scholarly journals Nexus between relationship marketing and export performance of readymade garments exporting firms

2021 ◽  
Vol 72 (06) ◽  
pp. 673-679
Author(s):  
KHALID JAMIL ◽  
DUNNAN LIU ◽  
ALIYA ANWAR ◽  
MUHAMMAD WAQAS RANA ◽  
FIZA AMJAD ◽  
...  
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sample Size ◽  
Relationship Marketing ◽  
Export Performance ◽  
Exporting Firms ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship ◽  
Managerial Staff

he aim of this study to find out the impact of relationship marketing on export performance in readymade garments exporting firms of Pakistan. There is also the aim to find the mediating impact of trust between the relationship of relationship marketing and export performance. The present study aims to fill the existing gap in the literature which has been neglected in the previous studies. Data was collected from the managerial staff of readymade garments exporting firms and apply multiple linear regression. After the analysis of collected data, it was found that all the components of relationship marketing used in the study have positive and significant impact on export performance. It was also found that trust partially mediated the relationship of relationship marketing and export performance. At the end researchers recommended that this model can be used with more mediators and enhancing the sample size. It was also recommended to the management of exporting firms that they should more emphasize on trust to improve its export performance to different countries.

scholarly journals THE EFFECT OF RELATIONSHIP MARKETING ON THE LOYALTY OF SUPPLIER OF TOBACCO WITH MANUAL DRYING IN PT. EXPORT LEAF INDONESIA

2016 ◽  
Vol 5 (2) ◽  
Author(s):  
Saparwadi Saparwadi
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Relationship Marketing ◽  
Economic Benefit ◽  
Significance Test ◽  
Three Dimensions ◽  
Reliability Test ◽  
Dominant Effect ◽  
Complaint Handling ◽  
The Relationship

This  research  is  aimed at  analyzing  the  effect  of  relationship  marketing  on  the commitment of company, communication of company and the complaint handling of PT. ELI on the loyalty of supplier of tobacco with manual drying in East Lombok. The  data  were  collected  through  questionnaire  and  verified  with validation  and reliability test. The data then were analyzed using classic assumption, multiple linear regression, significance test, and certain use of parameter to proof the hypothesis. The research showed that there is partially and simultaneously significant effect of relationship     marketing     consisting     of     company     commitment,     company communication,  and complaint  handling of  PT  ELI on the  loyalty of  supplier of tobacco with manual drying in east Lombok. Of the relationship marketing of PT ELI that  has  a  dominant effect  of  the  loyalty  of  supplier  in  East  Lombok  is  the commitment of company. The level of effect of commitment of company is 24.10 percent (the value of r2X1Y) on the loyalty of supplier. The simultaneous effect of the three dimensions of relationship marketing is 50.40 percents (R2   =0.504) on the loyalty of supplier, categorized as the high criteria. One of the suggestions for the management of PT ELI is to improve partnership with the supplier, with the concept that may be applied as well as possible in order that the partnership can give sustainable and high economic benefit for the farmers. Keywords:  relationship, marketing  (Company, commitment, communication,  and complain handling) and loyalty of Supplier

scholarly journals Determinan Market Share Perbankan Syariah di Indonesia

2021 ◽  
Vol 10 (2) ◽  
pp. 199-204
Author(s):  
Eliana Eliana ◽  
Nazri Zarman ◽  
Ismuadi Ismuadi ◽  
Intan Novia Astuti ◽  
Ayumiati Ayumiati
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Market Share ◽  
Commercial Banks ◽  
Islamic Banking ◽  
Company Performance ◽  
Analysis Technique ◽  
Relationship Of ◽  
The Relationship

Sharia banking is currently very popular with the Indonesian people, so to prepare for this increasingly selective business competition, Islamic Commercial Banks are required to improve their company performance so that investors are attracted to invest. This study aims to determine the effect of BOPO, ROA, NPF, and DPK on the market share of Islamic banking in Indonesia. The samples used were BUS and UUS with 52 data. Multiple linear regression is used as an analysis technique to produce a detailed description of the relationship of each variable used. The regression results tell that BOPO and DPK have no significant effect on market share, while ROA and NPF have a positive and significant effect on market share in Islamic banking in Indonesia.

The Impact of Climate Change on Agriculture in Morocco: An Econometric Study

2020 ◽  
Vol 1 (2) ◽  
pp. 19-28
Author(s):  
Faycel Tazigh
Keyword(s):  
Climate Change ◽  
Linear Regression ◽  
Regression Model ◽  
Multiple Linear Regression ◽  
Linear Regression Model ◽  
Multiple Linear Regression Model ◽  
Independent Variables ◽  
Temperature And Precipitation ◽  
The Impact ◽  
The Relationship

This paper aims to analyze the relationship that may exist between climate change and cereal yield in Morocco. In order to study this correlation between variables, we used the most common form of regression model which is the multiple linear regression model. There are two main uses of multiple linear regression model. The first one is to quantify the weight of impact that the independent variables had on the dependent variable. The second use is to predict not only the relationship that may found between variables but also their impacts. In our case, we have chosen temperature and precipitation as an independent variables and cereal yield as dependent variable.

scholarly journals Does innovation make a difference?

