scholarly journals How Does Consumers’ Care for Origin Shape Their Behavioural Gap for Environmentally Friendly Products?

2020 ◽  
Vol 13 (1) ◽  
pp. 190
Author(s):  
Maria Teresa Trentinaglia De Daverio ◽  
Teresina Mancuso ◽  
Massimo Peri ◽  
Lucia Baldi
Keyword(s):  
Crop Yields ◽  
Consumer Preferences ◽  
Level Of Involvement ◽  
Factors Affecting ◽  
Environmentally Sustainable ◽  
Sustainable Products ◽  
Environmental Attributes ◽  
Willingness To Buy ◽  
Premium Price ◽  
Global Food

Climate change is threatening worldwide crop yields and varieties, and the desertification of Southern Europe and Mediterranean areas is endangering the cultivation of tomato, not only one of the most important cultivated crops, but also one of the main pillars of the global food industry. To minimize its environmental impact, current research efforts in Europe are selecting resilient tomato genotypes with reduced use of water and fertilizers. Still, its commercial acceptance depends on consumers’ reaction in terms of interests, attitudes, and willingness to buy and pay for this hypothetical resilient tomato. In our setting, a behavioural gap exists whenever despite an interest for the product, and regardless of a positive attitude towards it, consumers are not willing to pay a premium price for this tomato. This paper focuses on Italians, among the largest tomato consumers across the world, and for whom origin emerges as a relevant consumption driver. We carried out a web-survey, totalling 932 responses. We ran three different ordinal regressions, one for each level of involvement in the purchasing process, identifying the factors affecting consumers’ interest, attitude, and behaviour towards this hypothetical tomato. We prove the existence of a behavioural gap for Italian tomato consumers and observe that this gap widens as consumers’ preferences for origin increase. Hence, policies developing environmentally sustainable products should not forget how consumer preferences for non-strictly environmental attributes might ultimately affect their propensity to buy and pay.

Factors affecting consumer preferences for “natural wine”

2020 ◽  
Vol 122 (8) ◽  
pp. 2463-2479 ◽  
Author(s):  
Giuseppina Migliore ◽  
Alkis Thrassou ◽  
Maria Crescimanno ◽  
Giorgio Schifani ◽  
Antonino Galati
Keyword(s):  
Consumer Preferences ◽  
Geographical Area ◽  
Production Method ◽  
Quality Attributes ◽  
Organic Production ◽  
Tobit Regression ◽  
Wine Quality ◽  
Content Type ◽  
Factors Affecting ◽  
Premium Price

PurposeThe aim of this study is to understand which wine quality characteristics, consumers' attitudes and socio-demographic characteristics affect the consumers' willingness to pay (WTP) a premium price for a bottle of natural wine.Design/methodology/approachThe research is experimental and investigated the purchasing intentions of 613 Italian wine consumers within a hypothetical setting. In order to elicit WTP for natural wine, a multiple price list (MPL) in a comparison with one bottle of conventional wine, with an average price of €5 was adopted. To understand which quality attributes of wine affect the consumers' WTP for natural wine, a Tobit regression model was implemented.FindingsThe findings reveal that drink frequency and occasion, organic production method, the content of sulfites, income and the attitudes towards healthy eating and the environment are positively associated with a higher WTP for natural wine.Research limitations/implicationsThe main limitation of this study is related to both the convenient sample and the limited geographical area. However, identifying which quality attributes of natural wine are most appreciated by consumers and which attitudes affect this behaviour is fundamental in order to develop successful marketing strategies for product development and the design of advertising and communication campaigns.Originality/valueThis study is one of the first to analyse the consumer behaviour towards natural wines contributing to enrich that part of the economic literature which states that consumers have a positive attitude towards sustainable wines.

scholarly journals Table grapes as functional food: Consumer preferences for health and environmental attributes

2019 ◽  
Vol 15 ◽  
pp. 03011 ◽  
Author(s):  
A. Seccia ◽  
R. Viscecchia ◽  
G. Nardone
Keyword(s):  
Consumer Preferences ◽  
Nationwide Survey ◽  
Marketing Strategies ◽  
Computer Assisted ◽  
Policy Makers ◽  
Table Grapes ◽  
Environmental Attributes ◽  
Best Worst Scaling ◽  
Production And Distribution ◽  
Premium Price

