scholarly journals “Restaurants in Pocket”: Digitalization and Food Ordering in Bangalore

2020 ◽  
Vol 8 (6) ◽  
pp. 4409-4410
Keyword(s):  
Market Share ◽  
Working Women ◽  
Sampling Technique ◽  
Food Delivery ◽  
Influential Factor ◽  
Annual Growth Rate ◽  
Order Tracking ◽  
Delivery Services ◽  
Dual Income ◽  
The Impact

E- Commerce and Digitalization has paved its way by pooling investments and increasing their market share in Online Food delivery services in India with a revenue of US$7,730m and an Annual growth rate of 12.8% in 2019. [1] Growth and flourishment in working women population, Dual income, Penetration of internet, Smart phones, Double income no kids (DINK) mobile wallets, customization, discounts and offers has made it easy and convenient to order food online through Swiggy, Zomato, Domino’s pizza, uber eats, food panda and others. Bangalore being the highest taker of food orders with 20% market share, Mumbai in its second position with 18% share, Pune at third place with 17% share, Delhi being fourth at 15% and Hyderabad at its fifth position with share of 12% Respectively and other cities accounting to 18% of market share in India 2019. The online food aggregators app has its presence over 200 cities in march 2019.The study emphasizes on understanding the factors influencing to order food online. Convenient and purposive sampling technique has been adopted. A sample of 318 online food ordering customers in Bangalore were surveyed to analyze the Impact of digitalization on ordering Food online using Factor Analysis to associate the influencing factors and Multiple regression was used to identify the most influential factor. It was found that ratings and reviews, ranking on search engine, carousal advertisements, live order tracking, delivery time, coupon code, discounts, notifications on mobile applications had more impact on the consumer’s choice to order food online than preferring for dine out at restaurants.

scholarly journals Amidst COVID – 19 Pandemic: How to Gain Customer Advocacy for Indonesian Online Marketplaces Selling Luxury Products?

2021 ◽  
Vol 1 (3) ◽  
pp. 199-210
Author(s):  
Ignatius Agus Suryono ◽  
Aryono Yacobus ◽  
Michelle Yoanna Franscisca Brigitta
Keyword(s):  
Market Share ◽  
Brand Loyalty ◽  
Sampling Technique ◽  
Significant Positive Effect ◽  
Brand Attachment ◽  
Luxury Brand ◽  
Online Marketplaces ◽  
The Impact ◽  
Positive Effect ◽  
Brand Satisfaction

Amidst the prolonged COVID - 19 Pandemic, Indonesian online marketplaces selling luxury brand products have been experienced a decrease in their market share, while on the other side, Indonesian online marketplaces selling standard products have been experienced a bullish position with their extraordinary increase of market share. In this research, we tried to examine the impact of brand satisfaction on customer advocacy with brand loyalty as both mediating and moderating variable and luxury brand attachment as mediating variable. Our focus in this research was on Indonesian marketplaces selling luxury brand products during this terrible pandemic, COVID - 19 Pandemic. We examined 108 customers who had purchasing experiences on luxury-brand sports shoes at Indonesian online marketplaces. In choosing our respondents, we used a non-probability sampling technique, the purposive sampling method. To analyze our hypothesis, we used a qualitative approach, which is path analysis. The results show that luxury brand attachment has a significant positive effect on brand loyalty, brand loyalty has a significant positive effect on customer advocacy, both mediated by brand loyalty and luxury brand attachment, and brand loyalty strengthens the impact of luxury brand attachment on customer advocacy. From that findings, we suggest that Indonesian online marketplaces that sell luxury brand products should increase their brand satisfaction through customer loyalty and luxury brand attachment to gain higher customer advocacy during and post COVID - 19 pandemic

The Impact of the COVID-19 Pandemic on the Economic Security of Enterprises

2021 ◽  
Vol 36 (36) ◽  
pp. 22-37
Author(s):  
Waldemar Kunz
Keyword(s):  
Supply Chains ◽  
Business Models ◽  
Food Delivery ◽  
Economic Security ◽  
Logistics Management ◽  
Effect Relationship ◽  
Rapid Changes ◽  
Industry Consolidation ◽  
Delivery Services ◽  
The Impact

