scholarly journals Effect of Promotion and Service Quality on Local Tourist Decisions at Air Manis Beach in Padang City with Brand Image as a mediating variable

2021 ◽  
pp. 212-219
Author(s):  
Rahmad Taklim ◽  
E Elfiswandi ◽  
Y Yulasmi
Keyword(s):  
Service Quality ◽  
Brand Image ◽  
Probability Sampling

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh promosi dan kualitas pelayanan terhadap keputusan berkunjung wisatawan lokal dengan brand image pantai air manis sebagai variabel mediasi di Kota Padang. Jenis penelitian kuantitatif dengan metode pengumpulan data melalui survei dan menyebarkan kuesioner. Teknik pengambilan sampel menggunakan non-probability sampling. Populasi dalam penelitian ini merupakan pengunjung pantai air manis Kota Padang sebanyak 232.943 orang. Sampel yang didapatkan100 orang responden dari pengunjung pantai air manis Kota Padang menggunakan perhitungan rumus slovin. Metode analisis data yang digunakan yaitu analisis jalur menggunakan smartpls 3. Hasil dalam penelitian ini menunjukan bahwa variabel promosi berpengaruh positif dan signifikan terhadap brand image pada pantai air manis di Kota Padang. Variabel kualitas pelayanan berpengaruh positif dan tidak signifikan terhadap brand image pada pantai air manis di Kota Padang. Variabel promosi, kualitas pelayanan dan brand image berpengaruh positif dan signifikan terhadap keputusan berkunjung pada pantai air manis di Kota Padang. Variable brand image tidak memediasi pengaruh promosi terhadap keputusan berkunjung pada pantai air manis di Kota Padang. Variabel brand image memediasi pengaruh kualitas pelayanan terhadap keputusan berkunjung pada pantai air manis di Kota Padang. Kontibusi variabel independen promosi dan kualitas pelayanan terhadap variabel dependen brand image adalah sebesar 63,9% sedangkan sisanya sebesar 36,1% dipengaruhi oleh variabel lain di luar penelitian ini. Sedangkan kontibusi variabel independen promosi, kualitas pelayanan dan brand image terhadap variabel dependen keputusan berkunjung adalah sebesar 84,5% sedangkan sisanya adalah sebesar 15,5% dipengaruhi oleh variabel lain di luar penelitian ini.

scholarly journals The Relationship between E-Service Quality and Ease of Use on Electronic Customer Relationship Management (E-CRM) Performance Mediating by Brand Image

2021 ◽  
pp. 9-19
Author(s):  
Farid Wadjdi ◽  
Zulkifli Djamin
Keyword(s):  
Service Quality ◽  
Customer Relationship Management ◽  
Brand Image ◽  
Relationship Management ◽  
Ease Of Use ◽  
Customer Relationship ◽  
Research Approach ◽  
Probability Sampling ◽  
Relationship Of ◽  
The Relationship

The purpose of this study was to determine the relationship of E-Service Quality and Ease of Use to Electronic Customer Relationship Management (E-CMR) which is mediated by Brand image. The research approach used is quantitative. The research sample is determined by non probability sampling which takes 100 samples of e-commerce application consumers in Indonesia. The results showed that there is a relationship between Brand Image and Electronic Customer Relationship Management (E-CRM). There is a relationship between E-Service Quality and Brand Image. There is a relationship between E-Service Quality and Electronic Customer Relationship Management (E-CRM). There is a relationship between Ease of Use and Brand Image. There is no relationship between Ease of Use and Electronic Customer Relationship Management (E-CRM). There is a relationship between E-Service Quality and Electronic Customer Relationship Management (E-CRM) which is mediated by Brand Image. There is a relationship between Ease of Use and Electronic Customer Relationship Management (E-CRM) which is mediated by Brand Image.

scholarly journals THE ROLE OF SERVICE QUALITY IMPROVES BRAND IMAGE IN HOTELS XYZ: WORD OF MOUTH AS A MEDIATION

2021 ◽  
Vol 4 (2) ◽  
pp. 13-37
Author(s):  
Bonifasius MH Nainggolan ◽  
Puan Amidiola
Keyword(s):  
Service Quality ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Primary Data ◽  
Direct Influence ◽  
Probability Sampling ◽  
The Relationship

This study aims to analyze the effect of service quality on the brand image through word of mouth at Hotel XYZ Jakarta. The population in this study were all guests who came to the Hotel XYZ Jakarta, using primary data obtained from questionnaires with the accidental sampling method. Data samples were obtained from 234 respondents at Hotel XYZ in Jakarta. This study uses non-probability sampling with the SEM method, which is processed by SPSS and SmartPLS programs. The results represent service quality has a direct influence on word of mouth and brand image. Word of mouth also directly influences the brand image and can mediate the relationship between service quality and brand image.

scholarly journals Pengaruh E-Service Quality dan Brand Image Terhadap Continuance Usage Intention Platform DANA Dompet Digital oleh Generasi Y dan Z

