EVALUASI KEBIJAKAN PENDIRIAN BADAN USAHA MILIK DESA

<p><em>The state has provided a lot of welfare to the citizens of rural communities, who make up the largest part of this nation. Socio-economic welfare as a public interest has been pursued by the state with its authority, including in the form of a policy to establish Village Owned Enterprises (BUM Desa). The issuance of Law Number 6 of 2014, PP Number 43 of 2014 and the Village Regulation of PDTT Number 4 of 2015 relating to the interests of the village community, became a strong foundation for the establishment of BUM Desa. In Karawang Regency, this was followed up with the issuance of Regional Regulation Number 4 of 2019 and Perbup Number 35 of 2020. One of the problems when public policy was implemented started from the substance of policies that were bad policy, unclear, not operational/incomplete, ambiguous, and contradictory.</em><em> </em><em>The research uses normative juridical methods and literature review. The results of the study indicate that the issue of welfare of rural communities is embodied in various state/government regulations. There is a relationship between the local government as an operational policy maker and the policy environment as well as a hierarchical relationship with policy makers regarding BUM Desa at the national level. There are several policy substances that are considered bad policies, because they are unclear, not operational/incomplete, ambiguous and contradictory. This will have implications for the ineffective implementation of BUM Desa policies by implementers at the lowest level of government.</em></p><p><strong><em>Keywords</em></strong><em> : evaluation, public policy, village-owned enterprises</em></p>

ANALISIS KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN (Persepsi Konsumen Hotel Golden Tulip Tangerang)

<p><em>Hotels are an element of the tourism industry and play a very important role in providing services to tourists. Each hotel tries to improve its facilities and service quality. If consumers enjoy services that are much lower than they expected, consumers will lose interest in these service providers, and the hotel will eventually lose customers. Conversely, if consumers enjoy services higher than their expectations, then consumers will feel satisfied. Based on the research background, the questions that arise in this study are which factors have the most influence on customer satisfaction on the service quality of the Golden Tulip Hotel Tangerang, and what factors have the greatest influence on customer service expectations of the Golden Tulip Hotel Tangerang. The research model developed in this study consists of four dimensions, namely service quality, consumer expectations, and customer satisfaction, with two hypotheses to be tested. The test was carried out using the Structural Equation Modeling (SEM) analysis tool in the LISREL program on 100 respondents who were consumers of the Golden Tulip Hotel Tangerang. The results of data analysis indicate that the two proposed hypotheses are acceptable, and it can be concluded that service quality has a positive effect on customer satisfaction, and consumer expectations have a positive effect on customer satisfaction. This study also links the research results with the theoretical implications and policies of the Golden Tulip Hotel Tangerang management, which are described in the conclusion section. Research limitations and future research agendas can be used as a reference for future researchers.</em></p><p><strong><em>Keywords</em></strong><em>: service quality, customer expectations, customer satisfaction</em></p>

ANTESENDEN KEPUTUSAN PEMBELIAN TANAMAN HIAS PADA MASA PANDEMI DI SURAKARTA

<p><em>The study was conducted to find out that the decision to purchase ornamental plants during the Covid-19 pandemic was influenced by several factors such as Trend, Lifestyle, Price, and Uniqueness. The variables used in this study are Trend (X1), Lifestyle (X2), Price (X3), Uniqueness (X4) and Purchase Decision (Y). This research was conducted with a quantitative approach, one of which is purposive sampling using the roscoe count so that 100 respondents can be taken who are ornamental plant hobbyists or ornamental plant consumers during the pandemic. The collection technique uses a Likert scale to make it easier for respondents to fill out the questionnaire. Data analysis in this research is multiple linear regression analysis. This study uses the SPSS 21 tool to see the results of the data obtained. The results of this study Trend, Lifestyle and Uniqueness have a positive and significant influence on purchasing decisions of ornamental plants during the pandemic. Then the price does not have a positive and significant influence on purchasing decisions during the pandemic.</em></p><p><em></em><strong><em>Keywords: </em></strong><em>Trend, Lifestyle, Price, Uniqueness, Purchase Decision</em></p>

