scholarly journals CONSUMER CHOICE BEHAVIORAL ASPECTS IN CONDITIONS OF UNCERTAINTY

2020 ◽  
Vol 1 (18(46)) ◽  
pp. 4-9
Author(s):  
Anna Shumei
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Problem Solving ◽  
Consumer Choice ◽  
Decision Making Process ◽  
Behavioral Aspects ◽  
The Individual ◽  
The Impact ◽  
The Continuum

We studied the category of «uncertainty» in the context of consumer choice of individual. It was determined that that the quality and quantity of information that consumers received and processed during decision-making played the most important role, affecting the degree of uncertainty. At the same time the quality of information plays a more important role than the quantity of information. We analyzed every stage of the individual decisions making process on the acquisition of goods and the role of uncertainty on each stage. We considered the decision-making process in conditions of uncertainty in everyday (routine) and special purchases, separated all stages of these types of purchases and defined values ​​of uncertainty influence on all types of purchases. It was determined that an individual can get into conditions of uncertainty in two types of purchases: everyday purchase, when the decision is used quickly, automatically and uncontrollably, and special (not everyday purchases), when the individual uses specific processes to make a decision, which requires additional attention and effort. Practical situations when the consumer can get into conditions of uncertainty were considered. We analyzed alternative variants of using the consumer choice and investigated the continuum of consumer behavior. We determined the conditions, when consumer behavior could correspond to «routine behavior», «limited problem solving» or « problem solving» in the continuum of consumer behavior. The modern six-stage model of the decision-making process сщтішіеі the quality of character for environmentally conscious consumers and the impact of uncertainty at each stage of decision-making in these models, especially at the stage of use and utilization, were analyzed. We identified that the study of the degree of uncertainty about the final result of decision-making is an unsolved problem in modern science and outlined the prospects of the behavioral aspects of consumer choice study in conditions of uncertainty.

The transformation of the decision-making process on the part of economic agents influenced by social constraints

2020 ◽  
Vol 16 (7) ◽  
pp. 1202-1222
Author(s):  
M.V. Grechko ◽  
L.A. Kobina ◽  
S.A. Goncharenko
Keyword(s):  
Decision Making ◽  
Consumer Choice ◽  
Social Constraints ◽  
Decision Making Process ◽  
Economic Knowledge ◽  
Economic Agents ◽  
The Individual ◽  
Contextual Environment ◽  
Economic Constraints ◽  
External Signals

Subject. The article focuses on the decision-making mechanism used by economic agents given the existing social constraints. Objectives. We devise applied toolkit to study how socio-economic constraints transform the decision-making mechanism used by economic agents. Methods. The study involves means of the expert survey, the method that streamlines economic knowledge. Results. Social constraints are illustrated to influence the decision-making mechanism used by economic agents, assuming that the individual mind relies on specific mechanisms to make judgments and decisions. Generally, the mechanisms are very useful, however they may generate serious errors during the decision-making process. Given the social constraints, economic agents were found to follow four mental models to make their decisions in case of the full or partial uncertainty, i.e. the representative relevance, accessibility, relations, heuristics (modeling). Conclusions and Relevance. The scientific ideas herein show that the inner architecture of a choice an individual makes determines his or her decisions. The decisions often depend on the contextual environment that gives external signals perceived by the individual while evaluating alternative ways. The findings can possibly be used as a mechanism to manage the consumer choice.

scholarly journals АНАЛІЗ ВПЛИВУ СОЦІАЛЬНОГО ОТОЧЕННЯ НА МОДЕЛЬ ПОВЕДІНКИ СПОЖИВАЧА

2021 ◽  
pp. 76-84
Author(s):  
Анастасія Сергіївна Коноваленко
Keyword(s):  
Consumer Behavior ◽  
Social Environment ◽  
School Age Children ◽  
Decision Making Process ◽  
School Age ◽  
The Social ◽  
Reference Space ◽  
Methodological Approaches ◽  
The Impact

