scholarly journals The Role of Eco-Friendly Edible Insect Restaurants in the Field of Sustainable Tourism

2020 ◽  
Vol 17 (11) ◽  
pp. 4064 ◽  
Author(s):  
Jinsoo Hwang ◽  
Hyunjoon Kim ◽  
Ja Young Choe
Keyword(s):  
Data Analysis ◽  
Theoretical Model ◽  
South Korea ◽  
Behavioral Intentions ◽  
Word Of Mouth ◽  
Sustainable Tourism ◽  
Positive Influence ◽  
Edible Insect

The purpose of this study is to apply the concept of a green image in order to explore how to form behavioral intentions in the context of eco-friendly edible insect restaurants. This study analyzed 444 samples collected in South Korea in order to evaluate the theoretical model including 12 hypotheses. The data analysis results showed that a green image has a positive influence on attitude. In addition, attitude helps to increase desire, which in turn positively affects two sub-dimensions of behavioral intentions, such as intentions to use and word-of-mouth intentions.

scholarly journals How to Form Behavioral Intentions in the Field of Drone Food Delivery Services: The Moderating Role of the COVID-19 Outbreak

2020 ◽  
Vol 17 (23) ◽  
pp. 9117
Author(s):  
Jinsoo Hwang ◽  
Dohyung Kim ◽  
Jinkyung Jenny Kim
Keyword(s):  
Willingness To Pay ◽  
Behavioral Intentions ◽  
Positive Relationship ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Food Delivery ◽  
Delivery Services ◽  
The Relationship ◽  
Moderating Role

This study was designed to identify the significance of drone food delivery services using the moderating role of the outbreak of COVID-19. More specifically, this study proposed that there is a positive relationship between the overall image and the desire. Additionally, it was hypothesized that the desire helps to enhance two types of behavioral intentions, which included word-of-mouth intentions and the willingness to pay more. Lastly, the moderating role of the outbreak of COVID-19 was proposed during this process. Six hypotheses were tested that used 335 samples before the outbreak of COVID-19, and 343 samples were used after the outbreak of COVID-19 in South Korea. The data analysis results indicated that the overall image has a positive influence on the desire, which in turn positively affects the word-of-mouth intentions and the willingness to pay more. Furthermore, this study identified the important moderating role of the outbreak of COVID-19 in the relationship between the desire and the word-of-mouth intentions.

scholarly journals Examining the Importance of Green Food in the Restaurant Industry: Focusing on Behavioral Intentions to Eat Insects

2021 ◽  
Vol 18 (4) ◽  
pp. 1905
Author(s):  
Jinsoo Hwang ◽  
Hyunjoon Kim
Keyword(s):  
Data Analysis ◽  
Willingness To Pay ◽  
Behavioral Intentions ◽  
Environmentally Friendly ◽  
Restaurant Industry ◽  
Research Model ◽  
Warm Glow ◽  
Psychological Benefits ◽  
Edible Insect ◽  
Green Food

This study analyzed the psychological benefits of environmentally friendly edible insect restaurants, by proposing that three subdimensions of psychological benefits positively affect attitude. Attitude was hypothesized to play an important role in the formation of desire and two subdimensions of behavioral intentions: intentions to use and willingness to pay more. A research model was verified using responses from 419 respondents collected in Korea. Data analysis indicated that (1) warm glow, (2) self-expressive benefits, and (3) nature experiences form attitude and that attitude helps to increase desire, which in turn positively enhances behavioral intentions. The data analysis results supported the importance of the psychological benefits of environmentally friendly edible insect restaurants.

scholarly journals Moderating Role of Electronic Word of Mouth (eWOM) in the Influence of Perceived Value on Repurchase Intention

2021 ◽  
Vol 1 (1) ◽  
pp. 71-90
Author(s):  
Aldrich Alfatera Unpapar
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Word Of Mouth ◽  
Perceived Value ◽  
Predictor Variables ◽  
Repurchase Intention ◽  
Positive Effect ◽  
Moderating Role

The purpose of this research is to determine whether word of mouth which has developed into electronic (eWOM) in the digitalization era can strengthen or weaken the influence of the perceived value received by customers from previous purchases to repurchase or not. This study uses a quantitative approach, whereas the method of data collection was purposive sampling and has determined as many as 116 samples. The population in this research are followers of Shopee Indonesia in Instagram, with the various characteristics that have been determined by researchers to be taken as a sample for this research. The method of data analysis using equations from Cohen et al. (1975) in the journal of Sharma et al. (1981). The regression analysis is based on the researcher's comprehension of the negligibility correlation between moderation and predictor variables. Based on the results, Perceived Value has a significant and positive effect on Repurchase Intention, and the regression model analysis was found that the inclusion of the moderation variable, strengthened the influence of Perceived Value on Repurchase Intention by 61,5% from the previous results (55,8%).

