine, however, stands in stark contrast to this trend, seeing worldwide growth of almost 30% over the last 15 years. For most observers/experts, product colour plays an important role in this paradigm shift. For this reason, companies’ marketing efforts often focus on this purely visual characteristic. There is, however, no certainty that other emerging consumer demands, related to environmental concerns or how “natural” a wine is (organic wines, natural wines, etc.), do not also play a role in the enthusiasm seen in new wine consumers. This article proposes an assessment of expectations related to colour and the decisions made by rose wine consumers, using two complementary experiments carried out in France. The first experiment is based on an online survey studying only consumers’ colour preferences. We will show that, contrary to popular belief, there is no consensus on this criterion, although regional trends can be identified. Typically, the “salmon” shade, which is generally the leader on the global market—and characteristic of Provence wines—does not win unanimous support across all regions. In contrast, an “apricot” shade seems to be preferred by consumers in the Bordeaux region. The second experiment confirms this result within the framework of an experimental market revealing consumers’ willingness to pay (WTP). This market also offers consumers the opportunity to taste wines and provides information on organic certification and “naturalness” (symbolised by the absence of added sulphites). We will then demonstrate how the latter criteria, although often popular, play only a small role—compared with colour—in consumer decisions. We will conclude this article with observations on the atypical nature of the rose wine market and on possible avenues for further research related to the emotional role colour plays in wine tasting and its possible specificity in the world of food and drink products.

Author(s):  
Gregory A. Barton

While a few positive stories on organic farming appeared in the 1970s most mainstream press coverage mocked or dismissed organic farmers and consumers. Nevertheless, the growing army of consumer shoppers at health food stores in the United States made the movement impossible to ignore. The Washington Post and other newspapers shifted from negative caricatures of organic farming to a supportive position, particularly after the USDA launched an organic certification scheme in the United States under the leadership of Robert Bergland. Certification schemes in Europe and other major markets followed, leading to initiatives by the United Nations for the harmonization of organic certification through multilateral agencies. As organic standards proliferated in the 1990s the United Nations stepped in to resolve the regulatory fragmentation creating a global market for organic goods.


Author(s):  
Stefan Bongard

Buying groceries online is no longer a novel phenomenon: recent studies (2016) show that in Germany, approximately 30 percent of potential buyers have already purchased groceries online. Together with the latest grocery shopping services from the online giant Amazon (e.g. Amazon Fresh and Amazon go), this growing sector of online food and drink retail comprises an attractive field for economic research. General research objectives in this field investigate sustainable business models, planning of logistics structures, and changes in buyer behaviour. The purpose of this present study was to analyze buyer behavior in the field of online food retail based on a process design derived from principles of Quality Management. A convenience sample of 822 valid data records was collected from November– December 2016 using a sophisticated online survey tool. The data set contains responses from 256 individuals who had already bought groceries online, while the rest of the respondents had not previously purchased groceries online. The study strongly underscores the great potential of online retail grocery industry, while also detailing the potential risks associated with this business model, such as low profit margins and packaging issues.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ayse Nil Tosun ◽  
Ayfer Ezgi Yilmaz

PurposeThis study examines the effect of taxes, similar financial liabilities, and demographic variables such as respondent age, company age, and field of operation on the table wine market in Turkey.Design/methodology/approachAn online survey was conducted on the wine producers and importers via SurveyMonkey. Thirty-six survey questions were answered using a five-point Likert scale. The responses obtained from 51 owners and administrators of wine companies were analyzed using the Statistical Package for the Social Sciences 23 program.FindingsExcise and value-added taxes affected the amount and price of table wine production in Turkey, whereas the banderole affected quality and price. The excise tax, value-added tax, banderole, Resource Utilization Support Fund, customs duty, and authorizations also affected the amount, quality and price of table wine imports. Although financial liabilities such as the banderole, Resource Utilization Support Fund and authorizations required for import do not constitute a heavy load on wine costs, they do have similar effects as other taxes on table wine imports.Research limitations/implicationsA limitation of this study was its sample size. Only 51 individuals responded, as it was an online questionnaire. However, this did not compromise the representativeness of the sample with regard to the company's field of operation (production and import of table wine), lending credibility to the opinions provided.Originality/valueThis study establishes that, contrary to popular belief, decisions regarding wine production and import are not solely affected by a heavy tax burden. Other factors, such as the banderole, Resource Utilization Support Fund, ages of companies and respondents and authorizations required for import, which are not viewed as a heavy burden in monetary terms, also prove to be decisive.