PENGARUH ELECTRONIC WORD OF MOUTH DAN PERSEPSI NILAI TERHADAP KEPUTUSAN PEMBELIAN PADA SITUS LAZADA

<p><em>As technology develops, people begin to change their lifestyle in shopping transactions that previously had to go out of home to buy necessities, nowadays only need gadgets that have internet networks to shop through online markets. This study aims to determine the effect of Electronic Word of Mouth and perceived value on purchasing decisions on Lazada. The population in this research is all North Jakarta people who have made a purchase through the Lazada with total sample 150 respondent. The data collection techniques in this study were nonprobability sampling techniques with accidental sampling techniques. This study used a quantitative approach and questionnaires as a primary data. Testing the hypothesis in this study using a single linear regression and multiple linear regression using software spss 24. The results showed that there was a positive and significant effect between electronic word of mouth regarding purchasing decisions on Lazada. There is a positive and significant effect between perceived values of purchasing decisions on Lazada. And together there is a positive and significant effect between electronic word of mouth and perceived value of purchasing decisions on the Lazada at 53.9% while the remaining 46.1% is determined by other variables not included in this study.</em></p><p><strong><em>Keyword:</em></strong><em> Electronic Word of Mouth, Perceived Value, Purchasing Decisions.</em></p>

PENGARUH WORK-FAMILY CONFLICT DAN STRESS KERJA TERHADAP KINERJA PENYIDIK MELALUI MOTIVASI KERJA

<p><em>This research was conducted at Special Crime Directorate of the National Police Criminal Investigation Unit</em><em> with the title Effect of Work-Family Conflict and Work Stress on Investigator Performance through Motivation as an Intervening Variable. The formulations of the problems are: (1) how do work-family conflict and work stress affect the motivation of investigators; (2) how do work-family conflict and work stress affect the performance of investigators; (3) how do work motivation affect the performance of investigators; and (4) how do work-family conflict and work stress affect the performance of investigators. This research is a quantitative research, carried out in a cross-sectional manner, using the method of causality by conducting hypothesis testing. The data used are primary data obtained by distributing questionnaires directly to 139 respondents. Data analysis uses a structural equation model or Structural Equation Model (SEM) with data processing using Partial Least Square (PLS) version 3. This analysis is used to determine how much influence the independent variables are Work Family-Conflict and Job Stress on the dependent variable are Investigator Performance and Work Motivation. The results showed that: (1) work-family conflict and work stress have a negative and significant effect on the motivation of investigators; (2) work-family conflict and work stress have a negative and significant effect on the performance of investigators; (3) work motivation has a positive and significant effect on the performance of the investigators; and (4) work-family conflict and work stress have a negative and significant effect on the performance of investigators through work motivation.</em></p><p><strong><em>Keywords</em></strong><em>: Work-Family Conflict, Job Stress, Motivation, Investigator Performance.</em></p>

PENGARUH CITRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MELALUI APLIKASI PENJUALAN ONLINE SHOPEE

<p><em>This study aims to determine the effect of brand image, price and promotion on people's purchasing decisions through the Shopee online sales application. The population taken in this research is all people who make purchases through the Shopee online sales application with a total of 104 respondents. Data collection techniques are primary data, namely distributing questionnaires via google form. In this study, it is also explained whether all elements are related, namely whether brand image, price and promotion have an effect on people's purchasing decisions through Shopee's online sales. This study is also to determine how much influence arises from brand image, price and promotion on people's purchasing decisions through Shopee online sales, it is hoped that the results obtained can be a reference or Shopee marketing strategy to increase sales. Based on the results of data processing carried out by simultaneous testing, it was found that there was an influence between promotion, brand image and price on consumer purchasing decisions through the Shopee online sales application by 38.2%.</em></p><p><strong><em>Keywords</em></strong><em>: Brand Image, Price, Promotion, Purchase Decision</em></p>

ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN MAHASISWA MELANJUTKAN PENDIDIKAN DI STMIK BANI SALEHH

<p class="Style4">Along with the increasing public awareness of higher education, it becomes a motivation to continue their education to higher education. Prospective students are faced with many choices of universities. Through promotions, it offers various study programs and displays its potential and advantages such as complete facilities and strategic locations. This study is to determine the factors that influence the decision of students to continue their education to higher education at STMIK Bani Saleh. The type of data used is primary data, namely STMIK Bani Saleh students majoring in informatics engineering with a total of 185 respondents. Data analysis used path analysis while data processing used SPSS 2.0. The results showed that the factors that influenced student decisions were cost of 26.2%, facilities of 7.1%, promotion of 2.7% and motivation of 17.56%.</p><p class="Style4"><strong>Key words:</strong> <em>Factors, Decisions, Costs, Facilities, Promotion, Motivation, Student Decisions, Path Analysis</em></p>

