scholarly journals Fatores que influenciam a intenção de compra de viagens de ecoturismo e turismo de aventura

2014 ◽  
Vol 7 (3) ◽  
Author(s):  
Leandro Augusto Gouveia ◽  
Marlusa Gosling ◽  
Mariana de Freitas Coelho ◽  
Gisele de Araujo Pereira
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Purchase Intention ◽  
Decision Making Process ◽  
Stimulus Response ◽  
Adventure Tourism ◽  
Independent Travel ◽  
Main Factors ◽  
Belo Horizonte ◽  
The Individual

O crescimento do mercado turístico brasileiro e o interesse do consumidor pela prática de turismo de aventura e ecoturismo (BRASIL, 2012a) torna pertinente a investigação acerca do comportamento do turista como consumidor de produtos e serviços. Assim, conhecer as variáveis de influência sobre o comportamento de compra do turista é importante para que as empresas possam orientar suas ofertas para o mercado e qualificar seus produtos e serviços de acordo com os desejos e as necessidades do consumidor (ENGEL; BLACKWELL; MINIARD, 2000). Para que seja possível entender o processo decisório de um serviço tão complexo quanto o turismo é preciso considerar os fatores internos e externos ao indivíduo que influenciam essas decisões (SWARBROOKE; HORNER, 2002). Para isso, este trabalho teve como objetivo identificar os principais fatores que influenciam a intenção de compra do turista de aventura e ecoturismo, fundamentando-se no modelo de Estímulo-Resposta do Comportamento do Consumidor de Middleton (1994). O trabalho utilizou-se de metodologia qualitativa e exploratória, entrevistando 10 indivíduos da cidade de Belo Horizonte que costumam efetuar viagens com propósitos de ecoturismo e turismo de aventura. De acordo com os resultados encontrados, os principais fatores que influenciam o comportamento de consumo desses turistas são: os grupos de referência, a imagem que o indivíduo tem de determinado destino e a possibilidade de contato com o meio ambiente. Além disso, o estudo apontou a preferência por viagens organizadas de maneira independente em detrimento das organizadas por agências, principalmente pelos consumidores mais jovens entrevistados, devido à importância aferida à liberdade e a flexibilidade durante esse tipo de viagem. Factors influencing intention to purchase ecotourism and adventure tourism trips ABSTRACT The growth of the Brazilian tourism market and the interest about adventure tourism and ecotourism practices from the consumer (BRASIL, 2012a) make pertinent an investigation about the tourism behavior as a products and services consumer. Therefore, knowing the variables of influence about the tourist buying behavior is important because companies can steer their offerings to market and qualify their products and services according to the desires and needs of consumers (ENGEL; BLACKWELL; MINIARD, 2000). To be able to understand the decision-making process of a service as complex as tourism is necessary to take into account internal and external factors to the individual that influence these decisions (SWARBROOKE; HORNER, 2002). To achieve this, this paper aimed at identifying the main factors that influence the purchase intention of the ecotourism and adventure tourists. The research is based on the Stimulus-Response of Consumer Behavior Model, proposed by Middleton (1994). The study used a qualitative and exploratory methodology, interviewing 10 individuals from the city of Belo Horizonte who usually make trips for purposes of ecotourism and adventure tourism. According to the results, the main factors that influence consumer behavior in adventure tourism and ecotourism are: reference groups, the image that the individual have of a certain destination, the interest in sports practices and contact with the environment. In addition, the study showed a preference for independent travel rather than trips organized by agencies, especially by younger consumers surveyed, due to the importance they give for freedom and flexibility for this kind of trip. KEYWORDS: Consumer Behavior; Ecotourism; Adventure Tourism; Decision-making Process.

scholarly journals CONSUMER CHOICE BEHAVIORAL ASPECTS IN CONDITIONS OF UNCERTAINTY

