scholarly journals Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies

2020 ◽  
Vol 12 (3) ◽  
pp. 1003 ◽  
Author(s):  
Jose Ramon Saura ◽  
Pedro Palos-Sanchez ◽  
Beatriz Rodríguez Herráez
Keyword(s):  
Business Models ◽  
New Technologies ◽  
Online Advertising ◽  
Sustainable Growth ◽  
Digital Marketing ◽  
The Internet ◽  
Digital Ecosystem ◽  
Internet Users ◽  
New Business ◽  
New Business Models

In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to new business models based on the bidirectionality of communication between companies and Internet users. Digital marketing, new business models, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies have started to see the digital ecosystem as not only their present, but also as their future. From this long-term perspective, companies are concerned about sustainability and the growth of their business models. There are new business models on the Internet that support social causes, new platforms aimed at supporting social and sustainable projects, and digital advertising campaigns promoting sustainability. The overarching aim of this Special Issue was to analyze the development of these new strategies as well as their influence on the sustainability of digital marketing strategies. Therefore, we aimed to analyze how companies adopt these new technologies in a digital environment that is increasingly concerned with the sustainability of business models and actions on the Internet.

scholarly journals Business Models and Internet of Things

2019 ◽  
Vol 13 (1) ◽  
pp. 1192-1203
Author(s):  
Dragos Tohanean ◽  
Anca Vasilescu
Keyword(s):  
Internet Of Things ◽  
Value Chain ◽  
Business Models ◽  
New Technologies ◽  
Value Added ◽  
The Internet ◽  
Real Time Processing ◽  
New Business ◽  
The Internet Of Things ◽  
New Business Models

Abstract Information technology has massively transformed the world of business over the past fifty years - first individual functional areas within companies (“first wave”), later increasingly also cross-divisional value-added processes and trade (“second wave”). Those companies that recognized the tremendous economic potential of these upheavals and consistently adapted, profited enormously - many others, however, fell dramatically. At the same time, innovative startups emerged that successfully created and occupied new markets. With the Internet of Things (IoT), the third digital wave is currently rolling up. Their impact will be enormous - both for our everyday lives and for many industries that have so far been largely spared the disruptive power of digital transformation. Accordingly, the challenges facing most companies today are: understanding more complex competition, acquiring new digital technologies, making existing offerings smart, developing new services, networking production, efficiently analyzing vast amounts of data, and building viable organizations to push all this forward. The IoT is a driver for digitization. By analyzing machine data, the use of sensors and the intelligent real-time processing of huge amounts of data in the cloud, new business models are created. With the information gained, companies are able to improve their value chain. However, one of the most difficult issues in this context for many companies is how they can further develop their existing business model or establish successful new business models that will be based on new technologies and IoT. To investigate resulting impacts, we draw on the existing business models and deduct specifics for the Internet of Things. Building on this, in order to reach the aims of the paper the authors will use a descriptive research method and a case study in order to present how new business models work with the IoT.

New Businesses and New Business Models

2013 ◽  
Author(s):  
Michael A. Cusumano ◽  
Andreas Goeldi
Keyword(s):  
Business Models ◽  
Online Advertising ◽  
Scale Economies ◽  
Digital Age ◽  
The Internet ◽  
Firm Level ◽  
Wide Range ◽  
The World ◽  
New Business ◽  
New Business Models

This chapter shows one of the most significant issues facing old and new businesses in the digital age – the development of new business models – and determines a wide range of business models enabled by new platforms for computing and communications over the Internet. It reviews the general impact of the Internet on firm-level strategy (how to compete in particular markets) and business models (how to generate revenues and profits), and then describes how the Internet has caused entrepreneurship and innovation. Entrepreneurs around the world believed that the Internet would develop magical scale economies as millions of users flocked to their websites. Online advertising is a ‘winner-takes-most’ market. The Internet has brought an almost unlimited ability to search the globe for the best products and services at the lowest prices.

Internet Technology-Based Tools Utilization in the Workplace of Contemporary Organizations

2009 ◽  
pp. 570-576
Author(s):  
Janusz Wielki
Keyword(s):  
Work Environment ◽  
Business Models ◽  
Small Degree ◽  
Digital Economy ◽  
Internet Technology ◽  
The Internet ◽  
Internal Work ◽  
New Business ◽  
The Impact ◽  
New Business Models

Currently there are many studies which deal with the impact of the Internet and Internet technology-based tools on organizations. Most of them are focused on such issues as the opportunities which have emerged with the development of the digital economy, possible new business models, establishing new kind of relations with customers, and security aspects. The impact of Internet technology-based tools on the internal work environment of organizations is an issue which is relatively rarely analyzed. Although more and more publications concerning this field are being released, they are only focused to a small degree on the challenges connected with the utilization, and, particularly, the misuse, of Internet technology-based tools in the workplace. Thus, this article is an attempt to deal with this issue in a more holistic way.

