scholarly journals A REPORT ON WORLD’S TOP 20 UNIVERSITIES WEBSITE MARKETING COMMUNICATION STRATEGY: WHAT CAN BE EMULATED

2020 ◽  
Vol 5 (37) ◽  
pp. 56-71
Author(s):  
Pei Wen Chong ◽  
Siti Zakiah Melatu Samsi ◽  
Mohd Nazri Mohd Noor
Keyword(s):  
Communication Strategy ◽  
Marketing Communication ◽  
Colour Type ◽  
Web Structure ◽  
The World ◽  
World Class ◽  
Rational Understanding ◽  
High Level ◽  
World Class Universities ◽  
The University

The university website is important as a window for potential students. Its quality is directly associated with the image and reputation of the university, reflecting the level of the university. Therefore, it is vital that a university is able to establish a website that has a high level of usability, functionality, and creativity which can attract and retain the users. In order to have a rational understanding and learning from the experienced university websites, this study has selected the top 20 universities around the world where important elements from their websites are being studied and evaluated thoroughly. The elements include picture resolution, typography, layout, web structure and colour, type of information and content as well as the privacy and trust policy. The study provides important provision on how the world-class universities designed their websites which would potentially yield refinements to the current website of other universities around the globe.

scholarly journals Spaces of Life: Transgressions in Conceptualising the World Class University

2020 ◽  
pp. 251-267
Author(s):  
Sonja Arndt ◽  
Søren Smedegaard Bengtsen ◽  
Carl Mika ◽  
Rikke Toft Nørgård
Keyword(s):  
Philosophical Argument ◽  
The People ◽  
The World ◽  
The Face ◽  
New Ideas ◽  
World Class ◽  
To Come ◽  
The Times ◽  
World Class Universities ◽  
The University

AbstractBeyond knowledge, critical thinking, new ideas, rigorous science and scholarly development, this chapter argues for the university as a space of life. Through the complexities and incommensurabilities of academic life, and drawing on Julia Kristeva’s notion of revolt, Emmanuel Levinas’ notion of Otherness, and Novalis’ concept of Romantisierung, it makes a philosophical argument for recognizing what might appear as uncomfortable transgressions of the marketable, measurable characteristics of World Class Universities. In various ways, the chapter asks where there is space, in the World Class University, for elements which may not overtly align with the neoliberal clamour for international recognition and esteem. In elevating everyday life in the university, the chapter blurs boundaries of the celebrated, strived for rankings with the spaces of life that are dark and heterotopic, messily entangled with histories, polyphonic human and more than human voice, beings and energies, within the university. Revolt provokes a re-turn to re-question the ethics and boundaries of treatments of ‘world’ and ‘class’ in conceptions of the World Class University. Here, ‘World Class University’ is not necessarily a globally streamlined and internationally bench-marked institution, flexing its socio-economic muscles in the face of the world. Instead, it is an institution that speaks for others who have been made silent and deprived of their own critical voice. It speaks for the suppressed and marginalized, and it speaks for the ones who are no longer with us, or who have not yet arrived. It speaks for the people and the times yet to come.

Study of graduate attributes of the university of Sydney and implications for building Chinese world-class universities

2021 ◽  
pp. 002072092098431
Author(s):  
Rui Zhao ◽  
Wan-Bing Shi
Keyword(s):  
System Theory ◽  
Comparative Study ◽  
High Position ◽  
Graduate Attributes ◽  
Graduate Employability ◽  
World Class ◽  
World Class Universities ◽  
The University ◽  
Relationship Of

The graduate attributes of the University of Sydney innovatively include the enabling conceptions and the translation conceptions of attributes and ensure that they are specifically oriented, reasonably structured and comprehensively designed. These scientifically constructed graduate attributes of the University of Sydney prove strong efficiency by the university taking up a high position in QS Graduate Employability Rankings in recent years. Chinese top-level universities, in the process of building world-class universities, also face the task of revising the graduate attributes and substantially enhancing the quality of talents cultivation, and can, therefore, learn the successful experience to revise their own graduate attributes on the basis of universities’ history, vision and specialty, on the premise of a sound cognition of the connotation, levels, and relationship of graduate attributes, and by means of System Theory, Phenomenography and comparative study.

