scholarly journals Research on User Influence Model Integrating Personality Traits under Strong Connection

2020 ◽  
Vol 12 (6) ◽  
pp. 2217
Author(s):  
Chunhua Ju ◽  
Qiuyang Gu ◽  
Yi Fang ◽  
Fuguang Bao
Keyword(s):  
Personality Traits ◽  
Big Five Personality ◽  
Strong Connection ◽  
Personality Differences ◽  
Influence Model ◽  
Behavioral Dimension ◽  
User Influence ◽  
The Difference ◽  
Influence Measurement ◽  
The Impact

User influence has always been a major topic in the field of social networking. At present, most of the research focuses on three aspects: topological structure, social-behavioral dimension, and topic dimension and most of them ignore the difference between the audience. These models do not consider the impact of personality differences on user influences. To meet this need, this paper introduces the personality traits factor and proposes a user influence model which integrates personality traits (IPUIM) under a strong connection. The user influence measurement is constructed through the information dimension, structural dimension, and user behavioral dimension. The personality report of the user group is obtained by means of NEO-PI-R (The big five personality inventory, Chinese edition) and machine learning method, and it is integrated into the user influence model. The experiment proves that the model proposed in this paper has good accuracy and applicability in measuring user influence, and can effectively identify the key opinion leaders of different personality trait clusters.

Effects of English usage on Facebook and personality traits on achievement of students learning English as a foreign language

2014 ◽  
Vol 42 (1) ◽  
pp. 17-24 ◽  
Author(s):  
Po-Chi Kao ◽  
Philip Craigie
Keyword(s):  
Foreign Language ◽  
Personality Traits ◽  
Big Five ◽  
Big Five Personality Traits ◽  
Big Five Personality ◽  
Unique Contribution ◽  
Pearson Product Moment Correlation ◽  
English Usage ◽  
The Impact ◽  
Learning English

In this study we explored the impact of English usage on Facebook (EUF) and the Big Five personality traits of 164 Taiwanese university students on their level of achievement in learning English as a foreign language (EFL). Using the Pearson product-moment correlation coefficient, we found that EUF was positively associated with extraversion and conscientiousness, but negatively related to neuroticism. The results of a simultaneous multiple regression analysis indicated that EUF, extraversion, and neuroticism accounted for a statistically significant amount of variance in EFL achievement. Of the variables, EUF made the largest significant unique contribution to the prediction of the participants' EFL achievement.

How do personality traits affect visitor’s experience, emotional stimulation and behaviour? The case of wine tourism

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ifigeneia Leri ◽  
Prokopis Theodoridis
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Holistic Approach ◽  
Big Five Personality Traits ◽  
Big Five Personality ◽  
Content Type ◽  
Wine Tourism ◽  
Revisit Intentions ◽  
The Impact

Purpose The purpose of this study is to investigate the moderation effects of the Big Five personality traits on the relationships between holistic experience constructs (i.e. servicescape and other visitors’ behaviours), emotional responses and revisit intention in the context of winery visitation experiences in Greece. Design/methodology/approach The study adopts a holistic approach to visitor experience and suggests that visitors base their experience perception on the servicescape’s attributes and other visitors’ suitable behaviours. Path analysis was adopted to measure the impact of these constructs on visitors’ emotions and the role these emotions play in predicting visitors’ revisit intentions. The moderation effect of the Big Five personality traits in such relationships was examined using the SPSS PROCESS. A self-administered, highly structured questionnaire was distributed to winery visitors in Greece; a total of 615 responses were used in data analysis. Findings The results indicate that all the examined relationships become stronger as a result of visitors having high or average scores for openness, extraversion, agreeableness and conscientiousness, or low scores for neuroticism. Research limitations/implications The findings enhance the existing literature pertaining to experiential marketing, wine tourism marketing and the role of personality in tourism by providing new insights. Practical implications The overall findings may benefit wineries in their efforts to carry out the following: increase visitors’ revisit intentions; design and manage the winery environment and the winery experience effectively; and design marketing strategies. Originality/value The paper’s originality lies in providing information to clarify the role of visitors’ personalities as a contributing factor to their emotional stimulation and their revisit intentions in terms of both constructs of experience (i.e. servicescape and other visitors’ behaviours). Furthermore, this study attempts to respond to recent calls to conduct multidimensional research on the servicescape construct, focusing on both the substantive staging of the servicescape and the communicative staging of the servicescape. Finally, the present study provides new and practical insights regarding the winery experience in the Greek context – an area where very limited research has been conducted so far.

