scholarly journals Online Marketing of Baby Care Products in India

2019 ◽  
Vol 8 (2S6) ◽  
pp. 621-624
Keyword(s):  
Modern Technology ◽  
Strategy Implementation ◽  
Online Marketing ◽  
Rural India ◽  
Sufficient Information ◽  
Effective Strategy ◽  
Sustainable Competitive Advantage ◽  
Indian Consumers ◽  
Suitable Product ◽  
Growing Population

India has emerged as one of the most preferred destinations for the manufacturers and marketers of baby care products. The growing population in the 0-4 year category provides tremendous opportunities to the baby care product marketers worldwide. The favourable changes happened in the demographic and lifestyle aspects of Indian consumers have largely supported the rapid growth witnessed in the industry. With the advancements in modern technology and internet retailing, customers are able to make their purchases around the clock, without facing the constraints of time and place. Penetration of internet even to the rural India and the increased internet user base has widened the scope of online marketing of baby care products. Customers who buy products for babies are often found to be keen in searching sufficient information about the products before they take a decision with respect to their purchase. Online marketers have enabled the customers in searching, comparing and selecting the best suitable product for their babies at their convenience. Understanding the strength, weakness, opportunities and threats will help the marketers to achieve sustainable competitive advantage through effective strategy implementation.

scholarly journals Strategy implementation in South African public entities between 2006 and 2016: Does leadership impact on performance during strategy implementation?

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Moses M. Gasela
Keyword(s):  
Human Resources ◽  
South African ◽  
Strategy Implementation ◽  
Simple Random Sample ◽  
Board Members ◽  
Sustainable Competitive Advantage ◽  
Organisational Performance ◽  
The South ◽  
The Public ◽  
Northern Cape

Background: Those in leadership must always envision endless possibilities even in the event of what appear to be insurmountable problems. Leadership exists to solve problems in any given context. Leadership is a determinant of value creation and sustainable competitive advantage through superior organisational performance in any organisation. Yet, pervasive leadership challenges are prevalent in the South African public entities, and not a lot of research has been done in this area. Hence, this research was an attempt to determine the influence of leadership on organisational performance during strategy implementation in the Northern Cape based public entities.Aim: To empirically investigate the relationship between leadership and organisational performance during strategy implementation in the Northern Cape provincial public entities in South Africa.Setting: Public entities in the Northern Cape province with regards to relationships amongst financial and human resources, poor organisational culture, leadership, organisational performance, as well as service delivery.Method: A survey design and mixed methods were applied in this study. A survey questionnaire was used to collect quantitative data from a simple random sample of 38 executives of the public entities and government departments in the Northern Cape province. The response rate was 78%. The t-test, correlational analysis, multiple regression analysis were performed. These were complemented by content analysis of government’s strategic documents.Results: It was found that unqualified leadership and insufficient financial and human resources affect strategy implementations and organisational performance negatively. Most entities have problems with leadership capacity, which creates strategy implementation challenges. Weak Boards in some entities translate into weak leadership because there is no direction in the entities.Conclusion: Unqualified leadership affect organisational performance negatively. This implies that the public sector entities might fail to fulfil their mandate to serve the public. Recommendations are made to minimise the challenges of leadership in the South African public entities to increase organisational performance. When appointing Board members, the quality of the members in terms of qualifications should be considered. Board members, apart from having competence and requisite skills to execute the mandate in the entity, should also be visionary and dedicated to the province. They should provide ethical leadership and corporate governance both at the strategic and governance level. Ethical and honest leadership which is not tainted by corruption (real or perceived) is of critical importance in any organisation and setting.

scholarly journals THE INFLUENCE OF ORGANIZATIONAL CAPABILITY ON EFFECTIVE STRATEGY IMPLEMENTATION AMONG SACCOS IN KENYA

2018 ◽  
Vol 2 (4) ◽  
pp. 54
Author(s):  
Ambrose Kipruto Chepkwei ◽  
Dr. Daniel Wanyoike ◽  
Dr. Joel Koima
Keyword(s):  
Qualitative Research ◽  
Descriptive Analysis ◽  
Target Population ◽  
Strategy Implementation ◽  
Middle Level ◽  
Effective Strategy ◽  
Organizational Capability ◽  
Quantitative And Qualitative Research ◽  
Level Manager ◽  
Middle Level Manager

