scholarly journals EFFECT OF MARKETING ETHICS AS A MODERATE ON THE RELATIONSHIP BETWEEN MARKET ORIENTATION AND SME PERFORMANCE: EVIDENCE FROM SAUDI ARABIA

Author(s):  
Moad Hamod M Saleh ◽  
Adi Anuar Azmin ◽  
Ummi Naiemah Saraih

Literature has revealed, recently, the importance of market orientation (MO) for firm performance (SMEs); However, doubts still about how MO could improve SMEs performance exist due to the vagueness surrounding it. We examine marketing ethics (ME) that moderate the MO-SMEs relationship. A proposed model was analyzed empirically using a structural equation model (SEM) drawing on survey data for 408 manufacturing SMEs in Saudi Arabia. The results obtained show that MO positively affects performance for SMEs and, most significantly, this relationship is indirect as it is fully moderated by ME. These findings reveal MO improves performance when those firms make efforts in developing marketing ethics. the market orientation is significant, but it may not be sufficient to improve performance if the firm is unable to follow the marketing ethics practices.

Author(s):  
Moad Hamod M Saleh ◽  
Adi Anuar Azmin ◽  
Ummi Naiemah Saraih

Recent literature has demonstrated the importance of consumer orientation (CO) for small and medium-sized enterprises (SMEs); however, doubts persist about how CO can improve SMEs performance due to its ambiguity. We examine the marketing ethics (ME) that govern the relationship between COs and SMEs. A proposed model was empirically tested using a structural equation model (SEM) on 408 manufacturing SMEs in Saudi Arabia. The findings indicate that CO has a positive effect on the performance of SMEs and, more importantly, that this effect is indirect because ME fully moderates it. These findings indicate that CO improves performance when firms invest in marketing ethics development. While consumer orientation is critical, it may not be enough to boost performance if the firm is unable to adhere to marketing ethics practices.


2020 ◽  
Vol 42 (2) ◽  
pp. 232-243
Author(s):  
Onurcan Yilmaz ◽  
Hasan G Bahçekapili ◽  
Mehmet Harma ◽  
Barış Sevi

Although the effect of religious belief on morally relevant behavior is well demonstrated, the reverse influence is less known. In this research, we examined the influence of morality on religious belief. In the first study, we used two samples from Turkey and the United States, and specifically tested the hypothesis that intergroup tolerance predicts a shift in meta-ethical views toward subjective morality, which in turn predicts decreased religious belief. To examine the relationship between intergroup tolerance and religiosity via subjective morality, a structural equation model (SEM) was run. SEM results yielded good fit to the data for both samples. Intergroup tolerance positively predicted subjective morality, and in turn, morality negatively predicted religiosity. The bias-corrected bootstrap analysis confirmed the mediation, indicating that the association between intergroup tolerance and religious belief was mediated via subjective morality. In Study 2, we probed for the causal relationship, and the results showed that manipulating intergroup tolerance increases subjective morality, but does not influence religiosity. Therefore, we found only partial evidence for our proposed model that tolerance causally influences subjective morality, but not religiosity.


2010 ◽  
Vol 15 (2) ◽  
pp. 121-131 ◽  
Author(s):  
Remus Ilies ◽  
Timothy A. Judge ◽  
David T. Wagner

This paper focuses on explaining how individuals set goals on multiple performance episodes, in the context of performance feedback comparing their performance on each episode with their respective goal. The proposed model was tested through a longitudinal study of 493 university students’ actual goals and performance on business school exams. Results of a structural equation model supported the proposed conceptual model in which self-efficacy and emotional reactions to feedback mediate the relationship between feedback and subsequent goals. In addition, as expected, participants’ standing on a dispositional measure of behavioral inhibition influenced the strength of their emotional reactions to negative feedback.


2016 ◽  
Vol 44 (5) ◽  
pp. 853-864 ◽  
Author(s):  
Yefei Wang ◽  
Guangrong Xie ◽  
Xilong Cui

We examined the impacts of emotional intelligence and self-leadership on coping with stress, and assessing the mediating roles that positive affect and self-efficacy play in this process. Participants were 575 students at 2 Chinese universities, who completed measures of coping with stress, self-leadership, emotional intelligence, self-efficacy, and positive affect. The structural equation model analysis results indicated that self-efficacy fully mediated the relationship between emotional intelligence and active coping, as we had predicted. Further, self-leadership had a direct effect on active coping. However, positive affect and self-efficacy did not mediate the relationship between self-leadership and coping with stress. Implications are discussed in terms of theoretical contributions and interventions for coping with stress.


2016 ◽  
Vol 1 (2) ◽  
pp. 143
Author(s):  
Ridwan Sya’rani ◽  
San Afri Awang ◽  
Nunuk Supriyatno ◽  
Ris Hadi Purwanto

This study aims to examine the relationship between the factors that forming the institutions in Production Forest Management Unit (KPHP) Model Banjar Regency, South Kalimantan Province. The analysis used is Structural Equation Model (SEM). SEM is a multivariate analysis were used to analyze the relationship between variables. The sampling technique was conducted using purposive sampling method with 83 respondents. Based on the results of the study showed that the institutionality is signicantly inuenced by the factors of human resources, institutional variables and linkage.


2017 ◽  
Vol 29 (2) ◽  
pp. 73-96 ◽  
Author(s):  
Roland F. Speklé ◽  
Hilco J. van Elten ◽  
Sally K. Widener

ABSTRACT Both control and creativity are important drivers of organizational success (Gilson, Mathieu, Shalley, and Ruddy 2005; Hirst, van Knippenberg, Chen, and Sacramento 2011). However, they are often regarded as conflicting. We use the Levers of Control (LoC) framework to examine the relationships between a system of controls, empowerment, and creativity. Using survey data from 233 business unit managers, a structural equation model shows that the intensity of use of a LoC system of controls is positively associated with both empowerment and creativity. This suggests that the LoC system provides an environment that is rich with information and motivates employees to take action in purposeful, directed ways. This environment facilitates employees' perception that they have the ability to take actions, make decisions, and produce novel ideas. We conclude that there is not a conflict between control and creativity per se. Rather, paradoxically, creativity can flourish in the presence of control.


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