scholarly journals Brand Webtoon as Sustainable Advertising in Korean Consumers: A Focus on Hierarchical Relationships

2019 ◽  
Vol 11 (5) ◽  
pp. 1364 ◽  
Author(s):  
Jong Lee ◽  
Jae Park ◽  
Jong Jun
Keyword(s):  
South Korea ◽  
Behavioral Intentions ◽  
Word Of Mouth ◽  
Comic Books ◽  
Consumer Attitudes ◽  
Persuasion Knowledge ◽  
Consumer Responses ◽  
Factors Influencing ◽  
Dependent Variables ◽  
Consumer Emotion

This study explores the impacts of webtoons as branded entertainment on consumer responses in competitive advertising markets. A webtoon is a digital cartoon format developed in South Korea for Korean audience that do not read comic books often, but are heavy consumers of webtoons. Using general surveys on brand webtoons in Korea, factors influencing consumer attitudes and electronic word-of-mouth (eWOM) intentions were investigated. The results of this study found that there are hierarchical influences on the use of brand webtoons on consumer emotion, transportation, persuasion knowledge, and advertising believability in order. The pattern of relationships was somewhat different between effects on attitudes toward brand webtoons and eWOM intentions. More specifically, pleasure and arousal influenced both attitudes and eWOM intentions. However, dominance only influenced eWOM intentions, and transportation only influenced attitudes towards branded webtoons. Persuasion knowledge negatively influenced both dependent variables. Advertising believability showed positive influences on attitudes and behavioral intentions.

scholarly journals The Role of Eco-Friendly Edible Insect Restaurants in the Field of Sustainable Tourism

2020 ◽  
Vol 17 (11) ◽  
pp. 4064 ◽  
Author(s):  
Jinsoo Hwang ◽  
Hyunjoon Kim ◽  
Ja Young Choe
Keyword(s):  
Data Analysis ◽  
Theoretical Model ◽  
South Korea ◽  
Behavioral Intentions ◽  
Word Of Mouth ◽  
Sustainable Tourism ◽  
Positive Influence ◽  
Edible Insect

The purpose of this study is to apply the concept of a green image in order to explore how to form behavioral intentions in the context of eco-friendly edible insect restaurants. This study analyzed 444 samples collected in South Korea in order to evaluate the theoretical model including 12 hypotheses. The data analysis results showed that a green image has a positive influence on attitude. In addition, attitude helps to increase desire, which in turn positively affects two sub-dimensions of behavioral intentions, such as intentions to use and word-of-mouth intentions.

scholarly journals Behavioral intentions of technology teachers to implement an engineering-focused curriculum

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Kuang-Chao Yu ◽  
Pai-Hsing Wu ◽  
Kuen-Yi Lin ◽  
Szu-Chun Fan ◽  
Sy-Yi Tzeng ◽  
...  
Keyword(s):  
Behavioral Intentions ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Behavioral Control ◽  
Perceived Ease Of Use ◽  
Teachers Perceptions ◽  
Technology Teachers ◽  
Factors Influencing

Abstract Background Teaching engineering at a high school level has been a subject of substantial concern during recent curriculum reforms. Many countries are increasingly including engineering-focused subjects in their technology curriculum guidelines. However, technology teachers face challenges regarding the optimal implementation of an engineering-focused curriculum. It is essential to understand technology teachers’ perceptions of and behavior in classroom practices when teaching an engineering-focused curriculum. To explore the factors influencing the effective implementation of the curriculum, this study aimed to explore the association between technology teachers’ perceptions regarding curriculum guidelines (i.e., perceived ease of use, perceived usefulness, and beliefs) and their behavioral intentions. In addition, this study explored how these perceptions change for teachers who participated in a professional development program (PDP) for teaching an engineering-focused curriculum compared with those who did not participate in the program (NoPDP). Results In this study, structural equation modeling was used to investigate factors potentially influencing teachers’ behavioral intentions, including subjective norms and perceived behavioral control. The results showed that technology teachers’ behavioral intentions were influenced by their perceptions of the curriculum's usefulness. Subjective norms and perceived behavioral control were also significant determinants of behavioral intentions. Moreover, the results differed between the two groups. Perceived usefulness had direct and indirect effects on the behavioral intentions of the PDP and NoPDP groups, respectively. Conclusions We constructed a model of technology teachers’ behavioral intentions to implement an engineering-focused curriculum and identified factors influencing technology teachers’ behavioral intentions to implement an engineering-focused curriculum. Our conclusions are as follows: (1) the model was adequate for determining the factors influencing technology teachers’ behavioral intentions; (2) in the PDP group, perceived usefulness, subjective norms, and perceived behavioral control were significantly associated with behavioral intentions; and (3) in the NoPDP group, perceived usefulness and perceived ease of use were associated with behavioral intentions and self-reported behavior only via the mediating factor of beliefs. The above influencing factors should be taken into account when planning professional development programs for pre- and in-service teachers, as these programs will have implications regarding the successful implementation of an engineering-focused curriculum.

scholarly journals Factors influencing Chinese consumer attitudes on the safety of aquatic products

