scholarly journals The Impacts of Self-Construal and Perceived Risk on Technology Readiness

2021 ◽  
Vol 16 (5) ◽  
pp. 1584-1597
Author(s):  
Jaeun Choi ◽  
Dongho Yoo

This paper explores how different self-construals interact with perceived risk and influence tourism consumers’ technology readiness toward tourism mobile apps. The study used 284 tourist participants to show that tourism consumers, regardless of self-construal type, have a negative perception of technology readiness when they perceive a high level of risk. Furthermore, those with independent self-construal have a more positive perception of technology readiness than those with an interdependent self-construal when they perceive a low level of risk. The results also show that technology readiness mediates the relationship between self-construal and use intention toward mobile apps. Based on these results, we proposed the following practical implications. First, companies need to find and lower potential risks that can be perceived in tourism mobile apps. They must also deliver different messages according to consumers’ self-construal. Companies should provide independents with information related to the positive benefits obtained through the mobile app, and interdependents should be provided with information that reduces perceived losses.

2015 ◽  
Vol 11 (1) ◽  
Author(s):  
Pradipta Gangopadhyay ◽  

Purpose- In pursuit for seeking the understanding of the implications of Hofstede’s cultural dimension, the current study assesses the relationship between uncertainty avoidance and incidence of self- medication among the consumers in Pakistan. Methodology/Sampling- The research methodology for the study is triangulation of qualitative and quantitative techniques. Constructs were espoused from previous studies however adaptation was made to suit the researcher’s needs. The instruments consisted of close ended questions only. Cross sectional data for the study has been collected through convenience sampling from a sample size of 300 students studying in different business schools in Karachi, Pakistan. Findings- We finally conclude that the working professionals enrolled in business schools generally tend to refrain from self- medication because they consider it as risky and that it that could have serious health consequences. However it was found that people tend to self- medicate for common type of ailments based on their previous experiences. The findings also supports are assumption that high score on uncertainty avoidance means low score on behavioral intentions. Practical Implications- The findings of the study suggest a significant relationship between behavioral intentions and uncertainty avoidance, measured through perceived risk and risk aversive behavior. The results of the study posit a negative relation between dependent and independent variables.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ja Young (Jacey) Choe ◽  
Jinkyung Jenny Kim ◽  
Jinsoo Hwang

Purpose The purpose of this study was to explore if five subdimensions of perceived risk (financial, time, privacy, performance and psychological risks) negatively affects image. In addition, this study aims to investigate if image has a positive effect on intentions to use. Lastly, the purpose of this study was to examine the moderating effect of Coronavirus disease-2019 (COVID-19), before and after the outbreak, in the relationship between perceived risk and image. Design/methodology/approach Data were collected from 331 people before the COVID-19 outbreak and 343 people after the COVID-19 outbreak. To test hypotheses, this study used structural equation modeling. Findings Time, performance and psychological risks negatively affected image before the outbreak of COVID-19. Meanwhile, performance risks and psychological risks had a negative influence on image only after the outbreak of COVID-19. In addition, there was demonstrated to be a positive relationship between image and intentions to use, both before and after the COVID-19 outbreak. Finally, the outbreak of COVID-19 positively moderates the relationship between performance risk and image. Practical implications The current study provides the following practical implications. First, industry practitioners need to develop a performance guarantee system which enhances the quality assurance of drone food delivery services (DFDS). Second, live streaming or creative activities would help to visualize DFDS in a way that stresses the stable operation of these services. Originality/value The importance of contactless services has been emphasized ever since the beginning of the COVID-19 outbreak. However, there has been very little research on the future of contactless services after COVID-19. This study investigated the perceived risk from DFDS as a form of contactless service which has not been conducted before. The findings of this study will improve the understanding of the changes that have occurred in consumers’ perception of risk from DFDS during the COVID-19 pandemic.


Author(s):  
Rosdiana Sijabat

This study investigates the factors that determine user intention to continue using mobile payment application, taking as its case an Indonesian application called OVO. It applies the technology acceptance model by examining continuance intention to use (CITU) of OVO, economic value, satisfaction, gender difference, and perceived risk as the constructs. This study finds that economic value is significant predictor of CITU, but of a lower magnitude when the application was perceived as having a high level of risk. Satisfaction was significantly associated with CITU, particularly amongst users who perceived OVO as having a high level of risk. Although economic value and satisfaction influenced CITU amongst both male and female respondents, their influence was greatest amongst the former.


