scholarly journals THE EFFECT OF MARKETING ETHICS AS A MODERATOR ON THE RELATIONSHIP BETWEEN CUSTOMER ORIENTATION AND SMES PERFORMANCE IN SAUDI ARABIA

2021 ◽  
Vol 3 (8) ◽  
pp. 119-138
Author(s):  
Moad Hamod M Saleh ◽  
Adi Anuar Azmin ◽  
Ummi Naiemah Saraih
Keyword(s):  
Saudi Arabia ◽  
Structural Equation ◽  
Customer Orientation ◽  
Recent Literature ◽  
Equation Model ◽  
Marketing Ethics ◽  
Proposed Model ◽  
Consumer Orientation ◽  
The Relationship ◽  
Positive Effect

Recent literature has demonstrated the importance of consumer orientation (CO) for small and medium-sized enterprises (SMEs); however, doubts persist about how CO can improve SMEs performance due to its ambiguity. We examine the marketing ethics (ME) that govern the relationship between COs and SMEs. A proposed model was empirically tested using a structural equation model (SEM) on 408 manufacturing SMEs in Saudi Arabia. The findings indicate that CO has a positive effect on the performance of SMEs and, more importantly, that this effect is indirect because ME fully moderates it. These findings indicate that CO improves performance when firms invest in marketing ethics development. While consumer orientation is critical, it may not be enough to boost performance if the firm is unable to adhere to marketing ethics practices.

scholarly journals EFFECT OF MARKETING ETHICS AS A MODERATE ON THE RELATIONSHIP BETWEEN MARKET ORIENTATION AND SME PERFORMANCE: EVIDENCE FROM SAUDI ARABIA

2021 ◽  
Vol 4 (14) ◽  
pp. 13-39
Author(s):  
Moad Hamod M Saleh ◽  
Adi Anuar Azmin ◽  
Ummi Naiemah Saraih
Keyword(s):  
Saudi Arabia ◽  
Market Orientation ◽  
Survey Data ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Marketing Ethics ◽  
Improve Performance ◽  
Proposed Model ◽  
The Relationship

Literature has revealed, recently, the importance of market orientation (MO) for firm performance (SMEs); However, doubts still about how MO could improve SMEs performance exist due to the vagueness surrounding it. We examine marketing ethics (ME) that moderate the MO-SMEs relationship. A proposed model was analyzed empirically using a structural equation model (SEM) drawing on survey data for 408 manufacturing SMEs in Saudi Arabia. The results obtained show that MO positively affects performance for SMEs and, most significantly, this relationship is indirect as it is fully moderated by ME. These findings reveal MO improves performance when those firms make efforts in developing marketing ethics. the market orientation is significant, but it may not be sufficient to improve performance if the firm is unable to follow the marketing ethics practices.

The Influence of Cognitive and Affective Reactions to Feedback on Subsequent Goals

2010 ◽  
Vol 15 (2) ◽  
pp. 121-131 ◽  
Author(s):  
Remus Ilies ◽  
Timothy A. Judge ◽  
David T. Wagner
Keyword(s):  
Performance Feedback ◽  
Business School ◽  
Structural Equation ◽  
Emotional Reactions ◽  
Equation Model ◽  
Proposed Model ◽  
And Performance ◽  
Dispositional Measure ◽  
The Relationship ◽  
Reactions To Feedback

This paper focuses on explaining how individuals set goals on multiple performance episodes, in the context of performance feedback comparing their performance on each episode with their respective goal. The proposed model was tested through a longitudinal study of 493 university students’ actual goals and performance on business school exams. Results of a structural equation model supported the proposed conceptual model in which self-efficacy and emotional reactions to feedback mediate the relationship between feedback and subsequent goals. In addition, as expected, participants’ standing on a dispositional measure of behavioral inhibition influenced the strength of their emotional reactions to negative feedback.

Consumer behavior in the omni-channel supply chain under social networking services

2019 ◽  
Vol 119 (8) ◽  
pp. 1785-1801 ◽  
Author(s):  
Bo Yan ◽  
Yan-Ru Chen ◽  
Xiao-Tai Zhou ◽  
Jing Fang
Keyword(s):  
Supply Chain ◽  
Consumer Behavior ◽  
Social Networking ◽  
Structural Equation ◽  
Mobile Terminal ◽  
Equation Model ◽  
Social Networking Services ◽  
Content Type ◽  
The Relationship ◽  
Positive Effect

