scholarly journals Competitiveness and technological innovation, fundamental theoretical elements for the internationalization of the Mexican Wine Industry

Author(s):  
Rubén MOLINA-MARTÍNEZ ◽  
Vianey BALTAZAR-RAMOS

The objective of this research is to examine some of the theories of competitiveness and technological innovation that allow wine companies to develop internationalization strategies in the current framework of economic globalization. The implementation of these strategic decisions not only requires research efforts, but it also requires the participation of the collaborative network of the segments related to productive infrastructures. In Mexico, the wine sector presents a growth perspective due in part to the differentiation and expansion of the markets, but it also presents challenges of product offer, financing for the growth of the company and government policies such as the reduction of taxes that would allow the sector increase competitiveness. The methodology of this study is of an exploratory descriptive nature, since it aims to serve as theoretical support so that companies have the information that allows them to design the necessary internationalization strategies to have a dominant market share presence at the national and international level. The contribution of the qualitative analysis of this work lies in the dissemination of information on the subject, the debate of the concepts and the development of these competences; both at the business and academic level.

2021 ◽  
Vol 13 (2) ◽  
pp. 79-86
Author(s):  
Ekaterina Kudryashova ◽  
Michele Casetti

It is recognized that viticulture and wine sector in general successfully combines traditions and innovations. The Internet of Things technology has already found its way to the vineyards as a prospective innovation. The innovations in wine industry are discussed in the publications, however, IoT not so often falls within the focus. In order to show the production and consumption trends in viticulture we rely mostly on the data accumulated by the International Organization of Vine and Wine. Some analytical materials of Food and Agriculture Organization of the United Nations were also relevant for this study. The information about implementation of Internet of Things is quite fragmentated by now and was collected from different sources. At least two drivers of Internet of Things in viticulture could be mentioned. The first is the climate change and the need to respond to its challenges by wine growers. Technology helps to detect the changes and suggest the best and timely solutions. The second reason why the IoT has prospective in wine sector follows from the characteristics of wine and its consumption trends. There are quite a few strategic decisions to be taken by wine producer and consumers related to wine. These strategic decisions need to be based on a precise data accumulation and processing. The Internet of things is relevant for the decisions of storage, sales, ratings, and collectibles. The range of end-users of the data processing is wide enough in the wine sector. The Internet of Things is already reality of viticulture and it has prospective to develop further. This paper argues that viticulture is a readily open for the IoT and there is a field for IoT implementation in there.


Molecules ◽  
2021 ◽  
Vol 26 (6) ◽  
pp. 1672
Author(s):  
Ysadora A. Mirabelli-Montan ◽  
Matteo Marangon ◽  
Antonio Graça ◽  
Christine M. Mayr Marangon ◽  
Kerry L. Wilkinson

Smoke taint has become a prominent issue for the global wine industry as climate change continues to impact the length and extremity of fire seasons around the world. Although the issue has prompted a surge in research on the subject in recent years, no singular solution has yet been identified that is capable of maintaining the quality of wine made from smoke-affected grapes. In this review, we summarize the main research on smoke taint, the key discoveries, as well as the prevailing uncertainties. We also examine methods for mitigating smoke taint in the vineyard, in the winery, and post production. We assess the effectiveness of remediation methods (proposed and actual) based on available research. Our findings are in agreement with previous studies, suggesting that the most viable remedies for smoke taint are still the commercially available activated carbon fining and reverse osmosis treatments, but that the quality of the final treated wines is fundamentally dependent on the initial severity of the taint. In this review, suggestions for future studies are introduced for improving our understanding of methods that have thus far only been preliminarily investigated. We select regions that have already been subjected to severe wildfires, and therefore subjected to smoke taint (particularly Australia and California) as a case study to inform other wine-producing countries that will likely be impacted in the future and suggest specific data collection and policy implementation actions that should be taken, even in countries that have not yet been impacted by smoke taint. Ultimately, we streamline the available information on the topic of smoke taint, apply it to a global perspective that considers the various stakeholders involved, and provide a launching point for further research on the topic.


