scholarly journals ANALISIS KEPUTUSAN PEMBELIAN KONSUMEN DI TOKO TRADISIONAL DALAM MENGHADAPI PERTUMBUHAN RITEL MODERN

2021 ◽  
Vol 7 (2) ◽  
pp. 141-152
Author(s):  
Ni Luh Putu Maykha Felycia ◽  
Genoveva Genoveva

ABSTRAKPenelitian ini bertujuan menganalisis keputusan pembelian konsumen di ritel tradisional dengan adanya pertumbuhan ritel modern yang terus meningkat, berdasarkan faktor-faktor lokasi, kenyamanan belanja, dan persepsi belanja masyarakat pada ritel tradisional dengan adanya pertumbuhan ritel modern yang terus meningkat. Jenis penelitian adalah penelitian kuantitatif. Data penelitian berupa data primer yang diperoleh melalui penyebaran kuesioner. Pemilihan sampel menggunakan metode judgement sampling, yaitu para responden dipilih dengan alasan tertentu, yaitu para pedagang toko tradisional dan masyarakat sekitar. Metode analisis data menggunakan structural equation model dengan Smart-PLS. Hasil penelitian menunjukkan bahwa lokasi tidak memiliki pengaruh signifikan terhadap keputusan pembelian pada ritel tradisional, kenyamanan belanja dan persepsi belanja memiliki pengaruh signifikan terhadap keputusan pembelian pada ritel tradisional. Implikasi hasil penelitian ini terhadap ritel tradisional agar dapat bersaing adalah memperhatikan kenyamaan berbelanja, sehingga peningkatan fasilitas seperti penggunan pendingin ruangan, dekorasi, dan pelayanan yang lebih baik adalah sangat penting. ABSTRACTThis study aims to analyze consumer purchasing decisions in traditional retail in the presence of modern retail growth continues to increase, based on location factors, shopping convenience, and people's perceptions of shopping at traditional retail with the increasing growth of modern retail. This type of research is quantitative research. Research data in the form of primary data obtained through the distribution of questionnaires. The sample selection used judgment sampling method, where the respondents were selected for certain reasons, namely the traditional shop traders and the surrounding community. The data analysis method uses a structural equation model with Smart PLS. The results showed that location did not have a significant effect on purchasing decisions at traditional retail, shopping convenience and shopping perceptions had a significant influence on purchasing decisions at traditional retail. The implication of the results of this study for traditional retailers to be able to compete is to pay attention to the convenience of shopping, so that improving facilities such as the use of air conditioning, decoration and better service is very important.

2021 ◽  
Vol 17 (1) ◽  
Author(s):  
Arif Afendi

The purpose of this research is to test the effect of experiental marketing and service quality on customer satisfaction and customer loyalty. The type of research used is quantitative research using the Structural Equation Model (SEM) method. The data in this study was primary data with 100 respondents of mandiri syaria bank (BSM) Semarang. The results of this study show that there is a positive and significant effect of experiental marketing and servic quality  on customer satisfaction. The effect of the service quality on customer loyalty is positive and significant. The effect of customer loyalty is positive and significant  while the effect of experiental marketing to customer loyalty is positive but not significant.Keywords: experiental marketing, service quality, customer loyalty, customer satisfaction  


2020 ◽  
Vol 8 (`10) ◽  
pp. 1964-1982
Author(s):  
Hadry Harahap ◽  
Dewi Andriani ◽  
Harris Oemar

Lecturers play an important role in carrying out tasks that are neatly packaged in the Tri Dharma Perguruan Tinggi which consists of conducting research, writing, and publishing the results of their research in reputable journals and providing service to the surrounding community according to the subject specialization of individuals. The purpose  of this study is to determine. Structural Equation Model to Measure the Leveraging Factors of Research Productivity in Private Universities: Lecturers' Perceptions  This study was conducted to test the proposed hypothesis using quantitative research methods and was designed according to the variables to be studied. as well as data analysis techniques using SEM with IBM AMOS 2 software. Based on the results of the analysis, it can be concluded that a new model was found on the positive direct effect of the reward system, transformational leadership style, communication, and motivation on productivity.  


