scholarly journals The Technology of Development of a Culture of Students Communication (Based on Social Networks)

This article is written about the result of research on the improving the technology for the development of a culture of students’ communication based on English in the context of the activation of ethnic-cultural relations. The tasks of the research consist of fromstudy and theoretical understanding of philosophical, pedagogical, psychological and linguistic literature on the development of students' culture of communication in English in the context of intensification of ethno cultural relations;studying the experience of foreign countries (sites), improving the mechanism for developing a culture of student communication based on the creation of the “The art of communication” platform in social networks Facebook and Telegram in English;improving the culture of student communication in English based on an innovative approach to technology development (“Communication Clinic”, “On-line communication environment”, “On-line ambulance”);improving the criteria for assessing the degree of knowledge of students' communication culture in English and the development of scientific and methodological recommendations.. The article consists of from introduction, literature survey, methodology, recommendation, discussions, and conclusion.

2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.


2020 ◽  
Vol 14 (3) ◽  
pp. 44-53
Author(s):  
N. E. Sokolinskaya ◽  
L. M. Kupriyanova

The relevance of the article is because in parallel with the processes of introduction of innovations in the field of automation and computerization of the banking system, the number of types of banking risks associated with innovations in the field of on-line customer service and internal Bank reporting, as well as information systems. As a result of this article, we have studied the latest legislative acts of the Central Bank of Russia as a mega-regulator and summarized the practice of both individual credit institutions and the banking sector in the field of information technology development risks in the banking sector. To strengthen the development of new financial technologies in the digital economy, it is necessary to regularly discuss the emergence of new phenomena and innovations; to consider the possibility of further analysis of existing methodological developments to exchange best practices of banks. Building an effective it security risk management system is not a one-time project. Still, a complex process is important, focused on minimizing external and internal threats and taking into account the limitations on resources and time factor


2013 ◽  
Vol 15 (1) ◽  
Author(s):  
Stephen M. Mutula

Background: With the growing adoption and acceptance of social networking, there are increased concerns about the violation of the users’ legitimate rights such as privacy, confidentiality, trust, security, safety, content ownership, content accuracy, integrity, access and accessibility to computer and digital networks amongst others.Objectives: The study sought to investigate the following research objectives to: (1) describe the types of social networks, (2) examine global penetration of the social networks, (3) outline the users’ legitimate rights that must be protected in the social networking sites (SNS), (4) determine the methods employed by SNS to protect the users’ legitimate rights and (5) identify the policy gaps and technological deficiencies in the protection of the users’ legitimate rights in the SNS.Method: A literature survey and content analysis of the SNS user policies were used to address objective four and objective five respectively.Results: The most actively used sites were Facebook and Twitter. Asian markets were leading in participation and in creating content than any other region. Business, education, politics and governance sectors were actively using social networking sites. Social networking sites relied upon user trust and internet security features which however, were inefficient and inadequate.Conclusion: Whilst SNS were impacting people of varying ages and of various professional persuasions, there were increased concerns about the violation and infringement of the users’ legitimate rights. Reliance on user trust and technological security features SNS to protect the users’ legitimate rights seemed ineffectual and inadequate.


Author(s):  
Mª del Rosario Rodríguez Díaz ◽  
Mª José González Río ◽  
Mª Ángeles Rebollo Catalán

ABSTRACTThis paper presents the main results of an investigation whose purpose is to investigate the adoption of on-line social networks in SMEs run by women. The base assumption is that the use of networks as a strategic communication element is still at an early stage of development, far from being an established practice. Our interest in this study is to determine the willingness and motivations of entrepreneurs in using these networks, as well as utilities and difficulties they have faced. Our goal is to visualize the change of attitude and competences that entrepreneurs are imprinting on their businesses within the competitive environment they operate in. Ultimately, we are interested in studying the perception of women-entrepreneurs regarding the adoption of online social networks to the extent where they are, as an additional management tool. We find ourselves facing a new field of knowledge on which there are very few references and very little research has been carried. Hence, this study has a primarily qualitative and exploratory purpose. To obtain the needed information we held semi-structured interviews to fourteen Andalusian entrepreneurs, coming from different business fields. The main findings were that just less than a half of them used them, or implemented them in their companies, as communication tools. The others, depending on to the size of their business, adopted them as an extension of the personal use in which they had been started.RESUMENEste trabajo presenta los principales resultados de una investigación cuya finalidad es conocer la adopción de las redes sociales on-line en las pymes dirigidas por mujeres. Se parte de la base de que el uso de redes, como elemento estratégico de comunicación, se encuentra todavía en una fase incipiente de desarrollo, lejos aún de ser una práctica consolidada. Nuestro interés en este trabajo es conocer la predisposición y motivaciones de las empresarias hacia el uso estas redes, así como las utilidades y dificultades a las que han de enfrentarse. Nos interesa visibilizar el cambio actitudinal y competencial que las empresarias están imprimiendo en sus empresas dentro del marco competitivo en el que se encuentran. En definitiva, nos interesa estudiar la percepción que tienen las empresarias sobre el uso de las redes sociales online en la medida en que están insertas, como una herramienta más de gestión empresarial. Nos situamos ante un nuevo ámbito de conocimiento sobre el que apenas existen referencias bibliográficas ni se ha realizado apenas investigación; de ahí que la investigación tenga una finalidad fundamentalmente exploratoria y de carácter cualitativo. Para la obtención de la información se realizaron catorce entrevistas semi-estructuradas entre empresarias andaluzas de distintos sectores de actividad. Entre los principales resultados encontramos que algo menos de la mitad de ellas las utilizan, o están implantadas en sus empresas, como herramientas de comunicación. El resto, y relacionado con el tamaño de sus negocios, las utilizan como una prolongación del uso personal en el que se iniciaron.


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