2020 ◽  
Vol 31 (4) ◽  
pp. 1037-1063
Author(s):  
Sameh Al-Natour ◽  
Hasan Cavusoglu ◽  
Izak Benbasat ◽  
Usman Aleem

When using mobile apps that extensively collect user information, privacy uncertainty, which is consumers’ difficulty in assessing the privacy of the data they entrust to others, is a major concern. Using a simulated app-buying experiment, we find that privacy uncertainty, which is mainly driven by uncertainty about what data are collected and how they are used and protected, is indeed a significant influencer of one’s intentions to use a mobile app and the perceived risk associated with that use, as well as the price a potential consumer is willing to pay for an app. Our results further show that the uncertainty concerning the data collected while using a mobile app drives consumers’ decisions more than the uncertainty regarding data that are collected at the time an app is downloaded. To investigate whether privacy uncertainty continues to be a factor after a consumer has already started using an app, we conducted a survey of users of wellness and personal finance apps. The results indicate that privacy uncertainty is a lingering concern because it continues to influence a user’s intention to continue using an app and the perceived risk associated with that continued use.


2014 ◽  
Vol 10 (2) ◽  
Author(s):  
Faryal Salman ◽  

Purpose: In pursuit for seeking the understanding of the implications of Hofstede’s cultural dimension, the current study assesses the relationship between uncertainty avoidance and incidence of self- medication among the consumers in Pakistan. Methodology/Sampling: The research methodology for the study is triangulation of qualitative and quantitative techniques. Constructs were espoused from previous studies however adaptation was made to suit the researcher’s needs. The instruments consisted of close ended questions only. Cross sectional data for the study has been collected through convenience sampling from a sample size of 300 students studying in different business schools in Karachi, Pakistan. Findings: We finally conclude that the working professionals enrolled in business schools generally tend to refrain from self- medication because they consider it as risky and that it that could have serious health consequences. However it was found that people tend to self- medicate for common type of ailments based on their previous experiences. The findings also supports are assumption that high score on uncertainty avoidance means low score on behavioral intentions. Practical Implications: The findings of the study suggest a significant relationship between behavioral intentions and uncertainty avoidance, measured through perceived risk and risk aversive behavior. The results of the study posit a negative relation between dependent and independent variables.


Author(s):  
Ree C. Ho . ◽  
Muslim Amin

The increased use of the smart travel planning apps as a new tool in hospitality and hotel industry has changed the way travelers make their travel plans. The apps users obtained their preferred tour itinerary and subsequently determine the choice of theirs tour destinations. Therefore, the objective of this study is to investigate the effects of itinerary plans developed by smart travel planning apps on the choiceof tour destination. The underpinning theories were unified theory of acceptance and use of technology model and experiential consumption(UTAUT).The study was conducted in Malaysia and the sample consisted of 307 travelers who are familiar with apps usage. Variance-based-PLS technique was used to analyze and test the hypotheses. The resultconfirmedthatUTAUTdimensionshavesignificantrelationshipwiththeintention to use the itinerary. Both hedonic and utilitarian values from personal consumption perspectivesignificantlymotivatetravelers’behavioralintentiontousethesmarttravel apps. This study contributes to the research on the intention and usage behavior of mobile apps technologies by developing an integrative model to explain the intentions and usage behavior of the tour itinerary.


BMJ Open ◽  
2019 ◽  
Vol 9 (6) ◽  
pp. e027883 ◽  
Author(s):  
Nikita B Rajani ◽  
Dominik Weth ◽  
Nikolaos Mastellos ◽  
Filippos T Filippidis

ObjectiveMobile phone-based interventions have been proven to be effective tools for smoking cessation, at least in the short term. Gamification, that is, the use of game-design elements in a non-game context, has been associated with increased engagement and motivation, critical success factors for long-term success of mobile Health solutions. However, to date, no app review has examined the use of gamification in smoking cessation mobile apps. Our review aims to examine and quantify the use of gamification strategies (broad principles) and tactics (on-screen features) among existing mobile apps for smoking cessation in the UK.MethodsThe UK Android and iOS markets were searched in February 2018 to identify smoking cessation apps. 125 Android and 15 iOS apps were tested independently by two reviewers for primary functionalities, adherence to Five A smoking cessation guidelines, and adoption of gamification strategies and tactics. We examined differences between platforms with χ2tests. Correlation coefficients were calculated to explore the relationship between adherence to guidelines and gamification.ResultsThe most common functionality of the 140 mobile apps we reviewed allowed users to track the days since/until the quit date (86.4%). The most popular gamification strategy across both platforms was performance feedback (91.4%). The majority of apps adopted a medium level of gamification strategies (55.0%) and tactics (64.3%). Few adopted high levels of gamification strategies (6.4%) or tactics (5.0%). No statistically significant differences between the two platforms were found regarding level of gamification (p>0.05) and weak correlations were found between adherence to Five A’s and gamification strategies (r=0.38) and tactics (r=0.26).ConclusionThe findings of this review show that a high level of gamification is adopted by a small minority of smoking cessation apps in the UK. Further exploration of the use of gamification in smoking cessation apps may provide insights into its role in smoking cessation.


