scholarly journals Culture and Personality: A Examination of Impulsive Buying Behavior of Indian Consumers

2019 ◽  
Vol 8 (3S) ◽  
pp. 467-474
Keyword(s):  
Personality Traits ◽  
Big Five Personality ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Impulsive Buying ◽  
Indian Consumers ◽  
Unplanned Buying ◽  
Buying Behaviour ◽  
External Stimuli ◽  
The Impact

The leading objective of this paper is to unearth the influence of culture and personality of Indian consumers on their impulsive buying behaviour. A lot of research has been done to study the influence of external stimuli like advertisements and in-store promotions on consumers’ buying behaviour. This paper studies the influence of internal stimuli on impulse buying behaviour. Impulse buying is an unplanned buying or accidental behaviour of consumers. This paper tries to establish a relationship between different personality traits and accidental behaviour of consumers. The impact of Big Five personality traits and culture (Individualism and Collectivism) on the impulsive buying behavior is studied. Data has been collected from consumers using structured questionnaire on a five-point Likert’s scale. The data would be analysed through various statistical tools using SPSS.

scholarly journals The Impact of Social Media on Impulse Buying Behaviour in Hyderabad Sindh Pakistan

2019 ◽  
Vol 2 (2) ◽  
pp. 8-12 ◽  
Author(s):  
Aliz Ahmed Khokhar ◽  
Pir Abu baker Qureshi ◽  
Farman Murtaza ◽  
Abdul Ghafoor Kazi
Keyword(s):  
Social Media ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Network Marketing ◽  
Factors Affecting ◽  
Online Retailers ◽  
Impulsive Buying ◽  
Buying Behaviour ◽  
The Impact ◽  
The Relationship

In the past few years, the interest in the impulsive buying behavior has been increase and it has provoked the interests of organizations and researchers to understand the psychological strengths behind this behavior. The main objective of this study was to study the impact of social media on Impulse buying behavior of customers in Hyderabad region and to analyze the important factors affecting impulsive buying behavior of customers. The research design of this study was explanatory and descriptive in nature. Regression Analysis was used to find the relationship between the variables (Social Network Marketing, Hedonic Motivation, electronic word-of-mouth, Trust and Impulsive Buying Behavior). The results showed that Social Media does have a positive and significant impact on the Impulsive Buying Behavior of the customers. Therefore, online retailers and marketers should understand the importance of social media for encouraging the online impulsive buying of the consumers.

scholarly journals IMPACT OF FIVE PERSONALITY TRAITS ON IMPULSIVE BUYING BEHAVIOR

2021 ◽  
Vol 1 (1) ◽  
pp. 22-37
Author(s):  
Shahtaj Waheed Khan
Keyword(s):  
Personality Traits ◽  
Sampling Technique ◽  
Study Data ◽  
Impulse Buying ◽  
Shopping Malls ◽  
Buying Behavior ◽  
Impulsive Buying ◽  
Individual Type ◽  
Impulse Purchase ◽  
Buying Behaviour

This research study attempts to understand impulsive buying behaviour, which is defined as "an individual type of buying behaviour whereby consumers repetitively spend more than they should, based on financial considerations." The study identified that personality traits such as Extraversion, Agreeableness, Conscientiousness, Neuroticism and Openness to experiences are statistically significant variables in affecting impulse purchase. A quantitative approach was implemented, and explanatory designs were used to describe the factors. The study targeted buyers of different shopping malls in Karachi. Of the unknown size of buyers, 384 visitors were sampled through the non-probability sampling technique. The study data were collected through a questionnaire and analyzed by using explanatory methods. The study concluded that the personality traits extraversion, conscientiousness, neuroticism, and openness have an association between impulse buying behaviour, however, there is no association between agreeableness and impulse buying behaviour.

The Influence of Personality Traits on Consumer Impulsive Buying Behaviour

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Khagendra Nath Gangai ◽  
Rachna Agrawal
Keyword(s):  
Personality Traits ◽  
Cultural Influences ◽  
Buying Behavior ◽  
Doing Business ◽  
The Social ◽  
Impulsive Buying ◽  
Social And Physical Environment ◽  
The Common ◽  
Buying Behaviour

Consumer behavior is a complex phenomenon which is evolving according to the time, situations, demographic characteristics of individuals, personality traits, cultural influences etc. The personality of individuals is a unique dynamic organization of the characteristics of a particular person, physical and psychological, which influence behavior and responses to the social and physical environment. It gives the impression that consumer buying is always influenced by their personality. Therefore, many marketers make use of personality traits in the advertisement of products and at the same time they enhance their marketing strategy. The marketers always designed different products and target specific market segments which commonly addressed on individuals personality traits. The individuals few personality traits influence consumer for impulsive buying behavior. The aim of present research is to study the personality traits influence on consumer impulsive buying behavior as it will help to create opportunities of doing business and dealing with customers. The objectives of this research are: (1) to investigate the influence of personality traits on consumer impulsive buying behavior, and (2) to identify the role of gender and their personality traits influence on consumer impulsive buying behavior. To fulfill the purpose of the study, the researchers randomly collected sample and divided them on the basis of gender, 60 males and 60 females. Data were collected from Delhi and NCR region. The data were analyzed using statistical applications such as correlation and t Test. The result was revealed that the common personality traits have a significant relationship with impulsive buying behavior that is psychoticism in the case of male and female. The role of gender has significant differences in impulsive buying behavior. The man showed more impulsive buying behavior compare to women.

