scholarly journals Understanding the Role of Visualizations on Decision Making: A Study on Working Memory

Informatics ◽  
2020 ◽  
Vol 7 (4) ◽  
pp. 53
Author(s):  
Sung-Hee Kim

The use of data visualization is increasing; however, there is little empirical explanation for how it supports users. Our goal in this paper is to deepen our understanding of the role of interactive visualizations in a particular context of decision making. Specifically, we attempt to understand the role of the working memory system, which is a concept to understand the mechanism of the processing and temporary storage of information in variety of cognitive tasks. We compared two interfaces, SimulSort and its non-visual counterpart Typical Sorting, with a multi-attribute decision-making problem. Because decision outcomes are known to be affected by the limitations of a person’s working memory, we conducted a crowdsourcing-based user study using SimulSort to understand how working memory, especially the phonological loop, can benefit from the using visualizations. We examined the impact on working memory with a well known dual-task methodology by designing a concurrent task to tap into the main decision-making task. The experiment was conducted with a total of 137 participants and an ordered logistic regression using a proportional odds model was applied to analyze the decision quality. The results supported the hypothesis that when using SimulSort, participants required less working memory than they required with Typical Sorting to accomplish the multi-attribute decision-making task even though SimulSort outperformed Typical Sorting in terms of decision quality. We also provide methodologies to conduct working memory studies by implementing an articulatory suppression task on crowdsourcing platforms in which experimenters have less control over the participants.

2021 ◽  
Vol 16 (4) ◽  
pp. 638-669
Author(s):  
Miriam Alzate ◽  
Marta Arce-Urriza ◽  
Javier Cebollada

When studying the impact of online reviews on product sales, previous scholars have usually assumed that every review for a product has the same probability of being viewed by consumers. However, decision-making and information processing theories underline that the accessibility of information plays a role in consumer decision-making. We incorporate the notion of review visibility to study the relationship between online reviews and product sales, which is proxied by sales rank information, studying three different cases: (1) when every online review is assumed to have the same probability of being viewed; (2) when we assume that consumers sort online reviews by the most helpful mechanism; and (3) when we assume that consumers sort online reviews by the most recent mechanism. Review non-textual and textual variables are analyzed. The empirical analysis is conducted using a panel of 119 cosmetic products over a period of nine weeks. Using the system generalized method of moments (system GMM) method for dynamic models of panel data, our findings reveal that review variables influence product sales, but the magnitude, and even the direction of the effect, vary amongst visibility cases. Overall, the characteristics of the most helpful reviews have a higher impact on sales.


2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 364-364
Author(s):  
Michaela Clark ◽  
Julie Hicks Patrick ◽  
Michaela Reardon

Abstract Consumer tasks permit an ecologically-valid context in which to examine the contributions of affective and cognitive resources to decision-making processes and outcomes. Although previous work shows that cognitive factors are important when individuals make decisions (Patrick et al., 2013; Queen et al.), the role of affective components is less clear. We examine these issues in two studies. Study 1 used data from 1000+ adults to inform a cluster analysis examining affective aspects (importance, meaningfulness) of making different types of decisions. A 4-cluster solution resulted. In Study 2, we used affective cluster membership and cognitive performance as predictors of experimental decision-making outcomes among a subset of participants (N = 60). Results of the regression (F(2, 40) = 6.51, p < .01, R2 = .25.) revealed that both the affective clusters (b = .37, p = .01) and cognitive ability (b = -.30, p = .04) uniquely contributed to the variance explained in decision quality. Age did not uniquely contribute. Results are discussed in the context of developing measures that enable us to move the field forward.


1998 ◽  
Vol 31 (1) ◽  
pp. 45-71 ◽  
Author(s):  
WILL H. MOORE ◽  
DAVID R. DAVIS

In this article, the authors develop and empirically evaluate a general model of the linkages between domestic and international conflict behavior. Much of the literature on domestic international interactions has focused on the structural constraints of the international and domestic systems on leaders' foreign policy decisions. Rather than focusing on structural constraints, the present authors model the influence of the behavior of domestic and international rivals on leader decision making. The impact of rivals' behavior on conflict across the domestic-international nexus has been neglected relative to the role of structural factors. This study helps redress that imbalance. The authors test their model with a statistical analysis of Zaire during the period 1975 to 1992 and find substantial support for the model.