2021 ◽  
Author(s):  
Yunyun Dai ◽  
Yong‐Ming Yuan ◽  
Yuan Yuan ◽  
Zhen Zhou ◽  
Hongyan Zhang
Keyword(s):  
Consumer Attitudes ◽  
Aquatic Products ◽  
Factors Influencing ◽  
Chinese Consumer

scholarly journals Socioeconomic Risks and Their Impacts on Ecological River Health in South Korea: An Application of the Analytic Hierarchy Process

2021 ◽  
Vol 13 (11) ◽  
pp. 6287
Author(s):  
Suyeon Kim ◽  
Sang-Woo Lee ◽  
Se-Rin Park ◽  
Yeeun Shin ◽  
Kyungjin An
Keyword(s):  
South Korea ◽  
Socioeconomic Factors ◽  
Ecosystem Health ◽  
Relative Importance ◽  
River Ecosystem ◽  
River Health ◽  
Analytic Hierarchy ◽  
Factors Affecting ◽  
Factors Influencing ◽  
Hierarchy Process

It is imperative to develop a methodology to identify river impairment sources, particularly the relative impact of socioeconomic sources, to enhance the efficiency of various river restoration schemes and policies and to have an internal diagnosis system in place. This study, therefore, aims to identify and analyze the relative importance of the socioeconomic factors affecting river ecosystem impairment in South Korea. To achieve this goal, we applied the Analytical Hierarchy Process (AHP) to evaluate expert judgement of the relative importance of different socioeconomic factors influencing river ecosystem impairment. Based on a list of socioeconomic factors influencing stream health, an AHP questionnaire was prepared and administered to experts in aquatic ecology. Our analysis reveals that secondary industries form the most significant source of stream ecosystem impairment. Moreover, the most critical socioeconomic factors affecting stream impairment are direct inflow pollution, policy implementation, and industrial wastewater. The results also suggest that the AHP is a rapid and robust approach to assessing the relative importance of different socioeconomic factors that affect river ecosystem health. The results can be used to assist decision makers in focusing on actions to improve river ecosystem health.

Consumer responses to environmental corporate social responsibility and luxury

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marie Schill ◽  
Delphine Godefroit-Winkel
Keyword(s):  
Corporate Social Responsibility ◽  
Service Quality ◽  
Consumer Attitudes ◽  
Shopping Mall ◽  
Content Type ◽  
Consumer Responses ◽  
Consumer Emotions ◽  
Quality Dimensions ◽  
Service Quality Dimensions ◽  
Corporate Social

Purpose Drawing on the stimulus–organism–response (S-O-R) framework, this study presents an original model examining the influence of environmental corporate social responsibility (CSR), luxury and service quality dimensions on consumer emotions that in turn influence consumer attitudes towards the shopping mall. Design/methodology/approach Structural equation modeling is applied to data from a sample of 706 French consumers to test the hypotheses. Findings The results highlight the importance of environmental CSR, luxury and service quality dimensions as stimuli influencing positively consumer emotions, which in turn positively influence consumer attitudes. Research limitations/implications This study extends prior work in the field of services marketing and the S-O-R framework while considering environmental CSR, luxury and service quality dimensions as relevant stimuli. It further contributes to the literature of the shopping mall while examining relevant and unexplored antecedents to consumer emotions. Practical implications This paper provides tailored recommendations for shopping mall managers. It details how managers can use environmental CSR and luxury dimensions besides service quality as relevant stimuli in their positioning strategies to enhance consumer emotions and attitudes. Originality/value This study provides novel insights into shopping mall dimensions, i.e. environmental CSR, luxury and service quality, influencing consumer responses.

An Empirical Study of Factors Influencing Consumer Attitudes towards SMS Advertising

2014 ◽  
Vol 4 (3) ◽  
pp. 1-13 ◽  
Author(s):  
Pradeep Dharmadasa ◽  
Thilini Alahakoon
Keyword(s):  
Empirical Study ◽  
Structural Equation ◽  
Business Management ◽  
Consumer Attitudes ◽  
Predictor Variables ◽  
Outcome Variable ◽  
Factors Influencing ◽  
Central Route ◽  
Customer Attitudes ◽  
The University

This article examines factors influencing consumer attitudes towards SMS advertising. The study's research framework was conceptualized using five predictor variables – informativeness, irritation, privacy, credibility, and incentives – and an outcome variable of consumer attitudes towards SMS advertising. The informativeness, irritation, and privacy was labelled as central route constructs and credibility and incentives were labelled as peripheral route constructs. Survey data collected from 251 mobile users selected from a cohort of undergraduates in business management from the University of Colombo, Sri Lanka, were analyzed using the Structural Equation Method (SEM). Results suggest that the informativeness and incentive variables are positively associated with customer attitudes towards SMS advertising, whereas irritation and privacy are found to be negatively associated with consumer attitudes towards SMS advertising. Surprisingly, credibility was found to be an insignificant factor predicting consumer attitudes towards SMS advertising. Several implications for consumer attitudes towards SMS advertising are discussed.

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