2020 ◽  
Vol 1 (18(46)) ◽  
pp. 4-9
Author(s):  
Anna Shumei
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Problem Solving ◽  
Consumer Choice ◽  
Decision Making Process ◽  
Behavioral Aspects ◽  
The Individual ◽  
The Impact ◽  
The Continuum

We studied the category of «uncertainty» in the context of consumer choice of individual. It was determined that that the quality and quantity of information that consumers received and processed during decision-making played the most important role, affecting the degree of uncertainty. At the same time the quality of information plays a more important role than the quantity of information. We analyzed every stage of the individual decisions making process on the acquisition of goods and the role of uncertainty on each stage. We considered the decision-making process in conditions of uncertainty in everyday (routine) and special purchases, separated all stages of these types of purchases and defined values ​​of uncertainty influence on all types of purchases. It was determined that an individual can get into conditions of uncertainty in two types of purchases: everyday purchase, when the decision is used quickly, automatically and uncontrollably, and special (not everyday purchases), when the individual uses specific processes to make a decision, which requires additional attention and effort. Practical situations when the consumer can get into conditions of uncertainty were considered. We analyzed alternative variants of using the consumer choice and investigated the continuum of consumer behavior. We determined the conditions, when consumer behavior could correspond to «routine behavior», «limited problem solving» or « problem solving» in the continuum of consumer behavior. The modern six-stage model of the decision-making process сщтішіеі the quality of character for environmentally conscious consumers and the impact of uncertainty at each stage of decision-making in these models, especially at the stage of use and utilization, were analyzed. We identified that the study of the degree of uncertainty about the final result of decision-making is an unsolved problem in modern science and outlined the prospects of the behavioral aspects of consumer choice study in conditions of uncertainty.

The transformation of the decision-making process on the part of economic agents influenced by social constraints

2020 ◽  
Vol 16 (7) ◽  
pp. 1202-1222
Author(s):  
M.V. Grechko ◽  
L.A. Kobina ◽  
S.A. Goncharenko
Keyword(s):  
Decision Making ◽  
Consumer Choice ◽  
Social Constraints ◽  
Decision Making Process ◽  
Economic Knowledge ◽  
Economic Agents ◽  
The Individual ◽  
Contextual Environment ◽  
Economic Constraints ◽  
External Signals

Subject. The article focuses on the decision-making mechanism used by economic agents given the existing social constraints. Objectives. We devise applied toolkit to study how socio-economic constraints transform the decision-making mechanism used by economic agents. Methods. The study involves means of the expert survey, the method that streamlines economic knowledge. Results. Social constraints are illustrated to influence the decision-making mechanism used by economic agents, assuming that the individual mind relies on specific mechanisms to make judgments and decisions. Generally, the mechanisms are very useful, however they may generate serious errors during the decision-making process. Given the social constraints, economic agents were found to follow four mental models to make their decisions in case of the full or partial uncertainty, i.e. the representative relevance, accessibility, relations, heuristics (modeling). Conclusions and Relevance. The scientific ideas herein show that the inner architecture of a choice an individual makes determines his or her decisions. The decisions often depend on the contextual environment that gives external signals perceived by the individual while evaluating alternative ways. The findings can possibly be used as a mechanism to manage the consumer choice.

A Decision Methodology for Determining Suitable Post-Disaster Accommodations: Reconsidering Effective Indicators for Decision-making Processes

2020 ◽  
Vol 17 (3) ◽  
Author(s):  
S. M. Amin Hosseini ◽  
Albert de la Fuente ◽  
Oriol Pons ◽  
Carmen Mendoza Arroyo
Keyword(s):  
Decision Making ◽  
Case Studies ◽  
Natural Hazard ◽  
Recovery Process ◽  
Decision Making Process ◽  
Temporary Housing ◽  
Universal Approach ◽  
Decision Making Processes ◽  
Main Factors ◽  
Post Disaster