1995 ◽  
Vol 58 (4) ◽  
pp. 39-45
Author(s):  
Granger Macy ◽  
Joan C. Neal

This study examined the effectiveness of conflict-generating decision-making techniques in the college classroom. Utiliz ing constructive conflict in classroom exercises may affect decision-making quality and student reactions. This study of undergraduate and graduate business students found significant difference in both the quality of the decisions and in student reactions to the techniques. The findings and discussion indicate the potential for appropriate use of structured decision-making techniques in the classroom.


2018 ◽  
Vol 6 (2) ◽  
pp. 34-41
Author(s):  
Rizwan Khalid ◽  
◽  
Muhammad Javed ◽  
Khurram Shahzad ◽  
◽  
...  

The objective of this study is to examine the Impact of Overconfidence bias and Herding bias on Investment Decision Making with Moderating Role of Financial Literacy. The population was Investor, Employee and Graduate Student. A sample of 200 was selected using convenience technique. Data were collected through structure questionnaire adopted from different papers. Correlation and Regression analysis were performed to examine the result. The Results show that overconfidence bias and herding bias have a positive impact on investment decision making and Financial Literacy has positive impact on investment decision making. Based on the results and discussions of the study findings as well as the limitations, theoretical and practical implications of the study have been provided.


2018 ◽  
Vol 6 (1) ◽  
pp. 515
Author(s):  
Inayah Hidayati

Objective: This research aims to explain the impact of social media on the migration decision-making process of Indonesian student migrants in University of Groningen who used a social media account. In detail, this research will consider the role of social media in the migration decision-making process of students who emigrated from Indonesia and how they uses social media in the context of the migration decision-making process. Methods: The data collected included qualitative data from in-depth interviews and supported by study literatures. An interview guide was formulated to facilitate the indepth interviews and generate a better understanding of migration behavior. Expectation: Social media help Indonesian student migrants on migration decision making process and they use social media for searching information about destination area. Result: Student migrant in University of Groningen use their social media to gain information before they choose that university for study. They use Facebook to making contact with their friends and collagues in the destination country. Student group on Facebook help Indonesian student to get information about school and daily life.


2013 ◽  
Vol 2013 ◽  
pp. 1-7 ◽  
Author(s):  
Julie Hicks Patrick ◽  
Jenessa C. Steele ◽  
S. Melinda Spencer

The primary aim of this study was to examine the contributions of individual characteristics and strategic processing to the prediction of decision quality. Data were provided by 176 adults, ages 18 to 93 years, who completed computerized decision-making vignettes and a battery of demographic and cognitive measures. We examined the relations among age, domain-specific experience, working memory, and three measures of strategic information search to the prediction of solution quality using a 4-step hierarchical linear regression analysis. Working memory and two measures of strategic processing uniquely contributed to the variance explained. Results are discussed in terms of potential advances to both theory and intervention efforts.


2021 ◽  
Vol 57 (2) ◽  
pp. 241-252
Author(s):  
Jutta Kray ◽  
Barbara K. Kreis ◽  
Corinna Lorenz

2019 ◽  
Vol 33 (2) ◽  
pp. 710-754 ◽  
Author(s):  
Monica Adya ◽  
Gloria Phillips-Wren

Purpose Decision making is inherently stressful since the decision maker must choose between potentially conflicting alternatives with unique hazards and uncertain outcomes. Whereas decision aids such as decision support systems (DSS) can be beneficial in stressful scenarios, decision makers sometimes misuse them during decision making, leading to suboptimal outcomes. The purpose of this paper is to investigate the relationship between stress, decision making and decision aid use. Design/methodology/approach The authors conduct an extensive multi-disciplinary review of decision making and DSS use through the lens of stress and examine how stress, as perceived by decision makers, impacts their use or misuse of DSS even when such aids can improve decision quality. Research questions examine underlying sources of stress in managerial decision making that influence decision quality, relationships between a decision maker’s perception of stress, DSS use/misuse, and decision quality, and implications for research and practice on DSS design and capabilities. Findings The study presents a conceptual model that provides an integrative behavioral view of the impact of a decision maker’s perceived stress on their use of a DSS and the quality of their decisions. The authors identify critical knowledge gaps and propose a research agenda to improve decision quality and use of DSS by considering a decision maker’s perceived stress. Originality/value This study provides a previously unexplored view of DSS use and misuse as shaped by the decision and job stress experienced by decision makers. Through the application of four theories, the review and its findings highlight key design principles that can mitigate the negative effects of stressors on DSS use.


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