scholarly journals Digital Transformation Designed to Succeed: Fit the Change into the Business Strategy and People

2021 ◽  
Vol 19 (2) ◽  
pp. pp133-149
Author(s):  
Daniela Robu ◽  
John B. Lazar

Digital transformation has become a necessity in our volatile, uncertain, complex and ambiguous (VUCA) world. In their 2019 report, APQC found that 75% of organizations are undergoing digital transformation. Successful digital transformation requires a strong foundation of people, process, technology and content. Selection of the right combination of strategies and deep stakeholder engagement is important in early phases of change when transformation initiatives inform leaders and users why change is needed. Top drivers for digital transformation have business (e.g., increased efficiency and productivity) and people (e.g., optimize user experience with knowledge discovery) facets. This paper illustrates an example of digital transformation in practice led by Knowledge Management, within Alberta Health Services (AHS). AHS is Canada’s first and largest province-wide, fully integrated health system with more than 102,700 employees. Employees need a platform for collaboration on projects, as well as documents and idea generation to meet business needs and enable them to become more efficient and effective in their daily jobs. The design, development, and implementation of a collaborative platform within this large organization required close orchestration of strategies, stakeholders’ commitments and engagement, represented by a continuum of stakeholders’ engagement formats, relationship and trust-building. Setting the stage for successful implementation and post implementation required a preview of technological and workforce trends to anticipate the future of work and worker. Fitting the change into overall business strategy, developing the knowledge of how change would affect the workers, and setting up a mechanism to inform leaders about adoption and user engagement were added as overarching strategies to better align with the line of sight in digital transformation. The platform was implemented with 23 business areas that expressed interest; it has demonstrated the potential to enable system transformation if implemented organization-wide. Business value was demonstrated with an ROI calculation on time savings.

2017 ◽  
Vol 14 (1) ◽  
pp. 67
Author(s):  
Fadila Mohd Yusof ◽  
Azmir Mamat Nawi ◽  
Azhari Md Hashim ◽  
Ahmad Fazlan Ahmad Zamri ◽  
Abu Hanifa Ab Hamid ◽  
...  

Design development is one of the processes in the teaching and learning of industrial design. This process is important during the early stage of ideas before continuing to the next design stage. This study was conducted to investigate the comparison between  academic  syllabus  and  industry  practices  whether  these  processes  are  highly dependent on the idea generation and interaction related to the designer or to the student itself. The data were gathered through an observation of industry practice during conceptual design phase, teaching and learning process in academic through Video Protocol Analysis (VPA) method and interviews with industry practitioners via structured and unstructured questionnaires. The data were analysed by using NVivo software in order to formulate the results. The findings may possibly contribute to the teaching and learning processes especially in the improvement of industrial design syllabus in order to meet the industry demands. Keywords: design development, industrial design, industry demands


2021 ◽  
Vol 7 (3) ◽  
pp. 175
Author(s):  
Nobuyuki Fukawa ◽  
Yanzhi Zhang ◽  
Sunil Erevelles

Today, Industry 4.0 technologies, such as Big Data analytics and mobile technologies, are forcing firms to seek new ways to create and deliver customer value. We argue that the Android project, one of the most successful open-source digital platforms, reflects a new business model in the age of digital transformation. In the Android community, application developers create and sell applications for the Android operating system provided by the open-source firm (Google), and share the profit with Google. Such an open-source strategy forces the open-source firm to give up the profits from selling the operating system to customers. A firm generally chooses an open-source strategy to increase its user network size. Using the concept of creative intensity, or the speed of idea generation, we offer a new explanation regarding the benefits of an open-source strategy in the age of digital transformation. We investigate how to enhance creative intensity and profit on the open-source digital platform. Our model suggests that an open-source strategy effectively manages the diminishing value of ideas and, thus, facilitates the dynamic capability of an open-source firm.