AbstractOne of the main challenges in assisting displaced persons who have lost their homes as a result of a natural hazard is the provision of adequate post-disaster accommodations, such as temporary housing. Although the need for temporary housing has increased around the world in recent years, it has been criticized on economic, environmental, and social grounds. A universal approach to post-disaster accommodations cannot successfully deal with this issue because each recovery process involves a unique set of conditions. Therefore, rather than defining a specific strategy, this study aims to present an approach capable of producing customized strategies based on contextual and social conditions. To this end, first, the main factors influencing the choice of post-disaster accommodations are identified through five case studies. It is concluded that all of the factors can be organized into three main vertices to simplify the highly complex issues involved in post-disaster accommodations. The case studies also show that the decision-making process consists of two main parts. To date, a recurring failure to distinguish between these two parts has led to unsuitable outcomes. Thus, this paper presents a new decision-making methodology, consisting of multiple steps, phases, and indicators based on the main vertices.

scholarly journals Studi tentang Motivasi ARMY Jakarta dalam Membeli Merchandise Idola (Studi Kasus Kaos Uniqlo X BT21)

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 128
Author(s):  
Johanna Ruthllianie ◽  
Diah Ayu Candraningrum
Keyword(s):  
Decision Making ◽  
Parasocial Interaction ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Consumer Motivation ◽  
Individual Motivation ◽  
Public Figures ◽  
The Individual

This research attempts to adopt the individual motivation behind the decision in purchasing an idol merchandise. In addition the resources focused on the concept of consumer motivation and the consumer decision making process. The concept of motivation includes sources of motivation, divided into motivational intrinsic and motivation extrinsic. While the consumer decision-making process is divided into five steps which are recognized the need, looking for information, evaluation of decision, buying decision, and the consumer behavior after purchasing. The researcher uses a case study of the shirt Uniqlo X BT21 with qualitative method. The results of the research which is the consumer motivation lead to purchasing a Uniqlo X BT21 shirt. Parasocial interaction in fact can influence consumers to purchase merchandise. The more closely the relation between society can lead to higher motivation to purchase the needs. The collaboration between Uniqlo and BTS succeeds in attracting the fans. The results of collaboration between brand and public figures now is a strategy for creating promotional products. Entrepreneurs, who also use this strategy need to see the opportunity by using this phenomenon. Penelitian ini mengangkat tentang motivasi individu dalam keputusan pembelian merchandise idola. Konsep yang digunakan yaitu motivasi dan keputusan pembelian. Konsep motivasi meliputi sumber motivasi, yaitu melalui motivasi intrinsik dan motivasi ekstrinsik. Sedangkan untuk keputusan pembelian melalui lima tahapan yaitu, mengenali kebutuhan, pencarian informasi, evaluasi alternatif, keputusan pembelian dan perilaku pasca pembelian. Penelitian ini menggunakan studi kasus terhadap kaos Uniqlo X BT21 dengan metodologi kualitatif. Hasil penelitian ini yaitu motivasi yang menyebabkan pembelian kaos Uniqlo X BT21. Interaksi parasosial terbukti mampu untuk mempengaruhi pembelian merchandise. Semakin lekat sebuah hubungan parasosial, maka akan semakin tinggi motivasi minat beli. Kolaborasi yang diadakan Uniqlo dengan BTS dapat dikatakan berhasil menarik minat penggemar. Sehingga kolaborasi merek dan public figure kini merupakan sebuah strategi yang dapat dilakukan untuk mempromosikan produk. Pebisnis perlu melihat peluang yang hadir dalam fenomena tersebut.

scholarly journals INFLUENCE OF THE REPLANTING AGE ON YIELD AND GROWTH OF EUCALYPT CLONAL STANDS

2020 ◽  
Vol 44 ◽  
Author(s):  
Geraldo Magela Pereira Filho ◽  
Laércio Antônio Gonçalves Jacovine ◽  
Bruno Leão Said Schettini ◽  
Haroldo Nogueira de Paiva ◽  
Paulo Henrique Villanova ◽  
...  
Keyword(s):  
Decision Making ◽  
Eucalyptus Grandis ◽  
T Test ◽  
Decision Making Process ◽  
Eucalyptus Urophylla ◽  
Productivity Losses ◽  
Individual Volume ◽  
Npk Fertilizer ◽  
The Individual ◽  
Ant Control

