scholarly journals Sustainable Determinants Influencing Habit Formation among Mobile Short-Video Platform Users

2021 ◽  
Vol 13 (6) ◽  
pp. 3216
Author(s):  
Yongrok Choi ◽  
Hua Wen ◽  
Ming Chen ◽  
Fan Yang

Interest in mobile short-video platforms (MSVP) as a new social network service tool has surged in recent years. However, only a few studies have focused on MSVP users’ post-acceptance behavior. To clarify this issue of sustainable usage, this study analyzed users’ post-acceptance habit formation by incorporating perceived interactivity and perceived enjoyment into the expectation-confirmation theory of the information system continuance (ECT-IS) model using structural equation modelling. We developed and distributed an online questionnaire and collected 219 valid responses from Chinese MSVP users. Our results show that satisfaction is the foremost factor in determining users’ habit formation as it completely mediates the influence of confirmation and perceived interactivity. We also show that perceived enjoyment positively influences habit formation directly and indirectly. Nonetheless, we note that sustainable usage should form the basis of continuous satisfaction from user experience due to a few missing links with regard to modulation in habitual usage. Therefore, we suggest that MSVPs should enhance their content recommendation algorithms using technologies such as deep-learning forecasting to improve users’ satisfaction by increasing perceived enjoyment. We also show that the influence of perceived interactivity on habit formation is effective only when fully mediated by satisfaction. Thus, we recommend that MSVPs should diversify their interaction mechanisms, for instance, by introducing mass creators that promote users’ habit formation by enhancing their satisfaction on the platform.

2021 ◽  
Vol 18 (3) ◽  
pp. 218-238
Author(s):  
Hasnan Baber

The study aimed to investigate the influence of religiosity on the intention to participate in donation-based crowdfunding campaigns. The religiosity of an individual was assessed based on intra-religiosity and inter-religiosity parameters. The study examined the influence of religiosity on the attitude of respondents towards crowdfunding and giving donations in general, and further its impact on determining the intention of people towards donation-based crowdfunding campaigns. The data was collected from 304 respondents in India through an online questionnaire. The rationale behind choosing India was its diversity of religions. The data was collected through a snowball sampling approach and the questionnaire was shared within the personal and professional network. The structural equation modelling (SEM) technique was used to analyze the data. The study found that both Intrapersonal and Interpersonal religiosity dimensions have a positive influence on the attitude towards crowdfunding and donations in general. It also has a direct impact on the intention to participate in donation-based crowdfunding. Furthermore, a positive attitude towards donations will have a positive influence on this form of crowdfunding, however, no such significant relationship exists between attitude towards crowdfunding and intention.


2020 ◽  
Vol 31 (2) ◽  
pp. 197-210
Author(s):  
Tatjana Ivanovic ◽  
Sonja Ivancevic ◽  
Milica Maricic

Contemporary research on disorders in modern-day work environment marks burnout among employees in different professions as an important disorder with serious consequences. Practice has shown that recruiters are one of the professions frequently facing burnout. The relationship between burnout, work engagement and turnover intention has often been investigated in the literature. However, even though scholars are increasingly interested in these relationships in other professions, there is a growing need for studies evaluating the relationship between the three concepts among human resource (HR) professionals, particularly recruiters. Having this in mind, the aim of this study is to identify, understand and examine the relationship between burnout, engagement and turnover intention of recruiters in Serbia. The data was collected using an online questionnaire within a sample of 100 recruiters in Serbia. Copenhagen Burnout Inventory was used for measuring burnout, UWES-9 for measuring work engagement and TIS-6 for measuring turnover intention. Structural equation modelling (SEM) was used for evaluating the relationships between burnout, turnover intention and work engagement. The results of the research showed that work engagement has a negative impact on burnout and that burnout has a positive impact on turnover intention, while the relationship between work engagement and turnover intention was not confirmed. The correlation analysis confirmed all three examined relationships. The results largely support the findings from the literature for other professions confirming that employees who suffer from a high degree of burnout are more likely to have a turnover intention. Finally, the implications of these results and recommendations for organizations and recruiters themselves to prevent and decrease burnout are discussed. The findings of this study can make a contribution to the specific academic literature on burnout among recruiters and initiate further research on this topic of high interest.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
A.K.M. Zaidi Satter ◽  
Arif Mahmud ◽  
Ashikur Rahman ◽  
Imran Mahmud ◽  
Rozina Akter