Purpose The purpose of this paper is to analyze how social networking services (SNSs) affect consumers’ behaviors on the omni-channel supply chain by using a reverse research method. Design/methodology/approach Initially, a questionnaire was administered to obtain data on the relationship between the perception factors of channels and consumer behavior. Subsequently, a structural equation model was constructed, and consumer behavior were determined in the omni-channel supply chain. Finally, the importance of various factors that affected consumer behavior in the omni-channel supply chain under SNSs was determined. Findings Conclusions affirm that a positive effect on consumer channel behaviors occurs when buyers obtain information from social network platforms. However, regardless of online, offline, or mobile terminal, shortcomings are indicated in consumers’ lack of feedback on purchased goods and the bias of feedback. Originality/value The study explored ways to efficiently apply SNSs in building the omni-channel supply chain. Meanwhile, corresponding suggestions were provided such that companies will know about consumer needs.

scholarly journals ÖRGÜTSEL MUHALEFETİN KİŞİSEL DEĞERLER VE PSİKOLOJİK İYİ OLUŞ İLE İLİŞKİNİN İNCELENMESİ

2018 ◽  
Vol 6 (3) ◽  
Author(s):  
Ali ACARAY
Keyword(s):  
Structural Equation ◽  
Well Being ◽  
Equation Model ◽  
Psychological Well Being ◽  
Antecedents And Consequences ◽  
Self Transcendence ◽  
The Individual ◽  
Relationship Of ◽  
The Relationship ◽  
Positive Effect

The main purpose of the study is to examine the relationship of organizational dissent with personal values and psychological well-being. The research data were collected from 272 employees of various public institutions in the province of Kocaeli through a questionnaire. Relationships between variables were analyzed using structural equation model. According to results of the study; self-enhancement has a positive effect on displaced dissent; openness to change has a positive effect on articulated dissent and displaced dissent and, self-transcendence has a positive effect on latent dissent. In addition, the articulated dissent has a positive effect on psychological well-being. So, this study presents important results about the individual antecedents and consequences of organizational dissent.

scholarly journals PENGARUH MANAJEMEN RANTAI PASOK TERHADAP PERFORMA USAHA BUDI DAYA UDANG VANAME DI PROVINSI BALI DAN JAWA TIMUR

2020 ◽  
Vol 6 (2) ◽  
pp. 113
Author(s):  
Rismutia Hayu Deswati ◽  
Lathifatul Rosyidah ◽  
Tenny Apriliani
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Competitive Advantage ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Business Performance ◽  
Equation Model ◽  
Chain Management ◽  
The Relationship ◽  
Positive Effect

Udang vaname merupakan salah satu komoditas ekspor unggulan Indonesia di pasar internasional. Udang vaname yang diekspor merupakan hasil produksi dari usaha budi daya yang tersebar di berbagai provinsi di Indonesia sehingga dibutuhkan rantai pasok yang optimal untuk mendukung kelancaran usaha budi daya tersebut. Tujuan dari penelitian ini untuk menganalisis pengaruh manajemen rantai pasokan terhadap keunggulan bersaing suatu usaha budi daya udang vaname dan dampak terhadap performa usaha tersebut. Lokasi penelitian adalah Provinsi Jawa Timur dan Bali karena konektivitas yang kuat antara masing-masing pembudi daya di kedua lokasi tersebut. Data yang dikumpulkan diverifikasi kemudian dianalisis menggunakan pendekatan Structural Equation Model (SEM). Hasil dari analisis menemukan bahwa variabel hubungan dengan pemasok dan modal manusia berpengaruh positif terhadap keunggulan bersaing pembudi daya dan juga berpengaruh positif kepada performa usaha budi daya tersebut. Variabel hubungan dengan pelanggan tidak berpengaruh baik terhadap keunggulan bersaing maupun performa usaha. Dari hasil ini diharapkan pemerintah bisa mengintervensi dalam bentuk perbaikan manajemen rantai pasokan udang vaname dengan meningkatkan kompetensi masing-masing anggota rantai pasok sehingga dapat optimal pada posisinya.Title: The Effect of Supply Chain Management on The Business Performance of Vaname Shrimp Farming in The Province of Bali and East JavaVaname is one of Indonesia’s leading export commodities in the international market. The exported vaname are the products from aquaculture business which are spread in various provinces in Indonesia, so an optimal supply chain is needed to support this business. The purpose of this study is to analyze supply chain management affects the competitive advantage of a vaname farming business and the impact on the performance of the business. The research sites are East Java and Bali because of the strong connectivity between each farmer in both locations. The collected data is verified and then analyzed using the Structural Equation Model (SEM) approach. The results of the analysis concluded that the relationship between suppliers and human capital variables had a positive effect on the competitive advantage of farmers and also had a positive effect on the performance of the aquaculture business. While the relationship with customer variables do not affect both competitive advantage and business performance. From this result, the government is expected to be able to intervene in the form of improved management of the vaname supply chain by increasing the competence of each member of the supply chain so that it can be optimally positioned. 

scholarly journals Investment Training Moderates the Effect of Financial Literacy, Return and Risk on Investment Interest in Capital Markets