scholarly journals Relationship Between Big Five Personality Traits and Media Multitasking Behavior of the Indian Sample

2021 ◽  
Vol 17 (1) ◽  
pp. 50-58
Author(s):  
S. Shukla
Keyword(s):  
College Students ◽  
Personality Traits ◽  
Big Five ◽  
Age Groups ◽  
Big Five Personality Traits ◽  
Big Five Personality ◽  
Media Multitasking ◽  
Socio Demographic Factors ◽  
The Impact ◽  
The Relationship

Media multitasking (MMT) is a growing phenomenon among Indian college students. Previous studies on other nationalities highlight that user’s personality traits play an important role in engaging them in this behavior. Using a sample of Indian college students, this study examined the relationship between MMT and the Big Five personality traits. It also examined the impact of age on the dynamics between personality and MMT. Results suggested that after controlling the socio-demographic factors, traits like openness to experience, extraversion, and neuroticism are positively related with high MMT. However, these observations are found to be moderated by age. These findings may help designing separate intervention techniques for alleviating excessive MMT behavior for different age groups considering their personality traits.

scholarly journals A Study on the Impact of Big Five Personality Traits on Consciousness

2016 ◽  
Vol 3 (2) ◽  
Author(s):  
Akriti Srivastava ◽  
Anamika Mishra
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Big Five Personality Traits ◽  
Big Five Personality ◽  
Psychological Traits ◽  
Significant Difference ◽  
Males And Females ◽  
Neo Five Factor Inventory ◽  
The Individual ◽  
The Impact

Personality is the set of psychological traits and mechanisms within the individual that are organized and relatively enduring and that influence their interactions with, and adaptations to, the intra psychic, physical, and social environments. Personality is the factor which influences other functioning of the individuals, keeping this view in mind its relation with consciousness was thought to be explored, which is awareness, the ability to experience or to feel, wakefulness, having a sense of selfhood, and the executive control system of the mind. Hence, this study was designed to understand the relationship between big five personality traits and consciousness, for this, the data was collected from 200 working and non-working males and females in the age range of 22 to 30 years. Sample was chosen from Banasthali Vidyapith, Tonk; Rajiv Gandhi Technical Institute, Raibarely; and Wipro Company, Bangalore. Measures used were self-consciousness scale (Fenigstein, Scheier &Buss 1975) which is a 23 item questionnaire and personality questionnaire: NEO Five-Factor Inventory-3 (NEO-FFI-3). This questionnaire was developed by Paul T. Costa, Jr and Robert R. McCrae (1989). The result indicated that openness and conscientiousness are significantly positively related with consciousness and openness emerged out as the significant predictor of consciousness. Also the significant difference was found between males and females in terms of consciousness. This study is unique in its endeavor and creates scope for further exploration in this field.

scholarly journals Culture and Personality: A Examination of Impulsive Buying Behavior of Indian Consumers

2019 ◽  
Vol 8 (3S) ◽  
pp. 467-474
Keyword(s):  
Personality Traits ◽  
Big Five Personality ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Impulsive Buying ◽  
Indian Consumers ◽  
Unplanned Buying ◽  
Buying Behaviour ◽  
External Stimuli ◽  
The Impact

The leading objective of this paper is to unearth the influence of culture and personality of Indian consumers on their impulsive buying behaviour. A lot of research has been done to study the influence of external stimuli like advertisements and in-store promotions on consumers’ buying behaviour. This paper studies the influence of internal stimuli on impulse buying behaviour. Impulse buying is an unplanned buying or accidental behaviour of consumers. This paper tries to establish a relationship between different personality traits and accidental behaviour of consumers. The impact of Big Five personality traits and culture (Individualism and Collectivism) on the impulsive buying behavior is studied. Data has been collected from consumers using structured questionnaire on a five-point Likert’s scale. The data would be analysed through various statistical tools using SPSS.