2021 ◽  
Vol 11 (3) ◽  
pp. 1-20
Author(s):  
Tausif Amir Mulla

Learning outcomes The learning outcomes of this case are product innovation, the importance of consumer insights and data in marketing and the role of consumer insights in brand revival. Case overview/synopsis This case study is a fascinating look into how the shift from music compact disc (CDs) to streaming has completely changed consumer behavior. This change in attitude led many music labels down one of two paths as follows: shutting down the business or embracing new business models. The case study aims to bring out essential learning from a company, Saregama, that was on the verge of shutting down because of the losses incurred with the shift in consumer behavior from buying music CDs to streaming music for free on every smart device. This shift led most record companies to become shuttered. However, not all were as fortunate as Saregama, who threaded its way toward profitability. This case analyzes how Saregama turned from a loss-making business unit into a profit center by launching a breakthrough product backed by innovative thinking and strong consumer research. The researcher opted for secondary research based on reports from Deloitte and McKinsey & Company and other credible sources to understand the music streaming market in India. The study also includes excerpts from the interview of Vikram Mehra (MD of Saregama India Ltd.) to various media houses and customer reviews on e-commerce sites. Complexity academic level The case is relevant for learners studying for an undergraduate or graduate program and for discussions for modules such as marketing management and international marketing with a focus on product development and strategy. Applicability the case will provide the following exposure to the learners: the difference between corporate and marketing objectives; Using frameworks such as valuable, rare, inimitable, and organization and SAP-LAP to understand the rationale behind strategic decisions; An understanding of the importance of listening to consumers; Using the right marketing elements such as segmentation, targeting and positioning and marketing mix for a competitive marketing strategy. Supplementary materials Teaching notes are available for educators only. Subject code CSS: 8 Marketing.


2021 ◽  
Vol 14 (2) ◽  
pp. 423-442
Author(s):  
Diego Silva Cardoso ◽  
Pedro Sartori Locatelli ◽  
Wanderley Ramalho ◽  
Nader Asgary

Purpose – The production of photovoltaic solar energy has gained international prominence, being the subject of government policies aimed at its development. The purpose of this study is to analyze the profitability of a shared photovoltaic solar energy project, located in the national territory, resulting from changes in regulatory framework of the sector represented by different tariff levels.Design/methodology/approach – It is a quantitative study based on corporate finance as its theoretical-conceptual substrate. Simulations were carried out using different energy price and tariff scenarios.Findings - The results reveal that, under current conditions, distributed photovoltaic solar energy generation is financially very attractive to investors. In addition, it was found that significant changes in the tariff regime for this type of energy might prevent new investments in the segment. Practical implications – The evidence suggests caution in changing the legal framework of a segment that is still incipient in the country, which generates clean and renewable energy, and with enormous growth potential.Originality/value - The study presents, in a systematic way, the possible impacts of changes in the price and tariff scenarios on the attractiveness of investment in the distributed generation of photovoltaic solar energy generation. In this sense, it can be easily adapted to evaluate industrial plant projects of different sizes in regions with distinct levels of solar irradiation.           


2020 ◽  
Vol 42 ◽  
pp. 9-20

The position of regional geography in the system of geographical sciences is a topic that has been the subject of intense epistemologically and methodologically focused discussion within scientific realm at the global level since the middle of the 20th century. The initial outcome of these processes at the academic level was the marginalization of regional geography in the study of spatial phenomena, but since then there was a partial revitalization of the regional approach. In view of these changes, the place of regional geography within geographical education also began to be problematized. In this paper, it is conducted a critical review of selected academic articles from the last few decades that at least in a certain segment touch on this topic, as well as analysis of recent trends in school geography. This analysis suggests that it is difficult to find an adequate replacement for regional content, especially in the geographical education at lower levels of education, and that in many countries it still represents the basis or at least an important part of the geographical curriculum. However, at the same time, the need for change of teaching approach based on the excessive so-called regional inventory of space, by introducing general geographical concepts in the study of regional units of various levels, and putting them in the service of the development of critical thinking in students.


2021 ◽  
Vol XII (1 (34)) ◽  
pp. 167-182
Author(s):  
Anna Gaweł

In pedagogical literature health pedagogy is trated as a subdiscipline of pedagogy, within which the theoretical foundations of modern health education are created. It has theoretical support in classical social pedagogy. The subject of research of health pedagogy is interdisciplinary and it covers issues related to a social health reality, which are analyzed from a pedagogical perspective and on the basis of the assumptions of modern philosophy of health and in connection with the achievements of medical and social sciences in the areas related to the protection and promotion of health. The article presents the formation of the theoretical foundations of pedagogical practice focused on health goals and the concepts and methods of practicing health pedagogy that are emerging today.