Purpose Existing literature affirms that almost half of the young generation has remained unemployed worldwide. On the contrary civic engagement can be a powerful tool in combating this problem. However, the influencing factors that encourage the active participation of young adults yet to be identified. The purpose of this paper is to fill the research gap by creating and validating a research model by including three motives social presence commitment and online offline civic engagement. Design/methodology/approach The study took a quantitative approach to conduct a cross-sectional study. In total, 214 data were collected from the member of a Facebook group of Bangladesh named Foodbank, a restaurant review page through the online questionnaire. After that structural equation modelling techniques have been used to analyse the data, test the model validity and hypothesis. Findings The result shows that both commitment and social presence influence offline and online civic engagement. Excitement motives have a higher effect than information and convenience motive. Besides, 8 out of 10 hypotheses have shown significant results, with only the convenience motive not having any positive influence and effect on social presence and commitment. Practical implications Almost 47.6 out of 158.5 million are young people who are incapable of contributing fully to national development due to a lack of civic engagement. The outcome of this study will be useful for the Government of Bangladesh, as well as for non-governmental organisations and decision-making authorities to form assessments and develop policy on how to engage the young generation in civic activities to achieve further socio-economic development in the country. Originality/value This study contributes to existing literature with newly developed relationships between social presence-civic engagement and commitment-civic engagement. These unique relationships have been empirically tested and resulted insignificant. The study also identifies that it is vital to engage young people more in social works and increase their participation in offline and online activities.


2021 ◽  
Vol 3 (2) ◽  
pp. 178-191
Author(s):  
Maya Anggraini ◽  
Prio Utomo ◽  
Friska Natalia

As a highly regulated sectors, banks should be able to manage various risks by implementing Good Corporate Governance through detailed Standard Operating Procedure (SOP). Currently, financial sectors in Indonesia are dominated by Millennial’s workforce whom prefer digital way of communication rather than conventional reading. Thus, one multinational bank in Indonesia implements Video Learning SOPs to accommodate Millennials. The purpose of this study is to understand the adoption of Video Learning SOPs in financial sector using UTAUT. The study is quantitative research with availability sampling. 1077 respondents gathered using online questionnaire and analyzed using Partial-Least Square Structural Equation Model (PLS-SEM). Perceived interactivity was included as additional factors and the moderation of Age also analyzed. The results showed that there was significant relation between Performance Expectancy, Effort Expectancy, Social Influence, and Perceived Interactivity with Behavioral Intention to use Video Learning SOPs whereas Perceived Interactivity and Performance Expectancy also significantly impact it. It also revealed that there was positive but insignificant moderating effect of Age on the Behavioral Intention to use Video Learning SOPs. This research is among the first that reveals significant factors that impacting the adoption of Video Learning SOPs in a highly regulated industry.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Giada Mainolfi ◽  
Vittoria Marino ◽  
Riccardo Resciniti

PurposeThe present study investigates the impact of perceived enjoyment, blogger credibility and homophily on readers' engagement. Moreover, the study investigates the role exerted by blog engagement on intentions to follow blogger's recommendations. Despite the growing relevance of these issues, past studies have neglected the relevance of a joint analysis of such dimensions within the context of food blogs.Design/methodology/approachThe empirical research builds on an online survey with a sample of 821 blog readers (353 Italian and 468 American). The proposed model was tested through structural equation modelling.FindingsResults from a survey on Italian and American consumers show that perceived enjoyment and homophily have a significant effect on blog engagement, which, in turn, positively influences both intention to taste and visit. Moreover, blogger credibility does not show a significant influence on blog engagement for Italian and American followers.Originality/valueThe study contributes to a better understanding of the influence exerted by blog engagement on intention to follow blogger's recommendations. The study also examines perceived enjoyment, credibility and homophily as antecedents of engagement, which have not been extensively researched in the past with respect to food blogs.