New business models in supply chains: a bibliometric study

2019 ◽  
Vol 47 (12) ◽  
pp. 1283-1299 ◽  
Author(s):  
Régis Delafenestre
Keyword(s):  
Supply Chains ◽  
Business Models ◽  
New Technologies ◽  
Content Type ◽  
New Business ◽  
Paper Form ◽  
Scientific Results ◽  
Database Clustering ◽  
New Research ◽  
New Business Models

Purpose The purpose of this paper is to find and classify the most relevant works in the literature on the latest technologies applied in global supply chains. To help future researchers find the most relevant the authors according to the authors’ research interest quickly and to provide insights into the most promising areas. Design/methodology/approach The authors provide a bibliometric analysis of 292 documents referenced in the Scopus® database clustering by relatedness of works and keywords. Findings The authors present insights and deduce new perspectives in the potential search for new business models. The authors show that in specific fields, some works and authors have a much greater influence than others. Research limitations/implications Some documents published on the web or in paper form may be missing. The analyses largely depend on the choice of keywords. Another selection might have shown different results. Practical implications This paper provides the basis for new research in applications of the latest technologies in supply chains and corresponding new business models. Originality/value This work is a first effort to help researchers make sense of the mass of published scientific results on new technologies and their impact on new supply chain business models.

Combining E-Commerce and Blockchain Technologies to Solve Problems and Improve Business Results

2021 ◽  
pp. 173-192
Author(s):  
Albérico Travassos Rosário
Keyword(s):  
Supply Chain ◽  
Business Models ◽  
Digital Transformation ◽  
The Internet ◽  
Chain Management ◽  
Blockchain Technology ◽  
Business Results ◽  
New Business ◽  
Financial Transactions ◽  
New Business Models

The internet and digital transformation have changed our relations with the market. These technologies have been developing continuously, creating opportunities for new business models, and e-commerce has grown overwhelmingly worldwide, changing the consumption process of a large part of the world's population. Companies are increasingly using blockchain technology to improve and create new global trading business models. Blockchain had its first application in cryptocurrencies, but it has quickly become a major solution in all sorts of activity sectors, providing increased security in commercial transactions. An important question is how the blockchain can leverage e-commerce in solving problems and improving business results. It was concluded that blockchain could leverage e-commerce in the four fundamental areas of (1) e-commerce financial transactions, (2) e-commerce supply chain management, (3) e-commerce forecasting and contractual relations, and (4) e-commerce transactions systems' trust and credibility.

scholarly journals ТЕХНОЛОГІЯ БЛОКЧЕЙН ДЛЯ ВИРІШЕННЯ ПРОБЛЕМ ЦИФРОВОГО МАРКЕТИНГУ

2021 ◽  
pp. 117-123
Author(s):  
Олена Сергіївна Дем’яненко ◽  
Владислав Анатолійович Дем’яненко
Keyword(s):  
Value Chain ◽  
Business Models ◽  
Customer Relationships ◽  
Digital Marketing ◽  
Practical Significance ◽  
Security Issues ◽  
Blockchain Technology ◽  
New Business ◽  
Customer Control ◽  
New Business Models

This article examines the security issues of digital marketing. Blockchain is a revolutionary technology that will continue to evolve due to mass digitization, which in turn is due to the COVID-19 pandemic. The purpose of this study is to analyze the benefits of using blockchain technology in digital marketing. The subject of the study are acute and topical issues of digital marketing. The hypothesis of the study is the assumption that all blocks and ever performed transactions of network users are connected to each other using complex algorithms. Attempting to change anything in one of the blocks destroys the integrity of the chain and is rejected by the computers of other participants. Presentation of the main material. The article describes the key areas of use of blockchain technology in digital marketing, describes the new business models of digital enterprises. The relations of new business models of digital economy are determined. The most viable blockchain startups in the field of digital advertising are considered. The disadvantages and advantages of blockchain technology in marketing are identified. Originality and practical significance of the study. The study emphasizes that the relationship between businesses and consumers is being reviewed as trust, which is usually passed on through mediation, is strengthened and data becomes more secure under customer control. This level of visibility allows users to interact with companies and give them access to their information, ultimately changing the dynamics of customer relationships. Conclusions and prospects for further research. Note that the choice of blockchain technology will allow companies to shift the importance of marketing activities to move towards creating a digital product and forming a new value chain for the consumer.