2018 ◽  
Vol 15 (2) ◽  
pp. 137-154 ◽  
Author(s):  
Renata Vasconcelos ◽  
Marcos Oliveria
Keyword(s):  
Firm Performance ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Metropolitan Area ◽  
Design Methodology ◽  
Small Enterprises ◽  
Content Type ◽  
Micro And Small Enterprises ◽  
The Impact ◽  
The Relationship

Purpose This paper aims to identify and measure the impact of the types of innovation on micro and small enterprises’ performance in the foodservice industry. Design/methodology/approach A sample of 55 micro and small enterprises located in the Recife Metropolitan Area in Pernambuco were considered for the purpose of the analysis. All the firms were registered in the Agente Local de Inovação (ALI) program during the period of 2015 and 2016. The innovations developed by the firms were identified and measured using the sectorial innovation index, and the firm’s performance was calculated by the annual revenue. The impact of the innovations on performance was measured using multiple linear regression and quantile regression. Findings The regressions’ findings suggest that two innovation dimensions stand out concerning firm performance, that is, brand and customer experience are thought as to contribute to firm performance significantly. However, it has also been found that the contribution of the innovations may vary in the level of firm performance. Originality/value The paper was distinguished by analyzing the relationship between innovation and firm performance in the context of micro and small enterprises. The research also allowed knowing the innovations that can contribute to the micro and small enterprises’ performance, allowing such organizations to identify and develop the innovations seen as necessary for their competitiveness.

scholarly journals A study on the relationship of e-marketing, e-CRM, and e-loyalty: Evidence from Indonesia

2021 ◽  
pp. 115-120
Author(s):  
Ipang Sasono ◽  
Suroso Suroso ◽  
Dewiana Novitasari
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Air Conditioning ◽  
Manufacturing Industry ◽  
Sampling Method ◽  
Industrial Revolution ◽  
Simple Random Sampling ◽  
Relationship Of ◽  
The Relationship

The number of website visits is an important issue in the era of industrial revolution 4.0 for the manufacturing industry of Refrigeration and HVAC (heating, ventilation, and air-conditioning) as an effort in obtaining and maintaining customers. Therefore, e-loyalty is needed to improve the number of website visits. Research is done to test the influence given by e-marketing and e-CRM towards e-loyalty of a website owned by one of the Refrigeration and HVAC (RHVAC) companies in Indonesia. data is collected by a simple random sampling method obtained from 170 respondents of website visitors in the RHVAC fair Indonesia 2018. The method used in this research is multiple linear regression with SEM through the help of SmartPLS 3.0 software. The analysis result of this research shows that e-marketing and e-CRM have a positive and significant effect on e-loyalty, both individually and simul-taneously.

Pengaruh Pengetahuan Pemilik, Skala Usaha, dan Umur Usaha terhadap Keberhasilan Kinerja Usaha dengan Penggunaan Informasi Akuntansi sebagai Variabel Moderasi (Survei pada Pemilik Usaha UKM Makanan Khas di Kabupaten Banyumas)

2018 ◽  
Vol 6 (1) ◽  
pp. 23-48
Author(s):  
Hastin Tri Utami
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Business Performance ◽  
Research Result ◽  
Accounting Information ◽  
Situational Factor ◽  
Small Medium Enterprises ◽  
Relationship Of ◽  
The Relationship

This study aimed to determine the influence of owner’s knowledge, business scale, busines life partially toward the success of business performance and also to determine the influence of owner’s knowledge, business scale, business life partially toward the success of business performance with using of accounting information as moderating variable. The population of this study is SME’s (Small Medium Enterprises) owners of Banyumas specialty food. Sample determining is using purposive sampling method. The respondents consist of 64 business owners. Hypotheses testing of this study use multiple linear regression and Moderated Regression Analysis (MRA). Based on the research result and data analysis using multiple linear regression and MRA show that : (1) owner’s knowledge has positive significant influence to the success of business performance; (2) business scale has positive significant influence to the success of business performance; (3) business life has positive significant influence to the success of business performance; (4) using of accounting information moderated positively toward the relationship of owner knowledge to the success of business performance; (5) using of accounting information moderated positively toward the relationship of business scale to the success of business performance; (6) using of accounting information moderated positively toward the relationship of business life to the success of business performance. The limitation of this study are: (1) independent variables only focus on internal business factors such as owner’s knowledge, business scale, and business life; (2) situational factor which is used as moderating variable in this study only one situational factor that is using of accounting information.