2021 ◽  
Vol 20 (3) ◽  
pp. 196-211
Author(s):  
Ayuni Ayuni ◽  
Siti Nabillah Suci Amanda ◽  
Abdul Yusuf
Keyword(s):  
Service Quality ◽  
University Students ◽  
Quantitative Research ◽  
Brand Image ◽  
Sampling Technique ◽  
Research Data ◽  
Probability Sampling ◽  
Continuance Usage ◽  
Age Range ◽  
Continuance Usage Intention

The purpose of this study is to test whether E-Service Quality and Brand Image affect the Continuance Usage Intention of the DANA Dompet Digital Indonesia Platform. This study uses quantitative research, the population of this study is the users of DANA Dompet Digital Indonesia. The research data was collected through a questionnaire with a sample of 100 respondents consist of 73 women and 27 men respondents using non-probability sampling (purposive sampling) is a sampling technique based on certain considerations that are considered to represent, a population with the categories of generations Y and Z in the age range of 17-40 years and majority respondents are university students. Data were analyzed using SPSS 25 and SmartPLS 3.0. The results showed that E-Service Quality had a significant effect on the Continuance Usage Intention of the DANA Dompet Digital platform and Brand Image had a significant effect on the Continuance Usage Intention of DANA Dompet Digital.

scholarly journals PENGARUH BRAND IMAGE, PERSEPI HARGA, DAN SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN

2019 ◽  
Vol 3 (1) ◽  
pp. 20
Author(s):  
Yessica Oscar ◽  
Keni Keni
Keyword(s):  
Service Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Total Sample ◽  
Purchasing Decisions ◽  
Probability Sampling ◽  
Price Perception ◽  
Analysis Techniques ◽  
Convenience Sampling

Penelitian ini bertujuan untuk mendapatkan bukti empiris mengenai pengaruh brand image, persepsi harga, dan service quality terhadap keputusan pembelian konsumen. Populasi dalam penelitian ini adalah para konsumen donat. Penelitian ini dibatasi pada konsumen donat di Jakarta. Metode pengambilan sampel menggunakan teknik non-probability sampling berupa convenience sampling dengan jumlah sampel sebanyak 152 konsumen. Metode pengumpulan data dilakukan dengan menyebarkan kuesioner secara ­online dan offline. Teknik analisis data dengan menggunakan metode analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa brand image, persepsi harga, dan service quality memiliki pengaruh terhadap keputusan pembelian konsumen. Brand image, persepsi harga, dan service quality yang baik dapat memberikan pengaruh yang baik pula terhadap keputusan pembelian konsumen demi keberlanjutan bisnis perusahaan. This study aims to obtain empirical evidence about the influence of brand image, price perception, and service quality on consumer purchasing decisions. The population in this study is donut consumers. This research is limited to donut consumers in Jakarta. The sampling method uses a non-probability sampling technique in the form of convenience sampling with a total sample of 152 consumers. Data collection method is done by distributing questionnaires online and offline. Data analysis techniques using multiple regression analysis methods. The results of this study indicate that brand image, price perception, and service quality have an influence on consumer purchasing decisions. Good brand image, price perception, and service quality can have a good influence on consumer purchasing decisions for the company's business sustainability.

scholarly journals Pengaruh Brand Image, Service Quality, Dan Customer Satisfaction Terhadap Customer Loyalty Sicepat Di Jabodetabek

2021 ◽  
Vol 3 (4) ◽  
pp. 1076
Author(s):  
Kristian Irfansius ◽  
Carunia Mulya Firdausy
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Brand Image ◽  
Social Media Data ◽  
Probability Sampling ◽  
Service Companies ◽  
Convenience Sampling ◽  
Online Stores ◽  
Media Data

The increasing number of online stores in Indonesia makes the use of expedition services more and more. One of these expedition service companies is SiCepat. This study aims to examine whether brand image, service quality, and customer satisfaction have a positive relationship to SiCepat customer loyalty in Jabodetabek. The number of samples used in this study were 100 respondents and used non-probability sampling techniques, especially convenience sampling, where the g-form questionnaire was distributed online through social media. Data analysis was processed using SEM-PLS. The results of this study indicate that brand image has a positive but not significant effect on customer loyalty, while service quality and customer satisfaction have a positive and significant effect on customer loyalty SiCepat in Jabodetabek. Therefore, SiCepat company needs to give serious attention to maintain and improve both service quality and customer satisfaction of the services given to consumers. Meningkatnya toko online di Indonesia membuat penggunaan jasa ekspedisi semakin banyak. Salah satu perusahaan jasa ekspedisi ini adalah SiCepat. Penelitian ini bertujuan untuk menguji apakah brand image, service quality, dan customer satisfaction mempunyai hubungan positif terhadap customer loyalty SiCepat di Jabodetabek. Jumlah sampel yang digunakan dalam penelitian ini yaitu sebanyak 100 responden dan memakai teknik non-probability sampling, khususnya convenience sampling, dimana kuesioner g-form disebarkan secara online melalui media sosial. Analisis data diolah menggunakan SEM-PLS. Hasil penelitian ini menunjukkan bahwa brand image berpengaruh positif tetapi tidak signifkan terhadap customer loyalty, sedangkan service quality dan customer satisfaction berpengaruh positif dan signifikan terhadap customer loyalty SiCepat di Jabodetabek. Oleh karena itu, perusahaan SiCepat perlu memberikan perhatian yang serius untuk menjaga dan meningkatkan baik kualitas pelayanan maupun kepuasan pelanggan atas pelayanan yang diberikan kepada konsumen.