Purpose: To establish the influence of organizational capability on effective strategy implementation among SACCOs in Kenya.Methodology: Survey research design while both quantitative and qualitative research methodologies were used in the study. The target population of the study was all 176 Deposit Taking SACCOs in Kenya. Purposive sampling was used to sample at least three employees of the SACCO which includes one top level manager one middle level manager and one low level manage. The sample size was 192 respondents. Questionnaires were uses to collect the data. Descriptive analysis, analysis of variance (ANOVA) and multiple regressions were used in analyzing the data.Results: The results of the study indicate that organization capability is a key determinant of effective strategy implementation.Unique contribution to theory, practice and policy: Every organization has a potential capability that it employs in order to achieve stable competitive advantage and productivity. As long as these capabilities and potential capacities are neither unknown nor realized, it cannot be such efficient to provide barriers for competitors while allowing the organization to surpass competitors.

scholarly journals BATIK GARUT: Studi Tentang Sistem Produksi dan Pemasaran

2010 ◽  
Vol 2 (3) ◽  
pp. 429
Author(s):  
Irvan Setiawan
Keyword(s):  
Management System ◽  
Modern Technology ◽  
Online Marketing ◽  
Family Management ◽  
Marketing System ◽  
The World ◽  
Descriptive Method

AbstrakBatik Garut atau yang lebih dikenal dengan nama batik Garutan, saat ini sudah menampakkan kiprahnya dalam kancah dunia perbatikan Indonesia. Upaya untuk berkiprah ini tidak luput dari beberapa persiapan yang harus dilakukan, terutama dalam sistem produksi dan sistem pemasaran agar dapat bersaing baik dengan motif batik dari daerah lain, baik dari segi kualitas maupun kuantitas. Oleh karena itu, penelitian yang menggunakan metode deskripsi dengan pendekatan kualitatif ini ingin mengungkapkan dua hal tersebut di atas. Hasil penelitian menunjukkan bahwa meski masih menggunakan sistem manajemen keluarga namun dalam hal sistem produksi yang dilakukan mulai menunjukkan adanya unsur teknologi modern di samping teknologi tradisional yang digunakan untuk mendukung pesanan dalam jumlah banyak. Sistem pemasaran juga sudah mulai menampakkan perubahan dari sistem lama yang hanya menggunakan keahlian berkomunikasi, kini telah mengalami peningkatan terutama dari segi promosi baik dengan menggunakan media elektronik (promosi dengan menggunakan internet) ataupun keikutsertaan dalam berbagai macam pameran dan pergelaran busana. AbstractBatik Garut, or popularly called batik garutan is becoming a more significant asset in the world of batin in Indonesia nowadays. Efforts such as production and marketing system should be into consideration in order to make batik garutan worth competing with batiks of other regions in Indonesia, especially in terms of quality and quantity. These issues were examined in this research, and the author conducted a descriptive method as well as qualitative approach.The result indicates that, although the industries are still applying family management system, modern technology has been adopted without leaving the old and traditional one. In fulfilling great amount of market demands, old marketing system is improved by implementing an online marketing tekchnique as well as participating in fashion shows and other exhibiton events.

Advertising and E-Business

2012 ◽  
pp. 159-172
Keyword(s):  
Business Model ◽  
Business Models ◽  
Critical Factor ◽  
Operational Efficiency ◽  
Modern Technology ◽  
Online Marketing

In today’s online marketing arena, there are remarkable concepts which are rarely available for public study and consideration. For instance, the e-business models are considered trendy by many Internet specialists who do not consider superior operational efficiency as a critical factor for success in companies such as Cisco, EBay, Dell, and Amazon. However, they believe that the business model or method adopted in modern technology is the basis for their success. With the implicit awareness of success in these kinds of companies, few of them have explicit insight regarding this success; therefore, they cannot distinguish the different kinds of businesses and business models utilized by giant merchants. Thus, this chapter introduces e-business and draws a line between e-business and e-commerce. Also, different kinds of e-business models are examined because an advertiser should know the business models of the websites which may be publishing his advertising. Above all, at the end of this chapter, the reader will be able to distinguish between the businesses and business models of commercial and non-commercial websites and understand their earning methods.