The coronavirus pandemic has accelerated the course of change. Examples of rapid changes in some industries include remote working, the increased popularity of restaurant food delivery services, greater industry consolidation, moving supply chains back to national markets. Therefore, in order to maintain economic security, companies should quickly implement adaptive forms related to logistics management, available resources, or in relation to key strategic business areas. The time is coming for innovative companies which, thinking in a forward-looking, and also unconventional way, will conduct their business because only companies which will see the new trend related to the redefinition of existing business models in time can win against the competition. The following article shows the cause-and-effect relationship between the impact of the Covid19 pandemic on economic security and the prospects and challenges facing businesses today.

Technological Disruptions in Restaurant Services: Impact of Innovations and Delivery Services

2020 ◽  
Vol 44 (5) ◽  
pp. 715-732
Author(s):  
Mahmood A. Khan
Keyword(s):  
Fast Food ◽  
Food Service ◽  
Disruptive Innovation ◽  
Food Delivery ◽  
Technological Innovations ◽  
Customer Contact ◽  
The Past ◽  
Contact Points ◽  
Delivery Services ◽  
The Impact

This qualitative exploratory study assesses the technological disruptions in restaurant services caused by innovations in food delivery. A systematic review of the restaurant classification for the past two decades showed that the use of the term “restaurant delivery service” increased significantly since 2014 and is now used as often as “fast food service.” An improved typology of services as affected by technology is presented. A hypothetical model was developed to show the hierarchical progression of restaurant services as affected by technological innovations. Technological disruptions were categorized at different stages. The theory of disruptive innovation was assessed, and a hypothesis is presented to relate the impact on delivery services. Major disruptions identified are in the restaurant terminology/classification, widening of the distance between the service provider and customer contact points, and the potential collateral disruption to the service quality. Opportunities and challenges related to disruptions are identified.

Contextual Support and Career Aspirations of Working Women

2020 ◽  
pp. 232209372096780
Author(s):  
Lakhwinder Singh Kang ◽  
Gurpreet Kaur
Keyword(s):  
Structural Equation ◽  
Career Aspirations ◽  
Working Women ◽  
Sampling Technique ◽  
Spousal Support ◽  
North India ◽  
Insurance Companies ◽  
Organisational Support ◽  
The Impact ◽  
Work Domain

The purpose of this article was to investigate the impact of career-related support in work and non-work domains on the aspirations of women for progression in career. Using multistage sampling technique, the data were collected from 438 female employees working in private sector banks and insurance companies in Punjab, a state in north India. AMOS-based structural equation modelling was performed, and the results revealed that family/spousal support in non-work domain and supervisory and organisational support in work domain significantly predicted the career aspirations of working women, whereas the impact of collegial support was not observed. Supervisor support was found to be the most significant source of support followed by family/spousal support and then organisational support. The present study is a pioneer work, which has empirically examined the role of various forms of contextual supports in work and non-work domains in determining the desired aspirations of working women in India. The study proposes that collective efforts on the part of women themselves, their families, supervisors, colleagues and organisations are required to enhance working women’s propensity to aspire and realise their aspirations for advancement in career.

Prevalence and strategies of energy drink, soda, processed snack, candy and restaurant product marketing on the online streaming platform Twitch

2020 ◽  
Vol 23 (15) ◽  
pp. 2793-2803
Author(s):  
Catherine C Pollack ◽  
Jason Kim ◽  
Jennifer A Emond ◽  
John Brand ◽  
Diane Gilbert-Diamond ◽  
...  
Keyword(s):  
Energy Drinks ◽  
Energy Drink ◽  
Food Delivery ◽  
Sugar Sweetened Beverages ◽  
Sweetened Beverages ◽  
Food And Beverage ◽  
Delivery Services ◽  
Media Platform ◽  
Online Streaming ◽  
The Impact

