scholarly journals Customers’ Perception and the Role of Demographic Characteristics in Online Bank Marketing Strategies

Purpose - the essential purpose of this study is to research the customers’ perception and therefore the role of demographic characteristics in on-line bank promoting methods. It helps the bankers as a parameter to boost the character and closeness of relationship between bank promoting methods and therefore the demographic factors particularly, bank customers’ standing within the family, gender, age, academic qualification, occupation and monthly financial gain. And to predict the character and closeness of relationship between current perception concerning bank promoting methods and their current position concerning paying of housing loan, important stage of documentation, most frequented bank, variety of account with the bank, variety of coping with the bank, the other checking account, bank with most no. of ATM dealingss and frequent usage of on-line banking transaction. Design/methodology/approach - Descriptive study was conducted to search out out the extent of relationship that prevails between demographic characteristics and bank promoting methods. 493 questionnaires were collected supported convenient sampling. This study includes each the first and secondary knowledge. Primary knowledge was through the planned form with direct, open-ended and closed-ended multiple alternative queries containing demographic variables and bank promoting methods. The man of science has framed the form supported varied reviews, personal interview with bank managers. Secondary knowledge of the study were gathered from magazines, journal books, through on-line, banking sources, past researches and reviews Findings - Through multiple correlation analysis, the study reveals that there exist a big relationship between the demographic variables, namely, bank customers standing within the family, gender, age, academic qualification, occupation, monthly financial gain, legal status, religion, current residence, standing of current residence, stick with the family associate degreed bank customers possessing an own house and their perception towards bank promoting methods. and therefore the results showed that there's a big relationship between client perception towards the bank promoting methods and most often used bank, variety of account within the bank, variety of coping with the bank, most most popular ATM, and frequency of visit to the location. This study is additionally valuable to different investigators for coming study.

2022 ◽  
Vol 6 (1) ◽  
Author(s):  
Vien The Giang ◽  
Vo Thi My Huong

The article analyzes and clarifies the position and role of business households in the system of business entities in the market economy in Vietnam. From its small-scale position, restrictions on the rights to use labor and business locations, current Vietnamese laws have established provisions to ensure equality in legal status, autonomy, and self-responsibility on business transactions of business households. However, the business household is built and managed on the basis of the family, the members of the business household both show blood relation and economic relation. Therefore, the family traditional cultural factors have a huge impact on the internal and business relations of household businesses. The traditional family relationship, and the relationship among the members (of the business household) in the business relations related to asset liability and the development support policy of the State will form the pillar to promote the development of household businesses to become an important and indispensable part of the market economy and international integration in our country currently.


2005 ◽  
Vol 15 (3) ◽  
pp. 249-256
Author(s):  
Diane Dodd-McCue ◽  
Alexander Tartaglia

Context Demographic similarities between support personnel and next of kin are of increasing interest. Studies examining like-race requestors have not produced clear and consistent outcomes. No studies have examined demographic relatedness factors for family support personnel who are not requestors. Objectives To examine the degree of “relatedness” between family communication coordinator chaplains and next of kin in cases that resulted in consent for donation. To examine “relatedness” in terms of demographic characteristics between primary hospital family support individuals and next of kin. Design Retrospective nonexperimental descriptive design spanning 1997 to 2004. Main Outcome Measures Demographic characteristics including gender, race and ethnicity, age, religion, and contact time. Results The results fail to support the hypothesis that the degree of “relatedness” between the family communicator and next of kin is associated with positive consent decisions. The findings show that gender is a shared quality in 60% of these cases, and race, age, and religion are even more infrequently shared qualities. The findings also suggest an elevated role of women in the donation discussion. Conclusions This study fills the void of empirical research through its use of objective outcome measures. The results fail to support the common wisdom and bring to question the foundation of many programs used to promote organ donation. Additionally, the findings emphasize the need for more rigorous investigations and development of more refined, valid measures for examining factors that may influence the donation discussion.


2020 ◽  
Vol 3 (1) ◽  
pp. 703-714
Author(s):  
Meutia Ayuni Yose ◽  
Hakan Aslan ◽  
Zeliha Çağla Kuyumcu

In formulating improvements to integrated transportation planning for the Banda Aceh city which has been urbanizing speedily and has experienced considerable changes in growing economy and motorization, it is necessary to understand the factors that influence community choice of travel modes, one of which is the influence of the socio-demographic characteristics of the community. This is due to the importance of knowing the characteristics and behaviour of modal users in designing transportation facilities and infrastructure to be provided. In this study, association rules are used to analyse the influence of demographic characteristics on the choice of travel modes in the Banda Aceh city. The data used in this study came from survey data conducted by the Aceh Transportation Agency in 2019. After the data analysed through setting up association rules, it shows that role of socio-demographic variables on the choice of travel modes is quite significant in many aspects.


