scholarly journals The Effects of Product Consistency and Consumer Resistance to Innovation on Green Product Diffusion in China

2019 ◽  
Vol 11 (9) ◽  
pp. 2702
Author(s):  
Yu Chang ◽  
Tao Zhang
Keyword(s):  
Diffusion Process ◽  
Environmental Sustainability ◽  
Green Product ◽  
Product Diffusion ◽  
Green Products ◽  
Product Introduction ◽  
Consumer Resistance ◽  
Sustainable Innovation ◽  
Two Factors

As consumers are becoming concernedabout environmental sustainability, firms are motivated to develop green products that adopt sustainable innovation or materials. This study contributes to the existing literature by specifically examining how consumers react to a firm’s green product introduction (i.e., the diffusion process of the green product) based on two factors: the extent to which the new green product shares common characteristics with the existing product offerings and the extent to which customers are resistant to innovation. The findings suggest that when firms introduce green products to the market, they need to consider the product consistency between existing product offerings and the new green product as well as the consumer resistance to new innovation.

scholarly journals Sustainable Green Product Adoption Test Using Logistic Regression: Comparison of Glass and Electronic Products

2021 ◽  
Vol 13 (9) ◽  
pp. 5084
Author(s):  
Lan-Lan Wan ◽  
Hong-Youl Ha
Keyword(s):  
Cultural Values ◽  
Environmental Sustainability ◽  
Green Product ◽  
Key Factors ◽  
Product Adoption ◽  
Green Products ◽  
Consumer Adoption ◽  
Electronic Products ◽  
Different Types ◽  
Consumer Marketing

Marketing literature emphasizes the importance of green product adoption for environmental sustainability. However, consumers’ evaluations of the key factors (for adopting green products) differ in critical ways. Drawing on a consumer–marketing interface, this study uses a binary logit model to investigate how consumers adopt two different types of products (e.g., glass and electronic). The results show that the impacts of the twelve factors behind consumer adoption of green products vary widely between glass and electronic products. Specifically, the analysis identifies four factors (eco-labeling, peer groups, cultural values, and environmental awareness) that have no influence on consumer adoption intentions. It also shows that males are more likely to have positive adoption intentions than females for both glass and electronic products. The authors conclude this paper by discussing the implications of these important findings for research and practice.

scholarly journals Green product diffusion: The impacts of asymmetric retailers' strategic product decisions

2021 ◽  
Author(s):  
Xiaoxi Zhu ◽  
Guangdong Wu
Keyword(s):  
Supply Chain ◽  
Price Competition ◽  
Production Costs ◽  
Green Product ◽  
Strategic Decisions ◽  
Green Products ◽  
Product Introduction ◽  
New Energy ◽  
Product Choices ◽  
Dynamic Decisions

With the continuous deterioration of the environment and the improvement of consumer green awareness, more and more producers began to launch green products. For example, many automobile companies began to produce new energy vehicles.  However, whether a new product can be successfully introduced to the market depends not only on the product's quality improvement, but also on its sales channels. In this paper, we model a supply chain composed of a manufacturer and two asymmetric retailers to analyze how the retailers' strategic decisions affect the introduction of a newer green product. Backward induction is adopted to survey the dynamic decisions of the supply chain members. Given the leading retailer's product choice, the follower-up retailer's product choices and decision optimums are defined by specific thresholds of consumer green valuation and production costs. Results show that the follower-up retailer would make completely different responses within a same threshold range when the leading retailer takes different product decisions. In other words, even if the leading retailer chooses green new products, the follower will not necessarily imitate the choice of green products, and it could be more advantageous to choose the old generation products (for price competition). Furthermore, results show that green product introduction does not necessarily bring Pareto improvement to both the two retailers. Finally, we derive the specific intervals in which green products can be successfully introduced into the market.Our modelling work and results provide instructive managerial insights on green product introduction in a retailer led supply chain.

scholarly journals Students Awareness of Green Consumer Behaviour and Sustainable Environment in Ghana: Using OpenBugs

2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Solomon Abekah Keelson ◽  
Joseph Ahinful Johnson
Keyword(s):  
Environmental Sustainability ◽  
Consumer Behaviour ◽  
Simple Random Sampling ◽  
Green Marketing ◽  
Internet Survey ◽  
Survey Method ◽  
Green Product ◽  
Marketing Theory ◽  
Buying Behavior ◽  
Green Products

