scholarly journals Perception Analysis of Online Shopping: A Case Study of amazon.com

2020 ◽  
Vol 8 (2) ◽  
pp. 53-60
Author(s):  
H Manjula Bai
Keyword(s):  
Product Quality ◽  
Cyber Security ◽  
Consumer Behaviour ◽  
Online Shopping ◽  
The Internet ◽  
Quality Service ◽  
Level Of Satisfaction ◽  
Digital Payments ◽  
Perception Analysis

This paper is designed to study the perception of the consumer about online shopping, to know the optimistic and pessimistic influence of online shopping on the consumers and to study the consumer behaviour towards online shopping. For the study, the researcher has selected 50 respondents who are familiar with Amazon. It particularly focused on the problems or the benefits availed from online shopping. A common problem faced by the customer while shopping online is quality service. The biggest problem while buying things online is that there is no guarantee of product quality, digital payments failure, unclear returns and guarantee policies, cyber security or more precisely the lack of it is a major problem on the internet today All levels of customers were surveyed by using a questionnaire, and the level of satisfaction or dissatisfaction from the online shopping was studied. Finally, the detail information about the benefits they had received was also considered. A small attempt has been made to understand the benefits of online shopping, and also the limitation of online shopping was studied concerning AMAZON. Finally, it attempts to offer suggestions to customers to educate much more about online shopping.

scholarly journals CUSTOMER SATISFACTION IN ONLINE SHOPPING: A CASE STUDY OF BANGKOK URBAN AREA

2018 ◽  
pp. 13-23
Author(s):  
Irina Onyusheva ◽  
Jatuporn Thongaim
Keyword(s):  
Customer Satisfaction ◽  
Urban Area ◽  
Consumer Satisfaction ◽  
Online Shopping ◽  
The Internet ◽  
Sales Channel ◽  
Demand Growth ◽  
Online Retailers ◽  
Customer Survey

This study aims to measure customer satisfaction in online shopping. Along with the increasing usage of the Internet, e-commerce has emerged as a relatively new sales channel in Thailand. Consumer satisfaction and reputation are most important parts of online shopping, both contributing greatly to future demand growth. Trust in online shopping is the major difficulty due to inability to touch the product before purchasing. This factor can also effect customer satisfaction and customer behaviour in relation to various products and services. The purpose of this research is achieved by means of using the online customer survey in Bangkok urban area, Thailand. Some recommendations are addressed to online retailers, namely, it is offered to take more responsibility for the online shopping process so that to make it more admired and trustworthy.

scholarly journals Exploring Consumers’ Propensity for Online Shopping in a Developing Country: A Demographic Perspective

2016 ◽  
Vol 4 (1) ◽  
pp. 90-103 ◽  
Author(s):  
Michael Adu Kwarteng ◽  
Michal Pilík
Keyword(s):  
Online Shopping ◽  
Digital Marketing ◽  
The Internet ◽  
Privacy And Security ◽  
Online Transactions ◽  
Security Issues ◽  
Internet Connection ◽  
Gender And Education ◽  
Demographic Attributes

Abstract The advent of the Internet continues to open new frontiers in digital marketing. One visible impact of the Internet in marketing has been the growing increase in online transactions which profits marketers and seemingly satisfies customers. However, in developing countries, the potential of online shopping has not been fully explored, and in some cases, are just non-existent. Lack of online infrastructure has often been attributed to the slower growth in online transactions in Africa, however, the customers’ preparedness and inclination to use the service is ignored. .Against this backdrop, this study seeks to analyze consumers’ propensity to engage in online transactions with a focus on demographic attributes such as age, gender and education. Using customers in Ghana as a case study, key reasons as well as the demographics that fancy online transactions are revealed. The results indicate that delivery problems, poor internet connection, privacy and security issues are some of the reasons preventing customers to shop online

scholarly journals Strategies for Luxury Fashion Brands' Targeting the Young Audience

2017 ◽  
pp. 121-157
Author(s):  
Carmen Moreno-Gavara ◽  
Ana Jiménez-Zarco
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Young People ◽  
Consumer Behaviour ◽  
Brand Strategy ◽  
The Internet ◽  
South Korean ◽  
High Level ◽  
Entertainment Products