2019 ◽  
Vol 44 (3) ◽  
pp. 401-408
Author(s):  
N Karunakaran ◽  
MS Sadiq

Agriculture is the major source of livelihood and is under the big threat of liberalization and modernization. Organic farming is eco-friendly, promotes sustainable development, protects the fertility of the soil and ensures long term crop income to the farmer. In 2018, total area under organic certification process is 3.56 million hectare and produced around 1.70 million MT of certified organic products. In Kerala, the total area under organic farming stands at 15790.49 hectare. Organic farmers fail to capture the market for selling their products and have less capacity in the competing world, leads to worse financial situation of farmers. The total volume of export during 2017-18 was 4.58 lakh MT. Fair trade has flourished as an initiative for lifting poor organic farmers by providing higher price, credit and improved community life. It is also a market for high value products in the global trade policies. Fair Trade Alliance Kerala (FTAK) is a small farmers’ organisation to access global market on fair trade in an equitable trading terms and improved income. The system provides better price to products compared to open market and benefited fair trade exporting. This paper by studying FTAK focused the impacts of it on income and highlights the increased production of organic crops, better prices, premium and schemes to farmers. The study revealed that fair trade farmers earned higher price (20 to 50 percent) for commodities and marketing of products to foreign countries without intermediaries and organic farming is a better option for increasing farmer’s income in India. Bangladesh J. Agril. Res. 44(3): 401-408, September 2019


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Haesun Park-Poaps ◽  
Md Sadaqul Bari ◽  
Zafar Waziha Sarker

PurposeThe purpose of this study was to investigate the status of technology adoption (TA) among clothing manufacturers in Bangladesh and examine the influences of contextual factors on their TA level. Particularly, the authors examined the effects of export orientation, top management commitment (TMC), competitive pressure (CP), cost of capital (CC) and technical skills (TS).Design/methodology/approachThe data were collected from Bangladeshi clothing manufacturer through an online survey. A firm was treated as a unit of analysis.FindingsThe results revealed that the most common technologies adopted were information technology and software related and the least common were automation related. Export orientation negatively influenced while TS and CP positively influenced the level of TA.Research limitations/implicationsDue to the difficulty in obtaining firm level data, data collection did not utilize a random sampling. Only firms that agree to participate were included in the data.Practical implicationsThe authors suggest the Bangladeshi clothing manufacturers to adopt selective technologies that complement the cost leadership strategy rather than immediate differentiation strategy or technology innovations.Social implicationsFocused investment in human capitals and knowledge transfer in Bangladesh, one of the newly classified developing country, should sustain their competitiveness in the global market. Further discussions provide various stakeholders with insights related to trade policies, international aids and the UN's sustainable development agenda.Originality/valueThis study tackles a void that exists in TA research within the labor intensive clothing manufacturing sector, especially in a lower-middle income country, which surprisingly became the second largest clothing supplier today. Unique nature of the sector as an entry to economic development process in connection to the sustainable development concept is discussed to generate implications for practitioners as well as policy makers.


2020 ◽  
pp. 51-53
Author(s):  
Stella Boreggio Machado ◽  
Nayara Cavalcanti Ares ◽  
Claudio Scorcine ◽  
Yara Dadalti Fragoso

ObjectiveTo assess food and drink avoidance among patients with headache by means of an online survey.MethodsIndividuals with frequent headaches were invited to answer a Google Form questionnaire [https://form.jotformz.com/200233754863656]. The survey included sex, age and characteristics of headache. Dietary habits were assessed as the number of times the individual consumed certain foods, on a daily, weekly, or monthly basis. The participants could state up to three foods that they avoided for fear of headache attacks.Results120 complete forms were received. Alcoholic beverages were the most frequent trigger factor, reported by 26.7% of the patients. 95.5% of the participants did not consume alcohol regularly. Cheese, caffeine and fat were also recognized as potential triggers of headaches. There was no standard profile of dietary triggers and, therefore, everyone has to be personally approached in this subject.ConclusionThe online survey confirmed that individual characteristics of headache were dietary triggers in half the participants. Alcohol was the most frequently mentioned trigger, followed by cheese, fat and caffeine.


Changes in tourist behavior encourage the Indonesian tourism industries to adapt to the era of industrial revolution. Tourism 4.0 becomes a new competitive advantage in winning tourism competition in the global market. The purpose of this study is to describe E-WOM in the context of tourism 4.0. To collect data, an online survey was addressed to 113 respondents. Our findings lead to a conclusion that tourism industries should strive to develop digital products so to influence consumer purchase decisions.