2016 ◽  
Vol 1 (2) ◽  
pp. 143
Author(s):  
Ridwan Sya’rani ◽  
San Afri Awang ◽  
Nunuk Supriyatno ◽  
Ris Hadi Purwanto

This study aims to examine the relationship between the factors that forming the institutions in Production Forest Management Unit (KPHP) Model Banjar Regency, South Kalimantan Province. The analysis used is Structural Equation Model (SEM). SEM is a multivariate analysis were used to analyze the relationship between variables. The sampling technique was conducted using purposive sampling method with 83 respondents. Based on the results of the study showed that the institutionality is signicantly inuenced by the factors of human resources, institutional variables and linkage.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Makjen Sinaga ◽  
Suharyono Suharyono ◽  
Muhammad Al Musadieq ◽  
Mohammad Iqbal

PurposeThis study aims to test and analyze the effect of maintenance operation, time utility and occupancy on sustainability with transit oriented development (TOD) as a moderating variable.Design/methodology/approachThis research is a quantitative research. The data in this study are a combination of primary data obtained through a questionnaire. The research took place at PT MRT Jakarta with all the board of directors as a sample in this study. The sampling technique used is saturated sampling and data analysis using structural equation model (SEM).FindingsThe result shows that maintenance and operation (M&O) have a positive and significant effect on time utility, M&O have a positive and significant effect on sustainability, time utility has a positive and significant effect on occupancy, occupancy has a positive and significant effect on sustainability and the influence of TOD does not significantly influence the relationship between time utility on occupancy and occupancy on sustainability.Originality/valueThe originality of this research lies in testing the maintenance operation, time utility and occupancy variables on sustainability with the renewal of TOD as a moderating variable.


2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Audi Putri Kamajaya ◽  
◽  
Agus Aribowo

For a bank, the depositors are the primary assets. Therefore, the bank should maintain a good relationship with them to be loyal to all efforts. If they are faithful, they will always keep putting their money in the bank. Therefore, the bank can execute the intermediate function properly. This study intends to examine the effect of perceived value and service quality on depositor loyalty. Consequently, the depositors of commercial bank H at branch F in Bandung become the population and the samples. This study also uses the Slovin formula, simple random sampling, and survey to calculate the samples, grab them, and accumulate the primary data. Moreover, the gathered data get analyzed by the structural equation model (SEM) based on variance. To sum up, this study proves that the perceived value and service quality positively affect depositor loyalty after examining the proposed hypotheses. To increase depositors to be loyal, the bank has to focus on elevating their perceived value and giving them superior service.


2019 ◽  
Vol 10 (2) ◽  
Author(s):  
Chriswardana Bayu Dewa

Abstract- Ketingan Tourism Village is located in Tirtoadi Village, Mlati, Sleman, Yogyakarta which has the potential as one of the village's tourist destination destinations in Yogyakarta. However, the development of the village tourism is still not optimal, especially in terms of product socialization and marketing strategies that have not been prospective, so there needs to be an effort to increase the attractiveness of village tourism.This research presents that, there are many other factors that can influence consumer decisions in traveling, but the source of individual information turns out to be the main influence that shapes one's perception in visiting a tourist area. The research subjects are tourists who are members of the Yogyakarta backpacker facebook group. The sample selection uses a non-probability sampling method consisting of 120 people. Hypotheses are tested using Structural Equation Model (SEM). This study found that service quality has a positive effect on e-word of mouth, e-word of mouth has a positive effect on destination image, service quality has a positive effect on destination image and e-word of mouth can fully mediate a positive relationship between service quality with image destination. Keyword: Service Quality, Destination Image, e-Word of Mouth Abstrak - Desa Wisata Ketingan terletak di Desa Tirtoadi, Mlati, Sleman, Yogyakarta memiliki potensi sebagai salah satu tujuan destinasi obyek wisata desa yang ada di Yogyakarta. Akan tetapi pengembangan desa wisata tersebut masih belum maksimal khususnya dalam hal sosialisasi produk dan strategi pemasaran yang belum prospektif sehingga perlu adanya upaya untuk meningkatkan daya tarik wisata desa. Penelitian ini menyajikan bahwa, banyak sekali faktor lain yang dapat mempengaruhi keputusan konsumen dalam berwisata, tetapi sumber informasi individual ternyata menjadi pengaruh utama yang membentuk persepsi seseorang dalam mengunjungi suatu daerah wisata. Subyek penelitian adalah para wisatawan yang tergabung dalam grup facebook backpacker Yogyakarta. Pemilihan sampel menggunakan metode non-probability sampling  yang terdiri dari 120 orang. Hipotesis diuji dengan menggunakan Structural Equation Model (SEM). Penelitian ini menemukan bahwa kualitas pelayanan berpengaruh positif terhadap e-word of mouth, e-word of mouth berpengaruh positif terhadap citra destinasi, kualitas layanan berpengaruh positif terhadap citra destinasi dan e-word of mouth secara penuh dapat memediasi hubungan positif antara kualitas layanan terhadap citra destinasi.Kata Kunci: Kualitas Layanan, Citra Destinasi, e-Word of Mouth