The Worldwide Instantiation of the University

2020 ◽  
pp. 21-42
Author(s):  
David John Frank ◽  
John W. Meyer
Keyword(s):  
Research Universities ◽  
Knowledge Society ◽  
Natural Sciences ◽  
Global Level ◽  
Global Knowledge ◽  
The Social ◽  
The World ◽  
World Class ◽  
The University ◽  
University Expansion

This chapter describes the multi-dimensional expansion of the university, focusing especially on its accumulating numbers and global diffusion. It stresses the transcendence and universalism of the university at the global level. It also analyzes how university expansion is expected to occur earlier and more fully in the global core than in the global periphery, in democracies than in dictatorships, in the natural sciences than in the social sciences or humanities, and in world-class research universities more than local teaching colleges. The chapter highlights the university as a global institution and the global knowledge society that arises upon it. It examines the spread of universities around the world and studies local instances of a general model that is a central point to sociological neo-institutional theory.

scholarly journals Bibliometric Analysis of Publications in the Scopus Database: A Study at Diponegoro University during 2014-2018

2019 ◽  
Vol 125 ◽  
pp. 23001
Author(s):  
Yos Johan Utama ◽  
Budi Setiyono ◽  
Jamari ◽  
Mohammad Tauviqirrahman ◽  
Heru Susanto
Keyword(s):  
Research Productivity ◽  
Time Frame ◽  
Left Behind ◽  
Research Activities ◽  
The World ◽  
World Class ◽  
Scopus Database ◽  
Prolific Authors ◽  
The University ◽  
Productive Authors

This paper presents the strategy of Diponegoro University to increase its research productivity towards the world-class university. Bibliometric indicators are employed to characterize the research activities of Diponegoro University, Indonesia with production in the period of 2014-2018 in publications that are indexed in the Scopus database. The number of documents and their comparison with other universities, and productive authors are of particular interest. The results reflect that the university documents improve significantly during the research time frame. In comparison with other top ten universities in Indonesia, for the last five years, Diponegoro University has achieved the fastest rate of publication (up to 471%). However, compared to other universities in neighboring countries, Diponegoro University is still left behind. In addition, it is shown that prolific authors contributing to documents in Scopus are uneven in terms of origin of faculty. Based on these results, a recommendation with respect to the research productivity is discussed in this paper.

scholarly journals Progress towards a World-Class Research University status: The case of Nanjing Agricultural University

2019 ◽  
Vol 10 (1) ◽  
pp. 72
Author(s):  
Wanjiru Ruth Irungu ◽  
Xiaoguang Liu ◽  
Chuyu Han ◽  
Alvin Bomer ◽  
Wambui Ann Wanjiru
Keyword(s):  
Research Universities ◽  
Research University ◽  
Develop World ◽  
Research Status ◽  
Research Production ◽  
Research Activities ◽  
The World ◽  
World Class ◽  
World Class Universities

The concept of “world-class university” has been there for some time, and everyone wants a world-class university, and no country feels it can do without one. This battle to develop world-class universities lies not only in the gained status but also in the symbolic role of such universities. Universities exist mainly for research and dissemination of knowledge, which have become critical drivers of economic growth. For this reason, world-class research universities are recognized as central institutions in the 21st century economies. This recognition comes with pressure for universities to rethink their research activities and with the need to raise their research status to that of internationally accepted world-class universities. However, in order to attain the world-class research status, there is a need to sustain the efforts being put in place at both national and university levels. This study analyzed university data over nine years, from 2008 to 2016. It examined how Nanjing Agricultural University has strived to sustain its efforts towards attaining world-class research status. The results reveal that consistency and sustainability have resulted in excellence in research and increased research production. The conclusion is that the sustainability of the efforts significantly increases research production and excellence.