2019 ◽  
Vol 29 (Supplement_4) ◽  
Author(s):  
C Lampl ◽  
A L Aufschnaiter ◽  
M Hatz ◽  
W Gunzer ◽  
B Fuchs-Neuhold

Abstract Background Nutritional standards in community catering facilities are essential for adequate quality of care. As part of the initiative GEMEINSAM G'SUND GENIESSEN of the Health Fund Styria, minimum standards for nursing homes were published. The aim was to investigate the current situation of the implementation of selected minimum standards for food and drink supply in Styrian nursing homes to create appropriate measures for healthy living for elderly people. Methodology Of 81 defined minimum standards, two thirds were examined in the study (n = 54; 66.6 %). To get detailed insights into the current degree of implementation, the project team worked with a mixed- methods-basis, consisting of an online survey (n = 94; 41.4% of all Styrian nursing homes), 46 guideline interviews and 169 weeks of menu analysis. Results Of the 54 minimum standards analysed, 34 were fulfilled (63.0%), nine were rather fulfilled (16.6%), five were rather not fulfilled (9.2%), four standards could not be fulfilled (7.4%) and two standards could not be investigated (3.7%). Nursing homes prefer seasonal and regional products, but pay less attention to the use of fair trade products or organic food. In addition, the food choice is determined by the preferences and acceptance of the residents, which are the main reasons for the low use of whole grain products and the rare offer of vegetarian dishes. With regard to the design of the menus, almost all plans are age-appropriate and attractively presented, but rarely meet the standard with regard to recommended labelling (e.g. alcohol aromas). Challenges in the daily practise are finding a way between the self-determination of the residents, the arranged diets as wells as meeting the minimum standards. Conclusions Results indicate that minimum standards in nursing homes are taken into account. In order to achieve a comprehensive implementation, further development of the standards as well as information and awareness-building interventions are needed. Key messages Challenges in the daily practise are finding a way between the self-determination of the residents, the arranged diets as wells as meeting the minimum standards. The range of vegetarian dishes, dishes with legumes and wholemeal products should be focused in the future. In addition, the provision of tools (age-and target-group- specific-menus) is recommended.


2014 ◽  
Vol 26 (3) ◽  
pp. 450-471 ◽  
Author(s):  
Hong Bo Liu ◽  
Breda McCarthy ◽  
Tingzhen Chen ◽  
Shu Guo ◽  
Xuguang Song

Purpose – The purpose of this paper is to examine how the Chinese wine market can be meaningfully segmented and to explore marketing implications for the Australian wine sector. Design/methodology/approach – The research is descriptive in nature, using an online survey to collect quantitative data on wine consumer behaviour. A total of 407 responses were obtained. Data analysis included descriptive analysis (frequency distributions) and cluster analysis. Findings – The research identifies three clusters of wine consumers: “the extrinsic attribute-seeking customers”, “the intrinsic attribute-seeking customers” and “the alcohol level attribute-seeking customers”. These groups of consumers were categorised using a behavioural (benefit) segmentation base. Research limitations/implications – The use of an internet survey and convenience sample limits generalisation of the findings. The adoption of a behavioural basis in conducting the segmentation is a limitation. The use of more complex segmentation bases, such as psychographics, may yield a richer understanding of the Chinese wine consumer in future studies. Practical implications – The customer profiles provide Australian wine marketers with an insight into Chinese wine consumer behaviour. Brand positioning can be improved by ensuring that the brand emphasises certain product attributes which the segments value when choosing wine. Originality/value – Little previous research on market segmentation has been conducted in mainland China. For Australian wine marketers, this study provides a baseline study into market segmentation and may assist with targeting and brand positioning decisions.


2020 ◽  
Vol 38 (15_suppl) ◽  
pp. e14119-e14119
Author(s):  
Nadeeka Dias ◽  
Rinah Yamamoto ◽  
Kenneth G Faulkner

e14119 Background: Patient engagement and motivation during real world oncology studies can be challenging. Digital tools have proven to be effective in reducing patient burden and improving data collection and accuracy. Given the rapid advances in health technology, patient preferences and motivations for these tools are continually evolving. This study investigates preferences for digital technology use with smartphones and wearables, telehealth, and identifies motivational factors that would drive real world study compliance for daily symptom reporting. Methods: Patients (n = 50; 68% male) diagnosed with cancer answered questions via an anonymous online survey about their technology preferences. Results: Although the majority of the population uses smartphones (99%), few oncology patients use wearable technology such as a fitness watch (18%). Of those who do not own a fitness watch, 90% were willing to use the technology in a clinical study and share their data if a watch were provided to them. However, the majority of patients (74%) would prefer to use their own smartphone during a clinical study to answer questions and conduct video calls with the study doctor. For patients who currently visit their doctor in person (98%), almost half (48%) would prefer a remote alternative such as a video call for convenience, especially when in pain. Patients reported several factors that would encourage consistent daily reporting of study data. Out of 10 options, the most motivating factor was access to health information that would help manage their symptoms on a daily basis (92%). Subsequent factors of interest included in-app reminders (88%) and assurance that a doctor would review the reported data and contact them to discuss reported symptoms (94%). Conclusions: The global market for digital health is growing rapidly, and there is a strong preference from oncology patients to shift in-person engagement and reporting to digital platforms. Patients are also highly motivated by information about their own health. Designing real world studies to incorporate these preferences may result in enhanced patient engagement, improved compliance, and higher quality data.


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