scholarly journals The Role of Learners’ Attitudes Toward Parental Involvement in L2 English Learning

2018 ◽  
Vol 12 (1) ◽  
pp. 18
Author(s):  
Jung-Tae Kim ◽  
Rusty Barrett
Keyword(s):  
Parental Involvement ◽  
South Korea ◽  
English Proficiency ◽  
Positive Influence ◽  
English Learning ◽  
Negative Attitudes ◽  
Efl Learners ◽  
Positive Attitudes ◽  
Korean Efl Learners

This paper seeks to examine Korean EFL learners’ perceptions of parental involvement and how their attitudes toward parental involvement are associated with the success of parental involvement. Two hundred fifty four EFL children in South Korea participated in a survey asking the degree of their parent’s involvement in seven involvement types and their attitudes towards parental involvement. The results showed that while all types of parental involvement were positively correlated with English proficiency for the group of children with positive attitudes towards parental involvement, no such correlations were found for the group of children with highly negative attitudes. In addition, for the group of children with moderately negative attitudes toward parental involvement, only less direct, autonomy-supportive parental involvement was found to be related to their achievement. These results suggest that learners’ attitudes toward parental involvement may be a factor that delimits the positive influence of parental involvement on EFL learners’ achievement.

scholarly journals Impact of Substantive Staging and Communicative Staging of Sustainable Servicescape on Behavioral Intentions of Hotel Customers through Overall Perceived Image: A Case of Boutique Hotels

2021 ◽  
Vol 18 (17) ◽  
pp. 9123
Author(s):  
Khalil-ur-Rehman ◽  
Mohammad Adnan ◽  
Naveed Ahmad ◽  
Miklas Scholz ◽  
Khalil-ur-Rehman ◽  
...  
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Hotel Industry ◽  
Positive Influence ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Boutique Hotel ◽  
Boutique Hotels ◽  
The Relationship

Customers have become very sensitive regarding the innovative evaluation of services. Due to competition in the hospitality industry, it is a challenge for hotel marketers to understand customers’ behavior. There is scant research in the hotel industry of Pakistan and especially on boutique hotels. This research seeks to measure the relationship between substantive, communicative elements of the sustainable servicescape and behavioral intentions (word of mouth) in a boutique hotel setting. However, the mediating effect of the overall perceived image is examined between these constructs. Responses of boutique hotel visitors were collected from Lahore, Islamabad, Faisalabad, and Murree. Data were analyzed by using structural equation modeling (SEM). Results display that both substantive and communicative servicescape elements positively affect the perceived image of customers, which has a positive influence on behavioral intentions such as word of mouth (WOM). Theoretical and practical implications are also discussed.

Expected benefits with using drone food delivery services: its impacts on attitude and behavioral intentions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jinsoo Hwang ◽  
Jinkyung Jenny Kim
Keyword(s):  
Data Analysis ◽  
Behavioral Intentions ◽  
Design Methodology ◽  
Food Delivery ◽  
Research Model ◽  
Content Type ◽  
Delivery Services ◽  
Expected Benefits ◽  
First Time

Purpose This study aims to propose the effect of five sub-dimensions of the expected benefits, which include compatibility, social influence, convenience, function and emotion on attitude and behavioral intentions. Design/methodology/approach A research model including eight hypotheses was tested using 413 samples collected in South Korea. Findings The data analysis results indicated that the five sub-dimensions of expected benefits aid to enhance attitude, which plays an important role in the formation of behavioral intentions. Originality/value This study was designed to empirically identify the important role of expected benefits in the context of drone food delivery services for the first time.

scholarly journals PERAN CITRA MEREK DALAM MEMEDIASI PENGARUH WOM TERHADAP NIAT BELI PRODUK NUTRISI MEREK HERBALIFE

2019 ◽  
Vol 8 (4) ◽  
pp. 2209
Author(s):  
Komang Priti Elizabeth Fallo ◽  
Ni Wayan Sri Suprapti
Keyword(s):  
Data Analysis ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Descriptive Statistics ◽  
Primary Data ◽  
Multiple Test ◽  
Image Variables