scholarly journals Diagnóstico de la calidad en los servicios de alimentos y bebidas en Tequisquiapan

2019 ◽  
pp. 14-22
Author(s):  
Francisco Javier Arellano-Rocha ◽  
Aarón Iván González-Neri ◽  
Julia Pérez-Bravo ◽  
Jorge Gabriel Villarreal-Alcalde
Keyword(s):  
Qualitative Analysis ◽  
Quantitative Method ◽  
Services Quality ◽  
World Economic Forum ◽  
Private Companies ◽  
The World ◽  
World Economic ◽  
High Level ◽  
The University

The purpose of this research was to do a measuring of the catering services quality through the opinion of local, national and foreign visitors, in the Magic Town of Tequisquiapan, Qro., in order to determine some actions that helped improve their services and the touristic impact in the zone. The methodology used was mixed, using the quantitative method based on literature about the topic, where there were shown several analysis as in the World Economic Forum, published on the Tourism notebooks in the University of Murcia. Likewise, a qualitative analysis was done when it was applied a survey where it is asked about the quality in the catering services visited by consumers and it was also done a revision of the certifications given by the Mexican official government. After that, the results obtained let us know the high level of acceptance that the caterers have. Nevertheless, the certificates of quality are not common among the businessmen. It was considered to give the proposals that could help to the Bureau of Restaurants, the County City, the Local Ministry of Tourism and to private companies who want to know about them to continue solving and fulfill with quality in the touristic caterers.

scholarly journals Knowledge Society, Educational Attainment, and the Unequal City: A Sociospatial Perspective

2021 ◽  
pp. 7-31 ◽  
Author(s):  
Ulrike Gerhard ◽  
Michael Hoelscher ◽  
Editha Marquardt
Keyword(s):  
Knowledge Society ◽  
Well Being ◽  
Educational Opportunities ◽  
Knowledge Based ◽  
Social Polarization ◽  
World Class ◽  
Good Schools ◽  
World Class Universities ◽  
The University ◽  
Selective Access

AbstractEducation plays a key role in knowledge society, since, from a meritocratic perspective, it opens up fair opportunities for well-paid jobs, thereby increasing social mobility and well-being more generally. In order to foster their economic competitiveness, cities are therefore encouraged to engage in knowledge-based urban development by trying to provide good schools and world-class universities to attract the “creative class.” However, meritocracy is a “myth,” as access to educational opportunities is itself socially biased. With the example of Heidelberg, a so-called “knowledge pearl,” we show how knowledge-institutions, such as the university, may shape socioenvironmental contexts in ways conducive to spatially selective access to—and use of—educational opportunities. Instead of reducing social polarization, knowledge-institutions may instead (re-)produce inequalities.

scholarly journals Analisis Sistem Informasi Orang Tua Wali Mahasiswa berbasis Website Studi Kasus Universitas Muhammadiyah Magelang

2016 ◽  
Vol 2 (1) ◽  
Author(s):  
Agus Setiawan
Keyword(s):  
Information System ◽  
Information Systems ◽  
Formal Education ◽  
Online System ◽  
Student Parents ◽  
Academic Activities ◽  
The World ◽  
Education Needs ◽  
High Level ◽  
The University

Abstract - Information technology was used in the world of education, needs to be done to eliminate the problem of distance, time, and place in the delivery of information. This study aims to identify and analyze the parents information system of the students based websites. The parents information system of the students is expected to provide accurate and reliable information for parents who had entrusted his son to the University of Muhammadiyah Magelang to go through the process of high-level formal education as a student. Parents are guardians of students in need of information on the progress of their children at any time in accordance with academic activities, even in relation to finance for regular payments each semester. The results of this research is a design model of parents information system of the students with integrated with KRS online system that is already running. Keywords: information systems , information systems academic , academic systems , information systems parent.

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