scholarly journals Research Challenges in Digital Marketing: Sustainability

2019 ◽  
Vol 11 (10) ◽  
pp. 2839 ◽  
Author(s):  
Francisco Diez-Martin ◽  
Alicia Blanco-Gonzalez ◽  
Camilo Prado-Roman
Keyword(s):  
Research Agenda ◽  
Customer Orientation ◽  
Previous Analysis ◽  
Digital Marketing ◽  
Research Approach ◽  
Value Proposition ◽  
Great Progress ◽  
The Subject ◽  
New Research ◽  
Made In

Great progress has been made in the field of marketing and sustainability. Nevertheless, there is still an important gap between the behavior and beliefs of society and markets about sustainability, and companies’ capability to understand and face this trend. Digital marketing is key to filling this gap. However, research in digital marketing and sustainability is very scarce. The purpose of this research is to examine the literature in the subject, since 2009 until 2018, and to elaborate a research agenda about digital marketing and sustainability. Through a previous analysis based on bibliometrics, a research agenda has been developed that shows the main challenges for the digital marketing and sustainability field: (1) customer orientation and value proposition; (2) digital consumer’s behavior; (3) digital green marketing; (4) competitive advantage; (5) supply chain; and (6) capabilities. This work contributes to the development of the research in digital marketing and sustainability, suggesting various challenges for the field that lead to future lines of research, and favoring the development of a new research approach capable of reducing the existing gap between society and business on sustainability issues.

Further Discussion on the White-Noise Approach for Predicting Slow-Drifts in FAST

2018 ◽  
Author(s):  
Lucas H. S. do Carmo ◽  
Ewerton C. Camargo ◽  
Alexandre N. Simos
Keyword(s):  
White Noise ◽  
Previous Analysis ◽  
Simple Procedure ◽  
Frequency Domain Analysis ◽  
Common Procedure ◽  
Slow Drift ◽  
Detailed Evaluation ◽  
The Subject ◽  
Wave Induced ◽  
Made In

Making use of theoretical approximations for the computation of the wave-induced slow-drift forces is a common procedure in the early stages of design of a new floating unit. They can help reducing the computational burden in two different fronts: for generating the QTFs in a frequency domain analysis, and during the subsequent execution of time-domain simulations. In a previous paper, we have discussed a simple procedure for making use of the white-noise approximation in FAST, without the need for any modification of the software. The proposal only requires restricting the computation of the QTFs to pairs of frequencies that are indeed essential to the slow-drift dynamics. For this, however, an additional assumption is made, considering that each motion is decoupled from those in the other dofs. In the present paper, a more detailed analysis of the subject is made, in order to clarify the theoretical aspects of the procedure and supplement the previous analysis. Once again, the results are based on the data available for the OC4 FOWT. The accuracy obtained with the procedure is discussed not only in terms of the resulting motions, but also comparing its effects on the second-order force spectra. A more detailed evaluation of the dynamic couplings is presented, and comparisons with the results obtained with Newman’s approximation are made in simulations involving waves only.

scholarly journals Intelligence as a discipline, not just a practice

2016 ◽  
Vol 5 (3) ◽  
Author(s):  
Magnus Hoppe
Keyword(s):  
Organizational Theory ◽  
Research Agenda ◽  
Scientific Discipline ◽  
Theory Of Intelligence ◽  
The Subject ◽  
New Research

This paper is a call for a new research agenda for the topic of intelligence studiesas a scientific discipline counterbalancing the present domination of research in the art ofintelligence or intelligence as a practice. I argue that there is a need to move away from a narrowperspective on practice to pursue a broader understanding of intelligence as an organizationaldiscipline with all of its complexities where the subject is seen as more critical and is allowed toreflect on itself as a topic. This path will help intelligence academics connect to theoreticaldevelopments gained elsewhere and move forward, towards establishing more of an intelligencescience. The article is critical of what the author sees as a constructionist line of thinking.Instead the author presents a theory of intelligence as learning how to “muddle through”influenced more by organizational theory. The author also argues for an independent scientificjournal in Intelligence.

scholarly journals On the leaves of calamites ( Calamocladus section )

1911 ◽  
Vol 83 (566) ◽  
pp. 490-491 ◽  
Keyword(s):  
Leaf Structure ◽  
Coal Measure ◽  
Great Progress ◽  
The Subject ◽  
Biological Characters ◽  
Coal Measures ◽  
Made In

In spite of the great progress which has been made in the study of Coal Measure plants, the subject of leaf structure has been largely neglected. The author is investigating the structure of the leaves of the principal groups of palæozoic plants with the view of determining their morphological and biological characters, and also of obtaining some knowledge of the conditions under which they grew. The speimens of Calamite leaves described in this paper have been found chiefly in slides in existing collections, and most of the material originally came from the Halifax Hard Bed of the Lower Coal measures.

