An Empirical Study on How Livestreaming Can Contribute to the Sustainability of Green Agri-Food Entrepreneurial Firms

During the COVID-19 pandemic, digital technology has been used in all aspects of the agricultural field. How to seize the opportunity to achieve the production-marketing connection is increasingly becoming a top concern for green agri-food enterprises. Based on the theory of a task–technology fit, this study analyzes the fitness between livestreaming e-commerce and green agri-food. More specifically, the task characteristics cover the seasonality, locality, and eco-friendliness of green agri-food, and the technology characteristics cover the responsiveness, interactivity, and entertainment of livestreaming e-commerce. Using data of a sample of 574 green agri-food entrepreneurial firms collected through a web-based questionnaire, we preform structural equation modeling (SEM) analysis and find that the locality and eco-friendliness of green agri-food, the responsiveness, interactivity, and entertainment of livestreaming e-commerce have a positive effect on the fit of green agri-food livestreaming e-commerce. Moreover, the fit of green agri-food livestreaming has a positive effect on firm performance and the intention to adopt livestreaming e-commerce. This study also demonstrates that perceived corporate social responsibility has a moderating effect on the relationship between the fit of livestreaming of green agri-food and the intention to adopt livestreaming e-commerce. This study extends prior research on the task–technology fit into livestreaming e-commerce companies and provides insights into our understanding of successful adoption of livestreaming e-commerce.

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Investigation of the Effects of Task Technology Fit, Attitude and Trust on Intention to Adopt Mobile Banking: Placing the Mediating Role of Trialability

International Business Research ◽

10.5539/ibr.v10n4p77 ◽

2017 ◽

Vol 10 (4) ◽

pp. 77 ◽

Cited By ~ 2

Author(s):

Gao Changchun ◽

Muhammad Jamal Haider ◽

Tayyaba Akram

Keyword(s):

Structural Equation ◽

Sem Analysis ◽

Equation Modeling ◽

Future Research ◽

Independent Variables ◽

Mediating Role ◽

Intention To Adopt ◽

Task Technology Fit ◽

And Task

The purpose of this study was to investigate the proposed model in which effect of trust, attitude and task technology fit are taken as independent variables and intention to m-banking adoption as dependent variable. The study also analyzes the mediating role of trialability between the independent and dependent variables. To find out how much variance each of the independent variables contribute in dependent variable, Structural equation modeling (SEM) approach is applied on the data sample of 271 respondents from Pakistan. The confirmatory factor analysis (CFA) suggested a good model fit. The results from SEM analysis revealed a model R-square of 0.55. It suggested the significant effect of attitude and task technology fit on intention to adopt m-banking. The analysis further explained the presence of mediating role of trialability between the relationship of intention to adopt m-banking and trust, attitude and task technology fit. The study also provides implications, limitations and future research suggestions.

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ANALISIS PENGARUH PENERAPAN BUDAYA TERHADAP KEBUTUHAN EKONOMI DAN PERILAKU MANAJEMEN KEUANGAN PADA MASYARAKAT ENDE LIO

Analisis ◽

10.37478/als.v10i1.791 ◽

2020 ◽

Vol 10 (1) ◽

Author(s):

Laurentius D. Gadi Djou ◽

Apriana Marselina

Keyword(s):

Financial Management ◽

Structural Equation ◽

Sem Analysis ◽

Economic Conditions ◽

Equation Modeling ◽

Significant Positive Effect ◽

Management Behavior ◽

Financial Attitudes ◽

Economic Needs ◽

Positive Effect

Indonesia is a country that has diverse tribes and cultures. Each culture has different behavioral characteristics in terms of financial management that can affect the economic growth of a region. Wurumana culture is a local custom of the Ende Lio community which is related to the cycle of money circulation in the family which has become a tradition for generations. The purpose of this study was to determine the effect of local culture (Wurumana) on Economic Needs, the effect of Economic Needs on Financial Management Behavior, the influence of Economic Needs on Financial Attitudes, and to determine the effect of Financial Attitudes on Financial Management Behavior of the Ende Lio community. The research method used in this study is a quantitative method using Structural Equation Modeling (SEM) analysis tools using AMOS 22. The results of the study show that Wurumana Culture has a significant positive effect on Economic Conditions (H1), Economic Conditions are proven to have a significant positive effect on Management Behavior Financial (H2), Economic Conditions have a significant positive effect on Financial Attitudes (H3), and Financial Attitudes have a significant positive effect on Financial Management Behavior (H4).

