scholarly journals PENGARUH BAURAN PEMASARAN JASA DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN JAMINAN KESEHATAN NASIONAL DI KLINIK KOTA TASIKMALAYA

2019 ◽  
Vol 7 (1) ◽  
pp. 46-54
Author(s):  
Titin Suhartini ◽  
Saryomo Saryomo
Keyword(s):  
Health Insurance ◽  
Data Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Regression ◽  
National Health Insurance ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
A Value ◽  
Verification Methods

The purpose of this study was to determine the effect of marketing mix and service quality on JKN customer satisfaction at the Tasikmalaya City Clinic, this study uses descriptive and verification methods, data analysis uses descriptive analysis and multiple regression. The results revealed 1) marketing mix influenced JKN customer satisfaction with a value of 0.589, 2) service quality affected JKN customer satisfaction with a value of 0.669, and 3) marketing mix and service quality jointly influenced JKN customer satisfaction with a value of 0.684. Conclusion, there is an effect both directly and jointly the marketing mix and service quality on customer satisfaction National Health Insurance in the Tasikmalaya City clinic. Keywords: Marketing Mix, Service Quality and Customer Satisfaction

PENGARUH KUALITAS PELAYANAN BPJS KESEHATAN TERHADAP KEPUASAN PENGGUNA PERSPEKTIF DOKTER RUMAH SAKIT HERMINA BOGOR

2017 ◽  
Vol 2 (1) ◽  
pp. 1-12
Author(s):  
Baby Silvia Putri ◽  
Lindawati Kartika
Keyword(s):  
Health Insurance ◽  
Health Service ◽  
Service Quality ◽  
Multiple Regression ◽  
National Health Insurance ◽  
Descriptive Analysis ◽  
National Health Insurance Program ◽  
Insurance Program ◽  
Health Insurance Program ◽  
Health Service Quality

The study aimed to analyze the perceptions of the doctors of Hermina Hospital Bogor on BPJS health service quality and satisfaction level of the national health insurance program and to analyze the effects of service quality on the doctors’ satisfaction. Questionnaires were utilized to obtain the primary data, while literature reviews were conducted to obtain the secondary data. The data were analyzed by using descriptive analysis and multiple regression analysis. The results of this research, in reference to the descriptive analysis of the perceptions of the doctors in Hermina Hospital Bogor on satisfaction and quality service of the National Health Insurance program, indicated that the program is considered unsuitable in its implementation. The results of multiple regression showed that the variables of BPJS service quality have influences on the satisfaction of the doctors of Hermina Hospital Bogor. Keywords: health service quality, satisfaction, hospital

scholarly journals Pengaruh Citra Koperasi dan Kualitas Pelayanan terhadap Kepuasan Nasabah Koperasi Amertha Dana Lestari di Badung

Widya Amrita ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 394-411
Author(s):  
Ni Made Wiwin Karuniati ◽  
Ida Ayu Putu Widani Sugianingrat
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Regression ◽  
Data Analysis Technique ◽  
Analysis Technique

The purpose of this study was to determine the effect of cooperative image and service quality on customer satisfaction at the Amertha Dana Lestari Cooperative in Badung. This research was conducted at the Amertha Dana Lestari Cooperative in Badung. The number of samples was set at 90 respondents. The data analysis technique used multiple regression. Based on the results of the analysis it was found that part of the image of the cooperative has a positive and significant effect on savings customer satisfaction at the Amertha Dana Lestari Cooperative in Badung, service quality has a positive and partially significant effect on savings customer satisfaction at the Amertha Dana Lestari Cooperative in Badung, and the image of the cooperative and quality Simultaneous service has a positive and significant effect on customer satisfaction at the Amertha Dana Lestari Cooperative in Badung.

scholarly journals PENGARUH KUALITAS PELAYANAN DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH TABUNGANMU MANDIRI KCP SIMPANG TIGA PASAMAN BARAT

2021 ◽  
Vol 9 (2) ◽  
pp. 251-259
Author(s):  
Citra Suci Mantauv
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Hypothesis Testing ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
Determination Coefficient ◽  
A Value

