scholarly journals Green Marketing’s Roles in Sustainability and Ecopreneurship. Case Study: Green Packaging’s Impact on Romanian Young Consumers’ Environmental Responsibility

2019 ◽  
Vol 11 (3) ◽  
pp. 873 ◽  
Author(s):  
Mihaela Kardos ◽  
Manuela Rozalia Gabor ◽  
Nicoleta Cristache
Keyword(s):  
Consumer Behaviour ◽  
Research Area ◽  
Green Marketing ◽  
Environmental Responsibility ◽  
Lack Of Information ◽  
Raising Awareness ◽  
Young Consumers ◽  
Social And Environmental Responsibilities ◽  
The Impact

In contemporary society, which is preoccupied with sustainability issues, green marketing highlights a new dimension of the economic, social, and environmental responsibilities of businesses. This article aims to provide an integrative vision on green marketing roles in informing, raising awareness, educating, and changing consumer behaviour towards sustainability and ecopreneurship and to highlight the results of research regarding PlantBottle® green packaging’s impact on the environmental responsibility of young consumers. The research was conducted based on a survey, and data were processed with statistical methods. The research results validate a set of hypotheses regarding: Romanian consumers’ lack of information leading to environmental responsibility; the impact of environmental information and awareness on green responsible behaviour; and the need to intensify efforts towards environmental responsibility. By the novelty of the research, which was conducted in a country that has rather recently become preoccupied with sustainability issues, the paper fills in a gap in a relatively limited research area: countries where green culture is developing and can become a landmark with implications for managers, educators, and the scientific community.

scholarly journals The Impact of Green Marketing on Green Consumer Behaviour in Jordan

2019 ◽  
Vol 15 (1) ◽  
pp. 36
Author(s):  
Arwa Hisham Rahahleh ◽  
Monira Abdallah Moflih ◽  
Zaid Ahmad Alabaddi ◽  
Jihad Farajat ◽  
Sanaa Nawaf AL-Nsour
Keyword(s):  
Natural Resources ◽  
Quantitative Method ◽  
Consumer Behaviour ◽  
Marketing Mix ◽  
General Purpose ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Limited Resources ◽  
Marketing Activities ◽  
The Impact

These days, businesses are conscious that they cannot carry on without being aware of environmental problems. Firms generally face more limited natural resources, and must develop new or alternative ways of marketing. This is how green marketing comes into view, as it looks at how marketing activities utilize those limited resources while satisfying consumers' wants― both of individuals and industry― as well as achieving the organization's objectives. The general purpose of this study is to discuss the impact of green marketing strategies on green consumer behaviour in Jordan. This study used the quantitative method to gather accessible data from the study sample. The variables present in this study are marketing mix (product, place, price, promotion), and green consumer behaviour. The Partial Least Squares (PLS) approach as a statistical method was used to analyse the data. The population of the study is 2000 daytime visitors of a traditional day in two Amman malls, from which a sample of 500 randomly distributed questionnaires was analysed, according to 32 items. Results indicated that three out of four variables had a statistically significant relationship to green consumer behaviour. The exception was for the green price factor, which did not show a discernible statistical impact.

scholarly journals Before Corona and After Corona as New Global Milestones in The Theory and Practice of Consumer Behaviour: Evidence from Vending Industry

2021 ◽  
Vol 92 ◽  
pp. 06021
Author(s):  
Jana Majerova ◽  
Lukas Vartiak
Keyword(s):  
Consumer Behaviour ◽  
Value Added ◽  
Theory And Practice ◽  
Personal Contact ◽  
Future Trends ◽  
Theoretical Approaches ◽  
Purchasing Behaviour ◽  
Light And Shadow ◽  
The Impact

Research background: In the light and shadow of contemporary global situation, Corona pandemic crisis can be established as new milestone in economic and managerial theory and practice. It has flew over national markets as black swan and it has totally destroyed so far formulated models and patterns. No one industry has stayed untouched. Purpose of the article: The aim of this paper is to identify changes in consumer behaviour caused by Corona pandemic crisis in relevant industry of national economy. Methods: The aim of this paper will be fulfilled by applying comparative analysis on the case study of vending industry provided on chronological basis. The reason for choosing this industry lies in the specifics of this industry – i.e. elimination of personal contact and nonstop functioning not only in closed but also in open air places. Thus, it can be expected that the impact of Corona pandemic crisis characterized by lockdown, social distancing and strict hygienic steps would be minimal in this case. Findings & Value added: It has been already stated that Corona pandemic crisis has a potential to modify so far formulated theoretical approaches to consumer behaviour. By providing own research, this fact has been proven. Based on these findings, it is possible to identify future trends in purchasing behaviour not only in case of chosen industry but also generally. These are mainly connected with the shift in perception of consumption and savings, the preference of cash less payment and the change in philosophy of personal alimentation.

scholarly journals The Impact of Ecological Knowledge on Young Consumers’ Attitudes and Behaviours towards the Food Market

