scholarly journals ТЕХНОЛОГІЯ БЛОКЧЕЙН ДЛЯ ВИРІШЕННЯ ПРОБЛЕМ ЦИФРОВОГО МАРКЕТИНГУ

2021 ◽  
pp. 117-123
Author(s):  
Олена Сергіївна Дем’яненко ◽  
Владислав Анатолійович Дем’яненко
Keyword(s):  
Value Chain ◽  
Business Models ◽  
Customer Relationships ◽  
Digital Marketing ◽  
Practical Significance ◽  
Security Issues ◽  
Blockchain Technology ◽  
New Business ◽  
Customer Control ◽  
New Business Models

This article examines the security issues of digital marketing. Blockchain is a revolutionary technology that will continue to evolve due to mass digitization, which in turn is due to the COVID-19 pandemic. The purpose of this study is to analyze the benefits of using blockchain technology in digital marketing. The subject of the study are acute and topical issues of digital marketing. The hypothesis of the study is the assumption that all blocks and ever performed transactions of network users are connected to each other using complex algorithms. Attempting to change anything in one of the blocks destroys the integrity of the chain and is rejected by the computers of other participants. Presentation of the main material. The article describes the key areas of use of blockchain technology in digital marketing, describes the new business models of digital enterprises. The relations of new business models of digital economy are determined. The most viable blockchain startups in the field of digital advertising are considered. The disadvantages and advantages of blockchain technology in marketing are identified. Originality and practical significance of the study. The study emphasizes that the relationship between businesses and consumers is being reviewed as trust, which is usually passed on through mediation, is strengthened and data becomes more secure under customer control. This level of visibility allows users to interact with companies and give them access to their information, ultimately changing the dynamics of customer relationships. Conclusions and prospects for further research. Note that the choice of blockchain technology will allow companies to shift the importance of marketing activities to move towards creating a digital product and forming a new value chain for the consumer.

Suppliers in the privatised UK wastewater market and their possible moves towards integrated solutions

Water Policy ◽  
2006 ◽  
Vol 8 (6) ◽  
pp. 559-572 ◽  
Author(s):  
Charlotta Windahl
Keyword(s):  
Value Chain ◽  
Support Services ◽  
System Integration ◽  
Business Models ◽  
Spare Parts ◽  
New Business ◽  
Water Companies ◽  
The Uk ◽  
New Business Models ◽  
New Strategies

An increasing number of companies in the capital goods industry are turning towards new strategies where the focus is to add value for customers by providing integrated solutions (combining products and services), instead of selling components, spare parts and support services. These new strategies represent moves in the value chain and create a need for new business models as well as new competencies. In this paper, the fairly new concept of integrated solutions is explored in the context of a privatised industry. The findings are based on empirical case studies carried out at two companies supplying products and services to the UK wastewater industry. In the UK, both water companies and their suppliers are influenced by economic and environmental regulations, an increased focus on cost, and outsourcing. On one hand, the two manufacturers have increased their competence with respect to system integration and operational services – competencies for supplying integrated solutions. On the other hand, a fragmented and vertically structured market with a multitude of different actors increases the distance between the water companies and the manufacturers. In addition, the division of the industry into a capital and operational side complicates the coordination between new sales and services.

Combining E-Commerce and Blockchain Technologies to Solve Problems and Improve Business Results

2021 ◽  
pp. 173-192
Author(s):  
Albérico Travassos Rosário
Keyword(s):  
Supply Chain ◽  
Business Models ◽  
Digital Transformation ◽  
The Internet ◽  
Chain Management ◽  
Blockchain Technology ◽  
Business Results ◽  
New Business ◽  
Financial Transactions ◽  
New Business Models

The internet and digital transformation have changed our relations with the market. These technologies have been developing continuously, creating opportunities for new business models, and e-commerce has grown overwhelmingly worldwide, changing the consumption process of a large part of the world's population. Companies are increasingly using blockchain technology to improve and create new global trading business models. Blockchain had its first application in cryptocurrencies, but it has quickly become a major solution in all sorts of activity sectors, providing increased security in commercial transactions. An important question is how the blockchain can leverage e-commerce in solving problems and improving business results. It was concluded that blockchain could leverage e-commerce in the four fundamental areas of (1) e-commerce financial transactions, (2) e-commerce supply chain management, (3) e-commerce forecasting and contractual relations, and (4) e-commerce transactions systems' trust and credibility.

scholarly journals Business Models and Internet of Things

2019 ◽  
Vol 13 (1) ◽  
pp. 1192-1203
Author(s):  
Dragos Tohanean ◽  
Anca Vasilescu
Keyword(s):  
Internet Of Things ◽  
Value Chain ◽  
Business Models ◽  
New Technologies ◽  
Value Added ◽  
The Internet ◽  
Real Time Processing ◽  
New Business ◽  
The Internet Of Things ◽  
New Business Models