scholarly journals A Survey Study Report on Cloud Computing

2021 ◽  
pp. 326-329
Author(s):  
A. Shabana ◽  
Dr. V. Divya
Keyword(s):  
Cloud Computing ◽  
Business Models ◽  
Survey Study ◽  
The Internet ◽  
Computing Model ◽  
Survey Report ◽  
New Business ◽  
Storage Location ◽  
The Internet Of Things ◽  
New Business Models

In the recent years one of the major computing model in the Internet World is is Cloud Computing. It is giving birth to new business models and accelerating itself to technology adoption. It acts as a foundation for emerging technologies like the Internet Of Things (IOT). Cloud is used as a storage location. So, we can able to access the data stored in the cloud anytime and anywhere. This paper is about the Survey Report on IEEE Cloud Computing paper published by the author in the appropriate years and I have also reviewed about the Existing Algorithms /Techniques and its drawbacks, Methodologies used and Advantages of Proposed Algorithm which we can improve in future.

scholarly journals Fashion Technology and the Development of New Business Models

2017 ◽  
pp. 174-210
Author(s):  
Raphayela Belém Schluep
Keyword(s):  
Technological Innovation ◽  
Business Models ◽  
New Technologies ◽  
Business Model Innovation ◽  
Fashion Industry ◽  
New Business ◽  
Multiple Case ◽  
Complex Extension ◽  
New Business Models

This chapter explores the concept and components of business models and particularly, the technological innovation of predominant business models in the fashion industry associated with the phenomenon of convergence. The main inquiry revolves around how business models in the fashion industry are handling the ongoing challenges and changes of new technologies. This multiple-case study validates that technological convergence is the key to accomplishing business model innovation in the fashion industry. Limitations and further research are considered relevant because of the dynamic and complex extension of this topic and the current lack of published material.

scholarly journals The Analysis of Implementation Business Model Canvas At The E-Marketplace Dipeta Company

2017 ◽  
Vol 4 (2) ◽  
pp. 125-133
Author(s):  
Ni Wayan Purnawati ◽  
Djoko Budiyanto Setyohadi
Keyword(s):  
Business Model ◽  
Business Models ◽  
National Level ◽  
The Internet ◽  
Good Information ◽  
Education Services ◽  
Business Model Canvas ◽  
New Business ◽  
Weak Points ◽  
New Business Models

In the internet Era as now everything is easily accessible, obtaining good information, education, services even trade. E-Marketplace as a new innovation for interaction between buyer and seller can also encourage micro medium to promote his business. www.pesansaja.com released by dipeta in the field of E-Marketplace of local culinary, which still require a lot of innovation to be able to attract customers and keep them. Innovation is also needed to be able to compete with other competitors on the E-Marketplace that engaged in the same. Hence the need for the implementation of the business model in this business model Canvas to get new business models to suit the wishes of the customer and an evaluation based on the strong and weak points of this business. The results of the implementation are expected to make the company's E-Marketplace is getting big and compete at a national level as an E-Marketplace of successful culinary attract customers

scholarly journals Novos modelos de negócio, vigilância ubíqua e as transformações no desenvolvimento da internet | New business models, ubiquitous vigilance and transformations in internet development

2016 ◽  
Vol 12 (2) ◽  
Author(s):  
Leonardo Ribeiro da Cruz
Keyword(s):  
Business Model ◽  
Network Topology ◽  
Business Models ◽  
The Internet ◽  
Access To Information ◽  
Everyday Experience ◽  
Navigation Data ◽  
New Business ◽  
Internet Development ◽  
New Business Models

RESUMO Estamos acompanhando o crescimento em importância de um modelo de negócio assente na captura, processamento e comercialização de dados de navegação dos usuários de serviços na internet. Esse modelo tem se tornado hegemônico na valorização do acesso às informações e serviços na rede e está cada vez mas presente na nossa experiência cotidiana de navegação. Esse artigo tem como objetivo analisar como essa hegemonização pressupõe a imposição de um modelo centralizado de topologia de rede ao favorecer o controle do fluxo de dados que nela trafega, e como isso amplia as possibilidades de vigilância na vida cotidiana.Palavras-Chave: Internet; Vigilância; Privacidade; Marketing Comportamental; Controle.ABSTRACT We're now seeing the growth of a business model based on capturing, processing and commercialization of the user's navigation data on the internet. This model has become hegemonic in the valuation of access to information and services on the network and is increasingly present in our everyday experience in the internet. This article aims to analyze how this hegemony requires the imposition of a centralized model of network topology to facilitate the control of the flow of data that circulates in it and how it expands the possibilities of surveillance in everyday life.Keywords: Internet; Surveillance; Privacy; Behavioral Marketing.

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