2021 ◽  
Vol 13 (4) ◽  
pp. 1984
Author(s):  
Wiesława Kuźniar ◽  
Tomasz Surmacz ◽  
Bogdan Wierzbiński
Keyword(s):  
Ecological Knowledge ◽  
Ecological Awareness ◽  
Ecological Farming ◽  
Raising Awareness ◽  
Young Consumers ◽  
Food Market ◽  
Level Of Knowledge ◽  
The Subject ◽  
Educational Campaigns ◽  
The Impact

The subject literature around the world puts a strong emphasis on the discrepancy between the positive attitude towards the idea of sustainability and consumer behaviour. These issues are the subject matter of this paper, which aims at both the identification and evaluation of selected aspects of knowledge, attitudes and eco-friendly behaviour of consumers connected with their choice of foods. The authors made an attempt of answering the question, to what extent do the level of knowledge and the declared eco-friendly attitudes have an impact on specific purchasing decisions. In the empirical observations, the conceptual model of the effects of the environment (knowledge, attitude, behaviour) on the customers’ ecological awareness was used. The analysis conducted on the basis of this model indicated that stimulating the demand for ecological products is implemented mainly by the processes of raising awareness, which leads to expanding the consumers’ knowledge concerning ecological farming and eco-friendly foods. In such a way the consumer awareness is built, especially by educational campaigns and promoting/endorsing the ecological foods targeted at young consumers.

scholarly journals The Role of Social Media in Entrepreneurship: a Conceptual Case Study

2020 ◽  
Vol 16 (2) ◽  
Author(s):  
Iwona Lupa-Wójcik
Keyword(s):  
Social Media ◽  
Consumer Behaviour ◽  
Secondary Data ◽  
Demand And Supply ◽  
Use Of Resources ◽  
Depth Analysis ◽  
Long Time ◽  
The Impact

The growing importance of social media in entrepreneurship has been observed for a long time already. Their impact is multidimensional and applies to all sectors: private, public and non-governmental. This article focuses on selected entrepreneurship aspects, and it aims to determine the role of social media in entrepreneurship based on selected issues with particular reference to the functioning of enterprises and influencing consumer behaviour. The author has considered the impact of social media on businesses and consumer behaviour. It was determined how social media enable enterprises to interact with consumers and affect demand and supply, including the phenomenon of prosumption. Thus, it can be assumed that social media influence economic equilibrium. Besides, social media allow the optimisation of operating costs and enable more efficient use of resources. They also have a real impact on consumer decisions. As a research method, an in-depth analysis of secondary data available in the literature was used. The article includes theoretical discussion supported by the research of other writers in the literature relating to the issue analysed. The analysis has shown the significant role of social media in the business entrepreneurship economy.

scholarly journals Evaluation of social marketing objectives: A case study of the effectiveness of operation gcin’amanzi in soweto, South Africa

2015 ◽  
Vol 12 (4) ◽  
pp. 517-528
Author(s):  
Maxwell Agabu Phiri ◽  
Degracia Khumalo
Keyword(s):  
South Africa ◽  
Social Marketing ◽  
Research Approach ◽  
The Public ◽  
Lack Of Information ◽  
The Social ◽  
Basic Services ◽  
The Impact

This study was aimed at investigating the effectiveness of the social marketing goal in the implementation of Operation Gcin’amanzi (OGM) in Mofolo North, Soweto, South Africa. The paper is based on a quantitative in nature, although qualitative data was collected to confirm and clarify issues identified in the survey questionnaire. A process-based research approach was pursued in order to measure the impact of social marketing as a phenomenon that has been explored in changing consumer behaviour for the public good. Due to unsuccessful telephone calls to the Johannesburg Water’s communication centre (JW) there is a lack of information from them on specific studies or surveys conducted specifically on OGM since its inception. It is anticipated that the findings from this study will add value to the knowledge in the public sector by elevating the significant role of social marketing in the delivery of basic services projects. These projects are complex in nature as issues of equity, access and the impact on development have to be considered, unlike in traditional marketing approaches where it is the benefit and satisfaction of an individual consumer that is key.

scholarly journals Study on the Impact of Historic District Built Environment and Its Influence on Residents’ Walking Trips: A Case Study of Zhangzhou Ancient City’s Historic District

2020 ◽  
Vol 17 (12) ◽  
pp. 4367
Author(s):  
Fen Zeng ◽  
Zhenjiang Shen
Keyword(s):  
Built Environment ◽  
Research Area ◽  
Historic District ◽  
Cross Sectional ◽  
Longitudinal Methods ◽  
The Us ◽  
Recreational Walking ◽  
Asian Context ◽  
The Impact

Walking maintains an indisputable advantage as a simple transport mode over short distances. Various situations have shown that when staying in a walk-friendly built environment, people are more likely to walk and interact with their surroundings. Scholars have reported some evidence of the influence of neighbourhood environments on personal walking trips. Most existing studies of the correlation between the built environment and walking, however, have been conducted in the West and are cross-sectional, which leaves a gap in addressing the causality between built environments and walking under the intervention of regeneration measures. This study takes a historic district of a mid-sized city in China as the research area and reports the changes in the traditional residential district’s built environment caused by the implementation of urban regeneration. In this paper, we use physical and perceptual indicators to measure the walkability of the built environment. We identify the changed content of the built environment’s walkability and the change of residents’ walking behaviour through longitudinal and quasi-longitudinal methods. The conclusion shows that the implementation of a regeneration project of the historic district has greatly changed perceived walkability, which has significantly promoted residents’ recreational walking trips, especially among the population of middle-aged and elderly people in the district. The conclusion that the built environment’s change promotes recreational walking is contrary to the research performed in sprawling Western contexts such as in the US, and it provides a meaningful supplement for research on the topic in an Asian context.