Green marketing has been widely studied because of its importance in marketing theory. The purpose of this green marketing study unlike previous ones was to examine student’s awareness of how their green consumer behaviour impact environmental sustainability. A total of three hundred and seventeen (317) tertiary students from the Technical Universities of Ghana were used as respondents in a simple random sampling approach, using the internet survey method. Using the OpenBUGS Bayesian statistical technique, the findings of the present study showed an average level of awareness of green products; students consider the potential environmental impact of their actions when making purchase decisions, and as their purchase habits are affected by their concern for the environment. Thus, students are able to distinguish between green product and non–green product. Again, they know the benefits of green products, and would prefer buying green product as first option. Moreover, they believe green buying behavior can contribute to saving the environment because the study showed a direct relationship between buying behavior and the environmental concerns. Finally, the ANOVA results revealed that male students’ response to green product is positive compared to their female counterparts, whose response to green product are negative. The study recommended that institutions could include in their marketing curricula subjects that train students on consumer knowledge, awareness, values, attitudes, expectations, perceptions and concerns for the environment.

scholarly journals Guidelines for Designing Green Products Considering Customers’ Cultural Preferences

2021 ◽  
Vol 13 (2) ◽  
pp. 673
Author(s):  
Ihwan Ghazali ◽  
Salwa Hanim Abdul-Rashid ◽  
Siti Zawiah Md Dawal ◽  
Nurul Huda ◽  
Amir Husni Mohd Shariff ◽  
...  
Keyword(s):  
Product Design ◽  
Cultural Values ◽  
Environmental Sustainability ◽  
Structural Equation ◽  
Cultural Influences ◽  
Equation Modeling ◽  
Green Product ◽  
Green Products ◽  
Customer Preferences ◽  
Green Product Design

The increasing customer awareness of environmental sustainability during the last decade has had an influence on many manufacturers to produce green products. However, issues arise regarding the actual preferences of customers for green products, which often differ depending on cultural influences. Cultural values can affect the decisions of designers to determine detailed design specifications that relate to customer preferences. Currently, few guidelines consider cultural values as an aspect of green product design. Thus, the aim of this study is to develop a guideline that incorporates the influence of cultural values on green product design. Malaysia was selected as the location of this study. The sources of data to establish a guideline were obtained from customer perspectives on green products. Structural equation modeling (SEM) was used to identify cultural influences and preferences on green product characteristics as the input strategies for the proposed guideline. Professional designers from different profiles were asked to identify the applicability of the guideline. Based on the results, the designers agreed that the influence of cultural values is an important aspect that should be considered in the development of green products. The implication of the guideline is discussed in this paper to accelerate decisions of designers in developing green products.

scholarly journals GREEN PRODUCT AND CONSUMER BEHAVIOR: AN ANALYTICAL STUDY

2020 ◽  
pp. 536-540
Author(s):  
Mrs.P.Sathyapriya ◽  
Dr.P.Sekar
Keyword(s):  
Environmental Sustainability ◽  
Green Product ◽  
Motivating Factors ◽  
Green Products ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
Personal Consciousness ◽  
The Government ◽  
The Cost ◽  
Whole Life Cycle

A green product is a sustainable product designed to minimize its environmental impacts during its whole life-cycle and even after it's of no use. Green products are usually identified by having two basic goals – reducing waste and maximizing resource efficiency. With growing markets and increasing consumer volumes, the production, as well as consumption patterns are degrading the environment drastically. The government, consumers and producers have realized the worth of this issue. The research and development department of industries are continuously working to develop products that are environment-friendly and cause less environmental destruction. Products which are capable of being recycled, and possess healthy disposal are often termed as green products. The manufacturing, marketing, and consumption of such products are being promoted by the government as well as non-governmental organizations. Environmental sustainability and personal consciousness of consumers are found to be motivating factors while unavailability and unawareness are deemed demotivating factors along with the cost of installation / usage. Consumers are intended to purchase green products irrespective of their demographics. KEY WORDS-Consumer Behaviour, Green Marketing, Green product

Is Green Product Purchasing an Innovative Or Conspicuous Behavior?

2016 ◽  
Vol 44 (1) ◽  
pp. 29-44 ◽  
Author(s):  
Kyutae Park ◽  
Kyootai Lee
Keyword(s):  
Undergraduate Students ◽  
Mineral Water ◽  
Green Product ◽  
Purchasing Decisions ◽  
Green Products ◽  
Consumer Innovativeness ◽  
Premium Price ◽  
Public Self Consciousness

We investigated the influence of consumer innovativeness and public self-consciousness on green product purchasing behaviors (e.g., decision to purchase and pay a premium price). We conducted 2 experiments on 2 green products (mineral water and a car) with undergraduate students (N = 303) in Korea. The results revealed that consumer innovativeness played a generally marginal role in green product purchasing decisions, whereas public self-consciousness figured importantly in such decisions. However, public self-consciousness had no influence when products did not have logos identifying them as being green. In addition, the influence of the 2 variables on the purchasing behaviors was found to be contingent on the type of product. On the basis of these findings, we concluded that green product purchasing behaviors more closely reflect conspicuousness, rather than innovativeness.

scholarly journals A demographic analysis of consumers’ preference for green products