1993 ◽  
Vol 72 (3_suppl) ◽  
pp. 1283-1293 ◽  
Author(s):  
Chantal I. M. Dijkman-Caes ◽  
Marten W. De Vries ◽  
Herro F. Kraan ◽  
Alexander Volovics

Agoraphobia is related to demographic characteristics and social roles. To unravel behavioral aspects from demographic characteristics, daily life situations were registered with the Experience Sampling Method for 65 panic patients with and without agoraphobia. Surprisingly, panic patients with and without agoraphobia did not differ as hypothesized in reported frequencies of visits to public places. Panic subjects with agoraphobia did, however, spend significantly more time at home and with their families than did panic patients without agoraphobia and normal controls. When adjusted for demographic variables such as sex, marital status, family life, and employment, no significant differences between panic patients with and without agoraphobia emerged on the avoidance variables of remaining at home or being with a family member. The lack of discrimination of the diagnosis on these crucial behavioral variables highlights the influence of demographic characteristics and social roles on agoraphobia in daily life. Such findings challenge current diagnostic conceptualizations that rely on retrospective reports by patients of the avoidance of public places. Moreover, reliance on retrospective reports obscured the important role of significant others for understanding etiology and course.


2020 ◽  
Vol 18 (2) ◽  
pp. 154-167
Author(s):  
Mariya A. Abramova ◽  
Galina S. Goncharova ◽  
Vsevolod G. Kostyuk

The paper offers an analysis of the legal status of the family in theoretical models (conceptions, strategies) of ethnic, cultural, and family policy at the federal and regional levels. The results of the analysis are compared with the socio-philosophical and sociological justification of the role of the family in the formation of attitudes of young people towards interethnic interaction. It is concluded that despite the fact that the social institution of the family is not theoretically designated as a subject in the models of national policy, nevertheless it plays an important role in it. The paper justifies the proposal to fix the family as a subject of the state national policy in the models.


2019 ◽  
Vol 43 ◽  
Author(s):  
Nadja Milewski ◽  
Sarah Carol

This paper studies attitudes toward abortion among the second generation of Turkish migrants and their native counterparts in six western and northern European countries. We focus on Turkish migrants because they not only constitute one of the largest immigrant groups, but are also hypothesised to be culturally and demographically very distinctive from the native group. We used data from the project on “The Integration of the European Second Generation (TIES 2007-08)” from Austria, France, Germany, the Netherlands, Sweden and Switzerland. The sample consisted of 4,761 respondents aged 18 to 35, 49.5 percent of whom were children of Turkish migrants born in Europe and 51.5 percent belonged to the respective non-migrant comparison groups. Unlike in other surveys, the question regarding attitudes toward abortion in the TIES questionnaire distinguished between “medical” and “non-medical” reasons for abortion, with the possible answers being “never”, “in specific cases” and “always”. We carried out multinomial logistic regression analyses and investigated three research questions: 1) Departing from assimilation theory, we examined whether the attitudes of migrant descendants differed from those of their non-migrant counterparts. Our results show that both groupings under study expressed a range of attitudes, and that abortion for medical reasons was more accepted than abortion for non-medical reasons. However, second-generation Turks were more likely than the natives to say that they would never accept abortion. 2) We investigated the extent to which the societal climate and the integration context of the respondents influenced their attitudes toward abortion, while assuming that we would find cross-country variation in these attitudes. Our results reveal that among natives, levels of acceptance of abortion are lowest in Germany and highest in Sweden and France. We found a similar country pattern for women and men of the second Turkish generation. 3) We explored the degree to which the respondents’ family contexts (childhood backgrounds as well as current socio-demographic variables) influenced their attitudes toward abortion. While these factors partially explained the variation within the Turkish second generation and within the native comparison group, the country differences remained significant. We conclude that attitudes toward abortion in the Turkish second generation are influenced by their family backgrounds, but also by their socialization experiences in European receiving countries. These findings suggest that cultural assimilation processes are occurring, but not to the point where the attitudes of migrant descendants have converged with the attitudes of natives in the respective destination country. * This article belongs to a special issue on migrant fertility.


2020 ◽  
Vol 183 (5-6) ◽  
pp. 60-65
Author(s):  
Marie Slaba ◽  

All marketing decisions have to take into account the customer’s attitude to the price and consumers’ price sensitivity. Consumers’ price sensitivity depends on various factors: perceived quality and benefits, service quality, and of course, demographic characteristics. The main aim of this paper is to explore the influence of socio-demographic characteristics on the customers’ price sensitivity. Potential influencing factors and sample size were identified based on the literature search. The questionnaires were disseminated on-line in 2019. The majority of respondents were at the age group 25-54 years old (63%) which corresponds to the composition of the Czech population. Most of the respondents live in the family with two children (29%) or only with a partner (28%), 61% of the respondents have a master or bachelor’s degree. The variable Age shows high significance, which means, no surprisingly, that older customers are more price-sensitive than the younger ones. Talking about gender, females are slightly more price-sensitive than males. Then, we can state that the more family members has got the household, the more price-sensitive the customer is. In comparison with other independent variables, Income and Education show a negative correlation with customer price sensitivity, which means that the higher level of Income or Education is, the lower is the customer’s price sensitivity. Based on the multiple regression analysis, the author’s research proves that the most significant impact on the consumers’ price sensitivity have two independent variables - age (positive correlation) and income (negative correlation).


1993 ◽  
Author(s):  
Michele Harway ◽  
◽  
Nancy Boyd-Franklin ◽  
Robert Geffner ◽  
Marsali Hansen ◽  
...  

2008 ◽  
Author(s):  
Ivelina Borisova ◽  
Theresa Betancourt ◽  
Wietse Tol ◽  
Ivan Komproe ◽  
Mark Jordans ◽  
...  
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