scholarly journals Domestic Food Waste and Covid-19 Concern: An Application of the Theory of Planned Behaviour

2021 ◽  
Vol 13 (15) ◽  
pp. 8366
Author(s):  
Mario Amato ◽  
Fabio Verneau ◽  
Adele Coppola ◽  
Francesco La Barbera
Keyword(s):  
Food Waste ◽  
Theory Of Planned Behaviour ◽  
Eating Behaviours ◽  
Online Questionnaire ◽  
Planned Behaviour ◽  
Household Level ◽  
Daily Food ◽  
Tpb Model ◽  
Almost All ◽  
The Eu

The ongoing Covid-19 pandemic rapidly and dramatically disrupted household behaviours in almost all areas and, among these, eating behaviours and daily food patterns have also been radically altered. All reported changes have potential effects in terms of food waste, which is a global problem that mainly occurs at household level. Many scholars attempted to understand the antecedents of food waste in the framework of Theory of Planned Behaviour (TPB). In this paper we follow this strain of research by focussing on two different behaviours, suggested by the Waste Framework Directive of the EU, namely (a) reducing servings and (b) using leftovers, which may be predicted by the intention to reduce food waste. An online questionnaire containing the key constructs of the TPB and the concern towards the pandemic was administered to a sample of 201 Italian consumers. Results show that the TPB model was confirmed for both behaviours while the Covid-19 concern had no direct effect. However, in the case of portion reduction, there is a significant interaction between concern and intention not to waste food. That is, the effect of intention on reducing servings is increasing as the level of concern increases. Therefore, some indications on how to address food waste policies are drawn.

Eliciting salient beliefs of engineers in Malaysia on migrating abroad

2017 ◽  
Vol 14 (2) ◽  
pp. 221-236
Author(s):  
Balu Ramoo ◽  
Chong Yee Lee ◽  
Cheng Ming Yu
Keyword(s):  
Qualitative Analysis ◽  
Brain Drain ◽  
Theory Of Planned Behaviour ◽  
Control Beliefs ◽  
Behavioural Intervention ◽  
Planned Behaviour ◽  
Salient Beliefs ◽  
Tpb Model ◽  
And Control

Despite various government efforts incorporating economic, social and political considerations in curbing emigration problem, brain drain remains an issue in Malaysia. This paper examines the determinants of migration from behavioural perspectives. Using Theory of Planned Behaviour (TPB) model, the engineers’ salient beliefs on migrating abroad were elicited using qualitative analysis. A number of new behavioural, normative and control beliefs were identified. The elicitation of the engineers’ salient beliefs is essential in developing appropriate behavioural intervention programmes to reduce their intention to migrate abroad. The methodology developed in this study can also assist future researchers to identify the salient beliefs of people who have high intention to migrate abroad.

Behavioural Intention to Use Mobile Entertainment Services among Bangladeshi Students

2016 ◽  
Vol 8 (2) ◽  
pp. 38-53
Author(s):  
Qazi Mahdia Ghyas ◽  
Fumiyo N. Kondo
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Theory Of Planned Behaviour ◽  
Behavioural Intention ◽  
Intention To Use ◽  
Planned Behaviour ◽  
Tpb Model ◽  
Questionnaire Surveys ◽  
Acceptance Model ◽  
Improve Service Quality

This study aims to understand why the usage of mobile entertainment services (MES) among young Bangladeshis is negligible. The authors propose a modification of combined technology acceptance model (TAM) and the theory of planned behaviour (TPB) model with additional factors. Questionnaire surveys were conducted in Bangladesh among young adult mobile users. The authors analysed the data of 251 valid responses via four TAM–TPB models. The study model, based on a modified TAM–TPB framework, fits generally well for mobile entertainment services in Bangladesh. The three factors of perceived behaviour control, perceived value, and attitude are important determinants for intention to use mobile entertainment services, and perceived behavioural control has the strongest direct effect on attitude and indirect effect on behavioural intention. The results suggest that mobile companies need to strengthen their organizational and technical support systems and improve service quality and affordability to encourage young consumers to use MES.

scholarly journals Application of theory of planned behaviour in purchasing intention and consumption of Halal food

2017 ◽  
Vol 47 (5) ◽  
pp. 635-647 ◽  
Author(s):  
Jan Mei Soon ◽  
Carol Wallace
Keyword(s):  
Higher Education ◽  
Animal Welfare ◽  
Theory Of Planned Behaviour ◽  
Food Service ◽  
Food Products ◽  
Meat Production ◽  
Online Questionnaire ◽  
Planned Behaviour ◽  
Content Type ◽  
Purchasing Intention