2019 ◽  
Author(s):  
Abdul Bashiru Jibril ◽  
Michael Adu Kwarteng ◽  
Miloslava Chovancova
Keyword(s):  
Sample Size ◽  
Practical Implication ◽  
Demographic Factors ◽  
Herbal Product ◽  
Nonparametric Test ◽  
Green Product ◽  
Green Products ◽  
Chi Square ◽  
Chi Square Test ◽  
Strength Of Association

Purpose – the aim of this research is to understand and present the outcomes of the strength of association between consumers and the use of the green (herbal) product from a demographic viewpoint. By extension, it measures the magnitude of dependents among demographic factors influencing the use of the green product in a developing country. Research methodology – to evaluate consumer’s demographics on the use of the green (herbal) product, 207 participants took part in the survey through a structured questionnaire. Data were obtained from users of green products (specifically herbs) in Ghana. A nonparametric test precisely chi-square test (x2) and Spearman's correlation rs were employed for our empirical analysis. Findings – the paper indicated the youthful population as the highest number of users of the green product in the herbal market. Results from the nonparametric test (Spearman’s rho) revealed that demographic factors (gender, age, education, and occupation) have an inverse relationship on the use of the green product. Whiles the chi-square test also discloses insignificant relationships among the observed attributes. This suggests that there is no empirical evidence to support the claim that use of green product depends on demographic factors of consumers. Research limitations – the limitation of this study considered the research scope, taking into account a smaller sample size for the study hence, future researchers should expand the sample size as well the other demographic variables necessary for a similar study. Practical implications – the practical implication of this study gives insights to practitioners and marketers in the herbal industry on how best they can progress in their quest to sustain in the business. Originality/Value – the present study aided in widening the scope of consumer behaviour towards the green product in the marketing discipline taken into consideration the widespread competition in the business nowadays especially in the herbal (green product) market

scholarly journals Trade-off between India’s Trade Promotion and its Environmental Sustainability

2019 ◽  
Vol 8 (3) ◽  
pp. 405
Author(s):  
Manasi Gore ◽  
Meenal Annachhatre
Keyword(s):  
Sustainable Development ◽  
Environmental Pollution ◽  
Foreign Trade ◽  
Environmental Sustainability ◽  
National Income ◽  
Petroleum Products ◽  
Economic Sustainability ◽  
Green Products ◽  
Gold Silver ◽  
Petroleum Refineries

The concept of sustainable development involves three components namely economic, social and environmental. In a developing economy like that of India, the economic sustainability demands higher growth of key economic indicators such as National income, employment generation, production, consumption and even the foreign trade. The growth of foreign trade and that of the exports are very critical for the foreign exchange reserves essential to pay for the imports in India. Trade as an engine of the economic growth thus fulfils the essential implication for economic sustainability. But in achieving this growth, economy’s environmental sustainability is at stake. This is because, the top export products of India still comprise of petroleum products (18%) , agricultural products (12%), textiles and yarns together at 11 % and chemicals (10%). All these exports in their production have immensely contributed towards environmental pollution in one way or the other. Mining for gold, silver and diamonds resulted in water pollution, Green House Gas emission, and soil erosion. Petroleum refineries are a major source of hazardous and toxic air pollutants such as particulate matter (PM).Though India’s contribution to the total world trade is yet negligible, while promoting the major exports as mentioned above the natural resources are exploited too much and thus create a threat to India’s environmental sustainability. This paper therefore advocates the need for the Green products’ exports to make India’s growth story even environmentally sustainable. Keywords: Sustainable development, Green products, Exports, Imports, Environmental Pollution

scholarly journals MARKETING OF GREEN PRODUCTS- CUSTOMER PERSPECTIVE

2021 ◽  
pp. 4-6
Author(s):  
M. Renuka Devi ◽  
G. A. HEMA
Keyword(s):  
Environmental Impact ◽  
Human Health ◽  
Climatic Condition ◽  
Toxic Elements ◽  
Green Marketing ◽  
Organic Fertilizers ◽  
Green Product ◽  
Value Proposition ◽  
Green Products ◽  
Customer Perspective

A green product as one that has less of an environmental impact or is less detrimental to human health that the traditional product equivalent. Now-a-days, peoples are becoming more conscious about health and environment. Green products will be produced by using organic fertilizers, without using any pesticides, insecticides, any inorganic fertilizers, or toxic elements. So, the demand for such products has doubled when compared to the last ten years. The changing climatic condition is not just a talk but has become an international concern. This awareness is greatly affecting consumer's purchasing decision. Even marketers are taking measures to minimize the production of harmful wastes. In the present scenario, brands producing green products use green marketing to communicate their value proposition to the market. Green products will be healthier in nature and safe to use.In this present study, to make a research on green products marketing among the consumers and their perspective.

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