Formulation of the problem. The author's approach to the analysis of the impact of the social environment on the model of consumer behavior, which involves determining the intensity and direction of the impact of social groups based on the quality of the reference space by applying the proposed CNSA model ("Criticism-noise-silence-advice"). The aim of the research is to determine the methodological approaches to the analysis of the impact of the social environment in the decision-making process on the purchase and consumption of food by school-age children. The methodological basis of the study was the work of ukrainian and foreign scientists on marketing research. The hypothesis of the resaerch was the assumption of the need to substantiate methodological approaches to the analysis of the impact of the social environment on consumer behavior, taking into account the intensity and direction of the impact of different groups. The statement of basic materials. The method of analysis of the influence of social environment on consumer behavior proposed in the article involves determining the intensity of influence of social environment groups as the weight of respondents' perception of the importance of this group, and assessing the direction of social environment through analysis of the quality of the reference space based on the developed CNSA model ("Criticism-noise-silence-advice"). Based on the obtained data, it is possible to reproduce the reference space of the respondent, which is a characteristic of the quality of the impact of the social environment on the respondents in terms of specific issues. Based on the proposed method, the analysis of the impact of the social environment on the consumer behavior of school-age children. The obtained data characterize the reference space of children in view of the discussion of the nutrition system of school-age children. The originality and practical significance of the research. This technique has theoretical and applied significance and can be used to assess the impact of the social environment for different groups of respondents on specific issues of consumer behavior. Conclusions. The methodology is substantiated and on its basis the analysis of the influence of the social environment on the model of consumer behavior of school-age children in the market of food products and services is carried out. Perspectives of further research will be aimed at determining the nature of the influence of motivating and internal factors on consumer behavior, determining the specifics of the decision-making process of school-age children on the purchase and consumption of food

scholarly journals The Impact of Uncertainty Factors on the Decision-Making Process of Logistics Management

Processes ◽  
2020 ◽  
Vol 8 (5) ◽  
pp. 512
Author(s):  
Łukasz Marzantowicz
Keyword(s):  
Decision Making ◽  
Negative Impact ◽  
Research Field ◽  
Logistics Management ◽  
Decision Making Process ◽  
Management Decisions ◽  
Uncertainty Factors ◽  
The Impact ◽  
Uncertainty Variable

The article is a contribution to the discussion on the possibilities of effective logistic decisions under the conditions of uncertainty. Variable and unpredictable factors, which create the conditions of uncertainty, not only directly affect logistic processes (positive or negative impact), but can also be a determinant of making decisions. Logistics management, because it is referred to in the context of decision-making, is currently defined by the quality of management decisions taken, including factors which often constitute only partially quantifiable sets. The main goal of the article is to show the strength of the dependence between the occurrence of uncertainty factors and the type of decision. On the basis of decision-making theory, the types of decisions were defined, and then a set of factors that are most important for a given type of decision was selected. The results of the analysis allowed the strength of the influence of uncertainty factors on making logistics decisions to be determined. On this basis, a catalog of key decisions was selected, including decision types, and also the effects of decisions taken under uncertainty were determined. The study and the results of the analysis should be treated rather as a voice in the ongoing discussion. Due to the unpredictability of some uncertainty factors, the research field in the discussed problem remains open.

scholarly journals Fatores que influenciam a intenção de compra de viagens de ecoturismo e turismo de aventura

2014 ◽  
Vol 7 (3) ◽  
Author(s):  
Leandro Augusto Gouveia ◽  
Marlusa Gosling ◽  
Mariana de Freitas Coelho ◽  
Gisele de Araujo Pereira
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Purchase Intention ◽  
Decision Making Process ◽  
Stimulus Response ◽  
Adventure Tourism ◽  
Independent Travel ◽  
Main Factors ◽  
Belo Horizonte ◽  
The Individual

O crescimento do mercado turístico brasileiro e o interesse do consumidor pela prática de turismo de aventura e ecoturismo (BRASIL, 2012a) torna pertinente a investigação acerca do comportamento do turista como consumidor de produtos e serviços. Assim, conhecer as variáveis de influência sobre o comportamento de compra do turista é importante para que as empresas possam orientar suas ofertas para o mercado e qualificar seus produtos e serviços de acordo com os desejos e as necessidades do consumidor (ENGEL; BLACKWELL; MINIARD, 2000). Para que seja possível entender o processo decisório de um serviço tão complexo quanto o turismo é preciso considerar os fatores internos e externos ao indivíduo que influenciam essas decisões (SWARBROOKE; HORNER, 2002). Para isso, este trabalho teve como objetivo identificar os principais fatores que influenciam a intenção de compra do turista de aventura e ecoturismo, fundamentando-se no modelo de Estímulo-Resposta do Comportamento do Consumidor de Middleton (1994). O trabalho utilizou-se de metodologia qualitativa e exploratória, entrevistando 10 indivíduos da cidade de Belo Horizonte que costumam efetuar viagens com propósitos de ecoturismo e turismo de aventura. De acordo com os resultados encontrados, os principais fatores que influenciam o comportamento de consumo desses turistas são: os grupos de referência, a imagem que o indivíduo tem de determinado destino e a possibilidade de contato com o meio ambiente. Além disso, o estudo apontou a preferência por viagens organizadas de maneira independente em detrimento das organizadas por agências, principalmente pelos consumidores mais jovens entrevistados, devido à importância aferida à liberdade e a flexibilidade durante esse tipo de viagem. Factors influencing intention to purchase ecotourism and adventure tourism trips ABSTRACT The growth of the Brazilian tourism market and the interest about adventure tourism and ecotourism practices from the consumer (BRASIL, 2012a) make pertinent an investigation about the tourism behavior as a products and services consumer. Therefore, knowing the variables of influence about the tourist buying behavior is important because companies can steer their offerings to market and qualify their products and services according to the desires and needs of consumers (ENGEL; BLACKWELL; MINIARD, 2000). To be able to understand the decision-making process of a service as complex as tourism is necessary to take into account internal and external factors to the individual that influence these decisions (SWARBROOKE; HORNER, 2002). To achieve this, this paper aimed at identifying the main factors that influence the purchase intention of the ecotourism and adventure tourists. The research is based on the Stimulus-Response of Consumer Behavior Model, proposed by Middleton (1994). The study used a qualitative and exploratory methodology, interviewing 10 individuals from the city of Belo Horizonte who usually make trips for purposes of ecotourism and adventure tourism. According to the results, the main factors that influence consumer behavior in adventure tourism and ecotourism are: reference groups, the image that the individual have of a certain destination, the interest in sports practices and contact with the environment. In addition, the study showed a preference for independent travel rather than trips organized by agencies, especially by younger consumers surveyed, due to the importance they give for freedom and flexibility for this kind of trip. KEYWORDS: Consumer Behavior; Ecotourism; Adventure Tourism; Decision-making Process.