2021 ◽  
Vol 14 (1) ◽  
pp. 40-47
Author(s):  
Tatуana Ivanovna LOMACHENKO ◽  

Nowadays, there is no consensus that digitalization is a threat to business security or an opportunity to comprehensively manage the entire chain of business processes in real time, taking into account incoming data from all assets. However, political and economic instability, demand volatility, and competition are all a set of global challenges that digital transformation has responded to. In industry, the competitive advantage has become not the ownership of the enterprise, the firm, but access to digital technology, on which the efficiency of work with specific resources depends. The processes of forming individual business segments related to production management based on modern digital technology have already been launched and most companies are focused on this direction. The article reveals the features of the evolutionary stage of digital economy development, presents the relationship of this process with the formation of the conceptual framework from the theoretical foundations, substantiated in the 1990s by foreign and domestic scientists to modern approaches in the interpretation of digital economy definitions. The article proposes the structural dynamics of the digital economy in today's realities, revealing internal problems, opportunities for economic growth, maturity and readiness of the state to new ways of doing business in the digital economy and digital transformation, to form the country's national strategy. In addition, the conditions under which digital transformation opens up new opportunities for the business environment, the public sector and society as a whole are presented. Changes in business strategy, organizational forms, business process capabilities, new approaches in working with clients, competitive advantages, increase in profit sources are analyzed. As a result, the efficiency of the whole system increases, which allows to reach a fundamentally new level of production efficiency in a short time.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bayu Rima Aditya ◽  
Ridi Ferdiana ◽  
Sri Suning Kusumawardani

PurposeExisting literature has reported a barrier list that could affect the implementation of digital transformation in higher education, yet the research question of how to identify barriers remained unanswered. Thus, this study intended to address this gap.Design/methodology/approachThe research design adopted a mixed-methods approach based on the problem-centered design science research (DSR) process model for the development and evaluation of framework.FindingsThis study proposed a systematic framework of three sets of components: (1) the initial set of barriers; (2) the barrier rating scheme and (3) the barrier scoring matrix. The three-component of the framework is to identify and prioritize barriers to the successful implementation of digital transformation in higher education.Research limitations/implicationsThe evaluation of the framework was only based on an expert opinion.Practical implicationsThis study provided a direction to the policymakers for designing sensible strategies to increase the chances of a successful digital transformation in higher education.Originality/valueThis study contributes to the knowledge body by offering a more systematic understanding of barriers to digital transformation in higher education.


E-Management ◽  
2021 ◽  
Vol 3 (4) ◽  
pp. 26-36
Author(s):  
A. A. Dashkov ◽  
Yu. O. Nesterova

The digital transformation of our world and the inevitable interaction between people, digital technologies and physical assets create a rapidly changing and complex environment that requires organizations to be more flexible, better fit and ready to accept new ways of working. Businesses are coming to realize the need for change to operate successfully in the digital age. In the period of global digitalization, information and communication technologies are one of the most important aspects of existence for a business, which makes it more efficient, efficient and allows you to respond quickly to a rapidly changing external environment, as well as customer needs. At the moment, there is a high interest in the possibilities of artificial intelligence for use in business tasks in the world, as there are already examples of successful implementation, when Artificial Intelligence and machine learning radically change the way they work and increase the profit of organizations in different countries.The purpose of this study is to consider how artificial intelligence affects the value proposition and how the elements of the business model change when using this technology. The paper gives the existing examples of the use of technology, the consequences of its application and the emerging prospects for the use of Artificial Intelligence as one of the advanced technologies of digital transformation.