scholarly journals The disengagement process among young athletes when withdrawing from sport: A new research approach

2020 ◽  
pp. 101269021989961
Author(s):  
Inger Eliasson ◽  
Annika Johansson
Keyword(s):  
Sociological Theory ◽  
Large Body ◽  
Young Athlete ◽  
Drop Out ◽  
Research Approach ◽  
Sport Organizations ◽  
Structured Interviews ◽  
Young Athletes ◽  
The Subject ◽  
New Research

The reasons young athletes drop out of sport have eluded scientists and sport organizations for many decades. Despite a large body of research on the subject, unanswered questions remain. This article reports on a new research approach that analyses sport withdrawal as a process. The study draws on Ebaugh’s sociological theory of disengagement and is based on data from semi-structured interviews with 12 girls aged 12 to 17 and 12 of their parents. By studying withdrawal from sport as a process, we found that the reasons comprise a combination of several salient interplaying factors related to changes. Organizational changes in sport and changes in the young athletes’ overall lives, together with changes in normative cultural and individual expectations associated with the young athlete role, are decisive for these girls to withdraw from sport. Furthermore, the disengagement process may be fairly long and emotional for young athletes, and less reversible the further into the process they progress.

Speeds of Commercial Aeroplanes

1935 ◽  
Vol 39 (291) ◽  
pp. 191-212 ◽  
Author(s):  
Louis Breguet
Keyword(s):  
The World ◽  
Great Progress ◽  
The Future ◽  
The Subject ◽  
Aeronautical Science ◽  
Made In

It is a great honour for me to address the members of the oldest learned society devoted to aeronautics, the Royal Aeronautical Society, which was founded in 1866—six years before the Société Francaise de Navigation Aérienne of France was founded for the same purpose.The choice of a subject nowadays is a difficult matter; great progress has been made in aeronautical science—numerous research workers all over the world are endeavouring to solve the outstanding problems—and the reason I decided to take for my lecture the subject of the maximum speeds of commercial aeroplanes was that it appears to me to be a matter of the utmost importance for the future of commercial aeronautics and for linking up the different peoples of the globe.

scholarly journals Student as a Customer or Improving Students´ Involvement in the Education Process

2014 ◽  
Vol 4 (1) ◽  
pp. 73
Author(s):  
Yulia Šurinová ◽  
Martina Jakábová
Keyword(s):  
Continuous Improvement ◽  
Customer Orientation ◽  
Educational Process ◽  
Research Approach ◽  
Continuous Improvement Process ◽  
Education Improvement ◽  
Improvement Process ◽  
The Subject ◽  
Students Satisfaction ◽  
Education Process

Trying to develop the new sophisticated methods of teaching teachers sometimes forget to use the basic and the first principle of quality management, which is customer orientation. The study proposes the way how to involve students to education improvement process. The emphasis is put on the student´s expectations investigation, expectation transformation into actions and student´s satisfaction survey. It may be assumed, that treating students as customers or even as a collaborative partner makes students involved in the education improvement process. The study is based on the assumption that we know the requirements of other stakeholders and the teacher constantly monitors the latest trends in the field of lecturing, which incorporates into lectures. To verify the study´s hypothesis, two surveys were conducted. Students´ expectations and students´ satisfaction after the education process survey data were drawn from a sample of 27 of 27 (100% sample) students of the subject Quality Audits. Our variables under study were related to students�?? satisfaction with the educational process. Building on prior literature, the results from this research allow identifying the main strategies for students�?? involvement into the educational process. The presented research is intended to be a useful reference to teachers and scholars interested in continuous improvement process in education. This article first makes a brief interpretation of some concepts concerning customer satisfaction in terms of continuous improvement process in higher education. Then, our methodology and research approach is presented. The next part of the study discusses the results of the two surveys carried out to follow if the curriculum improvement based on students´ expectation awareness can improve students´ satisfaction with the subject. The paper suggests the standardized curriculum development process in basic steps of the cyclic model of the PDCA on the basis of a profound analysis of students�?? expectations following and meeting. For instance, it provides a basis for differentiating and linking evaluation results to continuous improvement. Finally we present the principal findings of the research, limitations and conclusions.