ABSTRAK Loyalitas adalah ditujukan kepada suatu perilaku atau sifat, yang ditunjukan kepada kestiaan konsumen dan merekomendasikan produk perusahaan kepada orang lain. Penelitian ini bertujuan untuk menganalisa bagaimana pengaruh Kualitas Pelayanan dan Kepuasan terhadap Loyalitas nasabah TabunganMu Bank Mandiri KCP Simpang Tiga, jumlah sampel pada penelitian ini sebanyak 100 Responden. Pengujian hipotesis yang digunakan dengan regresi berganda dengan hasil Kualitas Pelayanan berpengaruh Positif dan Signifikan dengan nilai 0.436 dan nilai signifikan sebesar 0.000 ( < 0.05). Kepuasan berpengaruh positif dan signifikan dengan nilai 0.530  dan nilai signifikan sebesar 0.000 ( < 0.05 ). Nilai koefisien Determinasi sebesar 90.4% di pengaruhi Kualitas Pelayanan dan Kepuasan, sedangkan sisanya dipengaruhi oleh faktor lainnya. Kata Kunci  : Loyalitas Nasabah, Kualitas Pelayanan, Kepuasan ABSTRACT Loyalty is aimed at a behavior, which is indicated by repeated purchases and recommending company products to friends or partners. This study aims to analyze how the influence of Service Quality and Customer Satisfaction on Customer Loyalty on Customer Loyality of Tabunganmu Bank mandiri KCP of Simpang Tiga, the number of samples in this study were 100 Respondents. Hypothesis testing used by multiple regression with the results of Service Quality has a positive and significant effect with a value of 0.436 and a significant value of  0.000 (<0.05). The Customer Satisfaction is positive and significant with a value of 0.530 and a significant value of 0.00 (<0.05). Determination coefficient value of 90.4% is influenced by the Service Quality and Customer Satisfaction, while the rest is influenced by other factors.Keywords: Customer Loyality, Service Quality, Customer Satisfaction

scholarly journals THE EFFECT OF SERVICE QUALITY AND MARKETING MIX STRATEGY ON SATISFACTION AND LOYALTY OF KPR CUSTOMERS AT PT. BANK CENTRAL ASIA, TBK. MAKASSAR BRANCH

2020 ◽  
Vol 3 (4) ◽  
pp. 107-116
Author(s):  
Mardin Setiawan ◽  
Syamsu Alam ◽  
Jumidah Maming
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Central Asia ◽  
Customer Loyalty ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
Validity And Reliability ◽  
Analysis Techniques ◽  
Marketing Mix Strategy ◽  
Using Data

This study aims to know and to analyze the effect of service quality strategy, marketing mix strategy on Household Loan Credit (KPR) customer satisfaction, the influence of service quality and marketing mix strategy on KPR customer loyalty, the effect on satisfaction on KPR customer loyalty, service quality strategy and marketing mix strategy on customer loyalty through KPR customer satisfaction at PT. Bank Central Asia Tbk Makassar Branch. To achieve these objectives, techniques of collecting data carried out through observation and distribution questionnaires by using data analysis techniques, namely descriptive analysis, validity and reliability testing, assumption classic tests, and path analysis. The results of this study proved that the service quality strategy and marketing mix strategy gave a positive and significant effect on customer satisfaction. Service quality strategy and marketing mix strategy gave a positive and significant influence on customer loyalty, the customers' satisfaction has a positive and significant effect on customer loyalty, customer satisfaction could mediate the effect between service quality strategy and marketing mix strategy on increasing customer loyalty at PT. Bank Central Asia, Tbk. Makassar Branch.

scholarly journals Ease of Online Ojek Service Grows Consumer Loyalty

The Winners ◽  
2018 ◽  
Vol 19 (2) ◽  
Author(s):  
Hariyatno Hariyatno ◽  
Dotty Wimpertiwi ◽  
Isanawikrama Isanawikrama ◽  
Adhi Bawono
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
Consumer Loyalty ◽  
Verification Methods ◽  
The City

The purpose of this research was to find out why people in the city of Bogor tend to be loyal to ojek online compared to other public transportations. This research conducted in Bogor that used descriptive and verification methods by taking 115 samples of consumers of all fleets motorcycle ojek online in Bogor. The data were taken randomly by using iteration calculation as much as three times. Data analysis used multiple regression analysis. The result of the research shows that the most significant customer loyalty of sub-variable of service quality is reliability. Of the overall population, sub-service quality variables affect customer loyalty 89,5% and the remaining 10,5% is influenced by other factors not examined in this research.

scholarly journals PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (Studi Kasus pada PT. GO-JEK)

2020 ◽  
Vol 10 (1) ◽  
pp. 67-81
Author(s):  
Siti Solikha ◽  
Imam Suprapta
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Empirical Evidence ◽  
Multiple Regression ◽  
Analysis Techniques ◽  
Region Data ◽  
Influential Variable