2020 ◽  
Author(s):  
◽  
Enno Frehse

The concept of integrated marketing communications (IMC) was developed in the early 1990s and has gained significant interest from academics and practitioners alike. Although the concept is widely known for its theme of achieving consistency in messages sent, integration of marketing communications with corporate strategy is arguably the defining construct of IMC. In contrast to the attention the concept of IMC has achieved, integration of marketing communications with corporate strategy is rarely achieved. Correspondingly, there is a gap in understanding why such successful integration remains scarce. In order to support closure of this knowledge gap, the aim of this research is to support the successful implementation of IMC at a strategic level through the development of a conceptual model that is capable of helping to overcome barriers to successful integration. The objectives of the study are therefore to explore how decisions about marketing communication activities are taken and how customer knowledge generated through marketing communication activities is used to inform business strategy decisions. The knowledge needed to fulfil the research aim was generated from a case study setting of a global company, operating a decentralised organisational structure in the healthcare industry. The resulting research findings were grouped into three thematic areas which are termed efficiency, consistency, and relationship. These thematic areas, if unmanaged, may inhibit company-wide alignment of marketing communications activities with business strategy. This thesis contributes towards facilitating integration of marketing communications with strategy by providing a conceptual model which is termed ‘integration areas’. This model is based on the idea of using guiding principles for aligning marketing communication activities throughout a company. The integration area concept helps in the development of these guiding principles by providing thematic areas which should be considered in the course of this development so that integration of marketing communication activities with business strategy is achieved. Such support for guiding principles development for the purpose of achieving strategic integration of marketing communication activities has not yet been provided.


2021 ◽  
Vol 27 (10) ◽  
pp. 786-795
Author(s):  
O. V. Voronova ◽  
I. V. Il’in ◽  
V. A. Sheleyko

Aim. The presented study aims to develop and describe a contract management system for FMCG chain retailing companies in the context of the digital transformation of the economy.Tasks. The authors examine the specific aspects of developing a contract management system for chain retailing companies; develop a classification of contracts by sector of activity and outline the landscape of the contract management process; create and describe a system for managing contracts.Methods. The methodological basis of this study includes conceptual representations of the contract management system, which make it possible to apply a systems approach, generalization, grouping, methods of formal system representation, and socio-economic experimentation.Results. The study examines the specific aspects of developing a contract management system for chain retailing companies in the context of the digital transformation of the economy, describing the major types of contracts used by these companies. The contracts are classified by sector of activity, and the landscape of the contract management process is outlined. Its individual units correspond to the Deming cycle and represent a cyclically repeating decision-making process.Conclusions. As a result, a contract management system for chain retailing companies is proposed, and the relationship between the management subsystem and the system of requirements for the architecture of business services in the field of contract management is determined. It is shown that successful implementation of an efficient contract management system requires preliminary work to identify requirements for the architecture of business services. Taking into account these requirements in the modeling of architectural solutions and integrating them into the business architecture will ensure high-quality contract management through the optimization of the company’s resources and highly efficient regulation of the relationship between the stakeholders and counterparties of chain retailing companies.


Author(s):  
Maria Kamariotou ◽  
Fotis Kitsios

Nowadays, turbulence in the businesses' environment is on the increase. Therefore, businesses are obliged to respond to that environmental uncertainty. Strategic Information Systems Planning (SISP) support this effort. Information Systems are connected with business strategy, management skills, decision making and aim to increase competitive advantage. Previous studies have examined the effect of SISP phases on success. Also, other studies have concluded that there is a positive relationship between SISP and firm performance. The aim of this chapter is to present a holistic approach in order to investigate the significance of SISP process, to highlight phases that contribute to a greater extent of success and to draw conclusions concerning the successful implementation of digital strategy in firms and especially in SMEs which are an important part of the economies of developing countries.


Author(s):  
Robert Furda ◽  
Michal Gregus

This article is addressing the specific impediments that appear in the process of healthcare digital transformation. Enterprise architecture provides the framework for investigating the behavioral and active structural aspects that apply to business and application layers. This includes an analysis of, including inherent relationship between, selected scopes such as strategy, business, and education to standard elements such as process, service, and function of an application. The presented classification and assignment of individual impediments indicate to healthcare managers where they may potentially struggle during different stages of digital transformation. Among others, they facilitate strategic planning and managerial decisions during implementation of the emerging information technologies and techniques. In addition, the idea is to contribute to the successful implementation of healthcare digital transformation, thereby delivering business value within healthcare sector, and consequently to a better quality of life.


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