Consumers' interest towards food with healthy and sustainable characteristics is growing and companies try to address such trend through the supply of products with characteristics for which consumers show willingness to pay a premium price. Table grapes could be considered a product with functional characteristics since offer a wealth of health benefits due to their high nutrient and antioxidant contents. Moreover, its production and distribution are increasingly affected by sustainability concerns. On the basis of these considerations, the objective of this paper is to evaluate the consumer preferences for health and environmental attributes of table grapes. For this purpose, a nationwide survey was conducted in Italy using the Computer Assisted Web Interviewing (CAWI) method and the Best- Worst Scaling Method (BWS) for data analysis. The survey is divided into sections which consider, besides the socio-demographic characteristics of respondents, questions about their preferences related to specific attributes of table grapes (variety, color, seedless, organic or conventional production, origin) and to nutritional and sustainable characteristics reported on the label. Results could be of interest for companies which can focus their marketing strategies on specific characteristics of the product, and for policy makers who are asked to take decisions for public health.

scholarly journals Decisions and Coordination in E-Commerce Supply Chain under Logistics Outsourcing and Altruistic Preferences

Mathematics ◽  
2021 ◽  
Vol 9 (3) ◽  
pp. 253
Author(s):  
Yuyan Wang ◽  
Zhaoqing Yu ◽  
Liang Shen ◽  
Runjie Fan ◽  
Rongyun Tang
Keyword(s):  
Supply Chain ◽  
Supply Chains ◽  
Stackelberg Game ◽  
Consumer Preferences ◽  
Third Party ◽  
Altruistic Behavior ◽  
Fixed Cost ◽  
Equilibrium Solutions ◽  
Factors Affecting ◽  
Dual Channel

Considering the peculiarities of logistics in the electronic commerce (e-commerce) supply chain (ESC) and e-commerce platform’s altruistic preferences, a model including an e-commerce platform, third-party logistics service provider, and manufacturer is constructed. Based on this, three decision models are proposed and equilibrium solutions are obtained by the Stackelberg game. Then, an “altruistic preference joint fixed-cost” contract is proposed to maximize system efficiency. Finally, numerical analysis is used to validate the findings of the paper. The article not only analyzes and compares the optimal decisions under different ESC models, but also explores the intrinsic factors affecting the decisions. This paper finds that the conclusions of dual-channel supply chains or traditional supply chains do not necessarily apply to ESC, and that the effect of altruistic behavior under ESC is influenced by consumer preferences. Moreover, there is a multiparty win–win state for ESC, and this state can be achieved through the “altruistic preference joint fixed-cost” contract. Therefore, the findings of this paper contribute to the development of an e-commerce market and the cooperation of ESC members.

scholarly journals Influence of Market Diversification on Farm Income Variability of Soybean Producers

1979 ◽  
Vol 11 (1) ◽  
pp. 101-105
Author(s):  
B. R. Eddleman ◽  
J. E. Moya-Rodriguez
Keyword(s):  
Crop Yields ◽  
Fundamental Problem ◽  
Decision Makers ◽  
Production Costs ◽  
Farm Income ◽  
Net Income ◽  
Factors Affecting ◽  
Production Variability ◽  
Income Variability ◽  
Marketing Actions

Many decisions made by farm producers are based on expectations. The process of formulating and incorporating these expectations into decision making is difficult when high variability occurs in product prices, crop yields, production costs, or other factors affecting net income. Farm producers may be influenced by a number of goals in selecting combinations of crops to produce and marketing outlets for the crops. Two goals generally held to be important to farm decision makers are maximization of net income and net income stability. Given the price, yield, and cost of production variability characteristics of a farm enterprise and these two goals of farm decision makers, a fundamental problem is to determine what combination of alternative marketing actions can best satisfy the two objectives. A systematic examination of the relationship between the level of net income and net income variability for combinations of marketing alternatives would aid farmers in deciding on marketing actions to attain these goals.