The aim of the study was to analyze the role of brand image in mediating the influence of word of mouth on the purchase intention of Herbalife brand nutrition products in Denpasar City. The sample was 100 people with non probability sampling technique. Primary data was obtained by distributing questionnaires and analyzed using descriptive statistics of the average count and inferential statistics in the form of path analysis and multiple test. The results of data analysis showed that the word of mouth variable had a positive and significant effect on brand image, brand image variables had a positive and significant effect on purchase intention, word of mouth variables had a positive and significant effect on purchase intention, and brand image variables played a part in mediating influence. word of mouth to buy Herbalife brand nutrition products.

scholarly journals ANALISIS PENGARUH KEPUASAN, KUALITAS, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH APLIKASI WHATSAPP PADA MAHASISWA FEB UMT

2019 ◽  
Vol 6 (2) ◽  
Author(s):  
Hendi Eka Sumarga
Keyword(s):  
Data Analysis ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Positive Influence ◽  
Analysis Tool ◽  
Experiential Marketing ◽  
Probability Sampling ◽  
Know How ◽  
Independent Variables ◽  
Positive Effect

This study aims to analyze the effects of satisfaction, quality, andexperiential marketing on the creation of word of mouth in theapplication WhatsApp. This study uses three independent variables ofsatisfaction, quality, and experiential marketing with one dependentvariable ie word of mouth. The use of variables in this study is expectedto know how the process occurs and what are the factors driving thecreation of word of mouth in WhatsApp application. The sample of thisresearch is user of WhatsApp application from student of Faculty ofEconomics and Business of University of Muhammadiyah Tangerang.Samples were taken with non probability sampling technique. Dataanalysis of 160 respondents was done using Structural EquationModeling (SEM) as an analysis tool using LISREL 8.8 software. Based onthe results of data analysis, shows that: experiential marketing variableshave a positive influence and the greatest influence on word of mouthWhatsApp applications, satisfaction variable has a positive influence onword of mouth WhatsApp applications. The quality variable has theleast positive effect on word of mouth WhatsApp applications.

scholarly journals The Role of Marketing Mix on Parents' Decisions to Choose a Junior High School Boarding School through Word of Mouth

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 04) ◽  
pp. 843-862
Author(s):  
Nur Hidayat
Keyword(s):  
High School ◽  
Data Analysis ◽  
Junior High School ◽  
Word Of Mouth ◽  
Total Population ◽  
Junior High ◽  
Human Life ◽  
Boarding School ◽  
Marketing Mix

The most important factor in human life is education. Education is one of the learning media to form characters that are influenced by human life, both personal and social. This research was conducted to determine and analyze the influence of the Word of Mouth and Marketing Mix on the decision of parents to choose a boarding school and to determine and analyze the role of Word of Mouth in mediating the influence of the Marketing Mix on the decision of parents to choose a school. This research belongs to the type of explanatory research, meaning research that explains the relationship between variables that test the hypothesis. The total population in this study consisted of 125 guardians of students. Determination of the sample using the census method where the total population is then used as a sample in this study. Data analysis techniques are part of a process with the stages of collecting research data. The author uses the technique statistical least Square (PLS). The results of this data analysis state that the Marketing Mix has a positive and significant effect on Word of Mouth. Word of Mouth and Marketing Mix have a positive and significant effect on the decision of parents to choose a school of junior high school boarding. And marketing indirectly has a significant effect on the decision of parents to choose junior high School Boarding in Tanggulangin Sidoarjo, Indonesia.

scholarly journals PERAN BRAND IMAGE MEMEDIASI PENGARUH WORD OF MOUTH TERHADAP PURCHASE INTENTION (STUDI PADA PRODUK MIE SAMYANG HOT SPICY CHICKEN DI KOTA DENPASAR)

2018 ◽  
Vol 7 (4) ◽  
pp. 1771
Author(s):  
Ayu Indra Dewi ◽  
I Gusti Agung Ketut Sri Ardani
Keyword(s):  
Data Analysis ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Total Sample ◽  
Reliability Test ◽  
Analysis Technique ◽  
Mediator Variable

The purpose of this study is to determine the role of brand image in the influence of word of mouth on purchase intention. This research is conducted in Denpasar City with a total sample of 110 respondents. The criteria of respondents are measured using the purposive sampling technique. The criteria of respondents involved is they have never bought Samyang Hot Spicy Chicken noodle product before. The data collection is conducted by distributing questionnaires which is tested using the validity test and reliability test. The data analysis technique used in this research is the path analysis technique and the Solimun theory. The result attained in this research shows that brand image, as a variable which mediates the influence of word of mouth on purchase intention, is therefore a partial mediator variable. This result proves that brand image is capable of being a mediator variable in the influence of word of mouth on purchase intention

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