AbstractObjective:To evaluate the prevalence of food and beverage marketing on Twitch.tv (Twitch), a social media platform where individuals broadcast live audiovisual material to millions of daily users.Design:Observational analysis of the prevalence of 238 food and beverage brands in five distinct categories (processed snacks; food delivery services and restaurants; candies, energy drinks/coffees/teas; and sodas and other sugar-sweetened beverages) over the course of 18 months.Setting:Twitch streamer profiles and stream titles between January 2018 and July 2019. Twitch chat room messages during July 2019.Participants:None.Results:There was a significant increase in brand exposure on Twitch both in stream titles (sodas and candies, P < 0·05) and on streamer profiles (sodas, restaurants/food delivery services, candies, and energy drinks/coffees/teas, P < 0·05) over the 18-month study period. Energy drinks, coffees and teas had the most exposure with 1·08 billion exposure hours from profiles and 83 million exposure hours from titles. Restaurants/food delivery services and sugar-sweetened beverages were the most frequently mentioned products in chat rooms with 1·24 million messages and 1·10 million messages, respectively.Conclusions:This study is the first to demonstrate the extent by which food and beverage brands garner millions of hours of exposure on Twitch. Future studies should evaluate the impact that this level of exposure to nutrient-poor, energy-dense products may have on behavioural and health outcomes.

scholarly journals PENGARUH KEWAJARAN HARGA, CITRA PERUSAHAAN TERHADAP KEPUASAN DAN LOYALITAS PENGGUNA PENERBANGAN DOMESTIK GIA DI DENPASAR

2017 ◽  
Vol 15 (3) ◽  
pp. 370
Author(s):  
I Ketut Rahyuda ◽  
Ni Putu Cempaka Dharmadewi Atmaja
Keyword(s):  
Customer Satisfaction ◽  
Market Share ◽  
Customer Loyalty ◽  
Airline Industry ◽  
Structural Equation ◽  
Sampling Technique ◽  
Research Problem ◽  
Corporate Image ◽  
Price Fairness ◽  
The Impact

Competition of airline industry in Indonesia is not only due to globalization, but more because customers are increasingly savvy, price conscious and demanding. Garuda Indonesia as the first airline in Indonesia felt the impact of competitive domestic flight services in Indonesia. Currently the market share of Garuda Indonesia for domestic flights in Indonesia get second rank after the Lion Air who earned a market share of 30 percent. Decline in market share caused by the decline in customer satisfaction on Garuda Indonesia that caused by poor corporate image and price unfairness. Of course this is a lesson for Garuda Indonesia to increase customer satisfaction and loyalty through price fairness and corporate image. This study aims to determine the effect of price fairness and corporate image on customer satisfaction and customer loyalty of Garuda Indonesia's customer in Denpasar (Studies on Garuda Indonesia domestic flight services' customers in Denpasar). The population of this study was all Garuda Indonesia domestic flight passengers, while the sample in this study was 140 respondents using purposive sampling technique for sample determination. To answer the research problem and research hypothesis testing the analytical techniques used Structural Equation Modelling (SEM) using AMOS aid 16. The results showed that 1) the price fairness does not affect customer satisfaction, 2) Corporate image affects customer satisfaction, 3) customer satisfaction affects loyalty, 4) the prices fairness has no effect on customer loyalty, 5) corporate image does not affect  on customer loyalty and 6) overall, customer satisfaction is the only construct that can affect customer loyalty

scholarly journals Benefits and Challenges of Online Food Ordering and Delivery Service - with Special Reference to Working Women in Chennai

2019 ◽  
Vol 8 (4S3) ◽  
pp. 293-297
Keyword(s):  
Special Reference ◽  
Working Women ◽  
Food Delivery ◽  
Primary Data ◽  
Demographic Profile ◽  
Delivery Service ◽  
Educational Qualification ◽  
Delivery Services ◽  
The Relationship ◽  
Structured Questionnaire

Online food delivery services like Zomato, Swiggy, Uber eats etc., is very common in Chennai, serving food to the customers at their doorstep in round the clock. This study was basically conducted to analyse the benefits and challenges of online food delivery services and its relationship with the socioeconomic aspects of the working women in Chennai. This study was aimed to explore the benefits and challenges of online food deliver and to find the relationship between demographic profile of the working women and factors of online food delivery. : The study mainly depends on the Primary data collected through a well-structured Questionnaire distributed to in Chennai alone. The result shows that there is Perfect association between age and educational qualification of the working women and cluster groups.