The Impact of Culture on Impulse Buying Behaviour

2020 ◽  
Vol 11 (1) ◽  
pp. 71-71
Author(s):  
Fairuz Chowdhury ◽  
Melita Mehjabeen
Keyword(s):  
Cultural Context ◽  
Emerging Economy ◽  
Cultural Dimensions ◽  
Situational Factors ◽  
Target Market ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Specific Product ◽  
Buying Behaviour ◽  
The Impact

Beatty and Ferrell (1998) define impulse buying as a sudden and immediate purchase without pre-shopping intention to either buy a specific product or fulfill a task. Several studies have been conducted to understand the factors that encourage/ affect impulse buying (Lim and Yazdanifard, 2015). Muruganantham and Bhakat (2013) state impulse buyers are influenced by several factors that could be either related to the shopping environment, shoppers' traits, situational factors, or cultural factors. Cultural aspects of impulse buying can help both practitioners and researchers to develop a better understanding of impulse buying (Muruganantham and Bhakat, 2013; Park and Choi, 2013; Kacen and Lee, 2008). Typically, the focus of marketers has been only on the individualism/collectivism or power distance dimensions at the cultural level (Zhang et al., 2010; Shoham et al., 2015); therefore consumer behavior researchers call for further research that includes several dimensions of Hofstede's cultural model which may reveal essential insights about the understanding of consumers' impulse buying behavior (Park and Choi, 2013; Shoham et al., 2015). This paper fulfills this gap and explores the impact of culture on impulse buying behavior in an emerging economy like Bangladesh. The study also expands the understanding of the insights gained by considering all six cultural dimensions of Hofstede, which has not been previously conducted in the context of an emerging economy. Bangladesh, with a GDP growth rate of more than 6% over the last decade along with an increasingly growing affluent middle-class consumers, has become a hotspot of global companies as more and more of these companies are expanding to the Bangladesh market. Thus marketers need to have some comprehension of the cultural context of the target market to formulate the right marketing strategies. Keywords: Impulse Buying Behaviour, Culture, Emerging Economy

scholarly journals Does Education Affect the Online Impulse Buying in Millennials?

2020 ◽  
Vol 8 (2S12) ◽  
pp. 100-103
Keyword(s):  
Generation Y ◽  
Research Paper ◽  
Impulse Buying ◽  
Impulsive Buying ◽  
Buying Behaviour ◽  
The Impact ◽  
Buying In

The popularity and acceptance of online medium for buying and selling has increased both in terms of popular acceptance and widespread reach in every nook and corner of the country. A similar rise has been observed in the tendency of online impulsive buying behaviour too. Impulsive or impulse buying is unplanned and often done in a fraction of second over some human stimulus that is usually uncontrollable. There is no doubt to the fact that the exposure and inclination towards online medium as a buying platform has increased significantly over the last few years amongst all and its rise is particularly noteworthy in the generation Y. Today this young and well educated group qualifies to be an important segment for marketers. This research paper explores the impact of education over online impulsive buying behaviour in millennials of today.

scholarly journals Analyzing the Impact of Fashion Influencer on Online Impulsive Buying Behavior

2020 ◽  
Author(s):  
Najla Prihana Gunawan ◽  
Ir. Budi Permadi Iskandar
Keyword(s):  
Social Media ◽  
Diffusion Of Innovation ◽  
The Internet ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Diffusion Of Innovation Theory ◽  
Depth Interview ◽  
Impulsive Buying ◽  
Online Consumer ◽  
The Impact

As the internet has growth expeditiously, many people use the internet also for running their business and use one of the most powerful platforms on the internet, which is social media. To market their product, there are several ways to promote the product and to attract the customer such as by endorsing people that interested in fashion and can give influence to their followers, called Fashion Influencer. One of the main reason why people buy a product is because of the recommendation of fashion influencer on social media, people buy for something that they don’t intend to buy it. And the impulse buying behavior happens.This research aims to analyze and identify the impact of fashion influencer marketing on Instagram to customer impulsive buying behavior and related to the fashion style adopted by the online consumer using a diffusion of innovation theory. This research used a qualitative approach with a semi-structured and in-depth interview, and quantitative approach through a questionnaire to validate the data by knowing the percentage of consumer based on the sample was conducted. The result of coding interpretation and questionnaire shows that 80% of participants are adopting the fashion product and influenced by a purely specific influencer that leads to impulsive buying Results indicate that macro influencer affects the impulsive purchase of fashion product to early majority stage and self-updated stage. Micro influencer affects the impulsive purchase of fashion product to early adopter fashion adaptation stage and leads to pure impulsive buying of the consumer. Keywords: fashion influencer, fashion adaptation style, impulsive buying behavior, online shopping, diffusion of innovation

scholarly journals Factors Affecting In-store Impulse Buying Behavior: An Analysis of Personal Care Products