Purpose Food businesses provide Halal food to cater to the dietary requirements of Muslims, especially in communities with a growing number of the ethnic minority and at public institutions such as higher education establishments. A large and growing body of literature has investigated the purchasing and consumption behaviour of Halal food, and there are also studies that revealed consumers who do not support Halal food products on the grounds of animal welfare where animals were slaughtered without stunning. Thus, the purpose of this paper is to examine the predictors of purchasing intention of Halal food products and perceptions of animal welfare among Muslims and non-Muslim consumers of a public higher education institution. Design/methodology/approach An online questionnaire collected information on sociodemographic profiles and importance of Halal food. Descriptive statistics were used to determine the frequency of distribution of all sociodemographic characteristics. Multiple regression analyses were used to describe the theory of planned behaviour relationship and purchasing intention. Findings The regression model for all the respondents explained about 73 per cent of the variance of the intent to purchase Halal foods where R2 = 0.724 (adjusted R2 = 0.72). This was significantly different from zero F(3, 185) = 162.130, p < 0.001. Both Muslim and non-Muslim consumers’ attitudes were significant predictors of their purchasing intention of Halal foods (β = 0.87, p < 0.001). The implications of subjective norms and perceived behavioural control and the lack of influence from these predictors are discussed. Originality/value This study revealed that both Muslim and non-Muslim consumers agreed on the importance of animal welfare, but there exist differences in perceptions of animal welfare in Halal meat production. This research is of value to those working in regulatory and food service settings in understanding the differences and needs of consumers, and it contributes to a better understanding of the customers within a university setting.

scholarly journals Applying a Modified Version of the Theory of Planned Behaviour to Predict Reactive Physical Aggression Between Undergraduate Students

2021 ◽  
Author(s):  
Jennifer E. Newman
Keyword(s):  
Executive Functioning ◽  
University Students ◽  
Undergraduate Students ◽  
Physical Aggression ◽  
Aggressive Behaviour ◽  
Theory Of Planned Behaviour ◽  
Implicit Attitudes ◽  
Planned Behaviour ◽  
Tpb Model ◽  
The Impact

The current dissertation applied a modified version of the Theory of Planned Behaviour (TPB) to predict reactive physical aggression between university students. In addition to examining the primary constructs of the traditional TPB model (attitudes, subjective norms, perceived behavioural control and intentions), this dissertation extended the traditional model by also examining the impact of implicit attitudes toward aggression as well as executive functioning in the prediction of reactive physical aggression. Results provided support for the application of the traditional TPB model in the prediction of reactive physical aggression, although implicit attitudes and executive functioning did not significantly contribute to the prediction of aggressive behaviour in this sample. Gaining a better understanding of the predictors of reactive physical aggression between university students may lead to the identification of early intervention strategies for individual aggressors. This may in turn help to prevent the possible escalation of aggressive behaviour and create a safer and less threatening campus environment for all students.

scholarly journals About Intentions to Donate for Sustainable Rural Development: An Exploratory Study

2019 ◽  
Vol 11 (3) ◽  
pp. 765 ◽  
Author(s):  
Luis Pérez y Pérez ◽  
Pilar Egea
Keyword(s):  
Rural Development ◽  
Theory Of Planned Behaviour ◽  
Behavioural Control ◽  
Moral Norms ◽  
Online Questionnaire ◽  
Sustainable Rural Development ◽  
Factors Affecting ◽  
Perceived Behavioural Control ◽  
Tpb Model ◽  
Knowledge Age

The Theory of Planned Behaviour (TPB) was used to investigate factors affecting the intention of citizens to donate money altruistically for sustainable rural development projects in Spain. To achieve this aim, individuals’ attitudes, subjective norms and perceived behavioural control have been considered; also, Azjen’s model was further extended to include additional elements: Moral norms, past behaviour, knowledge and some background factors. Respondents completed an online questionnaire assessing domains elaborated in the extended TPB model. Hierarchical multiple regression analysis revealed support for the model. Attitudes, injunctive norms, perceived behavioural control, moral norms, past behaviour, crowdfunding knowledge, age and employment condition were found to have positive and significant influence on intentions to donate. Theoretical and applied implications of the results are discussed, highlighting important considerations for public policy.