scholarly journals Impact of COVID-19 on Food and Plastic Waste Generated by Consumers in Bangkok

2021 ◽  
Vol 13 (16) ◽  
pp. 8988
Author(s):  
Chen Liu ◽  
Pongsun Bunditsakulchai ◽  
Qiannan Zhuo
Keyword(s):  
Food Waste ◽  
Home Delivery ◽  
Food Delivery ◽  
Plastic Waste ◽  
Planning And Management ◽  
Plastic Bags ◽  
Delivery Services ◽  
Food Planning ◽  
Cold Food ◽  
The Impact

The crisis ignited by COVID-19 has transformed the volume and composition of waste generation and requires a dynamic response from policy makers. This study selected Bangkok as a case study to semi-quantitatively examine the impact of the COVID-19 outbreak on consumer-generated food and plastic waste by examining changes in lifestyles and consumption behaviour through a face-to-face questionnaire survey. Travel bans and diminished economic activity due to COVID-19 have led to a dramatic reduction in waste from the business sector and in the total amount of municipal waste generated. However, the results of the survey showed that both food and plastic waste generated by households in Bangkok increased during COVID-19. The shift from eating out to online food delivery services led to an increase in plastic bags, hot-and-cold food bags, plastic food containers, and food waste. Reasons for the increase in household food waste during COVID-19 varied, with respondents citing excessive amounts of food and unappetising taste, followed by exceeding the expiration date and rotting/foul odours. These reasons may be the result of the inability to predict quantity and quality when ordering online, and inadequate food planning and management by consumers. To achieve more effective food and plastic waste management, home delivery services, consumer food planning and management, and the formation of a circular economy based on localised supply chains may be considered as important intervention points.

scholarly journals Impact of Promotional Tools on Consumer Buying Behavior: A Case of FMCG Industry

2021 ◽  
Vol 3 (1) ◽  
pp. 44-67
Author(s):  
Ahsan Ali ◽  
Khair Muhammad
Keyword(s):  
Market Share ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Sales Promotion ◽  
Marketing Tactics ◽  
Product Price ◽  
Business Structures ◽  
Buying Behaviour ◽  
The Right ◽  
The Impact

Instantaneous changes in the global socio-economic scenario due to rapid uncertainties and emerging technologies have framed a cutthroat competition between the market players across industries. This colossal change in business structures has altered the consumer demands and driven business focus to search for unique marketing tactics to attract, bring-in, and retain a larger customer pool through various promotional tools. The importance of unique marketing strategies for a business is undeniable as the exclusivity of marketing tools is the core idea to draw customer's attention towards the products. Marketers today are relentlessly trying to decipher new strategies through which changing customer demands can be catered to and seek innovative ideas to attain customer attention. This research project thus intends to test the effect of different promotional tools and their impacts on consumer buying behaviour. Every company hence tries to execute various forms of marketing tactics aimed to increase sales and to maximize business market share. Promotion is a mode of marketing that aspires to introduce and at the same time persuade consumers to buy the products offered by the business to enhance the sales volume and increase the firm’s profit margins. Hence, the purpose of this research study is to examine the impact of different promotion tools which include free samples, product price reductions, free coupons, and buy one get one free offer on consumer buying behaviour in the FMCG industry in Pakistan. This study was conducted in Karachi, and a total of 208 respondents were selected using the systematic random sampling technique. The data was collected through a self-administered structured questionnaire which was adapted from previous similar studies. Statistical tools were employed using SPSS and SmartPLS3 software to analyze the gathered data and find some meaningful results. The significance of this research is extensive as the key findings may help organizations devise appropriate promotional strategies to minimize their costs and maximize market share as well as profits. Moreover, the practical contributions of this research persist in the identification of sales promotion strategies that are pertinent to the management of clients in the FMCG market in Pakistan. Hence, this study will be beneficial for organizations to minimize their costs related to sales promotion and will provide the right promotional inducement, marketing strategies for businesses to increase sales by creating purchase behaviour practices for display.

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