2021 ◽  
Vol 11 (2) ◽  
pp. 1-35
Author(s):  
Emmanuel Silva Quaye ◽  
Yvonne Saini

Learning outcomes Amongst other things, at the end of this case discussion, the student should be able to: diagnose situational factors that contribute to a brand’s positioning; explore important issues in implementing brand positioning strategies; use relevant models for understanding a firm’s internal and external environments to inform strategic decisions about customers and competition; demonstrate an understanding of target audience; identify the unique attributes of the competition to inform a firm’s positioning and competitive strategy. Case overview/synopsis Kaya FM derives its name from the isiZulu word “ikhaya”, which means “home”. The name reflects the mission of the radio station to provide a home for black South Africans who were denied many opportunities during the apartheid era in South Africa. Kaya FM has been broadcasting since 1997, following the deregulation of the media landscape in South Africa. However, by 2018, the radio landscape has become very challenging. Mainstream advertisers still do not consider Kaya FM as a preferred channel to reach their target audience. Overall, radio listenership is dwindling and advertising sales growth is not encouraging. Greg Maloka, Kaya FM’s station manager is considering how to preserve the station’s unique positioning as it competes with both more dominant stations and new entrants so that Kaya FM can truly be a home for Afropolitans for many years to come. Complexity academic level Honour’s and master’s level, as well as executive education delegates. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 8: Marketing.


2022 ◽  
pp. 696-720
Author(s):  
Barbara Iannone

This article offers a comprehensive overview on the relationship between sustainability, corporate social responsibility (CSR), and corporate reputation (CR) by examining a field study case of a wine family firm located in the Abruzzo region of Italy. Through qualitative research methods, direct interviews to the family, social accountability, archives and observations of the company's life, information is organized in thematic areas suggesting the need of an alignment between environmental and business interests. The results are further used in proposing a framework model focused on the identification of key performance indicators (KPI). The main pillars of this concept are evaluating, monitoring and improving CR. The conclusion stresses the importance of replicating this type of modelling initiative with the purpose of professionalizing the wine industry into a more sustainable production and more successful business practices.


2018 ◽  
Vol 4 (1) ◽  
pp. 13
Author(s):  
Ola Hellingsrud Næss ◽  
Martine Strand Aasand ◽  
Albertina Rusandu

Innledning: Radiografiens fagområder er i konstant utvikling. Det setter krav til utdanningen til arbeidsgiver og til profesjonsutøveren som skal forsikre seg om at kunnskaper og ferdigheter er ajour, og at man holder høy standard fra første til siste arbeidsdag. Det er forsket lite på hvordan radiografene opplever om de har tilstrekkelig kunnskap og erfaring rundt legemiddelhåndteringen. Metode: En kvalitativ studie med observasjon av fem radiografer, som også inngikk i fokuserte intervjuer med hensikt å kartlegge opplevelser og vurderinger om sikkerheten i legemiddelhåndteringen, i yrkespraksisen. Resultater: Den daglige utførelsen av arbeidet vitner om trygghet i legemiddelhåndteringen, ved at håndterings-situasjoner preges av og høyt faglig kunnskapsnivå. Radiografene stiller seg likevel positive til mer jevnlig oppfølging, undervisning eller kursing ved arbeidsplassen, og diskusjoner om sikkerhet. Konklusjon: Radiografenes kunnskapsnivå innenfor legemiddellære erfares å være adekvat i henhold til målsettingen for emnet, i bachelor-utdanningen i radiografi. Imidlertid er dette en liten studie, og temaet bør følges opp videre.   Abstract Introduction: The field of work in radiography is in constant development. This imposes requirements for both education, the professional practitioner herself, and for the employer who will ensure that knowledge and skills are up to date in order to maintain high standards at all times. Internationally organizational development and professional knowledge are continually calling for radiographer’s familiarization with the latest standards and techniques in this field. There has been little research on how radiographers experience if they have sufficient knowledge and experience in medication and drug administration. Method: A qualitative study with observation of five radiographers, who also participated in focused interviews aimed at mapping their experiences and assessments about the safety of drug administration in professional practice. Results: The observed performance of the radiographers´ work testifies to safe drug administration in that administration situations are characterized by a high academic level of knowledge. Still, radiographers are positive to more regular follow-up learning and/or training at the workplace, and discussions about drug administration safety. Conclusion: Radiographers' level of knowledge in the field of drug administration was found to be adequate according to the expected learning outcomes of the bachelor education in radiography. However, this is a small study, and the subject should be followed up further.


Author(s):  
Maria João Sousa Lima ◽  
Luísa Cagica Carvalho

Collaboration between companies, especially for SMEs, can increase their ability to compete in new global markets. The emergence of new wine-producing countries over recent decades allows to evaluate its impact on the performance of a collaborative supply chain in countries with wine production tradition. This chapter describes the collaboration in the interface wine-grower/wine maker in a Portuguese wine region (Setúbal Peninsula). It reveal that intensification of collaboration between wine companies could increase their competitiveness in the domestic and the international markets, due the benefits it endorses. It also exposes some factors that stand out as conditioners to the operationalization of a deep collaboration, restricting it to just a few activities. The results of a case study performed suggested that the wine industry structure and the product characteristics are factors that negatively influence the intensity and the extension of collaboration. Trust is the intangible element that stands out as critical to the intensity of collaboration.


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