scholarly journals Actions Speak Louder than Words: Investigating the Interplay between Descriptive and Injunctive Norms to Promote Alternative Fuel Vehicles

2021 ◽  
Vol 13 (17) ◽  
pp. 9662
Author(s):  
Muhammad A. Saleem ◽  
Hina Ismail ◽  
Rao Akmal Ali

Environmental problems are escalating. Alternate fuel vehicles are a technologically viable solution to curb transport-related pollution and greenhouse gas emissions that cause environmental problems. Based on the theory of norms-driven behavior, this study explains how the underlying facets of subjective social norms (injunctive and descriptive) are linked with personal norms (integrated and introjected) and how this linkage leads to eco-socially conscious consumer behavior related to the choice and use of personal cars. Data were collected from 687 automobile customers from eight large cities in Pakistan. The partial least squares structural equation modeling approach was employed to test the hypothesized relationships of the study. The results showed that subjective norms are positively associated with personal norms, and both together lead to eco-socially conscious consumers’ behavior related to the choice and use of personal cars. Implications for marketers are suggested to promote alternate fuel vehicles and the eco-social use of personal cars.

2015 ◽  
Vol 31 (1) ◽  
pp. 177
Author(s):  
Rahab Bin Tafsir ◽  
Agnes Fitria Widiyanto

The success of trash bank program to reduce negative impact of waste determined by community participation. Personal norm activation plays an important role for stimulating individual motivation to engage on trash bank program. The purpose of study is to examine antecedents and consequences of personal norms in pro environmental behavior context. Research location in Banyumas regency area. Data mining are done through surveys by purposive sampling technique. The respondents are trash bank’s customers. Data were analyzed using structural equation modeling (SEM). The results showed that ascription of responsibility, subjective norm, and ability significantly effect on activation process of personal norms. Furthermore, personal norms and ability significantly positive effect on community participation on trash bank


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Abid Saleem ◽  
Lynne Eagle ◽  
David Low

Purpose Climate change and global warming are acknowledged to be growing issues caused by emissions of greenhouse gases. Fuel-efficient or green cars offer a technological solution to reduce CO2 emissions from car exhaust. This study aims to draw on value–belief–norm (VBN) theory to provide an explanation of eco-socially conscious consumer behavior (ESCCB) related to the choice and use of personal cars. Design/methodology/approach The data was collected from 1,372 customers of the automobile industry of Pakistan, randomly drawn from 8 metropolitan cities. Partial least squares structural equation modeling is used to verify the hypotheses of the study. Findings By using variance-based structural equation modeling, this study showed that the VBN theory is fully supported in the cultural context of Pakistan and behavioral context of ESCCB. More specifically, personal introjected norms of the customers proved to be strong predictors of ESCCB while personal integrated norms predicted eco-social purchase intentions well. Originality/value To the best of the authors’ knowledge, this is the only study of its kind that examines the VBN model in the context of a developing country, Pakistan, and for a category of behaviors rarely tested before, i.e. ESCCBs related to purchase and use of personal cars.


2021 ◽  
Vol 32 (2) ◽  
pp. 20-35
Author(s):  
Xiaokang Song ◽  
Shijie Song ◽  
Yuxiang (Chris) Zhao ◽  
Hua Min ◽  
Qinghua Zhu

COVID-19 has brought a great impact on people's lives around the world. This paper aims to study the influencing factors of people's fear of missing out (FOMO) toward personal ICT use and its further impact on life satisfaction during the pandemic. A sample consisting of 318 participants was obtained by an online survey in China. Partial least squares structural equation modeling (PLS-SEM) was used for data analysis. The results suggested that people's anxiety and boredom brought by the pandemic are positively correlated with their FOMO. People with higher FOMO used personal ICTs more frequently for both social and process purposes. Furthermore, the social use of ICTs promoted people's life satisfaction, while the process use of ICTs had no significant effect on life satisfaction. Several theoretical and practical implications were discussed based on the results.


2020 ◽  
Vol 32 (1) ◽  
pp. 4-19
Author(s):  
Soha Abutaleb ◽  
Noha El-Bassiouny ◽  
Sara Hamed

PurposeThe purpose of this paper is to examine consumer intentions toward carpooling as a collaborative consumption practice. The paper uses the theory of planned behavior (TPB) in studying consumer intentions toward carpooling. It extends the theory to add personal norms as a major component in examining consumer intentions. It also adds two main motivational factors for collaborative consumption, which are economic benefits and sustainability.Design/methodology/approachThis study is a conclusive descriptive study using surveys. The research sample consists of 500 respondents from millennials. The study uses structural equation modeling to analyze the survey results.FindingsResults showed that subjective norms and attitudes had the most significant impact on intentions toward carpooling, followed by perceived behavioral control (PBC) and personal norms. Economic benefits and sustainability also showed a significant impact on attitudes toward carpooling practice. Measurement and structural models showed a good model fit.Originality/valueThe paper provides original data on consumer intentions toward carpooling as a type collaborative consumption behavior using the TPB with the inclusion of personal norms. The research also contributes to the growing nuances of sustainability in the context of the sharing economy. The study is considered the first of its kind to combine the TPB, personal norms and motivators of collaborative consumption, including economic benefits and sustainability, to examine their impact on intentions toward carpooling.