PELAYANAN PEMBAYARAN PAJAK KENDARAAN BERMOTOR MELALUI E-COMMERCE MENUJU GOOD GOVERNANCE

<p><em>This study aims to find out how e-commerce is a tool to improve public services, especially for motor vehicle tax payments. The essence of innovation to serve the public is how to provide improved services to the public according to advances in information technology. Previous research related to public services has revealed more about the analysis of public services (Rinaldi, 2012) or public service innovations (Hartomi et al, 2018). However, this study aims to determine whether the payment of motor vehicle taxes through e-commerce is included as an effort to provide good public services to achieve good governance. According to the theory of public service management, what is called good governance must meet the needs of the community for public services, namely participation, rule of law, transparency, responsiveness, orientation to consensus, equality, effective and efficient operation, accountability and strategic vision. This research uses a qualitative method with a case study approach. The results show that the motor vehicle tax payment service through Bukalapak in the Bekasi City area, West Java, has met most of the criteria to serve the public well.</em></p><p><strong><em>Keywords:</em> </strong><em>Good Governance, Public Services, PKB Payments at </em>E-Samsat</p>

PERCEIVE QUALITY POSITIF MEMPERKUAT BRAND EQUITY DAN BERDAMPAK PADA LOYALITAS MAHASISWA POLITEKNIK LP3I JAKARTA

<p>Riset ini bertujuan untuk melihat pengaruh <em>B</em><em>rand </em><em>A</em><em>wareness, Brand Perceive Quality dan Brand Association</em> dari <em>Brand Equity</em> di Politeknik LP3I Jakarta yang berdampak pada Loyalitas Mahasiswa. Objek Riset dilakukan terhadap mahasiswa semester I, III dan V di kampus Politeknik LP3I Jakarta di Wilayah Jakarta Timur. Cara pemilihan sampel dilakukan secara <em>cluster random sampling dan purposived sampling, dengan </em>analisis model SEM (<em>Structural E</em><em>q</em><em>uation Model</em>). <em> </em>Hasil Riset menunjukkan bahwa model pengaruh <em>Brand Awareness</em>, <em>Perceive Quality</em>,dan <em>dan Brand Association </em>terhadap <em>Brand Equity</em> dan Dampaknya pada Loyalitas Mahasiswa dapat diterima dengan baik, dan berhasil membuktikan bahwa <em>Perceive Quality</em> positif tertinggi berpengaruh terhadap <em>Brand Equity</em> dan berdampak pada Loyalitas mahasiswa</p><p><strong><em>Kata kunci</em></strong><em>: Brand Perceived Quality, Brand Awareness, Brand Equity, Loyalitas Mahasiswa</em></p>

MEDIA SOSIAL BROADCAST SEBAGAI MULTIMEDIA TERINTEGRASI INDUSTRI KREATIF BAGI DIGITAL NATIVE GENERASI Z

<p><em>This study aims to determine the Z generation digital native of Instagram social media account owners with public features that have a tendency to develop integrated account owners, through the use of multimedia broadcasts and the potential to promote visual works in the creative industry. The data collection period was observed by observing the posting of the respondent's portfolio on the feed from May - September 2020. The research design was correlational quantitative research between the Characteristics of Generation Z (X1), Social Media Broadcast (X2) and Creative Industry Integrated Development Multimedia (Y) variables. The purpose of this study was to determine the relationship between the ability of Generation Z Characteristics in processing learning outcomes with the use of social media. Broadcast is integrated into a part of promoting portfolios in Creative Industry Integrated Development. Research data from a population of 180, of which there are 91 generation Z, and 20 accounts with Digital Native characteristics with public settings, taken as the research sample. The results obtained 1) Generation Z tends to have Digital Native Characteristics obtained as much as 84%, 2) Generation Z tends to have digital native characteristics that carry out the activity of Social Media Broadcast as much as 84%, 3) There is a native digital indicator of Generation Z doing Integrated Creative Industry Development for 88%. 4) Producing an accredited national publication research journal indexed.</em><em></em></p><p><strong><em>Keywords</em></strong><em>: Sosial Media broadcast, Multimedia, Creative Industry, Digital Native, Z Generation</em></p>