scholarly journals Impact of Advertisements on Consumer Buying Behaviour for Jewellery Purchase

2019 ◽  
Vol 8 (4) ◽  
pp. 8779-8786
Keyword(s):  
Customer Loyalty ◽  
Significant Relationship ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Total Sample ◽  
Product Placement ◽  
Equation Modeling ◽  
The People ◽  
Level Of Significance ◽  
Buying Behaviour

Advertising is that marketing phenomenon which is omnipresent. Everyone without even realising gets influenced by advertisements. It became a necessity for survival in today’s highly competitive market. The pressure of advertising is increasing day by day so does its expenses. Companies started to investhuge sum to create no. of advertisements to make people aware about their product/services offerings. So, it becomes mandatory to study its effectiveness and its impact on the consumer mind. Thereby, present study endeavours to examine the advertisement’s impact on consumer buying behaviour for jewellery. The people who are having the resources for buying jewellery are selected randomly for this survey. The total sample size taken for this study is 400. The data analysis is donewith Structural Equation Modeling (SEM) technique. The level of significance is taken as 5% for hypotheses testing. The results shows that there exists a positive significant relationship of customer ad perception with customer convenience, brand loyalty and customer loyalty; product placement found to have negative significant relationship with customer convenience and positive significant relationship with customer loyalty but negative insignificant relationship with brand loyalty. Another construct taken for advertisements i.e. celebrity endorsement has positive significant relationships with customer convenience and brand loyalty but negative insignificant relationship with customer loyalty.

scholarly journals THE EFFECT OF SALESPERSON ETHICAL BEHAVIOR ON SATISFACTION, TRUST AND CUSTOMER LOYALTY (Study on customers of PT Kawan Lama Sejahtera in Bali)

2019 ◽  
Vol 10 (2) ◽  
pp. 121-130
Author(s):  
Putu Bagus Wedatama
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Ethical Behavior ◽  
Structural Equation ◽  
Product Information ◽  
Total Sample ◽  
Sales Force ◽  
Equation Modeling ◽  
The Relationship

The number of industrial equipment brands on the market has resulted in customers needing the role of sales force to get clear product information and good after-sales service. Sales who can behave ethically will be more trusted and can establish long-term relationships with customers. This study aims to explain the relationship between salesperson ethical behavior towards satisfaction and trust and its effect on customer loyalty levels at PT Kawan Lama Sejahtera at Bali.The population in this study were PT Kawan Lama Sejahtera customers who had made transactions at least 2 times within a period of 1 year. The size of the sampling was determined based on the non probability sampling method, namely purposive sampling with a total sample of 100 respondents. Questionnaire data that are collected from respondents, are analyzed by Structural Equation Modeling (SEM) with AMOS programs.The results of this study indicate that salesperson ethical behavior has a positive and significant effect on customer satisfaction and trust which are a dimension of the quality of the relationship. Customer satisfaction and trust also have a positive and significant influence on customer loyalty. The relationship between salesperson ethical behavior and customer trust is mediated by customer satisfaction, where the effect is significant.The managerial implications of the results of this study can be a consideration in the process of strategic policy making at PT Kawan Lama Sejahtera improve company’s performance in the future. Salesperson need to behave ethically in marketing their products in order to increase customer’s satisfaction and trust, and also establish long-term relationships with customers.

scholarly journals Peran kepercayaan merek sebagai variabel mediasi pada hubungan kepribadian merek halal dan loyalitas merek

2021 ◽  
Vol 21 (1) ◽  
pp. 45-54
Author(s):  
Mirza Putri Andita ◽  
Sulastri Sulastri ◽  
Zakaria Wahab
Keyword(s):  
Customer Loyalty ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Sampling Method ◽  
Brand Personality ◽  
Equation Modeling ◽  
Brand Trust ◽  
Online Questionnaire ◽  
Global Brands ◽  
The Relationship

Customer loyalty is currently becoming one of the crucial things for the company to survive in competitive markets. Globalization causes imported cosmetic products from global brands can enter other countries’ markets easily. Nowadays imported cosmetic brands from other countries such as USA, South Korea, and Japan come and take a huge of Indonesia’s skincare market share. This change becomes threat for local cosmetics brands in Indonesia such as Wardah. This study was conducted to analyzes whether halal brand personality affects brand loyalty. This study also analyzes whether brand trust can mediate the relationship between halal brand personality and brand loyalty. The sampling method used in the study is non-probability sampling with snowball technique. The data in this research were obtained by distributing an online questionnaire to 111 respondents who were Wardah’s face skincare consumers and had shopped at least twice in the last 1 year (January 2020-July 2021). The data of this study were analyzed using Structural Equation Modeling method with SmartPlS 3 software. The results of this study indicate that halal brand personality has positive and significant effect on brand loyalty, brand trust has positive and significant effect on brand loyalty, and brand trust successfully mediates the relationship between halal brand personality and brand loyalty. This study provides new insight which suggests marketers develop branding strategies in order to strengthen brand trust which leads to maintaining customer loyalty.

