scholarly journals The Role of Social Media in Entrepreneurship: a Conceptual Case Study

2020 ◽  
Vol 16 (2) ◽  
Author(s):  
Iwona Lupa-Wójcik
Keyword(s):  
Social Media ◽  
Consumer Behaviour ◽  
Secondary Data ◽  
Demand And Supply ◽  
Use Of Resources ◽  
Depth Analysis ◽  
Long Time ◽  
The Impact

The growing importance of social media in entrepreneurship has been observed for a long time already. Their impact is multidimensional and applies to all sectors: private, public and non-governmental. This article focuses on selected entrepreneurship aspects, and it aims to determine the role of social media in entrepreneurship based on selected issues with particular reference to the functioning of enterprises and influencing consumer behaviour. The author has considered the impact of social media on businesses and consumer behaviour. It was determined how social media enable enterprises to interact with consumers and affect demand and supply, including the phenomenon of prosumption. Thus, it can be assumed that social media influence economic equilibrium. Besides, social media allow the optimisation of operating costs and enable more efficient use of resources. They also have a real impact on consumer decisions. As a research method, an in-depth analysis of secondary data available in the literature was used. The article includes theoretical discussion supported by the research of other writers in the literature relating to the issue analysed. The analysis has shown the significant role of social media in the business entrepreneurship economy.

Applying Data Analytics to Social Media Advertising: A Twitter Advertising Campaign Case Study

2017 ◽  
Vol 21 (1) ◽  
pp. 26-32 ◽  
Author(s):  
Shanshan Lou
Keyword(s):  
Social Media ◽  
Data Analytics ◽  
Secondary Data ◽  
Research Direction ◽  
Future Research ◽  
Social Media Analytics ◽  
Advertising Campaign ◽  
Social Media Advertising

This paper presents a class case study of an assignment that asked students to use a Twitter follower report to design a Twitter advertising campaign. The purpose of this case study is to immerse students in a real social media environment and help them become familiar with analyzing social media data to develop advertising campaigns. Students' interview responses suggest that incorporating a project that requires social media analytics techniques in an advertising class can help them better understand the role of secondary research and database analysis in developing consumer profiles and making campaign decisions. The findings also suggest that students have a strong desire to work with secondary data in designing social media advertising campaigns. The advantages of data analytics should be further explored in advertising campaign classes to help students become successful campaign designers. Limitations and future research direction are also discussed.

scholarly journals The Impact of Devolution on Organizational Effectiveness: An Exploratory Case Study of Faith-Based Child Care

2015 ◽  
Author(s):  
Javier Stanziola ◽  
Tania Schmitz
Keyword(s):  
Social Services ◽  
Organizational Effectiveness ◽  
Private Funding ◽  
Faith Based ◽  
Use Of Resources ◽  
Flow Mechanisms ◽  
Faith Based Organizations ◽  
The Impact

Although the foundations of President Bush’s faith-based initiative could be traced back at least to Colonial times, the re-packaging of this idea has raised concerns about the role of the federal government in the affairs of faith based organizations, the professionalization of social services, rent seeking, and the crowding out of private funding. This paper aims to examine the local implications of decentralizing the provision of social services in Lee County, Florida. More specifically, we will identify how devolution has affected the organizational effectiveness of faith-based organizations in the day care sector. For this paper, organizational effectiveness was defined in terms of goal setting, efficient use of resources, and reputation. This initial exploratory study suggests that any devolutionary policy that aims to aggressively include faith-based organizations in the provision of social services will face the challenge of weak information flow mechanisms within the industry.

scholarly journals The Death of Jill Meagher: Crime and Punishment on Social Media

2014 ◽  
Vol 3 (3) ◽  
pp. 22-39 ◽  
Author(s):  
Sanja Milivojevic ◽  
Alyce McGovern
Keyword(s):  
Social Media ◽  
New Technologies ◽  
Research Data ◽  
Agenda Building ◽  
Social Scientists ◽  
Crime And Punishment ◽  
The Social ◽  
Depth Analysis ◽  
The Impact