2020 ◽  
Vol 9 (1) ◽  
pp. 102-112
Author(s):  
Anhar Fadli ◽  
Andhi Wijayanto
Keyword(s):  
Structural Equation Model ◽  
Capital Markets ◽  
Capital Market ◽  
Financial Literacy ◽  
Structural Equation ◽  
Model Analysis ◽  
Equation Model ◽  
The Relationship ◽  
Positive Effect ◽  
The Capital Market

This study aims to analyze the effect of financial literacy, return and risk on investment interests in the capital market members of Forum KSPM Kota Semarang with investment research as a moderating variable. This research uses structural equation model analysis with WarpPLS 6.0 to evaluate the relationship between variables and the effect of moderation on investor investment training with financial literacy, return, risk, and investment interest by conducting a survey of 113 respondents who were successfully collected. The results of this study confirm previous findings that financial literacy has a positive effect on investment interest, returns have a positive effect on investment interest, and risk has a positive effect on investment interest. Researchers also found that investment training could not moderate the effect of financial literacy on investment interest, but investment training could moderate the effect of return and risk on investment training.

scholarly journals The Role of Information Communication &Technology as enabler of Knowledge Management Process to Bring Innovation in Creative Industries (Batam Case)

2019 ◽  
Author(s):  
Cosmas Eko Suharyanto
Keyword(s):  
Knowledge Management ◽  
Structural Equation ◽  
Equation Model ◽  
Creative Industries ◽  
Information Communication ◽  
Computer Services ◽  
The Relationship ◽  
Positive Effect ◽  
Role Of Information

Information Communication & Technology (ICT) plays an important role as a catalyst to enable and facilitate the implementation of the development, transfer, and utilization of knowledge, which subsequently may contribute to the improvement and innovation. This research intends to analyze how ICT competency directly influences knowledge management, how knowledge management directly influences innovation, and how ICT competency indirectly influences innovation through knowledge management. The research is limited to the case of the five sectors of the creative industries in the island of Batam, Indonesia. Those five sectors are television, radio, publishing, IT software and computer services, and architecture. The data are collected via questionnaire from a sample of 150 respondents. A structural equation model is established to study the interrelationship among those variables. At the end, the research concludes that ICT competency has positive effect on knowledge management, as well as on innovation via knowledge management, and knowledge management mediates the relationship between ICT competency and innovation.

scholarly journals Modeling Air Travelers' Experience Based on Service Quality Stages Related to Airline and Airports

2019 ◽  
Vol 13 (11) ◽  
pp. 37 ◽  
Author(s):  
Claudia Munoz ◽  
Henry Laniado ◽  
Jorge Córdoba
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Quality Measurement ◽  
Equation Model ◽  
Air Travel ◽  
Marketing Strategies ◽  
Passenger Satisfaction ◽  
A Chain ◽  
The Relationship ◽  
Positive Effect

This paper proposes a new scale for assessing traveler experience in air travel. Here, passenger experience is measured through travelers' perception of service quality, considering it as a chain of services. The new scale is called air travel service quality (ATSQ). It considers three service quality stages: departure airport service, airline service, and arrival airport service. This paper applies the ATRS scale to examine service quality in domestic travels in a Colombian context. Given that traveler’s experience plays a crucial role in determining passenger’s satisfaction, a structural equation model (SEM) was applied to examine the relationship between service quality stages, customer satisfaction, and behavioral intentions. Adding the passengers' perception of the arrival airport to the integrated service quality measurement is considering one of the main contributions of this study. The finding of this research confirmed that all three stages of air travel service have a significant, positive effect on passenger satisfaction. The scale found in this research should provide useful information for developing effective operational and marketing strategies for the air travel market. In this way, airports and airlines could better understand how traveler’s perception of service quality may affect each choice related to which departure airport, airline, and arrival airport combination to choose from.

scholarly journals Organizational Justice and Organizational Pride to Achieve Job Satisfaction and Job Performance

2020 ◽  
Vol 55 (3) ◽  
Author(s):  
Rahmi Widyanti ◽  
Gusti Irhamni ◽  
Silvia Ratna ◽  
Basuki
Keyword(s):  
Job Satisfaction ◽  
Job Performance ◽  
Organizational Justice ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Recent Literature ◽  
Private Universities ◽  
Equation Model ◽  
Model Method ◽  
The Relationship

Recent literature discusses two aspects that improve HR performance, namely organizational justice and organizational pride. Employees who are treated fairly and have pride in the company will exhibit increased job satisfaction and job performance in private universities in the Kalimantan and West Java Region, Indonesia. This study analyzes the relationship between organizational justice and organizational pride on job satisfaction and job performance among employees of private universities in Indonesia. This study uses a quantitative approach through administering a questionnaire to 200 respondents. The replies are then analyzed by Structural Equation Model method. The results show that organizational justice and organizational pride can positively and significantly influence job satisfaction and job performance.

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