VALIDIZATION OF THE EMPIRICAL MODEL OF THE DYNAMICS OF INTEGRATION OF INTERNET COMMUNITIES
The article presents the results of a validating study carried out within the framework of the research under the grant "Building predictive models of the dynamics of the development of mobilization-type Internet communities". The aim of the study is to test the empirical model of integration of the Internet community in terms of the validity of the content and the validity of the criteria. The subject of the study is the validity of the criteria and integration factors identified in this model. The research methods are a survey of internal experts and a comparative analysis of assessments of the criteria and factors of integration of the specified model by external and internal experts. The results obtained allow us to conclude that it is correct to identify the criteria and factors for integrating the Internet community at the first stages of the research project. Differences in the assessment by two types of experts of the significance of some criteria and factors of integration of Internet communities receive the fixation of two observation positions - external and internal - as two types of explanation, namely, an understanding and descriptive explanation, respectively. The conducted research not only allows to introduce new criteria and factors of integration into the empirical model of integration of the Internet community, but also to draw an important theoretical conclusion. Online communities in their development manifest both the properties of real social groups and the properties of networks. These two methodological attitudes can be equally successfully applied in the analysis of online communities of the mobilization type. In the first case, analyzing the behavior of the online community as a social group, the dynamics of its mobilization function is mostly recorded. In the second case, analyzing the behavior of a community as a network, the dynamics of its volume and the dynamics of information potential are described to a greater extent.