PENGARUH PENGALAMAN, KEPERCAYAAN, CITRA TERHADAP LOYALITAS MEREK DAN DAMPAKNYA TERHADAP SIKAP KONSUMEN PADA PERLUASAN MEREK OBAT FLU DAN BATUK

2018 ◽  
Vol 13 (1) ◽  
pp. 12-24
Author(s):  
Handono Handoyo
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Design Research ◽  
Brand Extension ◽  
Equation Modeling ◽  
Product Price ◽  
Over The Counter ◽  
The People ◽  
The Impact

The pharmaceutical sector in Indonesia has grown by 12.5% per year, as prescriptiondrugs, Over the Counter (OTC) medicines and dietary supplements (nutrition and vitamins) allexperience increased sales. Bodrex is one type of over-the-counter medication to overcome theheadache that has been well known and believed for more than 45 years by the people in Indonesiaand then innovate manufacturers to expand the brand by launching Bodrex Flu and Cough.IMS datamarket shared Flu and Cough drug of Bodrex sales decline every year ie in 2013 amounted to 1.10%,in 2014 amounted 0.89% and in 2014 amounted to 0.84%. The purpose of this research was todetermine the effect of marketing mix composed of product, price, promotion and place of the brandloyalty so that the impact on consumer brand extension attitude. Questionnaire with closed questionsare used as design research instrument, and as many as 200 respondents were sampled in theresearch. Methods of SEM (Structural Equation Modeling) is used as a technique of data analysis,SPSS 16 and Lisrel 8.7 for windows was used to analysis the data obtained after the research. Theresearch shows that the experience, trust and image simultaneously influence the brand loyalty sothat the impact on consumer brand extension flu and cough drug eligible Goodness of fit. Partiallybrand experience significantly influence brand loyalty with t values 2.12. Partially Brand Trustaffects loyalty because it has a t value of 0.97. Partially Brand Image significant effect on purchasingdecision because have value 2,93.Secara Partial Loyalitas significant influence to ConsumerAttitude on Brand Extension because have value 11,11.

scholarly journals PENGARUH IKATAN SOSIAL TERHADAP LOYALITAS NASABAH DENGAN KEPERCAYAAN NASABAH SEBAGAI VARIABEL MODERASI

2019 ◽  
Vol 1 (2) ◽  
pp. 17
Author(s):  
Juharsah Juharsah ◽  
Yusuf Yusuf ◽  
Hartini Hartini
Keyword(s):  
Customer Loyalty ◽  
Structural Equation ◽  
Sampling Method ◽  
Total Sample ◽  
Social Bonding ◽  
Equation Modeling ◽  
Variable Population ◽  
Convenience Sampling ◽  
Questionnaire Method ◽  
Customer Trust

The present research intends to identify and analyze the effects of social bonding on customers loyalty, and analyze the effects of social bonding on customers loyalty with customer trust as a moderating variable. Population is the all customer product deposit of the Bank Sultra Branch Konawe, with a total sample of 100 respondents. Respondents were taken by convenience sampling method. Data is obtained by the questionnaire method. The data is then analyzed by structural equation modeling method using AMOS software version 24.0. Results reveal that; Social bonding has a significant effect on customer loyalty; and customer trust moderates the effect of social bonding on customer loyalty, with a position as a quasi moderator.

scholarly journals THE INFLUENCE FACTORS OF ELECTRONIC WORD OF MOUTH BEHAVIOUR IN FACULTY OF NURSING GARUT CLASS PADJADJARAN UNIVERSITY

2021 ◽  
Vol 23 (2) ◽  
pp. 167
Author(s):  
Novita Kamaruddin ◽  
Megawati Simanjuntak ◽  
Lilik Noor Yuliati
Keyword(s):  
Service Quality ◽  
Significant Relationship ◽  
Structural Equation ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Brand Image ◽  
Influence Factors ◽  
Total Sample ◽  
Equation Modeling ◽  
Electronic Word Of Mouth