2021 ◽  
Vol 00 (00) ◽  
pp. 1-14
Author(s):  
Dooyoung Choi

This study was designed to provide empirical evidence of the internalization of sexualized female ideals influenced by media and to examine the effect of the internalization on body shame. An online questionnaire was created and a total of 302 women completed the questionnaire. Structural equation modelling was conducted to test the hypothesized causal relationships from media influence to the internalization of sexualized ideals (i.e. holding a narrow view of attractiveness and endorsing the notion that women should be sexually attractive) and, next, from the internalization of sexualized ideals to body shame. The results showed that the more women internalized media ideals, the more women (1) hold the narrow view of female attractiveness that equates physical attractiveness with sexual appeal and (2) endorsed the notion that women should be sexually attractive. The internalization of a narrow view of attractiveness was a significant mediator that led from media influence to body shame. Although women endorsed the notion that women should be sexually attractive, it did not necessarily lead to body shame.


Author(s):  
Prima Andriani ◽  
Noni Setyorini ◽  
Ahmad Hafiyyan Shibghatalloh

The mobile banking application is developed using the e-servicescape concept to create positive response in customers as application users. The objective of study is investigating the relationship between e-servicescape, trust, virtual word of mouth customer in Islamic banking. This study is quantitative approach that used Structural Equation Modelling (SEM). We collected data using an online questionnaire adapted from previous research, then distributed to all Islamic banking customers in Indonesia. The sampling technique used purposive random sampling involving 158 respondents with criteria such as Islamic bank customers in Indonesia who use mobile application services. The results of the study that all hypotheses are accepted. All dimensions of e-servicescape has a positive and significat effect on e-servicescape, e-servicescape has a positive and significat effect on trust, and trust has a positive and significant effect on customer virtual word-of-mouth. This research provides theoretical and practical contributions which will also be discussed further in this paper.


2021 ◽  
Vol 7 (3) ◽  
pp. 977
Author(s):  
Nopriadi Saputra ◽  
Riant Nugroho

<p>Ketidaksetaraan dalam hal <em>digital skill</em> menjadi tantangan tersendiri yang dihadapi organisasi baik perusahaan maupun pemerintahan untuk menjamin produktivitas dan efektivitas dalam <em>work from home</em> semasa Covid-19. Pengembangan <em>digital skill</em> menjadi faktor penting yang coba dibahas pada artikel ini.  Apakah <em>digital skill</em> dari pegawai yang melakukan WFH itu lebih dipengaruhi oleh <em>digital leadership</em> dari supervisornya ataukah oleh <em>digital collaboration</em> yang mereka lakukan dalam tim kerja? Riset empiris yang bersifat <em>cross sectional</em> dan melibatkan 824 pekerja kantoran 32 propinsi di Indonesia sebagai responden. Pengumpulan data mengunakan <em>online-questionnaire</em> dengan pendekatan <em>convenience</em> dan <em>snowballing</em> sebagai <em>sampling method</em>. Data yang diperoleh dianalisis menggunakan <em>structural equation modelling</em> yang berbasis <em>partial least square</em> dalam format <em>first order constructs</em>. Hasil pengujian hipotesis secara statistik menjelaskan bahwa <em>digital skill</em> dipengaruhi secara signifikan oleh <em>digital collaboration</em> dan <em>digital collaboration</em> dipengaruhi oleh <em>digital leadership</em>. <em>Digital leadership</em> berpengaruh tidak langsung terhadap <em>digital skill</em>. Kepemimpinan supervisor selama melewati masa COVID-19 sebaiknya lebih diarahkan untuk mendorong berkembanganya <em>digital collaboration</em> sehingga melalui hal tersebut berkembanglah <em>digital skill</em>.</p>


2021 ◽  
Vol 11 (4) ◽  
pp. 107
Author(s):  
Paula Ferraz ◽  
Carla Susana Marques ◽  
Gina Santos ◽  
Ariana Moreno Cunha ◽  
Sérgio Vaz

The main objective of this study is to assess how cognitive styles promote individual entrepreneurial orientation (IOE) and intrapreneurship and how they drive innovation among nurses in the healthcare services in Portugal. A total of 667 nurses participated, by completing an online questionnaire in the midst of the COVID-19 pandemic, working in different health units in Portugal. PLS-SEM structural equation modelling was used as a data analysis technique. The results show that cognitive styles have a positive influence on nurses’ IOE; that cognitive styles have a positive influence on intrapreneurship, which is mediated by the IO; that the IOE impacts nurses’ intrapreneurship and innovation, which is mediated by intrapreneurship; and that intrapreneurship impacts nurses’ innovation. The originality of this study lies in the absence of studies showing relationships between the dimensions that we propose to analyze during the pandemic of COVID-19.


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