The purpose of this chapter is to analyse luxury fashion brands' interactions with consumers, especially on social media. In this sense, we firstly propose a hypothesis relative to how luxury fashion brands can use celebrities (in general, and particularly music and TV idols) and social media to influence on young consumer behaviour. Lately, we try to response this question through a case study based on one of the most South Korean luxury fashion brands. Using members of social media has been a constant in brand strategy. Especially when targeting the young audience. They big consumers and fans of music and audio-visual entertainment products, show a high level of loyalty. This leads them to copy the behaviour and consumption of the same products and brands of their idols. They are big users of social media and the Internet, where they express their feelings, experiences and opinions about their music idols as well as the brands and products they use. This being the case, technology offers empowerment to young people. This allows them not only access to more information but allows the possibility to create their own new content. Thus both roles are important regarding branding. We can use the example of how Korean luxury fashion brands and how they use young music idols to establish a strong emotional relationship with their consumers. They do this by increasing their participation and involvement with their brands in social networks.

scholarly journals Exploring Consumers’ Propensity For Online Shopping In A Developing Country: A Demographic Perspective

2016 ◽  
Vol 4 (1) ◽  
Author(s):  
Michael Adu Kwarteng ◽  
Michal Pilik
Keyword(s):  
Online Shopping ◽  
Digital Marketing ◽  
The Internet ◽  
Privacy And Security ◽  
Online Transactions ◽  
Security Issues ◽  
Internet Connection ◽  
Gender And Education ◽  
Demographic Attributes

The advent of the Internet continues to open new frontiers in digital marketing. One visible impact of the Internet in marketing has been the growing increase in online transactions which profits marketers and seemingly satisfies customers.  However,in developing countries, the potential of online shopping has not been fully explored, and in some cases, are just non- existent. Lack of online infrastructure has often been attributed to the slower growth in online transactions in Africa, however, the customers’ preparedness and inclination to use the service is ignored. .Against this backdrop, this study seeks to analyze consumers’ propensity to engage in online transactions with a focus on demographic attributes such as age, gender and education. Using customers in Ghana as a case study, key reasons as well as the demographics that fancy online transactions are revealed. The results indicate that delivery problems, poor internet connection, privacy and security issues are some of the reasons preventing customers to shop online

CHALLENGES FACING UNDERGRADUATES ON THE USE OF LIBRARY SERVICES: A CASE STUDY ON FEDERAL UNIVERSITY OF AGRICULTURE, ABEOKUTA

2016 ◽  
Vol 15 (1) ◽  
pp. 83-92
Author(s):  
A. O. LASODE ◽  
F. A. YUSUF ◽  
A. B. KOIKI
Keyword(s):  
Survey Design ◽  
The Other ◽  
The Internet ◽  
Library Services ◽  
Internet Services ◽  
Examination Period ◽  
Level Of Satisfaction ◽  
Descriptive Survey ◽  
And Training

This study investigated the challenges facing undergraduates on the use of library services in Federal University of Agriculture, Abeokuta (FUNAAB). The objectives were to assess the attitude and level of satisfaction of undergraduates as well as the challenges they face on the use of library services. This study adopted the descriptive survey design. The sample of 180 respondents, who were undergradu- ates, was randomly selected from all Colleges of the Federal University of Agriculture, Abeokuta. The instrument used to elicit responses from the respondents was a questionnaire designed by the authors while descriptive statistic was employed to analyse the data. Findings of this study revealed that ma- jority of the respondents (55.00%) agreed that there is enough space in the library, 75.00% agreed that there is adequate number of staff in the library, 76.67% agreed that there are spacious shelves to house books, and 85.00% agreed that the library is conducive for learning. On the other hand, majority of the respondents (64.45%) disagreed that the library has current textbooks and 83.89% disagreed that the internet services in the library are accessible. Students«¤?? attitude towards the use of library varied, majority of the respondents (78.33%) agreed that the library is meant for reading or studying and not only during examination period. The major challenges identified by undergraduates in the use of the library services are inadequate up-to-date books in the library and tight academic schedules of students while the minor challenges include poor infrastructural facilities and insufficient space to ac- commodate users. It was recommended that libraries should ensure that adequate orientation and training are given to students on the use of the library services.