scholarly journals How Behavioral Aspects Influence the Sustainable Financial Decisions of Shareholders: An Empirical Study and Proposal for a Relevant Decision-Making Concept

2020 ◽  
Vol 12 (12) ◽  
pp. 4813
Author(s):  
Mariana Sedliačiková ◽  
Patrik Aláč ◽  
Mária Moresová
Keyword(s):  
Decision Making ◽  
Behavioral Finance ◽  
Financial Behavior ◽  
Decision Making Process ◽  
Financial Decision Making ◽  
Emotional Factors ◽  
Furniture Manufacturing ◽  
Behavioral Aspects ◽  
Financial Decision ◽  
The Impact

Behavioral finance is an area or sub-discipline of behavioral economics that examines the real financial behavior and decision-making of people, including the knowledge of psychology and sociology. The objective of this paper was to identify and investigate the impact of significant cognitive, psychological and emotional factors affecting the financial decision-making of the shareholders of woodworking and furniture manufacturing and trading enterprises. This could lead to the design of decision-making concepts which take into account not only cognitive but also psychological and emotional factors and their influences on decision-making process, which could positively affect the sustainable development of the aforementioned types of enterprises. The mapping of the addressed issue was carried out by means of an empirical survey in the practice of the Slovak woodworking and furniture manufacturing and trading enterprises in the form of a questionnaire. The results of the survey were evaluated by descriptive, graphical and mathematical-statistical methods. Conclusions and recommendations were formulated based on the identification of key behavioral aspects (knowledge, security, freedom and sadness), the implementation of which could contribute to eliminating negative deviations and errors in the financial decision-making process of shareholders of woodworking and furniture manufacturing and trading enterprises.

Appropriation of profits or retention of the team: experimental study of the firm head's behavior

2020 ◽  
Vol 18 (3) ◽  
pp. 17-31
Author(s):  
Albert L. Karpov
Keyword(s):  
Decision Making ◽  
Experimental Study ◽  
Consumer Behavior ◽  
Firm Behavior ◽  
Significant Part ◽  
Competitive Market ◽  
Joint Work ◽  
Total Profit ◽  
The Individual ◽  
The Impact

The article presents an experiment that explores the behavior of a firm in a competitive market. The main problem of the participant in the experiment, as the firm's head, is the choice between individual benefit and collective needs. The first conclusion suggests that information on the contribution of individual workers affects the decision-making on the distribution of total profit. More than a half of the participants refused the individual appropriation of profit and distributed it among other employees. Moreover, a significant part of those who decided to distribute the results within the group was guided by their own ideas about the justness of such distribution. More than half of the participants in the experiment made an egoistic choice: 45.8% of the participants decided to individual appropriate the results of joint work, 11.2% distributed the profit in favor of ineffective participants. 43% of the participants in the experiment made a fair choice. Of these, 34.6% distributed the received profit equally, and 8.4% distributed the profit in proportion to the contribution to the overall result. The second conclusion is that when choosing between maximizing profits and ensuring employment, a large proportion of participants also refused the optimal volume of production and provided an opportunity to work for inefficient excess employees. Such results indicate a significant impact of social and group effects on the market behavior of firms, even in a competitive market. Understanding the impact of these effects can change the perception of firm behavior that was previously thought to be more understandable than consumer behavior.