2019 ◽  
Vol 2 (4) ◽  
pp. 7-11
Author(s):  
Aiza Aziz Qureshi ◽  
Hira Vakkassi
Keyword(s):  
Data Collection ◽  
Research Question ◽  
Personal Care Products ◽  
Impulse Buying ◽  
Personal Care ◽  
Buying Behavior ◽  
Product Price ◽  
Product Packaging ◽  
Buying Behaviour ◽  
The Impact

Impulse Buying is considered the most common buying behaviour nowadays and has a significant influence on buying decisions of the consumers. This behaviour is influenced by many factors, these factors can be internal as well as external and many researchers have contributed in this area by determining these factors and describing their significance. Today, the competition has increased and marketers are constantly trying to trigger the Impulse Buying behaviour of consumers to increase their sales through these factors; both internal and external. This study revolves around analyzing the impact of 10 external/store environment factors – retail store offer, promotions, in-store advertisements, in-store displays, store traffic, product price, popularity of the product, packaging of the product, behavior of salesperson and store atmospherics- on the Impulse Buying behavior of both the genders as applied to three personal care product categories (Hair Care, Facial Care and Hand & Body Care) This study is limited to the cities of Sindh only. The population for this study is defined as the people who visit megastores to buy personal care products and the sample size for this study is 300, out of which 150 are males and 150 are females. For sampling, random sampling technique will been used. The choice for the method to be used for the data collection depends on various factors like budget, time and the number of respondents. For this study, data will be collected through primary sources; hence the data can be tailored and is best to test the hypotheses. The instrument that will be used for data collection is questionnaire (adapted). To test the hypothesis, SPSS shall be used. There are two techniques that have been used to test the hypotheses, the Chi- square Test and T-test while the findings of the research question are expressed through clustered bar chart.

scholarly journals Modelling the Drivers of Impulsive Buying Behaviour: A Case of South Africa

2019 ◽  
Vol 11 (1(J)) ◽  
pp. 27-38
Author(s):  
Elizabeth Chinomona
Keyword(s):  
Quantitative Research ◽  
Economic Consequences ◽  
Shopping Behavior ◽  
Outcome Variable ◽  
Consumption Pattern ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Need For Uniqueness ◽  
Impulsive Buying ◽  
Buying Behaviour

Abstract: Impulsive buying behavior is an emerging phenomenon in marketing literature and it affects consumers across the board. Impulsive buying is seen as the outcome of demonstrative reactions that breed the unexpected craving to purchase. Impulsive buying is becoming an important factor for retailers since they generate a lot of income through this kind of behavior. Due to the expansion of organized retail over the country, shops are trying to comprehend the buying behavior of consumers and try by all means that they trigger consumers to act in an impulsive way. Traditional buying behavior of consumers was seen as when purchasers made a list for purchasing products then depart to a particular store and purchase it. But now the whole buying behavior is changing due to the rise in the income level of consumers. This is giving the consumers more buying power, transformation in the socio-cultural environment way of life and consumption pattern. This, therefore, influences the consumer to act in an irrational manner which is known as unplanned buying without considering the potential consequences which may include non-usage of the product, negative economic consequences and feelings of regret, fury and fault. So the present study aims to analyze how uniqueness, price and past orientation influence impulse buying behavior are focusing on classical clothing brands like Nike, Adidas and Reebok. This study attempts to discern how consumer's traditional planned shopping behavior is shifting to impulse buying behavior. The study used a quantitative research method and analyzed the data by means of SMART PLS to test the relationships and the model. 350 questionnaires were used for data analysis using convenience sampling process. The outcomes of the research showed a progressive and significant association between the predictors (the need for uniqueness, price and past orientation) and the outcome variable (impulsive buying behavior).

scholarly journals The Influence of External Stimuli on Impulsive Buying Behaviour

2021 ◽  
Vol 4 (1) ◽  
pp. 97-116
Author(s):  
DR. SYED HAIDER KHALIL ◽  
ALI RAZA
Keyword(s):  
Credit Card ◽  
Income Level ◽  
Primary Data ◽  
Impulse Buying ◽  
Impulsive Buying ◽  
Visual Merchandising ◽  
Store Environment ◽  
Buying Behaviour ◽  
External Stimuli ◽  
Behavioural Aspects

The aim of current study is to critically examine impulse buying behaviour of customers through the lens of external stimuli. The current study provides a plethora of evidences to extend our knowledge about the behavioural aspects of consumers and key factors of buying decision. The current study looked into External Stimuli through sub factors such as Store Environment, Income Level, Window Display, Credit Card and Visual merchandising to examine their significance on impulse buying. For finding the correlation and interconnectedness of impulsive buying with the above-mentioned factors, we collected primary data through questionnaire survey, which was then analysed using quantitative analysis method. The findings of our study suggest that Store Environment and Income level are highly influential on impulsive buying behaviour whereas the use of credit card has the least impact on impulsive buying behaviour.

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