In this paper we analyse the kidnapping, rape and murder of Jill Meagher as a case study to highlight a range of issues that emerge in relation to criminalisation, crime prevention and policing strategies on social media - issues that, in our opinion, require immediate and thorough theoretical engagement. An in-depth analysis of Jill Meagher’s case and its newsworthiness in terrestrial media is a challenging task that is beyond the scope of this paper; rather, the focus for this particular paper is on the process of agenda-building, particularly via social media, and the impact of the social environment and the capacity of ‘ordinary’ citizens to influence the agenda-defining process. In addition, we outline other issues that emerged in the aftermath of this case, such as the depth of the target audience on social media, the threat of a ‘trial by social media’ and the place of social media in the context of pre-crime and surveillance debates. Through the analysis of research data we establish some preliminary findings and call for more audacious and critical engagement by criminologists and social scientists in addressing the challenges posed by new technologies.

scholarly journals Implementation of Police Duties to Support the Implementation of Health Protocols During the Covid-19 Pandemic in Order The Realization of a Conducive Kamtibmas Atmosphere (baubau city case study)

2021 ◽  
Vol 5 (2) ◽  
pp. 175-184
Author(s):  
Deddy Mursanto
Keyword(s):  
Public Service ◽  
Secondary Data ◽  
Public Order ◽  
Basic Information ◽  
National Police ◽  
The Impact ◽  
The City ◽  
City Police

Police responsibility is very complex ranging from in public service to supporting security against the security of the State. Seeing or studying the task of the Police to the scale of the Police then  the author wants to describe the duties and responsibilities of the National Police  mandated by law in carrying out its duties and responsibilities  by taking samples, namely baubau city police in controlling the mandate of the Law and  information related to the handling of the Covid-19 Pandemic where the city of Baubau was not spared the impact of the pandemic. The purpose of this study is to understand the role of the police in the implementation of kamtibmas during the Covid 19 pandemic in Baubau City. The types of data used in the study are primary and secondary data collected from the interview process and literature studies,  which will then be analyzed qualitatively with the steps that have reduced the data. The results of this study concluded the role of Bhabinkamtibmas and Intelkam is very basic and supports all police duties in maintaining public order and looking for basic information about people who do not comply with the recommendations of health protocols in the community during the Current Covid-19 Pandemic and provide input to the community to prevent the emergence of new perpetrators of crimes due to the Covid-19 pandemic by giving input on what should be done by the community.

Social media as a resource in SMEs’ sales process

2017 ◽  
Vol 32 (5) ◽  
pp. 693-709 ◽  
Author(s):  
Roberta Bocconcelli ◽  
Marco Cioppi ◽  
Alessandro Pagano
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Conceptual Development ◽  
Content Type ◽  
Industrial Marketing ◽  
Sales Process ◽  
Business Networking ◽  
The Impact

Purpose The purpose of this paper is to explore the impact of social media (SM) adoption in upgrading and innovating selling processes by small- and medium-sized enterprises (SMEs) facing complex and rapidly changing market scenarios. Design/methodology/approach To achieve this goal, the paper undertakes an exploratory case study of Gamma, a mechanical company, by actively using SM to start and open a new market. The case-study is analyzed through the industrial marketing and purchasing (IMP) approach, which emphasizes the role of interaction and the interdependencies of resources. Findings The adoption of SM resources helped Gamma to tap into new markets and thus survive and face the downturn of its original market. SM displayed its effects in combination with other resources: a simple and not expensive machinery, capable human resources, effective production and logistical resources. SM represented a strategic resource to implement an effective business networking effort. Originality/value This paper provides novel empirical evidence and conceptual development over the role of SM as a resource in SMEs’ sales processes, using the IMP perspective on combination and development of resources.

scholarly journals Social media power for protest in Indonesia: The Yogyakarta’s #gejayanmemanggil case study

2020 ◽  
Vol 4 (3) ◽  
pp. 541
Author(s):  
Ariza Fuadi
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Qualitative Method ◽  
Online News ◽  
The Public ◽  
Media Technologies ◽  
Media Power ◽  
The Impact

Hashtag #GejayanMemanggil (Gejayan is Calling) became a trending topic on social media one day before the protest against several problematic laws, and the bills that were going to be passed. At that time, activists had successfully circulated the issues to the public through social media. As a result, at least 5000 protesters had joined in the protest in Yogyakarta. This phenomenon showed activeness of Indonesia’s civil society in the movement by involving digital media technologies. The author argued that social media allows the citizens, either communal or individual, to disseminate the issue and encourage others to join the protest in such short notice. This article aims to describe the role of social media and the impact of mobilisation through social media through the hashtag #GejayanMemanggil in the Yogyakarta movement. The qualitative method was employed to examine the phenomenon of the protests and to describe the role of social media. The data in this study was taken from online news, the official account of the movement, and blog posts. The results indicated that social media has the potential to trigger Indonesians to express their willingness and participate in activism.