ABSTRACT The growth of an eucalypt plantation should be monitored to identify factors that influence its development, helping in the decision-making process, aiming to reduce productivity losses. Thus, the objective of the present study was to evaluate the influence of the age of replanting on the yield and growth of eucalypt stands. The experiment was conducted in an area of CENIBRA S.A. Company, and established in a commercial plantation in August 2011. The application of herbicide and the ant control were performed in total area before planting. Seedlings of Eucalyptus urophylla × Eucalyptus grandis clones in 3.0 × 2.5 m spacing were used. Limestone (1,500 kg ha-1) was applied in total area before planting and 100 g plant-1 of NPK fertilizer (06-30-06) was applied immediately after planting. Four months after the installation of the experiment, 300 kg ha-1 of NPK (06-10-29) was applied. Treatments consisted of four dates of seedling replanting (0, 20, 40 and 80 days after planting) without complementary fertilization, and two treatments (replanting 40 and 80 days after planting) with supplementary fertilization (100g plant-1 NPK 06-30-06). The individual volume of replanting trees was 46.6% lower than of non-replanted ones. Treatments with complementary planting fertilization did not differ (p > 0.05) by the T-test. It is concluded that the longer the time between planting and replanting, the smaller the individual volume of the replanting trees and that the complementary fertilization in seedlings replanted does not favor their growth.

The Limitations of Financial Reporting on Innovation and Its Value-Relevance for the Investor's Decision-Making Process

2019 ◽  
pp. 390-418
Author(s):  
Francisco Leote ◽  
Ana Damião
Keyword(s):  
Decision Making ◽  
Financial Reporting ◽  
Value Relevance ◽  
Financial Statements ◽  
Individual Characteristics ◽  
Decision Making Process ◽  
Accounting Systems ◽  
Financial Factors ◽  
The Individual ◽  
Industry Sectors

This chapter aims to present some limitations of financial reporting on innovation with an impact on the investor's decision-making process. In order to do so, the authors show how accounting recognizes and measures innovation factors: the intangibles. Based on the literature, the authors discuss how the value relevance of financial reporting on innovation is conditioned by non-financial factors. The impacts of the adoption of IFRSs, the effect of the industry sectors and the effect of the individual characteristics of the different countries on the value relevance of the intangible assets are analyzed. The literature suggests a decrease in the value relevance of financial statements due to the manner in which intangibles are recognized and measured in accounting. However, financial reporting on innovation is value relevant to the investor's decision-making and is conditioned by non-financial factors. Value relevance differs among different industry sectors, between different countries and is conditioned by the accounting systems used in the preparation of the financial information.

Consideration-Constrained Engineering Design for Strategic Insights

2019 ◽  
Vol 141 (6) ◽  
Author(s):  
Minhua Long ◽  
Michael Erickson ◽  
Erin F. MacDonald
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Engineering Design ◽  
Decision Making Process ◽  
Design Framework ◽  
Design Strategies ◽  
Clean Diesel ◽  
Product Planning ◽  
Conjunctive Rule

Consumer behavior can be modeled using a decision-making process termed “consideration” in which consumers form requirements, “consideration rules,” in order to narrow their options for further evaluation. One type of consideration rule is the conjunctive rule, where a consumer makes a list of requirements and a product must meet all of the requirements in order to be considered for purchase, such as “the vehicle must get 25 miles per gallon or more”; “it must be priced at $22,000 or less”; and “it must be a standard-sized sedan.” This paper offers a design framework for linking these consideration rules with design. We demonstrate the use of our framework with a case study, namely the Volkswagen (VW) “clean diesel” scandal, which investigates the design strategies used in response to the scandal by capturing considerations within the marketing product planning subproblem and assuring engineering feasibility within the engineering design subproblem.

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