scholarly journals SUPPORT USERS TOWARDS MORE CONSCIOUS FOOD CONSUMPTION HABITS: A CASE STUDY

2021 ◽  
Vol 1 ◽  
pp. 2801-2810
Author(s):  
Monica Bordegoni ◽  
Marina Carulli ◽  
Elena Spadoni
Keyword(s):  
Food Consumption ◽  
Food Waste ◽  
Research Area ◽  
Interactive System ◽  
Sensors And Actuators ◽  
Design For Sustainability ◽  
Smart Technologies ◽  
Chicken Eggs ◽  
The Impact

AbstractDesign for Sustainability is a research area based on a multidisciplinary approach, which has become increasingly important in recent years. Great attention is paid to the design of products that can impact on users' behaviours, through embedded smart technologies, e.g. Internet of Things (IoT). In fact, IoT systems are able to “dialogue” with the users, supporting the identification of any misbehaviour, and suggesting more sustainable ones.This paper presents a research aiming at supporting users towards more conscious food consumption in their daily life to reduce food waste. As a case study, it has been developed an interactive system in which chicken eggs are used as main communication element. Indeed, the environmental footprint of the egg industry is very heavy, and eggs are one of the main wasted food. The interactive system consists of a physical product, an eggs tray, integrating sensors and actuators for handling the interaction with users. It is accompanied by an interactive application for monitoring eggs consumption, displaying eggs waste statistics, and an Augmented Reality part for children, aimed to improve their awareness about food waste and the impact on their food habits through an “edutainment” approach.

scholarly journals The Equator Principles, Project Finance and the Challenge of Social and Environmental Responsibility

2007 ◽  
Vol 1 (1) ◽  
pp. 40 ◽  
Author(s):  
Jane Andrew
Keyword(s):  
Project Finance ◽  
Environmental Responsibility ◽  
Project Financing ◽  
Insufficient Information ◽  
Financing Decisions ◽  
Environmentally Responsible ◽  
Equator Principles ◽  
Social And Environmental Responsibilities ◽  
Available Information ◽  
The Impact

The Equator Principles, launched in 2003 and revamped in 2006, are a set of voluntary principles designed to help private lenders make socially and environmentally responsible project financing decisions. This paper explores the impact of these principles on the disclosures of two signatory banks, focusing on type of information disclosures that have resulted and the substance of these disclosures. The work considers whether it is  possible to ascertain from publicly available information how the practices of the banks may have changed in order to focus on their stated social and environmental responsibilities. It is concluded that although the Equator Principles have marked the beginning of the banking sectors acknowledgement of their role in social and environmental responsibility, at this stage insufficient information is being disclosed to determine the impact these principles are having on actual banking practices.<br /><br />

scholarly journals Preserving past tsunami information for future preparedness in Indonesia and the Philippines

2018 ◽  
Vol 229 ◽  
pp. 01016
Author(s):  
Ardito Marzoeki Kodijat ◽  
Bernardo Aliaga Rossel ◽  
Admiral Musa Julius ◽  
Litanya Octonovrilna ◽  
Aprilia Puspita Cahyaningrum
Keyword(s):  
Local Community ◽  
The Philippines ◽  
Indian Ocean Tsunami ◽  
The Public ◽  
The Past ◽  
Lack Of Information ◽  
Raising Awareness ◽  
The Future ◽  
Disaster Preparation ◽  
The Impact

Recent tsunamis, especially after the 2004 Indian Ocean tsunami, provided a better understanding and knowledge of tsunami science as well as on how to build awareness and preparedness. However, tsunamis that happened before 2004, there is limited and/or scattered data, information, records, and reports of the events. In addition, there is either limited or no eyewitness’s story documented, including pictures and videos. The lack of information makes it difficult for policymakers, researchers, and other institutions to disseminate local and contextualized information to the public in raising awareness and education on disaster preparation and mitigation. If a tsunami has happened in the past, it is most likely to happen again in the future. It is imperative that we learn from the past and prepare for the future. This study aims to improve the knowledge of the impact of the tsunami in selected sites in Indonesia and the Philippines prior to 2004, through investigation of historical documents and archives, as well as documentation of eyewitness accounts. The result of this study is expected to be a more effective way to build awareness and to educate the local community. Having evidence-based of past tsunami event in the area will motivate stronger preparedness. It will also provide a better understanding to the local policymakers, disaster management agencies, as well as the community as it is based on local eyewitness accounts and other local sources, as opposed to using examples from other sites, districts, countries or regions.

Sign in / Sign up

Export Citation Format

Share Document