scholarly journals SITUATIONAL AWARENESS VS. A PILOT’S DECISION-MAKING PROCESS

2013 ◽  
Vol 20 (1) ◽  
pp. 71-84
Author(s):  
Jarosław Kozuba
Keyword(s):  
Decision Making ◽  
Situational Awareness ◽  
Decision Making Process ◽  
Good Decision ◽  
The Impact

ABSTRACT This article describes the impact of a pilot’s situational awareness (SA) on the quality of decisions that are made by him or her. Situational awareness has been defined as a state and as a process. The article also refers to how the situational awareness and the decision-making process interact. The decision-making process and its components have been defined. Based on author’s own research as well as conclusions drawn from the subject’s literature, the importance of an acceptable SA level for the correct progress of a pilot’s decision-making process (and the likelihood of making a good decision) has been pointed out.

scholarly journals How to Raise Quality Assurance in Legal Translation: The Question of Objectivity?

2018 ◽  
Vol 53 (1) ◽  
pp. 7-29
Author(s):  
Alireza Akbari
Keyword(s):  
Decision Making ◽  
Quality Assessment ◽  
Decision Making Process ◽  
Translation Product ◽  
Legal Studies ◽  
Translation Quality ◽  
Legal Translation ◽  
The Impact ◽  
Managerial Quality

Abstract The aim of the present study is to propose an approach to legal translation quality so as to address the idiosyncrasies in legal studies and to confront the challenges and flaws of previous paradigms and models of translation quality assessment. The present approach is associated with the micro-macro textual, contextual, and legal components/variables in the pursuit of an adequate strategy through elaborating the decision making process for translation. The elements of the decision making process remain constant between translation relevancy/brief, and the translation product in the source text analysis, reformulation and revision stages. Translation competence, translation product, and the translation decision making process are all the evaluative standards for both quality controllers and translators. Also, this study scrutinizes the impact of translation quality assessment involving professional and training contexts besides managerial quality. In the upshot, this approach has the potential to reduce subjectivity in the quality of legal translation based on particular methodologies. The proposed framework assists the need for the evaluation of the quality of legal translation to boost the quality benchmarks in the professional environment.

scholarly journals The Impact of Age on the Perception of Cognitive Abilities and Decision-Making Skills

2016 ◽  
Vol 8 (1) ◽  
pp. 114
Author(s):  
Juliana Osmani
Keyword(s):  
Decision Making ◽  
Group Decision Making ◽  
Cognitive Abilities ◽  
Group Decision ◽  
Decision Making Process ◽  
Quantitative Methodology ◽  
Information Processing Speed ◽  
Banking Institutions ◽  
The Individual ◽  
The Impact

Nowadays organizations are operating in a dynamic and turbulent environment. In these conditions, the situations are very complex and the problems are unstructured. So, to make good decisions the organizations are moving toward group decision-making. The advantages of such processes are numerous when compared to individual decision-making. The main goal of the current research focuses on the perception of cognitive and decision-making abilities, trying to understand if there is a relationship between them and age and how such perceptions may influence the attitudes toward group decision-making process. This study focuses on the banking institutions in Albania, as the most developed segment of the financial system and the entire Albanian economy and as a sector where group decision-making processes are widely used. It is generally thought that adults are less productive, less motivated, more adverse to innovation and less skilled in learning. With the age, the individual undergoes substantial changes regarding the information processing speed, memory, reasoning, concentration and executive functions. It has been shown that these changes move in the opposite direction with respect to age. Then what to do, avoid that adults make decisions? The relationship between age, cognitive and decision-making abilities is very complex. Cognitive limits orient adults to the adoption of compensatory decision-making strategies. In these circumstances, the question that arises is whether the group decision-making process can be an effective tool to balance these skills. On the basis of the responses offered by 247 participants and adopting the quantitative methodology, the current research tries to answer this question.

scholarly journals Predictors of Branding and the Role of Warranty on Consumer Choice

2018 ◽  
Vol 11 (8) ◽  
pp. 122
Author(s):  
J.C. Blewitt
Keyword(s):  
Decision Making ◽  
Consumer Choice ◽  
Future Research ◽  
Decision Making Process ◽  
Psychic Distance ◽  
Relative Importance ◽  
Choice Decision ◽  
Conceptual Paper ◽  
The Impact

This conceptual paper reviews the literature from three distinct areas in consumer behavior: branding, warranty, and choice. In using a mixture of these three areas, propositions are developed which will be tested in future research. The impact of this study is geared towards understanding the behavior of consumers purchasing high cost items and the relative importance and trust that is placed in the warranty that comes with such a purchase. While the study will consider domestic (United States) consumers, international factors such as country of origin and psychic distance will be posed as viable factors in the decision making process. We propose that six factors will impact the role of branding in the decision making process and that a warranty will serve as a moderator to the ultimate choice decision.

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