Higher education in increasing competition needs to provide excellent quality services for students to college. Students satisfaction will be encouraged to disseminate their campus information through electronic word of mouth (eWOM). EWOM is a form of consumer willingness to voluntarily provide recommendations for others to buy or use products from companies through the internet. This research was conducted to analyze the quality of service, promotion, brand image and motivation towards eWOM. The research was quantitative research using a descriptive approach. The data were analyzed using SEM Lisrel (Structural Equation Modeling). This study was conducted of student  from Faculty of Nursing Garut class who actively carry out lecture with total sample of 309. The findings of this research showed that there was a significant relationship between service quality on brand image, there is a meaningful relationship between the promotion of brand image, there is no significant relationship between service quality on eWOM, brand image has a significant to eWOM and motivation has a significant relationship to eWOM.

Peranan Rasa Syukur, Kepercayaan, dan Komitmen dalam Memediasi Pengaruh Ikatan Finansial, Ikatan Sosial, Ikatan Kustomisasi, dan Ikatan Struktural Terhadap Loyalitas Nasabah Bank Sultra

2019 ◽  
Vol 2 (2) ◽  
pp. 1
Author(s):  
Juharsah Juharsah
Keyword(s):  
Customer Loyalty ◽  
Structural Equation ◽  
Total Sample ◽  
Social Bonding ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Mediating Role ◽  
Customer Commitment ◽  
Structural Bonding ◽  
Customer Trust

This study aims to examine and analyze mediating role of gratitude, trust, and commitment in financial, social, customization, and structural bonding on Bank Sultra customer loyalty. Total sample are 354 respondents through Slovin formula.The respondent obtained by convenience sampling method. Data for needs analysis questionnaires were obtained by using a Likert scale of 5 points.The data were then analyzed with methods of structural equation modeling approach. The analysis showed that; gratitude play a role mediating influence financial, social, customization, and structural bonding on customers trust, customers commitment, and customers loyalty; customer trust play a role mediating influence financial bonding and gratitude  on customer commitment and customer loyalty, but did not play a role mediating effect in social, customization, and structural bonding on customers commitment and customers loyalty; customers commitment play a role mediating influence financial bonding, social bonding, customization bonding, structural bonding, gratitude, and customers trust on customers loyalty. Key Words:   Consumer Behaviour, Relationship Marketing, Customer Loyalty,Customer Commitment, Customer trust, Gratitude, Financial Bonding, Social Bonding, Customization Bonding, Structural Bonding 

scholarly journals Model Peningkatan Loyalitas Nasabah Internet Banking Berbasis Persepsi Resiko, Persepsi Privasi dimediasi Kepercayaan dan Kepuasan Nasabah

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Muhammad Ras Muis ◽  
Muhammad Fahmi ◽  
Muhammad Andi Prayogi ◽  
Jufrizen Jufrizen
Keyword(s):  
Risk Perception ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Risk Perceptions ◽  
Structural Equation ◽  
Total Sample ◽  
Internet Banking ◽  
Equation Modeling ◽  
Customer Trust ◽  
The City

This study aims to examine the factors that influence internet banking customer loyalty in Medan City. The location of this research was carried out at several banks in the city of Medan. The population in this study were all bank customers who use internet banking and the total sample was 175 customers. Researchers used the Structural Equation Modeling assisted by the Lisrel 8.80 program in this research. The results showed that risk perceptions have a negatif and significant effect on customer satisfaction and customer trust. Perception of Privacy has a positive and significant effect on Customer Satisfaction and Customer Trust. Satisfaction has a positive and significant impact on Customer Trust. Perception of risk has a negatif and significant effect on customer loyalty. Perception of Privacy has a positive and insignificant effect on Customer Loyalty. Satisfaction has a positive and significant effect on Customer Loyalty and Trust Has a positive and significant effect on Customer Loyalty. Satisfaction and trust can negatifly mediate the effect of Risk Perception on Customer Loyalty. Satisfaction and trust can positively mediate the effect of Perceptions of Privacy on Customer Loyalty. Trust Satisfaction can positively mediate the effect of satisfaction on Customer Loyalty 

scholarly journals Effect of Service Quality and Corporate image on Customer Loyalty with Customer Satisfaction as Mediation Variables (Study at PT. BPR. Padma, Denpasar-Bali)

2020 ◽  
Vol 11 (01) ◽  
pp. 21729-21740
Author(s):  
Made Sukerta ◽  
Anak Agung Putu Agung ◽  
I Wayan Sujana
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Sampling Technique ◽  
Total Sample ◽  
Corporate Image ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling

The aim of this study is to know and test the effect of service quality, corporate image and customer satisfaction on customer loyalty at PT. BPR. Padma Denpasar-Bali, and to find out and test the effect of service quality, and corporate image on customer satisfaction at PT. BPR. Padma Denpasar-Bali. The study population was all customers at PT. BPR. Padma Denpasar-Bali, with 15,318 people. The number of samples was calculated using the Slovin method and obtained a total sample of 100 people, to determine the sample members used proportional random sampling technique that is the sample members taken proportionally in each part of the PT. BPR. Padma Denpasar-Bali. Data analysis techniques to answer the hypothesis of this study using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results showed that (1) service quality had a positive and significant effect on customer loyalty, (2) corporate image had a positive and significant effect on customer loyalty, (3) service quality had a positive and significant effect on customer satisfaction, (4) corporate image had a positive effect and significantly to customer satisfaction (5) corporate image has a positive and significant effect on customer satisfaction, (6) customer satisfaction positively significantly mediates the effect of service quality on customer loyalty and (7) customer satisfaction positively significantly mediates the effect of corporate image on customer loyalty.

scholarly journals MEMPREDIKSI FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN TERHADAP PEMBELIAN ONLINE: SUATU STUDI EMPIRIS

2020 ◽  
Vol 12 (1) ◽  
pp. 125-146
Author(s):  
Jessica Suryadijaya ◽  
Natasya Metta Gunawan ◽  
Sabrina Oktaria Sihombing
Keyword(s):  
Customer Loyalty ◽  
Significant Relationship ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Reliability And Validity ◽  
Equation Modeling ◽  
Consumer Loyalty ◽  
Online Business ◽  
Validity Tests ◽  
Service Fulfillment

Abstract– This study aims to test consumer loyalty to GrabFood in terms of security, privacy, service fulfillment, non decptionand satisfaction from GrabFood consumers themselves. The sampling design used is purposive sampling which is a nonprobability sampling. All research indicators come from previous studies. Before testing hypotheses using structural equation modeling, the reliability and validity tests were carried out. The results of this study indicate that there is a significant relationship between security and non-deception on consumer satisfaction, and not deception and fulfillment of services to loyalty, both directly and indirectly. Based on the results of this study also, it was said that between customer satisfaction and customer loyalty, there was a significant relationship. This study suggests factors that must be considered by an online business in gaining customer loyalty. Keywords: Consumer Satisfaction, Consumer Loyalty, Security, Fulfillment, Non Deception, Privacy  

scholarly journals ANALYSIS OF THE INFLUENCE OF MARKETING MIX TOWARDS LOYALTY THROUGH COOPERATIVE CUSTOMER SATISFACTION IN SOUTH TANGERANG CITY

EkoPreneur ◽  
2019 ◽  
Vol 1 (1) ◽  
pp. 62
Author(s):  
Silvia Sari ◽  
Sevty Wahiddirani Saputri
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Latent Variable ◽  
Structural Equation ◽  
Marketing Mix ◽  
Sem Analysis ◽  
Primary Data ◽  
Equation Modeling ◽  
The People ◽  
Customer Satisfaction And Loyalty

Cooperative as an important pillar in economic development in Indonesia. Cooperatives need to improve their loyalty and customer satisfaction in order to win the competition with other rital businesses. The research aims to identify and analyze forming factors in customer satisfaction that contribute to customer loyalty. This research was conducted in South Tangerang City because there is an increase in the number of cooperative ventures. Primary data was collected through questionnaires to 100 cooperative customers in South Tangerang city with purposive sampling techniques, and data Analyzed with Structural Equation Modeling (SEM). The exogenous latent variable is the marketing Mix (7P). While customer satisfaction and loyalty as an endogenous latent variable. The results showed that the built model has fulfilled the criteria of goodness fit and variable measuring research has a reliability (CR ≥ 0.70, VE ≥ 0.50) which is good. The results of SEM analysis indicate that customer satisfaction is largely influenced by the people dimension (γ = 0.92). The People dimension is well formed by the ability of employees to provide clear information (λ = 0.97), employee appearance (λ = 0.87), fast employee response (λ = 0.84), and employee friendliness (λ = 0.57). This the human resources (people) on cooperative ventures need to be built sustainably and gradually the customer satisfaction proved able to foster cooperative customer loyalty.  Keywords: Customer Satisfaction, Customer Loyalty, Marketing Mix, People, Cooverative

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