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Faktor - Faktor yang Memengaruhi Perilaku Konsumen Produk Kosmetik Halal di Kota Bogor

Jurnal Manajemen dan Organisasi ◽

10.29244/jmo.v1i1.25370 ◽

2019 ◽

Vol 9 (1) ◽

pp. 59

Author(s):

Stevia Septiani ◽

Retno Indraswari

Keyword(s):

Women Workers ◽

Latent Variable ◽

Structural Equation ◽

Descriptive Analysis ◽

Sem Analysis ◽

Primary Data ◽

Equation Modeling ◽

Path Coefficient ◽

Purchasing Decisions ◽

Positive Effect

The halal cosmetics industry has a very potential trend both globally and nationally. In Indonesia, the halal cosmetics industry is one of the industries that contribute to the improvement of the Islamic economy. Along with the development of public knowledge about organic products that are environmentally friendly and do not contain animal ingredients, the demand of halal cosmetics products are increase.Unfortunately, the great potential of the halal industry cannot be used properly by local brand. This study aims to analyze some factors that related in halal purchasing decisions. The primary data collection in this study was carried out by purposive sampling method which is women workers. Data processing methods include descriptive analysis and Structural Equation Modeling (SEM) analysis with Partial Least Squares (PLS) approach. The results of SEM analysis shown that the Psychological latent variable has a direct positive effect to Purchasing, with a path coefficient of 0.603. Psychological aspects are a relevant factor in the halal cosmetic purchasing as halal using motifs could be reflect fulfillment an attractive confession as female workers.

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Effect of eWOM, Ease of Use, Trust on Purchase Decision (Case Study on Blibli.com)

Jurnal Manajemen ◽

10.32832/jm-uika.v12i3.5142 ◽

2021 ◽

Vol 12 (3) ◽

pp. 446

Author(s):

Vivian Angel ◽

Moses Natadirja

Keyword(s):

Structural Equation ◽

Sampling Technique ◽

Sem Analysis ◽

Ease Of Use ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Purchase Decisions ◽

Positive Effect

<div class="WordSection1"><p><em>The purpose of this study was to determine: 1) Whether eWOM has a positive effect on purchase decisions, 2) Does Ease of Use have a positive effect on purchase decisions, 3) Does trust have a positive effect on purchase decisions. Data collection in this study was carried out using a questionnaire distributed online to Blibli users. The number of respondents used in this study is 100 respondents. The sampling technique used in this study is non-probability sampling by relying on judgmental sampling. Partial least square-structural equation modeling (PLS-SEM) analysis was performed using the SmartPLS 3.0 program to analyze the data. The findings of this study are that eWOM, Ease of Use and Trust have a positive effect on purchase decisions. The contribution of this research can provide input to the Blibli company to better maintain and manage ease of use, trust and electronic word of mouth so that Blibli users can use Blibli more freely and comfortably so that transactions carried out in Blibli can run more smoothly and safely, which is then will give Blibli an advantage as a player in Internet-based transaction systems because it is a fast paced industries that can change in a matter of time.</em></p></div><em><br clear="all" /></em>

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Analysis of Service Quality and Promotion on Decision and Satisfaction of Foreign Visitors on Pandawa Beach Ecotourismin Badung Regency

International Journal of Contemporary Research and Review ◽

10.15520/ijcrr/2018/9/06/523 ◽

2018 ◽

Vol 9 (06) ◽

pp. 20800-20810

Author(s):

I NyomanGede Sudiarta ◽

I Wayan Sujana ◽

Anik Yuesti

Keyword(s):