A gender study of personality and humor in comedians

2015 ◽  
Vol 28 (3) ◽  
Author(s):  
Andrew J. Schwehm ◽  
Wilson McDermut ◽  
Katherine Thorpe
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Big Five Personality Traits ◽  
Big Five Personality ◽  
Humor Styles ◽  
Male And Female ◽  
Personality Differences ◽  
Stand Up Comedy ◽  
Gender Study ◽  
And Gender

AbstractAlthough individual differences in personality traits and humor between comedians and non-comedians have received increased attention, conclusions are limited to males as prior samples include few female comedians. This is the first quantitative study of personality traits and humor with more female (n=36) than male (n=33) comedians. This study compared comedians to a diverse non-comedian sample of undergraduates (n=89). A logistic regression using personality, humor styles, and gender as predictors correctly identified 83% of participants as either comedians or non-comedians. As hypothesized, personality and humor styles, but not gender, were significant predictors of comedian status. Male and female comedians were similar on Big Five Personality traits except for neuroticism, on which female comedians scored significantly higher than their male counterparts. Comedians scored significantly higher than non-comedians on extraversion and openness, while non-comedians just failed to be significant in scoring higher than comedians on agreeableness. In addition, as measured by the Humor Styles Questionnaire, male and female comedians scored similarly on all four humor styles (affiliative, self-enhancing, aggressive, self-defeating) and scored higher than non-comedians on the humor styles. Overall, these findings suggest personality differences and humor styles are two traits responsible for individuals pursuing stand-up comedy.

Genetic variation in the schizophrenia-risk gene neuregulin1 correlates with personality traits in healthy individuals

2008 ◽  
Vol 23 (5) ◽  
pp. 344-349 ◽  
Author(s):  
Axel Krug ◽  
Valentin Markov ◽  
Dirk Leube ◽  
Klaus Zerres ◽  
Thomas Eggermann ◽  
...  
Keyword(s):  
Personality Traits ◽  
Psychiatric Disorders ◽  
Healthy Subjects ◽  
Risk Allele ◽  
Risk Haplotype ◽  
Nucleotide Polymorphism ◽  
Single Nucleotide ◽  
Personality Differences ◽  
Potential Risk Factors ◽  
The Impact

AbstractBackgroundDifferences in personality traits have long been acknowledged as potential risk factors in developing psychiatric disorders. Lately, several susceptibility genes of different psychiatric disorders have been linked to personality traits. This has not been done for schizophrenia yet. Neuregulin1 has been repeatedly shown to be associated with schizophrenia and is involved in numerous neurodevelopmental functions such as neuronal migration and myelination. The impact of this gene might also modulate personality traits in healthy subjects.MethodsThe NRG1 status of 523 healthy subjects was determined with a single nucleotide polymorphism (SNP8NRG221533) which has been described as a tagging marker being part of the core at-risk haplotype for schizophrenia. Genotype was correlated with personality traits using the NEO-FFI questionnaire.ResultsSubjects with the NRG1 risk allele scored higher on neuroticism (p <.05) and lower on conscientiousness (p <.05). Further, interactions of genotype by gender for extraversion (p <.05), openness (p <.05) and conscientiousness (p <.05) were found with men carrying the risk allele scoring the lowest.ConclusionsThe data indicate that the NRG1 gene which has found to be associated with schizophrenia may also influence personality differences in healthy subjects.

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