Abstract Information technology has massively transformed the world of business over the past fifty years - first individual functional areas within companies (“first wave”), later increasingly also cross-divisional value-added processes and trade (“second wave”). Those companies that recognized the tremendous economic potential of these upheavals and consistently adapted, profited enormously - many others, however, fell dramatically. At the same time, innovative startups emerged that successfully created and occupied new markets. With the Internet of Things (IoT), the third digital wave is currently rolling up. Their impact will be enormous - both for our everyday lives and for many industries that have so far been largely spared the disruptive power of digital transformation. Accordingly, the challenges facing most companies today are: understanding more complex competition, acquiring new digital technologies, making existing offerings smart, developing new services, networking production, efficiently analyzing vast amounts of data, and building viable organizations to push all this forward. The IoT is a driver for digitization. By analyzing machine data, the use of sensors and the intelligent real-time processing of huge amounts of data in the cloud, new business models are created. With the information gained, companies are able to improve their value chain. However, one of the most difficult issues in this context for many companies is how they can further develop their existing business model or establish successful new business models that will be based on new technologies and IoT. To investigate resulting impacts, we draw on the existing business models and deduct specifics for the Internet of Things. Building on this, in order to reach the aims of the paper the authors will use a descriptive research method and a case study in order to present how new business models work with the IoT.

scholarly journals Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies

2020 ◽  
Vol 12 (3) ◽  
pp. 1003 ◽  
Author(s):  
Jose Ramon Saura ◽  
Pedro Palos-Sanchez ◽  
Beatriz Rodríguez Herráez
Keyword(s):  
Business Models ◽  
New Technologies ◽  
Online Advertising ◽  
Sustainable Growth ◽  
Digital Marketing ◽  
The Internet ◽  
Digital Ecosystem ◽  
Internet Users ◽  
New Business ◽  
New Business Models

In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to new business models based on the bidirectionality of communication between companies and Internet users. Digital marketing, new business models, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies have started to see the digital ecosystem as not only their present, but also as their future. From this long-term perspective, companies are concerned about sustainability and the growth of their business models. There are new business models on the Internet that support social causes, new platforms aimed at supporting social and sustainable projects, and digital advertising campaigns promoting sustainability. The overarching aim of this Special Issue was to analyze the development of these new strategies as well as their influence on the sustainability of digital marketing strategies. Therefore, we aimed to analyze how companies adopt these new technologies in a digital environment that is increasingly concerned with the sustainability of business models and actions on the Internet.

Digital Marketing Strategies Based on the E-Business Model

2019 ◽  
pp. 86-103 ◽  
Author(s):  
Jose Ramon Saura ◽  
Pedro R. Palos-Sanchez ◽  
Marisol B. Correia
Keyword(s):  
Exploratory Study ◽  
Information Technologies ◽  
Business Models ◽  
Business Environment ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Future Research ◽  
Key Players ◽  
New Business ◽  
New Business Models

One of the most significant changes in the last decade in the business environment has been caused by the development of information technologies and the internet. The internal structure and organization of companies has changed to evolve towards a digital environment influenced by internet business models and digital marketing (DM) techniques. This chapter develops a systematic literature review with the objective of identifying the key players in the business environment with respect to the new business models and digital marketing techniques applied to them, to improve the benefits they bring to the company. The results of the research identify and define the main actors of the electronic commerce (EC) ecosystem, as well as their typologies and the main techniques of DM used in this field of research. The results of the exploratory study can be used for future research in this field and to reinforce the reference bibliography in this area of research.

scholarly journals Blockchain in the Tourism Industry—A Review of the Situation in Croatia and Macedonia

Informatics ◽  
2020 ◽  
Vol 7 (1) ◽  
pp. 5 ◽  
Author(s):  
Aleksandar Erceg ◽  
Jovanka Damoska Sekuloska ◽  
Ivan Kelić
Keyword(s):  
Business Models ◽  
Tourism Industry ◽  
Travel Agency ◽  
Economic Activities ◽  
Blockchain Technology ◽  
Tourism Sector ◽  
New Business ◽  
The Republic ◽  
Industry Needs ◽  
New Business Models

As one of the most interactive economic activities, tourism has improved significantly since the Internet allowed customers (travelers) to look for and create their trips without the need to go to a travel agency. Through the development of Internet marketing, tourists are able to receive information in real-time and view them on the screens of their devices (computers, laptops, mobile phones or tablets), and consequently they can create their own content and share it with others. Due to this development, we are witnessing a new phenomenon, so-called app capitalism, in which companies like Uber and Airbnb make money on services and goods they do not own and finding new business models in the tourism sector which enable customer-to-customer models. To be able to respond to these changes, the tourism industry needs to bring together knowledge, money, and technology for the purpose of creating new business models. The development of technology in all social spheres, including tourism, has provided a strong tool for consumers in terms of both acquiring and disclosing information to others. One of the rapidly growing technologies which is also one of the cutting-edge technologies entering tourism is blockchain. Blockchain technology captured worldwide attention in 2017 and its implementation has been revolutionizing various industries (e.g., retail, healthcare, tourism). The aim of this paper is to analyze the potential of the tourism industry in terms of blockchain implementation. Blockchain technology provides significant benefits to the tourism industry since its implementation can help increase competitive advantage, improve customer satisfaction and enhance performance. In this paper, the authors present the current situation in the Republic of Croatia and the Republic of Macedonia regarding the use of blockchain technology in the tourism industry. The main findings of this paper comprise the detection of key areas regarding why blockchain technology is not implemented in the tourist industry, and what processes should be handled. By presenting a case study of the implementation of blockchain technology in tourism, the authors analyze the potential of using blockchain technology in the tourism industry and discuss topics for further research.