How can open innovation contribute to circular economy adoption? Insights from a literature review

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gessica Mina Kim Jesus ◽  
Daniel Jugend
Keyword(s):  
Circular Economy ◽  
Open Innovation ◽  
Design Methodology ◽  
Web Of Science ◽  
Joint Effort ◽  
Content Type ◽  
Environmentally Sustainable ◽  
Scientific Databases ◽  
Sustainable Products ◽  
Practical Implications

PurposeDespite the potential of open innovation (OI) to reduce barriers to the adoption of the circular economy (CE), little is known about the integration of the two themes and how OI could contribute to a more sustainable economy. The objective of this study is to investigate how OI can contribute to the adoption of the CE.Design/methodology/approachThis study adopts a systematic review of the literature sampled from the Scopus and Web of Science scientific databases.FindingsThe main findings of the study are (1) the utilization of OI within CE is still a recent phenomenon, one which emphasizes the collaboration between stakeholders and the co-creation approach; (2) the collaboration of stakeholders can be applied to align the objectives of interested parties, in a joint effort to resolve the environmental problems of the three levels of CE and (3) an action-creation approach can be adopted as a strategy to encourage the participation of consumers in the development of environmentally sustainable products, which may favor the transition to the CE.Originality/valueThe article presents the state of the art on the CE guided by OI, highlighting the opportunities and challenges of the correlation between the two themes. The article also shows the theoretical and practical implications for an OI-driven circular economy.

scholarly journals Can Organic Sources of Nutrients Increase Crop Yields to Meet Global Food Demand?

Agronomy ◽  
2018 ◽  
Vol 8 (10) ◽  
pp. 214 ◽  
Author(s):  
Jagadish Timsina
Keyword(s):  
Climate Change ◽  
Soil Fertility ◽  
Organic Farming ◽  
Crop Yields ◽  
Food Demand ◽  
Conventional Farming ◽  
Chemical Fertilizers ◽  
Organic Nutrients ◽  
On Farm ◽  
Global Food

Meeting global demand of safe and healthy food for the ever-increasing population now and into the future is currently a crucial challenge. Increasing crop production by preserving environment and mitigating climate change should thus be the main goal of today’s agriculture. Conventional farming is characterized by use of high-yielding varieties, irrigation water, chemical fertilizers and synthetic pesticides to increase yields. However, due to either over- or misuse of chemical fertilizers or pesticides in many agro-ecosystems, such farming is often blamed for land degradation and environmental pollution and for adversely affecting the health of humans, plants, animals and aquatic ecosystems. Of all inputs required for increased agricultural production, nutrients are considered to be the most important ones. Organic farming, with use of organic sources of nutrients, is proposed as a sustainable strategy for producing safe, healthy and cheaper food and for restoring soil fertility and mitigating climate change. However, there are several myths and controversies surrounding the use of organic versus inorganic sources of nutrients. The objectives of this paper are: (i) to clarify some of the myths or misconceptions about organic versus inorganic sources of nutrients and (ii) to propose alternative solutions to increase on-farm biomass production for use as organic inputs for improving soil fertility and increasing crop yields. Common myths identified by this review include that organic materials/fertilizers can: (i) supply all required macro- and micro-nutrients for plants; (ii) improve physical, chemical and microbiological properties of soils; (iii) be applied universally on all soils; (iv) always produce quality products; (v) be cheaper and affordable; and (vi) build-up of large amount of soil organic matter. Other related myths are: “legumes can use entire amount of N2 fixed from atmosphere” and “bio-fertilizers increase nutrient content of soil.” Common myths regarding chemical fertilizers are that they: (i) are not easily available and affordable, (ii) degrade land, (iii) pollute environment and (iv) adversely affect health of humans, animals and agro-ecosystems. The review reveals that, except in some cases where higher yields (and higher profits) can be found from organic farming, their yields are generally 20–50% lower than that from conventional farming. The paper demonstrates that considering the current organic sources of nutrients in the developing countries, organic nutrients alone are not enough to increase crop yields to meet global food demand and that nutrients from inorganic and organic sources should preferably be applied at 75:25 ratio. The review identifies a new and alternative concept of Evergreen Agriculture (an extension of Agroforestry System), which has potential to supply organic nutrients in much higher amounts, improve on-farm soil fertility and meet nutrient demand of high-yielding crops, sequester carbon and mitigate greenhouse gas emissions, provide fodder for livestock and fuelwood for farmers and has potential to meet global food demand. Evergreen Agriculture has been widely adapted by tens of millions of farmers in several African countries and the review proposes for evaluation and scaling-up of such technology in Asian and Latin American countries too.