Quality Of Service ◽

Service Quality ◽

Structural Equation ◽

Sem Analysis ◽

Equation Modeling ◽

Visitor Satisfaction ◽

Dependent Variables ◽

Strongly Agree ◽

Positive Effect

The development of various facilities and infrastructure as well as efforts to improve the quality of service on Pandawa Beach Ecotourismis always done to attract and give satisfaction to the visitors. This study aims to determine the effect of service quality and promotion on visitor decisions and visitor satisfaction as well as to determine the effect of visitor decisions on visitor satisfaction on Pandawa Beach Ecotourism Badung Regency, Bali Province. The variables in this study consistof two independent and two dependent variables. Independent variables in this study are service quality and promotion, while the dependent variables in this study are the visitor decision and visitor satisfaction. The population in this study is foreign tourists who visit the Pandawa Beach Ecotourism. In this research a non-probability sampling method is used, taking anaccidental sampling approach with asample number of 96 respondents. The type of data used is descriptive and quantitative data expressed in 5-Point Likert Scale ranging from strongly disagree to strongly agree. Methods of data analysis in this study are through descriptive and inferential analysis. Inference analysis uses Structural Equation Modeling (SEM) analysis with SMARTPLS 3 program.The result of this study indicates that: 1) Quality of service has a positive and significant effect on the visitor decision with coefficient value of 0,528 and t-statistic value of 6,625.2) Promotion has a positive and significant effect on the visitor decision with coefficient value of 0,246and t-statistic value of 2,843. 3) Service quality has a positive effect on visitor satisfaction with coefficient value of 0,415 and t-statistic value of 4,007. 4) Promotion has no effect on visitor satisfaction with coefficient value of 0,069 and t-statistic value of 0,638 which t-statistic value is under critical value of 1,96. 5) Visitor decisions have a positive effect on visitor satisfaction with coefficient value of 0.389 and t-statistics of 4.422.

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Apakah Gender Bermakna Pada Model Pembentukan Minat Berwirausaha?

Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management ◽

10.20473/jmtt.v9i2.3017 ◽

2016 ◽

Vol 9 (2) ◽

Author(s):

Andhy Setyawan

Keyword(s):

Undergraduate Students ◽

Structural Equation ◽

Entrepreneurial Intention ◽

Sem Analysis ◽

Equation Modeling ◽

Grand Theory ◽

Entrepreneurial Knowledge ◽

Positive Effect ◽

Moderating Role

This research purposes to examine the moderating role of gender on the entrepreneurial intention model. The Theory of the Entrepreneurial Event (TEE) and Theory of Planned Behavior (TPB) are integrated as grand theory to explain the research. The data were obtained by involving 154 active undergraduate students as respondents. The results from Structural Equation Modeling (SEM) analysis approach showed that gender moderate the direct effect of entrepreneurial knowledge on entrepreneurial intention significantly. The positive effect of entrepreneurial subjective norm on entrepreneurial intention is stronger and significant in female respondents than males. Furthermore, the effect of the perceived feasibility on entrepreneurial intention is not moderated by gender.

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THE EFFECT OF THE UTILIZATION OF INFORMATION TECHNOLOGY AND ORGANIZATIONAL CULTURE ON EMPLOYEE MOTIVATION AND PERFORMANCE

JOURNAL OF ACCOUNTING, ENTREPRENEURSHIP AND FINANCIAL TECHNOLOGY (JAEF) ◽

10.37715/jaef.v2i1.1865 ◽

2021 ◽

Vol 2 (1) ◽

pp. 73-92

Author(s):

Ni Komang Prasiani ◽

Anik Yuesti ◽

Nengah Sudja

Keyword(s):

Information Technology ◽

Organizational Culture ◽

Structural Equation ◽

Employee Performance ◽

Employee Motivation ◽

Sem Analysis ◽

Equation Modeling ◽

And Performance ◽

The Relationship ◽

Positive Effect

The purpose of this study is to determine the relationship between organizational culture variables, information technology, and employee performance, whether or not technology plays a role in improving employee performance. The population in this study is the Information System Users (SINERGY) in the Bali Design and Business Institute, consisting of 81 lecturers and employees. Data relating to research variables were collected using questionnaires that were distributed to all respondents and filled in by the respondents themselves based on the respondents' perceptions. Based on the instrument test performed, it was proven that all statement items in the questionnaire are valid and reliable. This study uses Structural Equation Modeling (SEM) analysis. The results indicate that: the use of information technology has a positive and significant effect on motivation. Organizational culture has a positive effect on motivation. The use of information technology has a positive on employee performance. Organizational culture has a positive effect on employee performance. Motivation has a positive and significant effect on employee performance. Keywords: Information Technology, Organizational Culture, Motivation and Employee Performance.