FAKTOR-FAKTOR YANG MEMPENGARUHI IMPLEMENTASI STRATEGI YANG EFEKTIF DALAM INDUSTRI BANK SYARIAH

2018 ◽  
Vol 8 (1) ◽  
Author(s):  
Marlizar Marlizar
Keyword(s):  
Empirical Studies ◽  
Strategy Implementation ◽  
Future Research ◽  
Effective Strategy ◽  
Islamic Banks ◽  
Actual Situation ◽  
Strategy Execution ◽  
Factors Affecting ◽  
Islamic Bank ◽  
Implementation Factors

This paper aims to review some researches on the factors affecting effective strategy implementation in Islamic banks industry. The expected of this review is to provide benefits for related researches in the future. This study uses some empirical studies and review papers related to the factors affecting effective strategy implementation in Islamic banks industry. The analysis allows to identify interesting points for future research on the topic of the factors affecting effective strategy implementation in Islamic banks industry. This paper provides a better understanding on how to measure the factors affecting effective strategy implementation in Islamic banks industry in enhancing their performance. This paper only reviewed concerned articles from ScienceDirect and Emerald Insight. The results of the review showed that the limited studies about the factors affecting effective strategy implementation in Islamic banks industry. Result of this study is believed to give worth understanding about actual situation in this field of research. It proposed some notions that will stimulate more intensive researches in this field in the future.Keywords:  Strategy implementation factors, strategy execution, performance and Islamic Bank Industry

A conceptual framework

2019 ◽  
Vol 31 (2) ◽  
pp. 331-347 ◽  
Author(s):  
George Kofi Amoako
Keyword(s):  
Competitive Advantage ◽  
Conceptual Model ◽  
Future Study ◽  
Implementation Strategies ◽  
Strategy Implementation ◽  
Sustainable Competitive Advantage ◽  
Holistic View ◽  
Content Type ◽  
Effective Implementation ◽  
Environmental Activities

Purpose The purpose of this paper is to explore the possible effects of corporate environmental activities on sustainable competitive advantage through the mediation of leadership factors and effective implementation strategies. Design/methodology/approach The work is essentially non-empirical review of the literature with the development of a conceptual model which can be tested in a later study. Findings The study proposes that corporate environmental activities can give firms competitive advantage. The studies also propose that stakeholders can act as pressure thereby moderating the relationship between corporate environmental activities and sustainable competitive advantage. Leadership factors and effective implementation affect competitive advantage. Research limitations/implications This study has a few limitations that must be considered and could provide guidance for future study; as this study does not address customers point of view, future study could help in the investigation in order to get a holistic view. Moreover, the study is based on the literature, and the conceptual model has not been tested. Practical implications The study proposes that good leadership and effectiveness in strategy implementation can make corporate environmental activities lead to sustainable competitive advantage. The findings of the study provide managers of firms with a possible tool in creating sustainable competitive advantage. Originality/value Despite the rapid growth in research on environmental issues in corporate world, limited studies have been conducted on how leadership factors and effectiveness of strategy implementation can influence how corporate environmental activities affect competitiveness of firms. This study makes an original contribution by proposing strategies for sustainable competitive advantage through the instrumentality of corporate environmental decisions.

scholarly journals Strategic Approach to Job Design: An Issue in Strategy Implementation

2015 ◽  
Vol 5 (1) ◽  
pp. 48
Author(s):  
Nosheen Jawaid Khan ◽  
Sarwar Azhar ◽  
Zoofishan Hayat
Keyword(s):  
Human Capital ◽  
Core Competencies ◽  
Implementation Process ◽  
Job Design ◽  
Strategy Implementation ◽  
Strategic Human Resource Management ◽  
Organizational Capabilities ◽  
Effective Strategy ◽  
Strategy Execution ◽  
Convergence Process

The field of strategy and strategic human resource management (SHRM) are combined to unveil the “black box” involved in strategy formulation and effective strategy implementation process. The SHRM new focus considered human capital as strategic resource utilized and deployed to strategic jobs that are designed to broaden its focus from task significance to strategically impact on employment of organizational capabilities or competencies at any level in the firm for the effective strategy implementation. Strategic job-design fit contribute to deploy organizational capabilities and competencies for the approach to effective strategy execution that leads to competitive advantage. The strategic capabilities of human capital exhibit certain behaviors that mediate the process of effective strategy implementation. It is suggested that without involvement of internal organization factors (Social Capital and Inter-functional coordination) behaviors cannot be applied appropriately for the convergence process. It is concluded that right pool of human capital should be strategically aligned with strategic jobs while recognizing and deploying organization capabilities and core competencies, manifested through appropriate behaviors rightly applicable through convergence process to smoothen the execution of the strategy.

Sign in / Sign up

Export Citation Format

Share Document