scholarly journals Contribution of livestock to food production in developing countries

1998 ◽  
Vol 7 (2) ◽  
pp. 197-206
Author(s):  
Hank Fitzhugh
Keyword(s):  
Developing Countries ◽  
Food Production ◽  
Crop Yields ◽  
Essential Amino Acids ◽  
Developed Countries ◽  
Population Increase ◽  
Agricultural Product ◽  
Animal Products ◽  
Environmentally Sustainable ◽  
Livestock Products

On a global basis, livestock products - meat, milk, eggs and fibre - account for 40% of the value of total marketed agricultural product. Animal products provide essential amino acids, vitamins and minerals to help ensure nutritionally balanced diets. In developing countries, livestock traction and manure also contribute to food production through improved cultivation and soil fertility which increase crop yields. On average, the proportional contribution of livestock product to dietary calories and protein in developed countries is double that for developing countries. Demand for livestock products is fuelled by the population increase, income growth and urbanisation in developing countries. Therefore, over the past decade, consumption of livestock product has sharply increased in developing countries, while slightly decreasing in developed countries where consumption is already relatively high on average. Increased demand in developing countries increases income for producers, but also stresses the environment through pollution, soil erosion, overgrazing and deforestation. Research involving global partnerships of scientists and institutes can help ensure that the increased demands for livestock product in developing countries will be met in economically feasible and environmentally sustainable ways.

scholarly journals Analysis of The Factors Affecting China's Food Security and The Countermeasures

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Fang Liu ◽  
◽  
Shuai Liu ◽  
Keyword(s):  
Food Security ◽  
Agricultural Land ◽  
Scientific Basis ◽  
Policy Formulation ◽  
Social Stability ◽  
Land Resources ◽  
Factors Affecting ◽  
Global Food Security ◽  
National Food Security ◽  
Global Food

Food security is the foundation of a country's social stability and economic development. This paper compares the global food security with China's food situation, summarizes the main problems of China's food security, and explores the factors that affect China's food security, including the shortage of agricultural land resources, the inability to meet the needs of food production, the rapid growth of food demand, the aggravation of the imbalance of food supply and the threat from the international market. Based on this, the paper puts forward suggestions of relevant policy to ensure national food security, in order to provide a scientific basis for the policy formulation of relevant government departments.

scholarly journals The future of the global food system

2010 ◽  
Vol 365 (1554) ◽  
pp. 2769-2777 ◽  
Author(s):  
H. Charles J. Godfray ◽  
Ian R. Crute ◽  
Lawrence Haddad ◽  
David Lawrence ◽  
James F. Muir ◽  
...  
Keyword(s):  
Food System ◽  
Food Prices ◽  
Wild Food ◽  
Sustainable Food ◽  
Factors Affecting ◽  
Environmentally Sustainable ◽  
Income Distributions ◽  
World Markets ◽  
Exogenous Factors ◽  
Growth Changes

Although food prices in major world markets are at or near a historical low, there is increasing concern about food security—the ability of the world to provide healthy and environmentally sustainable diets for all its peoples. This article is an introduction to a collection of reviews whose authors were asked to explore the major drivers affecting the food system between now and 2050. A first set of papers explores the main factors affecting the demand for food (population growth, changes in consumption patterns, the effects on the food system of urbanization and the importance of understanding income distributions) with a second examining trends in future food supply (crops, livestock, fisheries and aquaculture, and ‘wild food’). A third set explores exogenous factors affecting the food system (climate change, competition for water, energy and land, and how agriculture depends on and provides ecosystem services), while the final set explores cross-cutting themes (food system economics, food wastage and links with health). Two of the clearest conclusions that emerge from the collected papers are that major advances in sustainable food production and availability can be achieved with the concerted application of current technologies (given sufficient political will), and the importance of investing in research sooner rather than later to enable the food system to cope with both known and unknown challenges in the coming decades.

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