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Satisfaction With ERP System Implementation

International Journal of Enterprise Information Systems ◽

10.4018/ijeis.2021100106 ◽

2021 ◽

Vol 17 (4) ◽

pp. 98-117

Author(s):

Boonlert Watjatrakul ◽

Vimolluck Vatanapitukpong

Keyword(s):

User Satisfaction ◽

Structural Equation ◽

Task Interdependence ◽

Equation Modeling ◽

System Implementation ◽

System Utilization ◽

Erp System ◽

Task Technology Fit ◽

User Knowledge ◽

Positive Effect

While many studies explain factors influencing the success of ERP implementation, little is known about the system outcome to satisfy user expectations based on the concepts of task-technology fit and person-task fit. The study examines the effects of fits between user interfaces, task interdependence, and user knowledge on system utilization and performance impacts leading to user satisfaction with ERP system implementation. Based on the structural equation modeling analysis and two-way interaction test results, a user interface dampens the positive effect of task interdependence on task-technology fit while it strengthens the positive effect of user knowledge on task-technology fit. Task interdependence dampens the positive effect of user knowledge on system utilization. The results provide guidance on how to enhance the system impacts on user performance and encourage the system usage resulting in user satisfaction with the ERP system implementation. The paper provides detailed discussions of the results, the implications for theory and practices, and the study limitations.

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M-Commerce Adoption in SMEs of China

Journal of Electronic Commerce in Organizations ◽

10.4018/jeco.2018040103 ◽

2018 ◽

Vol 16 (2) ◽

pp. 48-63 ◽

Cited By ~ 4

Author(s):

Liwei Li ◽

Xiaohong Wang

Keyword(s):

Structural Equation ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Top Management ◽

Institutional Pressures ◽

Management Support ◽

Top Management Support ◽

Intention To Adopt ◽

Positive Effect

Based on the institutional theory, this article explores how institutional pressures motivate firms to adopt m-commerce, and how such effects are mediated by top management. Structural equation modeling with partial least square is used to analyze valid data from 204 small and medium-sized firms in China. The empirical results manifest as: mimetic pressures, coercive pressures, normative pressures which could directly affect a firm's intention to adopt m-commerce while coercive pressures and normative pressures have a positive effect on top management support. Top management support partly mediates the influence of two institutional pressures, coercive pressures and normative pressures, on the adoption intention of m-commerce. The final implications of the findings for research and practice are discussed.

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Effects of Retailers’ Corporate Social Responsibility on Retailer Equity and Consumer Usage Intention

Sustainability ◽

10.3390/su13063080 ◽

2021 ◽

Vol 13 (6) ◽

pp. 3080

Author(s):

Seong Ho Lee

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Structural Equation ◽

Study Data ◽

Equation Modeling ◽

Outcome Variable ◽

Doing Business ◽

Corporate Social ◽

Academic Implications ◽

Positive Effect

This study focused on corporate social responsibility (CSR) to examine how retailers can distinguish themselves in the market and attain sustainability. It thus investigated the correlation between CSR, retailer equity, and consumer usage intention to explain the role of CSR activities. For this study, data were gathered from 357 customers who were doing business (i.e., shopping) with retailers, and they were analyzed using structural equation modeling. Results indicated that retailers’ CSR activities had a positive effect on retailer equity, which then had a significant positive effect on customer usage intention. The results further showed that consumers observe retailer equity when they experience its CSR activities, which increased their intention to shop with the retailer. The findings indicated that retailers’ CSR was an attractive factor making retailers stand out in the market, and attain sustainability, and that CSR improved both retailer equity and customer usage intention. This study has academic implications in that it finds a brand-new outcome variable of retailers’ CSR, such as retailer equity. In addition, it also has practical implications in managing and developing retailers’ CSR as an important marketing strategy.

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