2016 ◽  
Vol 23 (2) ◽  
pp. 103-121 ◽  
Author(s):  
Naz Onel

This study aims to examine the value of personal norms in addition to the theory of planned behavior (TPB) variables (i.e., attitude toward behavior, subjective norm, perceived behavioral control, and behavioral intention) in explaining consumers’ pro-environmental purchasing behavior. The hypotheses and model were formulated and tested with structural equation modeling using the data from 281 consumers who are active members of a U.S.-based recycling company. Model fit statistics indicate a good fit of empirical data and model structure for pro-environmental purchasing behavior. The findings suggest that while personal and subjective norms, attitudes toward behavior, and intention explain consumers’ pro-environmental purchasing behavior, perceived behavioral control does not have any power in explaining behavior-related intention. Policy makers and marketing professionals are advised to adopt various social and sustainability marketing strategies that focus on communicating different normative aspects of purchasing decisions to promote pro-environmental consumer behaviors. The normative concerns covered in the environmental behavior studies are mostly limited to “subjective norms” as represented in the TPB, which has been widely adopted in the behavioral studies. By extending the TPB with “personal norms,” this study contributes to the better explanation of environmentally relevant purchase behaviors of consumers.


2021 ◽  
Vol 13 (11) ◽  
pp. 6104
Author(s):  
Beili Li ◽  
Xu Fan ◽  
Susana Álvarez-Otero ◽  
Muhammad Safdar Sial ◽  
Ubaldo Comite ◽  
...  

The current business environment characterized by high uncertainty, volatility, and stiff situation of competitiveness that is evident in almost every sector has increased the importance of workplace innovation for contemporary businesses. In this regard, a considerable attention in realizing employees of an organization as a source of innovation is not evident from the existing literature. In this aspect, the current study is an attempt to foster workplace innovation through employees in the SME sector of an emerging economy. In doing so, the authors propose that corporate social responsibility (CSR) initiatives of an SME, along with workplace autonomy, are helpful in creating an environment at the workplace that fosters innovative employee behavior (IEB). Furthermore, the current study also extends the boundary condition of the theory of self-determination by arguing that this theory provides a comprehensive framework to explain employees’ motivation for workplace innovation. The data of the current survey was obtained from the SME sector situated in two large cities of a developing country through a self-administered questionnaire which was then analyzed through structural-equation-modeling (SEM) using the AMOS software. The results confirmed that CSR directly relates to IEB and workplace autonomy mediates this relationship. The study also discusses the implications of this survey for theory and practice.


2011 ◽  
Vol 24 (3) ◽  
Author(s):  
Gary Giroux ◽  
Andrew McLelland

<p class="MsoNormal" style="text-align: justify; margin: 0in 0.5in 0pt; mso-outline-level: 1;"><span style="font-size: 10pt;"><span style="font-family: Times New Roman;">The purpose of this project is to model municipal audit fees using an audit economics framework and then analyze this conceptual framework empirically using structural equation modeling, because structural equation models are excellent for examining complex and interdependent environments.<span style="mso-spacerun: yes;">&nbsp; </span>The sample is large cities using 1996 data.<span style="mso-spacerun: yes;">&nbsp; </span>The theoretical model uses five constructs to explain audit fees:<span style="mso-spacerun: yes;">&nbsp; </span>(1) client size, (2) complexity of client operations, (3) financial risks including demographic characteristics, (4) auditing factors, and (5) governance structure.<span style="mso-spacerun: yes;">&nbsp; </span>The final model includes six variables directly related to audit fee plus five mediating variables.<span style="mso-spacerun: yes;">&nbsp; </span>The results demonstrate that SEM modeling can explain audit fees and provides more information on how the highly correlated independent variables are interrelated in the context of explaining audit fee levels.</span></span></p>


The work verifies the leading role of the ecological position (I. Kryazh) as part of the process of activating personal norms as a factor of pro-environmental behavior. The ecological worldview position is revealed through giving the “status” the main source of life support for the biosphere or money, which determines different assessments of ecological reality. To study personal norms, the modified Rosenzweig Picture-Frustration Study (I. Kryazh, 1995) was used. The sample consisted of 161 respondents. Structural equation modeling (SEM) techniques were used in testing of regulation models of pro-environmental behavior. It has been revealed that the ecological position has an indirect impact on pro-environmental behavior – through promoting pro-environmental norms and social norms of interpersonal communication. In so doing, the biospheric orientation reinforces the willingness to protect of the norm, which, in turn, enhances the assessment of the situation in which harm caused to nature or people is abnormal. Therefore, the realization of the biospheric position through the adoption of the role of defender of the norms of justice facilitates activation of the personal pro-environmental norms and so that supports pro-environmental behavior at the household. The adherence to pro-social norms of interpersonal communication has become an incentive for pro-environmental behavior at the household, if it opposed the neglect of the rights of others. When the prosocial position in interpersonal communication is just adopted under social pressure (the desire not to stand out, follow the rules of society, or unwillingness to be in the shoes of the accused), this will negatively occur on pro-environmental behavior at the household.


2019 ◽  
Vol 16 (01) ◽  
pp. 1950008 ◽  
Author(s):  
Mohammad Dalvi-Esfahani ◽  
Hamed Shahbazi ◽  
Mehrbakhsh Nilashi

The important role of demographics on technology adoption has been highlighted vastly in the literature. Therefore, this study aims at investigating the moderating role of managers’ demographics in their decision-making process to adopt Green information system (Green IS) from the lens of norm activation theory. With 175 valid questionnaires hand collected from organizations’ decision-makers, the researchers examined the research model and its related hypotheses utilizing the Partial Least Squares (PLS)–Structural Equation Modeling (SEM). The results showed Green IS attitude together with personal norm to be the most influential factors, followed by environmental attitude. In addition, we found that while awareness of consequences significantly impacted personal norms, its explanatory power on personal norms was higher when it was mediated through ascription of responsibility. Regarding the moderator variables, the model explained better the pro-environmental behavioral intention of managers towards the adoption of Green IS among older female and well-educated managers. Contributions of the study are further discussed.


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