scholarly journals The Effect of Brand Image and Service Quality with Word of Mouth on The Decision to Stay at Swiss-Belhotel Borneo in Samarinda

2021 ◽  
Vol 9 (2) ◽  
pp. 128
Author(s):  
Rachel Novia Atan
Keyword(s):  
Service Quality ◽  
Word Of Mouth ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Significant Variable ◽  
Probability Sampling ◽  
Hotel Sector ◽  
Decision To Stay

Brand Image and Quality Service with Word of Mouth are important applied by service company in the hotel sector who wants to increase the number of guests to use or stay at the hotel. Swiss-Belhotel Borneo in Samarinda is one of the service companies in the hotel sector that depends on the number of guests who decide to stay at the hotel in order to make a profit. However, the number of guests who decide to stay at a hotel has not yet reached the target set and even the percentage of guests has fluctuated. This study aims to determine the effect of Brand Image, Service Quality, and Word of Mouth on the decision to stay at Swiss-Belhotel Borneo in Samarinda. The variables used in this study consisted of independent variables are brand image, service quality, and word of mouth, while the dependent variable was the stay decision. The population in this study are guests who are staying or have stayed at Swiss-Belhotel Borneo in Samarinda. Therefore, sampling was conducted for this study. The sample in this study was 100 respondens. The sampling technique in this study was conducted with non-probability sampling. The type of non-probability sampling used is accidental sampling. Data collection methods using a questionnaire. The analysis technique used is multiple linear regression analysis. The result of the showed that brand image, service quality, and word of mouth had a positive and significant effect on the decision to stay. Hypothesis testing as a whole proves the hypothesis influential and significant on the decision to stay together is accepted (Ho rejected and Ha accepted). The results of the t Test found that Word of Mouth variable was the most significant variable and had a positive influence on the decision to stay at Swiss-Belhotel Borneo in Samarinda.

scholarly journals The Effects of Logo Shape, Logo Color, Typography and Service Quality Towards Brand Image on PT. Gojek Indonesia

2021 ◽  
Vol 3 (2) ◽  
pp. 158-166
Author(s):  
Shafira Azzahira ◽  
I Made Bayu Dirgantara
Keyword(s):  
Social Sciences ◽  
Service Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Know How ◽  
Independent Variables

This research aims to explain the influences of logo shape, logo color, typography and service quality towards brand image on PT. Gojek Indonesia. There are four independent variables, those are logo shape. Logo color, typography and service quality that researcher wanted to know how much those variables influence on the image of Gojek as a dependent variable. This research used a non-probability sampling technique with a purposive sampling method. The population of the research as a media. The samples in this research were 115 respondents. This research examines the hypothesis by using Statistical Package for Social Sciences (SPSS). The results of this study indicate that typography and service quality have a positive and significant effect on brand image. Meanwhile, logo shape and logo color does not have a significant effect on brand image. Service quality as a dominant variables that influence the brand image.

PENGARUH KUALITAS PELAYANAN, HARGA DAN CITRA MEREK TERHADAP KEPUASAN MAHASISWA

2019 ◽  
Vol 8 (2) ◽  
pp. 104
Author(s):  
Titim Nurlia
Keyword(s):  
Service Quality ◽  
Student Satisfaction ◽  
Significant Influence ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Research Result ◽  
Coefficient Of Determination ◽  
F Test ◽  
Fierce Competition ◽  
Students Satisfaction

<p>Highly competition requires university to be more sensitive to the interest students as one of stakeholders. Polytechnic LP3I Jakarta Campus Cimone has many competitors amid the dynamics of increasingly fierce competition of higher education. This research aims to analyze the effect of Service quality, Price and Brand Image of Students Satisfaction. A theory used in research is based on opinion from Andriyani, Suwandi Mananeke &amp; Taroreh, Fatriansyah. There is an effect between Service Quality, Price and Brand Image to Customer Satisfaction. This research use a quantitative method by distributing a questionnaire. The amount of population are 408 students and the sample is 80 people by Slovin formulas. Based on research result using linear regression analysis multiple SPSS version 20 indicated that: The independent variable Service Quality, Price and Brand Image jointly tested by F test proved positive and significant influence on the Student Satisfaction and the magnitude of the effect seen from the coefficient of determination (R<sub>2</sub>) was 41,8 %. To test the hypothesis of the use F test and t test. While price do not have effect significant influence on students satisfaction.</p><p> </p><strong>Keywords:</strong> service quality, price, brand image, student’s satisfaction

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