scholarly journals Effect of Quality Uncertainty, Regulatory Focus, and Promotional Strategies on Perceived Savings for Sustainable Marketing

2020 ◽  
Vol 12 (14) ◽  
pp. 5653
Author(s):  
Jaekwon Chung
Keyword(s):  
Consumer Behavior ◽  
Regulatory Focus ◽  
New Products ◽  
Value Added ◽  
Quality Uncertainty ◽  
Price Discount ◽  
Sustainable Marketing ◽  
Promotional Strategies ◽  
Uncertainty Level

Quality uncertainty is one of the major challenges for new products entering a market. Companies launching new products may consider price-related promotions to stimulate consumer purchases. Prior studies have investigated the impacts of quality uncertainty and price-related promotions on consumer behavior. However, studies that consider quality uncertainty and price-related promotions on consumers’ perceived savings based on regulatory focus are rare. Therefore, this study aims at investigating the impacts of price-related promotions (price discount and value-added promotion), quality uncertainty (high vs. low), and regulatory focus (promotion vs. prevention) on perceived savings. Survey studies were conducted, and results were analyzed. The results indicate that when quality uncertainty level is high, perceived savings for price discount and value-added promotions are higher for promotion-focused consumers compared with prevention-focused consumers. By contrast, when quality uncertainty level is low, perceived savings for price discount and value-added promotions are higher for prevention-focused consumers compared with promotion-focused consumers. The results of this study are expected to assist companies in introducing new products to develop sustainable price-related promotions.

Regulatory Focus in Consumer Behavior Research

2013 ◽  
Vol 21 (2) ◽  
pp. 347-357
Author(s):  
Feifan YIN ◽  
Yong WANG
Keyword(s):  
Consumer Behavior ◽  
Regulatory Focus

Sustainable Development and Restructuring Romanian Tourism Product in Accordance With European Tourists Segments

2019 ◽  
pp. 384-395
Author(s):  
Liviu Neamtu ◽  
Adina Claudia Neamtu
Keyword(s):  
Sustainable Development ◽  
Consumer Behavior ◽  
Sustainable Tourism ◽  
New Products ◽  
Tourism Development ◽  
Tourism Industry ◽  
Product Diversification ◽  
Diversification Strategy ◽  
Sustainable Tourism Development ◽  
Tourism Product

Sustainable tourism development will be achieved through some major changes taking place in the tourism industry in Romania, in the following period. These changes should cover both aspects of structure in tourism and processes and interactions in tourist activities. First of all, the tourism in Romania shall also adopt a diversification strategy, focusing on the integration of new activity fields, as new services, along with the improvement of the existent ones, new tourist facilities, by the construction of centers/units, in compliance with the standards requested by the current tourism, but in the first place of some new products and tourist programmes provided by the current tourist centers. By studying consumer behavior of European tourists visiting Romania, and trends in their preferences regarding requested touristic product the authors propose a pattern for tourism product diversification and expansion of several existing forms of tourism.

Sales Promotional Strategies and Buying Behavior in an Emerging Market at the Post Recession Period

2016 ◽  
pp. 239-262
Author(s):  
Süphan Nasır ◽  
Esra Bal
Keyword(s):  
Emerging Market ◽  
Switching Behavior ◽  
Buying Behavior ◽  
Price Discount ◽  
Sales Promotions ◽  
Price Discounts ◽  
Product Trial ◽  
Brand Switching ◽  
Promotional Strategies ◽  
Recession Period

The aim of this study is to investigate the influence of sales promotional tools on consumer buying behavior in an emerging market at the post-recession period. This study assesses consumers' proneness to sales promotions and examines the effectiveness of four promotional tools that are premium offers, coupons, buy and get promotions, and price discounts on buying behavior in terms of brand switching, stockpiling, purchase acceleration, and product trial. The findings reveal that consumers are more prone to price discount and buy and get promotions, respectively. Among the four promotional tools, price discount is the most effective to influence product acceleration, brand switching, stockpiling, and product trial behavior respectively. However, there is no statistically significance difference between the effectiveness of premium offer and buy and get deals with regard to brand switching behavior, product acceleration, and product trail responses. In contrast, coupons are the least ineffective promotional tool in terms of generating all types of consumer response.

scholarly journals Chemical industry and value-added trade – A comparative study on Hungary and Poland

2019 ◽  
Vol 69 (1) ◽  
pp. 81-99 ◽  
Author(s):  
Pawel Folfas ◽  
Beáta Udvari
Keyword(s):  
Economic Policy ◽  
World Economy ◽  
New Products ◽  
Value Added ◽  
Value Chains ◽  
Production Networks ◽  
Input Output ◽  
Global Production Networks ◽  
The World ◽  
Chemical Products

Nowadays, global production networks (GPN) and global value chains (GVC) play an important role in the world economy intensifying the trade and production networks and resulting in products having value-added in different countries. The analysis of how many intermediate products a country imports in order to produce a product and of how many products a country exports to another country in order to produce new products draws the attention to value-added trade. In the present study, we compare the Hungarian and Polish value-added trade of chemicals and chemical products. We use the OECD-WTO data of value-added trade, which is based on an input-output table. By calculating numerous indices, we reveal that the domestic value-added of chemicals and chemical products in the two countries was relatively low and should be increased by adequate economic policy.