ANALYZING THE EFFECT OF TRUST AND PERCEIVED VALUE ON PURCHASE INTENTION (Case Study of Shopee)

2018 ◽  
pp. 71
Author(s):  
Rieza Firdian Rafsandjani
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Market Value ◽  
Purchase Intentions ◽  
The Internet ◽  
Functional Value ◽  
Best Value ◽  
Values And Beliefs ◽  
The Relationship

<p>The progress of marketing is accelerating, nowadays people do not have to waste their time walking to the store to buy things. They just need to browse the internet and search for what they want and get it in no time. With this convenience and speed, online shopping interest is increasing. When customers intend to purchase products from the internet, they consider values and perceived beliefs. The main purpose of this study is to analyze the influence of the perception of values and beliefs on purchasing intentions in Shopee. Data were collected from 50 respondents and multiple regression analysis was used to test the relationship between variables. Based on the indicators described on the perception of value that is the value of experimental, functional value, market value and on the belief that is the ability, virtue, integrity then they have a significant partial influence on the purchase intention. The results can be maintained by giving customers the best value and earning their trust to maintain their purchase intentions.</p><p> </p>

scholarly journals ANALISIS KARAKTERISTIK KUALITAS PRODUK PERBANKAN SYARIAH DALAM MEMPENGARUHI KEPUTUSAN MASYARAKAT MENJADI NASABAH DI BANK BNI SYARIAH

2021 ◽  
Vol 9 (1) ◽  
pp. 15-28
Author(s):  
Erwin Febriansyah ◽  
Fraternesi Fraternesi ◽  
Ivosine Pratiwi
Keyword(s):  
Quality Of Service ◽  
Service Quality ◽  
Product Quality ◽  
Secondary Data ◽  
Service Level ◽  
T Test ◽  
Primary Data ◽  
Quality Service ◽  
Level Of Satisfaction

Peneltian ini mengkaji mengenai pengaruh kualitas produk,kualitas pelayanan dan tingkat kepuasan  kepuasaan  dalam mempengaruh keputusan masyarakat menjadi nasabah di bank BNI syariah kota Bengkulu. Tujuan penelitian ini adalah untuk menganalisis kualitas produk terhadap keputusan menjadi nasabah, untuk menganalisis kualitas pelayanan terhadap keputusan menjadi nasabah, untuk menganalisis tingkat kepuasan terhdap keputsan menjadi nasabah. Jenis penelitian ini adalah penelitian survei,yaitu penelitian yang mengumpulkan data langsung dari responden dengan menggunakan kuisoner dan item-item dari kuisoner biasanya berhubungan langsung dengan skala perilaku atau pendapat seseorang. Lokasi penelitian di Bank BNI Syariah Cabang kota Bengkulu yang beralamat di jalan jendral sudirman No. 41-43, Pintu Batu, Teluk Segara, kota Bengkulu.  Teknik pengumpulan data menggunakan  data primer dan data sekunder. Data primer, yaitu data yang diperoleh langsung dari nasabah yang memakai produk pada Bank BNI Syariah kota Bengkulu melalui penyebaran kuisoner. Sekunder adalah data yang dikumpulkan dari sumber-sumber dan literatur-literatur yang relevan dengan topik penelitian,dan menunjang data-data primer. hasil penelitian ini menunjukan, Kualitas produk berpengaruh positif dan signifikan terhadap keputusan menjadi nasabah di bank BNI syariah . Hal ini dibuktikan dengan hasil uji t menunjukkan nilai tsig0.002 ≤ 0,05. Ini berarti Ha diterima dan Ho ditolak. Kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan menjadi nasabah di bank BNI syariah. Hal ini dibuktikan dengan hasil uji t menunjukkan nilai tsig0.000 ≤ 0,05. Ini berarti Ha diterima dan Ho ditolak. Tingkat kepuasan berpengaruh positif dan signifikan terhadap keputusan menjadi nasabah di bank BNI Syariah pada calon nasabah pengguna produk bank BNI Syariah. Hal ini dibuktikan dengan hasil uji t menunjukkan nilai tsig sebesar 0.008 ≤ 0.05. Ini berarti Ha diterima Ho ditolak.Dengan demikian, hipotesis penelitian yang telah dilakukan terbukti dinyatakan dengan adanya pengaruh positif dan signifikan antara variabel kualita sproduk, kualitas pelayaan, tingkat kepuasan  terhadap keputusan menjadi nasabah di bank BNI Syariah kota Bengkulu. Kata Kunci : kualitas produk, kualitas pelayanan   ANALYSIS OF QUALITY CHARACTERISTICS OF SHARIA BANKING PRODUCTS IN AFFECTING COMMUNITY DECISION TO BECOME A CUSTOMER AT BNI SYARIAH BANK BENGKULU CITY  ABSTRACT This study examines the effect of product quality, service quality and satisfaction level of satisfaction in influencing the community's decision to become a customer at the BNI Syariah Bank of Bengkulu. The purpose of this study is to analyze the quality of the product to the decision to become a customer, to analyze the quality of service to the decision to become a customer, to analyze the level of satisfaction with the decision to become a customer. This type of research is survey research, namely research that collects data directly from respondents using questionnaires and items from questionnaires are usually directly related to the scale of a person's behavior or opinion. As for the research location on Jalan Sudirman No. 41-43, Pintu Batu, Teluk Segara, City of Bengkulu. data collection techniques using primary data and secondary data. Primary data, namely data obtained directly from customers who use products at Bank BNI Syariah Kota Bengkulu through questionnaire distribution. Secondary data is collected from sources and literature relevant to the research topic, and supports primary data. the results of this study indicate, product quality has a positive and significant effect on the decision to become a customer at BNI syariah bank. This is evidenced by the results of the t test showing the value of tsig0.002 ≤ 0.05. This means that Ha is accepted and Ho is rejected. Service quality has a positive and significant effect on the decision to become a customer at BNI syariah bank. This is evidenced by the results of the t test showing the value of tsig0,000 ≤ 0.05. This means that Ha is accepted and Ho is rejected. The level of satisfaction has a positive and significant effect on the decision to become a customer at BNI Syariah bank for prospective customers using BNI Syariah bank products. This is evidenced by the results of the t test showing the tsig value of 0.008 ≤ 0.05. This means that Ha is accepted by Ho.Thus, the research hypothesis that has been carried out is proven to be stated by the positive and significant influence between product quality variables, quality of service, level of satisfaction with the decision to become a customer in the BNI Syariah bank in Bengkulu city. Keywords: product quality, service quality