The role of social media in food waste prevention behaviour

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chai Wen Teoh ◽  
Kian Yeik Koay ◽  
Pei Sun Chai
Keyword(s):  
Social Media ◽  
Food Waste ◽  
Theory Of Planned Behaviour ◽  
Waste Prevention ◽  
Injunctive Norms ◽  
Planned Behaviour ◽  
Content Type ◽  
Media Usage ◽  
Extended Theory

PurposeThis research aims to investigate consumers' food waste prevention behaviour through the lens of an extended theory of planned behaviour. The extension includes the examination of the role of social media usage in affecting consumers' decision-making process of food waste prevention behaviour.Design/methodology/approachA survey questionnaire is developed based on measurement items of previously validated studies. 210 samples are collected and analysed using partial least squares structural equation modelling (PLS-SEM).FindingsThe results show that social media usage has a significant influence on attitude and injunctive norms. In addition, intention can be predicted by injunctive norms, moral norms and perceived behavioural control but not attitude. Lastly, the intention to reduce food waste is a significant predictor of food waste prevention behaviour.Originality/valueOverall, the extended theory of planned behaviour is useful in explaining consumers' food waste prevention behaviour. Interestingly, this study reveals that a negative attitude towards food waste behaviour does not translate into the intention to engage in food waste prevention behaviour. Furthermore, it is found that social media usage plays a significant in shaping consumers' attitudes towards food waste and injunctive norms.

The efficacy of the theory of planned behavior for predicting intentions to choose a travel destination: a review

2016 ◽  
Vol 71 (2) ◽  
pp. 135-147 ◽  
Author(s):  
Sergey Yuzhanin ◽  
David Fisher
Keyword(s):  
Decision Making ◽  
Design Methodology ◽  
Theory Of Planned Behaviour ◽  
Decision Making Process ◽  
Comprehensive Understanding ◽  
Planned Behaviour ◽  
Content Type ◽  
Behavioural Intentions ◽  
Travel Destination ◽  
Tpb Model

Purpose The theory of planned behaviour (TPB) considers the interrelationship between such concepts as beliefs, attitudes, norms, intentions and behaviour (Ajzen, 1991; Ajzen and Fishbein, 1975). Based on a review of academic sources, this paper aims to analyse the efficacy of the TPB for predicting people’s intentions when choosing a travel destination. Design/methodology/approach Surprisingly, only 15 studies were identified that used TPB to predict the choice of travel destination, though the theory has been used in other areas of tourism analysis. Findings Mixed results were found in the studies. Therefore, the adequacy of the TPB for predicting travellers’ intentions of choosing a destination may be questioned. However, there is nothing in the TPB suggesting that all the constructs of the model must contribute equally, significantly and simultaneously to behavioural intentions. Originality/value To achieve a more comprehensive understanding of the intentions in question, the TPB model may have to be extended to suit different settings. The decision-making process of choosing a destination is a complicated one; therefore, researchers’ attention should not only consider travellers’ intentions but also the direct effect of intentions on the actual behaviour.

scholarly journals Assessment of the intention to consume farmed fish using the theory of planned behaviour

2021 ◽  
Vol 9 (1) ◽  
pp. 1-17
Author(s):  
Dina Lončarić ◽  
Elena Dujmić ◽  
Greta Krešić
Keyword(s):  
Online Survey ◽  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Farmed Fish ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Tpb Model ◽  
Consumer Intentions ◽  
Consumption Intentions

One-quarter of fish consumed in Europe comes from aquaculture and research has shown that consumers have a greater preference for wild fish in comparison with farmed ones. As with other food choices, consumer decisions regarding farmed fish are a complex process involving multiple factors. The main objective of this study is to develop and validate a questionnaire that will measure consumer intentions in the consumption of farmed fish using the theory of planned behaviour (TPB) as a theoretical framework. Based on the TPB model, the study also investigates the relationships between attitudes, subjective norms, perceived behavioural control and intention to consume farmed fish. Data collection was performed through an online survey and a total of 118 valid questionnaires were analysed. Based on tests performed, results indicate that the tested scale for measuring TPB constructs is valid and reliable. Alpha coefficients for intention, attitudes, subjective norms and perceived behavioural control were 0.898, 0.857, 0.748 and 0.953, respectively. Variables in the model explain 40% of the variation in farmed fish consumption intentions. Regression analysis confirmed that attitudes and subjective norms significantly influence intention to consume farmed fish, with the subjective norms being the strongest predictor, while perceived behavioural control does not have a significant impact on behavioural intention.

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