Netnography

2014 ◽  
pp. 1496-1511
Author(s):  
Guido Lang ◽  
Stanislav Mamonov ◽  
Karl R. Lang
Keyword(s):  
Virtual Community ◽  
Research Community ◽  
Future Research ◽  
Research Approach ◽  
The Social ◽  
The Subject ◽  
Community Environments ◽  
New Research ◽  
Insight Into

The advent of the Internet has facilitated many new forms of communication and thus has laid the foundation for new forms of interaction and social organization. The challenges of gaining insight into the social processes that occur in these newly emerging digital spaces require the development of new research approaches and methodologies. Netnography, or Internet ethnography, is one such example. It focuses on gaining cultural insights from virtual community environments and was originally developed for consumer research in the field of marketing, but has since been used in a number of other fields, including urban planning. This chapter examines the philosophical assumptions and specific methods of netnography as a newly emerging research approach. Findings from a qualitative analysis of ten cases of published netnography studies reveal differences in both philosophical assumptions and uses as a research methodology, including the subject of research – community – and the role of the researcher. The chapter closes with some recommendations and a call for future research.

Netnography

2012 ◽  
pp. 233-248
Author(s):  
Guido Lang ◽  
Stanislav Mamonov ◽  
Karl R. Lang
Keyword(s):  
Virtual Community ◽  
Research Community ◽  
Future Research ◽  
Research Approach ◽  
The Social ◽  
The Subject ◽  
Community Environments ◽  
New Research ◽  
Insight Into

The advent of the Internet has facilitated many new forms of communication and thus has laid the foundation for new forms of interaction and social organization. The challenges of gaining insight into the social processes that occur in these newly emerging digital spaces require the development of new research approaches and methodologies. Netnography, or Internet ethnography, is one such example. It focuses on gaining cultural insights from virtual community environments and was originally developed for consumer research in the field of marketing, but has since been used in a number of other fields, including urban planning. This chapter examines the philosophical assumptions and specific methods of netnography as a newly emerging research approach. Findings from a qualitative analysis of ten cases of published netnography studies reveal differences in both philosophical assumptions and uses as a research methodology, including the subject of research – community – and the role of the researcher. The chapter closes with some recommendations and a call for future research.

scholarly journals A Bibliometrics Approach to Understanding Conceptual Breadth, Depth and Development: The Case of New Public Management

2016 ◽  
Vol 16 (2) ◽  
pp. 113-124 ◽  
Author(s):  
Dion Curry ◽  
Steven Van de Walle
Keyword(s):  
Qualitative Analysis ◽  
Bibliometric Analysis ◽  
Public Management ◽  
Research Agenda ◽  
New Public Management ◽  
Academic Disciplines ◽  
New Public ◽  
The Subject ◽  
New Research ◽  
Over Time

This article uses bibliometric analysis to track the breadth and depth of the concept of New Public Management as it has developed in the 25 years since the coining of the term, in order to provide a deeper understanding of how academics have engaged with the subject. The article uses bibliometric and qualitative analysis to map the use of the concept as a whole and over time, and the use of bibliometrics provides an original, methodical and quantitative way of analysing the usage and movement of New Public Management as a concept. It looks at the breadth of the literature in terms of whether it has spread to new journals or academic disciplines and depth in terms of whether articles on New Public Management engage with new research on the subject. It is shown that the breadth of the literature has increased, but there has been no significant deepening. By providing an overarching view of New Public Management as a concept, this article allows for more systematic academic engagement with the concept, leading to a deeper research agenda that goes beyond its current somewhat limited usage.

scholarly journals Practice theory: a new approach for archival and recordkeeping research

2017 ◽  
Vol 27 (2) ◽  
pp. 104-124
Author(s):  
Asen Ognyanov Ivanov
Keyword(s):  
Research Agenda ◽  
Science And Technology Studies ◽  
Practice Theory ◽  
Organizational Studies ◽  
Research Approach ◽  
Organizational Practices ◽  
Content Type ◽  
Digital Broadcasting ◽  
New Perspective ◽  
New Research

Purpose The purpose of this paper is to introduce a qualitative research approach based on current developments in the field of practice theory. The novelty of this approach is that it positions organizational practices as a central unit of analysis of archival and recordkeeping work. The goal of the paper is to highlight the continuity between practice theory and archival and recordkeeping scholarship and to then propose how practice theory could be used in archival and recordkeeping research. Design/methodology/approach The paper traces the continuity between practice theory and two influential bodies of literature in archival and recordkeeping scholarship developed in the last two decades. It then outlines a practice theory research agenda for archival and recordkeeping research by drawing on the disciplines of cultural sociology, science and technology studies, ethnomethodology and organizational studies. The potential research application of practice theory is illustrated with examples from an on-going doctoral project on appraisal and preservation practices in a digital broadcasting archive. Findings The analysis of current literature shows an agreement that archival and recordkeeping practices exhibit a complexity that makes them important foci for further research. By placing these insights into contact with practice theory, the paper champions a new research agenda for archival and recordkeeping research. Originality/value The paper positions and outlines the tenets of practice theory, making them methodologically available to archival and recordkeeping scholars and practitioners. It also indicates how practice theory offers a new perspective for conceptualizing the causal effects of organizational culture on organizational practices.

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