AIDA ANALYSIS (ATTENTION, INTEREST, DESIRE, ACTION) TOWARD ADVERTISING EFFECTIVENESS AS A BASIC ONLINE SHOP MARKETING STRATEGY IN SUKABUMI CITY

2020 ◽  
Author(s):  
endang naryono
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Online Advertising ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Advertising Effectiveness ◽  
Dominant Factor ◽  
Relationship Of ◽  
The Relationship

This research is associative descriptive with the aim of this research is to explain the influence of factors from the concept of AIDA (attention, interest, desire, action), to determine the effect of AIDA on the effectiveness of online shop ads, and to explain the relationship of AIDA factors (Attention, Interest , Desire, Action) is the most dominant on the effectiveness of online shop advertising. The results of a study of 175 shoppers at online shop stores (Bukalapak, Lazada, Shop, Tokopedia, F-Thing, Purchasing) using factor analysis and multiple linear regression, the results obtained are four factors called interest, desire, action, attention . Based on the results of multiple linear regression analysis, partially the three factors of interest, desire, action have a significant effect or have a strong effect on the effectiveness of online shop advertising, while the attention factor does not have a strong or significant effect on the effectiveness of online shop advertising, and attention, interest, desire, action have an effect significantly based on joint testing. Interest is the dominant factor influencing online advertising.

scholarly journals PENGARUH KOMPOSISI PEMBIAYAAN NON BAGI HASIL DAN FINANCING TO DEPOSIT RATIO (FDR)TERHADAP PROFITABILITAS PADA PT BANK MUAMALAT INDONESIA TAHUN 2012-2016

2020 ◽  
Vol 6 (3) ◽  
pp. 477
Author(s):  
Renanda Rosita Wibowo ◽  
Dian Filianti
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Profit Sharing ◽  
Return On Assets ◽  
Non Profit ◽  
Negative Effect ◽  
Relationship Of ◽  
The Relationship

The purpose of this study is to analyze the relationship of non profit sharing and FDR to profitability in PT Bank Muamalat Indonesia. The approach used is a quantitative using multiple linear regression analysis techniques. The results of this study indicate that partially non-profit sharing is not significant to ROA, partially FDR has a significant negative effect to ROA, non profit sharing and FDR simultaneously significant effect to ROA at PT Bank Muamalat Indonesia.Keywords: Non profit sharing, Financing to Deposit Ratio, Return On Assets, multiple linear regression

scholarly journals CASA, NIM, dan Profitabilitas Perbankan di Indonesia

2020 ◽  
Vol 5 (1) ◽  
pp. 52-71
Author(s):  
Nibras Anny Khabibah ◽  
Sully Kemala Octisari ◽  
Agustina Prativi Nugraheni
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
The Other ◽  
Additional Analysis ◽  
Bank Profitability ◽  
Improvement Strategies ◽  
The Cost ◽  
Relationship Of ◽  
The Relationship

ABSTRACT This study aims to increase the role of CASA and NIM in improving the profitability of banks in Indonesia. This research was motivated by various CASA improvement strategies undertaken by banks to maximize profits, as well as OJK policies to support NIM to improve the efficiency and competitiveness of Indonesian banks. On the other hand, this research is also supported by the limited research that analyzes the relationship of CASA with banking profitability. The hypothesis in this study discusses using multiple linear regression. BEI in 2016-2018, this study proves that CASA and NIM are proven to increase bank profitability. These results prove that the proportion of CASA owned by banks can reduce the cost of funds resulting in increased profitability. This study also proves the ability of banks to generate profits from interest can support increased bank profitability. Additional analysis shows that CASA can increase NIM. Furthermore, NIM has also been proven to mediate CASA's relationship with banking profitability. Keywords: CASA, NIM, profitability, banking ABSTRAK Penelitian ini bertujuan untuk mengidentifikasi peran CASA dan NIM pada peningkatan profitabilitas perbankan di Indonesia. Penelitian ini dimotivasi oleh berbagai strategi peningkatan CASA yang dilakukan perbankan untuk memaksimalkan profit, serta kebijakan OJK untuk menekan NIM guna meningkatkan efisiensi dan daya saing perbankan Indonesia. Di sisi lain, penelitian ini juga didorong oleh masih terbatasnya penelitian yang menganalisis hubungan CASA dengan profitabilitas perbankan. Hipotesis dalam penelitian ini diuji dengan menggunakan regresi linier berganda. Dengan melakukan pengamatan pada perbankan yang menerbitkan sahamnya di BEI pada tahun 2016-2018, penelitian ini menunjukkan bahwa CASA dan NIM terbukti meningkatkan profitabilitas perbankan. Hasil ini membuktikan bahwa proporsi CASA yang dimiliki perbankan dapat menurunkan biaya dana sehingga terjadi kenaikan profitabilitas. Penelitian ini juga membuktikan bahwa kemampuan perbankan dalam menghasilkan laba dari bunga dapat mendorong kenaikan profitabilitas perbankan. Analisis tambahan menunjukkan bahwa CASA dapat meningkatkan NIM. Selanjutnya, NIM juga terbukti memediasi hubungan CASA dengan profitabilitas perbankan. Kata kunci: CASA, NIM, profitabilitas, perbankan  

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