2019 ◽  
Vol 10 (2) ◽  
pp. 181-200
Author(s):  
Evan Hamzah Muchtar ◽  
Amiur Nuruddin ◽  
Saparuddin Siregar

This study aims to obtain empirical evidence about the effect of corporate governance on profitability and its impact on company value. To measure the level of implementation of corporate governance, an index that has been developed based on relevant regulations and previous research is used. This study uses a purposive sampling method from the constituents of the Indonesian Syariah Stock Index (ISSI) in 2017. There are 50 companies that meet the criteria for the study sample. Data analysis using the Structural Equation Model (SEM) approach with the GeSCA Version 1.5 Web analyzer. The results of this study indicate that corporate governance has a positive and significant effect on profitability, while corporate governance does not affect the value of the company. Profitability affects the value of the company. Corporate governance affect the value of the company mediated by profitability.


2018 ◽  
Vol 7 (1) ◽  
pp. 67-77
Author(s):  
Melanie G. Gurat

This study aimed to construct structural equation model of students’ competence in mathematics through selected students profile variables.  This study employed quantitative research design. The publicized PISA Mathematics Test was used to determine the competency of students in mathematics. The data was analyzed using Analysis of MOment Structures (AMOS). Findings revealed that structural model of students’ competence in applying mathematics in real world problems revealed interesting influence of the profile variables to the competency in mathematics.   It can be conveyed that better mother’s work status, higher educational level expected to complete, more confident and did not repeat kinder, have better competency in mathematics. The four variables that directly influenced the competence variables were also influenced with other profile variables such as family background. The family background and confidence level consistently had the highest total effect and indirect effect to the competence in mathematics.  Hence, this model can be used as guide in making programs in the classroom or curriculum in mathematics to develop students’ competency in mathematics.


2020 ◽  
Vol 5 (1) ◽  
pp. 122-135
Author(s):  
Guruh Taufan Hariyadi ◽  
Imam Nuryanto ◽  
Michaela Pratiwi Wijaya

This study aims to examine an integrated model of brand salience, perceived quality, buying decision, brand feeling, and brand resonance to the readers of Suara Merdeka Newspaper in Semarang. The sample of this study was 135 readers of Suara Merdeka Newspaper in Semarang. Exogenous and endogenous measurements have been approved using confirmatory analysis. Furthermore, it is analyzed with the Structural Equation Model to examine the causality relationship between the variables that influence and are measured by brand salience, purchasing decisions, perceived quality, brand feelings and brand resonance. Conclusions from the results of this study indicate that to increase brand resonance can be obtained through brand feelings obtained from the confidence of the purchase results due to brand excellence (Brand Salience).Keywords: : Brand Resonance; Brand Salience; Brand Feeling; buying decision; Perceived Quality 3Penelitian ini bertujuan untuk menguji model terintegrasi brand salience, perpsepsi kualitas, keputusan pembelian, brand feeling, brand resonance kepada para pembaca Surat Kabar Suara Merdeka di Semarang. Sampel penelitian ini adalah 135 pembaca Surat Kabar Suara Merdeka di Semarang. Pengukuran eksogen dan endogen telah diuji dengan menggunakan analisis konfirmatori. Selanjutnya dianalisis dengan Structural Equation Model untuk pengujian hubungan kausalitas antar variabel-variabel yang mempengaruhi dan dipengaruhi oleh brand salience, keputusan pembelian, perceived quality, brand feeling dan brand resonance. Simpulan dari hasil penelitian ini menunjukkan bahwa untuk meningkatkan Brand Resonance dapat dicapai melaui Brand Feeling yang diperoleh dari keyakinan keputusan pembelian karena kemenonjolan merek (Brand Salience).Kata Kunci: Brand Resonance; Brand Salience; Brand Feeling; Keputusan Pembelian; Perceived Quality


2021 ◽  
Vol 1 (4) ◽  
pp. 347-354
Author(s):  
Herawati ◽  
Syamsurijal Tan ◽  
Sri Rahayu ◽  
Syahmardi Yacob

This study aims to determine the effect of financial and non-financial performance, capital expenditure, budget management on regional competitiveness. Second, this study also determines the impact of financial and non-financial performance on regional competitiveness through capital expenditures and budget management in the Bungo Regency. Primary data were collected through direct interviews with respondents with predetermined criteria and processed using Structural Equation Model analysis with PLS. The results study found only financial and non-financial performance and budget management had a significant effect on regional competitiveness, while capital expenditure had no effect. This study also found that financial and non-financial performance affects regional competitiveness through budget management, but it had no effect if capital expenditures were intervening.


Sign in / Sign up

Export Citation Format

Share Document