scholarly journals CONSUMER BEHAVIOUR DURING ONLINE GROCERY SHOPPING

2016 ◽  
Vol 4 ◽  
pp. 010-013
Author(s):  
Gabriela Hanus
Keyword(s):  
Consumer Behaviour ◽  
Information Sources ◽  
Online Shopping ◽  
Large Range ◽  
Meat Products ◽  
The Internet ◽  
Grocery Shopping ◽  
Time Saving ◽  
The World ◽  
Secondary Information

Today consumers can buy almost any product using the Internet. Online nutritional and grocery shopping is becoming increasingly popular. The aim of this paper is to present the conditions of online grocery shopping and consumers’ attitude towards buying food via the Internet based. The assessment is based on secondary information sources. With online grocery supermarkets there are no limitations connected with localization and opening hours, and consumers have access to a large range of stores and products online across the world. The most important advantages of online shopping are convenience and time saving, while the most significant disadvantages for consumers involve the risk of incorrectly valuating some products and apprehension about the selection and handling of perishables, such as vegetables, eggs, and meat products.

scholarly journals What is a Population in Online Shopping Research? A perspective from Malaysia

2021 ◽  
Vol 12 (4) ◽  
pp. 654-658
Author(s):  
Roszi Naszariah Nasni Naseri, Et. al.
Keyword(s):  
Consumer Behaviour ◽  
Online Shopping ◽  
Internet Usage ◽  
The Internet ◽  
Traditional Methods ◽  
Online Payment ◽  
Internet Users ◽  
Global Population

The rise of internet usage worldwide has created a new phenomenon of consumer behaviour, in which the consumers’ attention has been shifted to online purchasing. The increase confidence in technology and online payment sectors are causing a change in consumer behaviour, away from traditional methods (Khouloud, 2020). Statista (2018) reported an estimated amount of 1.8 billion people worldwide now purchase their goods online. According to the Internet World Statistics (2020), there are over 3 billion internet users globally, thus representing a 577% increase in growth when compared to the global population of internet users in 2000. This trend indicates that online shopping has a lot of potential and benefits to societies and businesses worldwide. The purpose of this paper is to analyse the best population in online shopping research for Malaysia context.

Identifying Key Important Factors Affecting Consumer Purchase Behaviour On Luxury Brand Through the Use of Instagram

2020 ◽  
pp. 89-109
Author(s):  
Pankarn Panachuenvongsak ◽  
Olusoyi Richard Ashaye
Keyword(s):  
Social Media ◽  
Consumer Behaviour ◽  
Online Shopping ◽  
The Internet ◽  
Brand Name ◽  
Key Factors ◽  
Factors Affecting ◽  
Online Consumer ◽  
Use Of Social Media ◽  
Online Consumer Behaviour

Purchasing via the internet is one of the most rapidly growing forms of shopping, which has overcome traditional retailing since late 1998. In this chapter, factors related to online and social media shopping and the benefits of using social media will be discussed. Instagram application, tendency of using brand name, online consumer behaviour, and Thai consumer behaviour towards the use of social media will also be illustrated to review what the key factors important in online shopping mentioned in previous research are.

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