Influence of social networks on business processes’ development

2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Business Models ◽  
Business Processes ◽  
Digital Economy ◽  
Theoretical Understanding ◽  
Sales Channels ◽  
A Value ◽  
The Impact

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.

An Analytical Approach to Cruise Tourism As an Option For Development: a Case Study of the Sultanate of Oman

2020 ◽  
Vol 15 (2) ◽  
pp. 95-109
Author(s):  
Heba Aziz ◽  
Osman El-Said ◽  
Marike Bontenbal
Keyword(s):  
Capital City ◽  
Sultanate Of Oman ◽  
Policy Makers ◽  
Cruise Tourism ◽  
The Impact ◽  
The Relationship ◽  
Average Expenditure ◽  
Return Intention

The objective of this study was to measure the level of cruise tourists' satisfaction as well as the relationship between satisfaction, recommendation, return intention, and expenditure. Also, the impact of factors such as nationality, length of the visit, and age on the level of expenditure was measured. An empirical approach for data collection was followed and a total of 152 questionnaires were collected from cruise tourists visiting the capital city of Oman, Muscat, as cruise liners anchor at Sultan Qaboos Port. Results of the regression analysis supported the existence of a causal relationship between satisfaction with destination attributes, overall satisfaction, recommendation, return intention, and expenditure. It was found that the average expenditure varies according to age and length of the visit. Recommendations for policy makers were suggested on how to increase the role of cruise tourism in strengthening the economy.

„Arvīd, uz kurieni Tu aizgāji?”: Arvīda Griguļa personības loma Rakstnieku savienības vēsturē

2020 ◽  
pp. 74-84
Author(s):  
Madara Eversone
Keyword(s):  
20Th Century ◽  
Communist Party ◽  
Central Committee ◽  
State Archive ◽  
National Archives ◽  
Literary Heritage ◽  
Literary Process ◽  
Long Time ◽  
The Impact

The article aims to highlight the role of Arvīds Grigulis’ (1906–1989) personality in the Latvian Soviet literary process in the context of the Latvian Soviet Writers’ Union, attempting to discover the contradictions and significance of Arvīds Grigulis’ personality. Arvīds Grigulis was a long-time member of the Writers’ Union, a member of the Soviet nomenklatura, and an authority of the soviet literary process. His evaluations of pre-soviet literary heritage and writings of his contemporaries were often harsh and ruthless, and also influenced the development of the further literary process. The article is based on the documents of the Central Committee of the Latvian Communist Party, the Latvian Soviet Writers’ Union and the Communist Party local organization of the Latvian Soviet Writers’ Union that are available at the Latvian State Archive of the National Archives of Latvia, as well as memories of Grigulis’ contemporaries. It is concluded that the personality of the writer Arvīds Grigulis, although unfolding less in the context of the Writers’ Union, is essential for the exploration of the soviet literary process and events behind the scenes. The article mainly describes events and episodes taking place until 1965, when Arvīds Grigulis’ influence in the Writers’ Union was more remarkable. Individual and further studies should analyse changes and the impact of his decisions in the cultural process of the 70s and 80s of the 20th century.

Proportional Representation and its Impacts on Multi Ethnic Society of Sri Lanka

2016 ◽  
Vol 3 (5) ◽  
Author(s):  
Seeni Mohamed Aliff
Keyword(s):  
Sri Lanka ◽  
Institutional Design ◽  
Qualitative Case Study ◽  
Secondary Data ◽  
Electoral System ◽  
Ethnic Violence ◽  
Institutional Affiliation ◽  
Secondary Data Sources ◽  
The Impact

This paper will examine the impact of PR electoral systems in a divided society. This research will explore the strength and weakness of the current electoral system and institutional design of Sri Lanka and will recommend changes to decrease the risk of minority exclusion in decision making and ethnic violence. The objectives of this research are to examine the character of the merits and demerits of the PR, and to investigate and assess the impacts of the PR in the multi ethnic societies of Sri Lanka. The study is a qualitative case study, and primary and secondary data sources have been employed to gather relevant data. The My Fieldwork was conducted in Sri Lanka, with the intention of gaining a better and more thorough understanding of the current situation. The interviews conducted were as such not structured or semi-structured, due to the interviewees’ varying professional background and institutional affiliation. Accordingly, unstructured interviews, as well as informal conversations and meetings, were conducted throughout Sri Lanka.

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