2020 ◽  
Vol 12 (13) ◽  
pp. 5415
Author(s):  
Suk Bong Choi ◽  
Wang Ro Lee ◽  
Seung-Wan Kang

This study investigated the effect of entrepreneurial orientation on firm performance with the firm resource orchestration capability and environmental dynamics in moderating roles. Using survey data collected from 301 Korean manufacturing and service firms, we devised a three-way interaction model to uncover the complex and dynamic conditions that maximize the effect of entrepreneurial orientation on firm performance. We found a positive association between entrepreneurial orientation and firm performance. Moreover, our findings indicated that both the firm resource orchestration capability and environmental dynamics played positive moderating roles in the above relationship. The results also showed that, in the case of a high level of environmental dynamics, entrepreneurial orientation was more positively related to firm performance for firms with a high resource orchestration capability. In addition, in the case of low resource orchestration capability, entrepreneurial orientation was associated more positively with firm performance for firms with high environmental dynamics. Thus, this study confirmed the importance of interaction between the three factors for enhancing firm performance. Furthermore, our investigation of substantial moderators provided key insights regarding the conditions that better explain how entrepreneurial orientation promotes firm performance. In addition to two-way interaction, the support for a three-way interaction suggests that moderators of the relationship interact to further explain the relationship. The theoretical and practical implications are discussed.


2022 ◽  
pp. 026461962110673
Author(s):  
Yogendra Pandey ◽  
Jaehoon Lee ◽  
Devender R Banda ◽  
Nora Griffin-Shirley ◽  
The Nguyen ◽  
...  

Mobile phones/devices are an important part of our daily lives for sighted people and those with visual impairment (VI) in India. This study explores how Indian university students use and perceive mobile apps and identify the challenges in their usage. A paper-based survey was administered for 124 college students who were legally blind. The survey had items relating to sociodemographic information, use of mobile devices and apps, and the use of apps specifically designed for persons with VI. Results show that, on average, the participants with VI have been using a mobile device for more than 5 years. Many participants used Android devices and free apps. In addition, they found that the mobile apps were user-friendly and accessible. Results also found that Facebook and WhatsApp are more frequently used. Participants had a high level of self-efficacy and positive attitudes toward special apps for VI. Android devices are popular in India because of lower cost compared to iOS devices. Results are discussed, and implications for practice are provided.


2014 ◽  
Vol 42 (8) ◽  
pp. 759-774 ◽  
Author(s):  
David G. Taylor ◽  
Michael Levin

Purpose – Mobile applications, or apps, are an increasingly important part of omnichannel retailing. While the adoption and usage of apps for marketing purposes has grown exponentially over the past few years, there is little academic research in this area. The purpose of this paper is to examine how the mobile phone platform (Android vs Apple iOS), interest in the app and recency of store visit affect consumers’ likelihood to use the apps for purchasing and information-sharing activities. Design/methodology/approach – The paper tests a model by analysing survey data collected from customers of a major US retailer using partial least squares regression. Findings – The analysis finds that the level of interest in a retail app is positively related to the consumer's intention to engage in both purchasing and information-sharing activities. In addition, the recency of the consumer's last visit to the retail store has a moderating effect on both types of activities; the more recent the last visit, the larger the effect-size of interest in the app on intention to share information and make a purchase. Practical implications – While marketing and advertising managers may have suspected that Apple iOS users are more receptive to retail mobile apps, this study provides empirical support for the proposition. In addition, the moderating effect of recency of visit suggests that in-store promotions may be effective in increasing usage of the retailer's mobile apps. Originality/value – This study is among the first in the academic literature to examine predictors of mobile app usage for purchasing and information sharing. It fills a gap in the literature, while at the same time providing actionable information for practitioners.


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