scholarly journals The impact of blockchain technology on business models – a taxonomy and archetypal patterns

2019 ◽  
Vol 30 (2) ◽  
pp. 285-305 ◽  
Author(s):  
Jörg Weking ◽  
Michael Mandalenakis ◽  
Andreas Hein ◽  
Sebastian Hermes ◽  
Markus Böhm ◽  
...  
Keyword(s):  
Business Models ◽  
New Technology ◽  
Technology Research ◽  
Economic Activities ◽  
Research And Practice ◽  
Blockchain Technology ◽  
New Business ◽  
Research Stream ◽  
The Impact ◽  
New Business Models

AbstractBlockchain technology enables new ways of organizing economic activities, reduces costs and time associated with intermediaries, and strengthens the trust in an ecosystem of actors. The impact of this seminal technology is reflected by an upcoming research stream and various firms that examine the potential uses of blockchain technology. While there are promising use cases of this new technology, research and practice are still in their infancy about altering existing and creating new business models. We develop a taxonomy of blockchain business models based on 99 blockchain ventures to explore the impact of blockchain technology on business models. As a result, we identify five archetypal patterns, which enhance our understanding of how blockchain technology affects existing and creates new business models. We propose to use these results to discover further patterns fueled by blockchain technology and illustrate how firms can use blockchain technology to innovate their business models.

scholarly journals New Disruptive Models for the Telecommunications Operators in the New Digital Arena

2019 ◽  
Vol 11 (1) ◽  
pp. 101-118
Author(s):  
Christian James Aguilar Armenta
Keyword(s):  
Detailed Analysis ◽  
Value Chain ◽  
Business Models ◽  
Current Status ◽  
Economic Competition ◽  
Digital Ecosystem ◽  
New Business ◽  
New Business Models ◽  
Regulatory Challenges ◽  
Regulatory Impacts

Purpose – We know that the new digital ecosystem brings with it the emergence of new services in telecommunications, which in turn entails opportunities and challenges for both operators and regulators. It is essential to know its current status, in order to understand and try to predict the role played by operators in the value chain of new business models, the types of interaction they will have with other stakeholders, as well as the possible regulatory impacts. Methodology/approach/design – To contribute to this end, in this article we present a review of newly created business models, in which operators are the main actors. Findings – After a detailed analysis of the most relevant cases, we present the regulatory challenges they represent today, as well as their potential implications in terms of economic competition.

Digital transformation: opportunities to create new business models

2012 ◽  
Vol 40 (2) ◽  
pp. 16-24 ◽  
Author(s):  
Saul J. Berman
Keyword(s):  
Value Chain ◽  
Customer Value ◽  
Business Models ◽  
Customer Engagement ◽  
Content Type ◽  
Open Collaboration ◽  
Customer Interaction ◽  
New Business ◽  
Value Propositions ◽  
New Business Models

PurposeAccording to IBM research, companies seeking opportunities in an era of constant customer connectivity focus on two complementary activities: reshaping customer value propositions and transforming their operations using digital technologies for greater customer interaction and collaboration. This paper aims to address this issue.Design/methodology/approachThe paper explains that businesses aiming to generate new customer value propositions or transform their operating models need to develop a new portfolio of capabilities for flexibility and responsiveness to fast‐changing customer requirements.FindingsThe paper finds that engaging with customers at every point where value is created is what differentiates a customer‐centered business from one that simply targets customers well. Customer interaction in these areas often leads to open collaboration that accelerates innovation using online communities.Practical implicationsCompanies focused on fully reshaping the operating model optimize all elements of the value chain around points of customer engagement.Originality/valueThe article explains how companies with a cohesive plan for integrating the digital and physical components of operations can successfully transform their business models.

scholarly journals EV/PHEV – CHANGING REVENUE & PROFIT POOLS IN THE AUTOMOTIVE VALUE CHAIN REQUIRE NEW BUSINESS MODELS

2010 ◽  
Vol 4 (1) ◽  
pp. 104-109 ◽  
Author(s):  
Wolfgang Bernhart ◽  
Junyi Zhang ◽  
Juri Wagenleitner
Keyword(s):  
Value Chain ◽  
Business Models ◽  
New Business ◽  
New Business Models
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