Behavioral Science Offers Fresh Insights on New Product Acceptance

1965 ◽  
Vol 29 (1) ◽  
pp. 9-13 ◽  
Author(s):  
Steven J. Shaw
Keyword(s):  
Consumer Behavior ◽  
Research And Development ◽  
Behavioral Science ◽  
New Products ◽  
New Product ◽  
Behavioral Sciences ◽  
Marketing Managers

In spite of enormous sums of money spent for research and development, an estimated 90% of all new products fail within four years of their introduction. The explanation, says the author, is not that consumer behavior is fickle and unpredictable, but rather that marketing managers do not fully understand the processes by which consumers accept or reject an innovation. In this article he indicates what the contributions of the behavioral sciences might be.

scholarly journals Digitalizing the Paints and Coatings Development Process

Processes ◽  
2019 ◽  
Vol 7 (8) ◽  
pp. 539 ◽  
Author(s):  
Tomaž Kern ◽  
Eva Krhač ◽  
Marjan Senegačnik ◽  
Benjamin Urh
Keyword(s):  
Laboratory Testing ◽  
Laboratory Tests ◽  
Development Process ◽  
New Products ◽  
Value Added ◽  
Digital Tools ◽  
Throughput Time ◽  
Ecological Problems ◽  
Minimum Requirements ◽  
Potential Benefits

Numerous laboratory tests are used to determine the appropriateness of new formulations in the development process in the paint and coatings industry. New formulations are most often functionally inadequate, unacceptable for environmental or health reasons, or too expensive. Formulators are obliged to repeat laboratory tests until one of the formulations fulfills the minimum requirements. This is cumbersome, slow, and expensive, and can cause ecological problems, wasting materials on tests that do not produce the desired results. The purpose of this research was to find out if there might be a better way forward to increase efficiency and free up formulators to focus on new products. In this experiment, a new paints and coatings development process was redesigned based on the potential benefits of formulation digitalization. Instead of laboratory testing, a digital platform was used that has been developed and stocked with relevant, up-to-date, and complete, usable data. This study found that, by going digital, developers could vastly reduce non-value-added activities in the development process (by as much as 70%) and significantly shorten the entire process throughput time (by up to 48%). Using digital tools to facilitate the development process appears to be a possible way forward for the paint and coatings industry, saving time, materials, and money and protecting the environment.

Beyond Target Costing: Manufacturing Cost Policy Deployment for New Products

2015 ◽  
Vol 809-810 ◽  
pp. 1480-1485
Author(s):  
Alin Posteucă ◽  
Miron Zapciu
Keyword(s):  
Continuous Improvement ◽  
Product Life Cycle ◽  
New Products ◽  
Value Added ◽  
Feasibility Studies ◽  
Manufacturing Cost ◽  
Manufacturing Companies ◽  
Target Cost ◽  
Future Production ◽  
Customer Perspective

The purpose of this paper is to present a method to quantify the costs of potential losses from production processes for new products to prioritize improvement projects based on the target cost and provide data and information for feasibility studies of continuous improvement projects. The specificity of the manufacturing cost policy deployment for new products is to identify the percentage of cost of future production phases which does not add value from a customer perspective, dynamically throughout the product life cycle. The percentage of non-value added cost is based on loss of each manufacturing process and is determined scientifically based on data and facts. Using the proposed method helps manufacturing companies in the acceptance of certain orders which at first glance are unprofitable. Moreover, the proposed method will help develop scenarios for continuous cost reduction after starting production through continuous improvement of productivity and quality required. The empirical results are based on the study during a year and a half in the automotive company, using action research methodology.

scholarly journals Pelatihan pengolahan buah Apel sortiran menjadi topping kue Pie untuk anggota Aisyah Kota Batu

2020 ◽  
Vol 2 ◽  
pp. 522-525
Author(s):  
Sri Winarsih ◽  
Bayu Etti Tri Adiyastiti ◽  
Devi Dwi Siskawardani
Keyword(s):  
Natural Resources ◽  
New Products ◽  
Value Added ◽  
New Product ◽  
Agricultural Crops ◽  
Knowledge And Skills ◽  
Organoleptic Test ◽  
Training Activities ◽  
Livestock Products ◽  
And Training

The aim of this activity is to increase the knowledge and skills of Aisyah members from Batu citys in recognizing the potential and utilizing agricultural crops and livestock products to be new products that are preferred by the community. The method of implementing the activity is counseling the potential natural resources, tourism, agriculture, also increaase skill to develop its products to be new product has value added, for example pie. The participants welcomed the counseling and training activities. Based on the organoleptic test, apple pie produced get good acceptance form panelist.

scholarly journals THE IMPACT OF BACKGROUND MUSIC ON THE DURATION OF CONSUMER STAY AT STORES: AN EMPIRICAL STUDY IN MALAYSIA

2017 ◽  
Vol 16 (2) ◽  
Author(s):  
Keng-Lin Soh ◽  
K. Jayaraman ◽  
Li-Peng Choo ◽  
Shayan Kiumarsi
Keyword(s):  
Consumer Behavior ◽  
Empirical Study ◽  
Value Added ◽  
Background Music ◽  
Research Article ◽  
Fast Tempo ◽  
Shopping Experience ◽  
The Impact ◽  
The Relationship ◽  
Expect Value

Consumers spend more time shopping and expect value-added options like backgroundmelodious songs, ample car parking, good ambience, prayer halls and rest rooms. The mainconcern is whether these facilities prolong consumers stay in the store and increase businesssales. This research article is about the relationship between the background music tempo andthe duration of consumers’ stay in the stores. Data from 177 respondents were received andanalyzed. The results show that the tempo of music is significantly affecting the emotionalstate of the consumers; fast tempo music increasing the pleasure and arousal levels. Slowtempo music has consumers stay longer in restaurants and supermarkets. However, the tempoof music does not play a significant role in manipulating the duration consumers spend in abook store and apparel shop.Keywords: Background Music; Arousal; Consumer Behavior; Shopping Experience; Stimulus-Organism-Response (S-O-R) Model.

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