Customer satisfaction at PT. GO-JEK does not decrease or increase every year, this is due to strategies that continue to strive to always be able to satisfy their customers. This research was conducted to find empirical evidence of the effect of price and service quality on customer satisfaction at PT. GO-JEK in the area around Tebet.Determination of the results of this sample using the Lemeshow formula, from the formula obtained as many as 74 respondents and taken by area (cluser) sampling (sampling by region). Data analysis techniques in the study using multiple regression analysis with the program used was SPSS version 17.00.The results of this study indicate that all hypotheses can be accepted, 1) there is a positive and significant effect between price on customer satisfaction acceptable. 2) There is a positive and significant effect on service quality on customer satisfaction can be accepted. Price is the most influential variable on customer satisfaction of PT. GO-JEK.

scholarly journals pengaruh kualitas produk, harga dan nkualitas pelayanan terhadap kepuasan konsumen

2020 ◽  
Vol 1 (01) ◽  
pp. 33
Author(s):  
Moh. Farid Atho'illah Fahrur Rozi ◽  
Sukaris Sukaris
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Consumer Satisfaction ◽  
Analysis Technique

This study aims to analyze the effect of product quality, price and service quality on consumer satisfaction at Katon Ayu Wedding Organizer Gresik. This study uses a quantitative approach. The population in this study all consumers in Gresik Katon Ayu Wedding Organizer amounted to 150 people while the sample was 110 people and there were 10 people who did not meet the researcher's criteria, the method used by purposive sampling researchers with the provisions of respondents who had chosen an exelent building package and luxury home package at Katon Ayu Wedding Organizer. The data analysis technique used is multiple regression analysis. Regression results obtained t count 9.495 while t table 1.985 therefore product quality affects consumer satisfaction at Katon Ayu Wedding Organizer Gresik. The variable price has -4,180 while t table 1,985 influences consumer satisfaction at Katon Ayu Wedding Organizer Gresik. The service quality has a t count of 7.225 while the t table of 1,985 affects consumer satisfaction at Katon Ayu Wedding Organizer Gresik. Product quality, price and service quality variables have a simultaneous and significant influence on customer satisfaction

scholarly journals PENGARUH KUALITAS PELAYANAN (SERVICE QUALITY) TERHADAP KEPUASAN PELANGGAN PT. SUCOFINDO BATAM

2018 ◽  
Vol 1 (2) ◽  
pp. 232-243
Author(s):  
Alfi Syahri Lubis ◽  
Nur Rahmah Andayani
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Probability Sampling

This study aims to determine and analyze the influence of service quality consisting of variable reliablility, responsiveness, assurance, empathy, and tangible to customer satisfaction PT. Sucofindo Batam simultaneously or partially. Population in this research is consumer of PT. Sucofindo Batam or consumers who have ever used the services of PT. Sucofindo Batam. The number of samples obtained using Slovin calculations A total of 80 respondents using Non Probability Sampling method. The method of analysis used in this study is descriptive analysis and multiple regression analysis using SPSS 20 program. From the results of the study showed that the persial and simultaneous positive and significant impact on customer satisfaction PT. Sucofindo Batam.

scholarly journals PENGARUH 4P GREEN MARKETING MIX TERHADAP KEPUASAN PELANGGAN BLOOMKA SKINCARE

2021 ◽  
pp. 1311
Author(s):  
Mila Dwi Astuti ◽  
Miguna Astuti ◽  
Dienni Ruhjatini Sholihah
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Research Method ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
Green Marketing ◽  
Analysis Tool ◽  
Green Product ◽  
Analysis Technique ◽  
Inferential Analysis

This study aims to analyze and prove whether there is an effect of green product, green orice, green place and green promotion on customer satisfaction. This research method is quantitative with a sample of 100 bloomka customer respondents who are domiciled in the DKI Jakarta area. The data analysis technique used is descriptive analysis and inferential analysis with Smart PLS 3.0 analysis tool. The results of this study indicate that the green product variable has an effect on customer satisfaction of 0.369. Green price has an effect on customer satisfaction of 0.286. Green place has an effect on customer satisfaction of 0.208. Green promotion has no effect on customer satisfaction.Penelitian ini bertujuan untuk menganalisis dan membuktikan apakah terdapat pengaruh green product, green orice, green place dan green promotion terhadap kepuasan pelanggan. Metode penelitian ini yaitu kunatitatif dengan sampel sebanyak 100 responden pelanggan bloomka yang berdomisili di wilayah DKI Jakarta. Teknik analisis data yang digunakan adalah analisis deskriptif dan analisis inferensial dengan alat analisis Smart PLS 3.0. Hasil dari penelitian ini menunjukan bahwa variabel green product berpengaruh terhadap kepuasan pelanggan sebesar 0,369. Green price berpengauh terhadap kepuasan pelanggan sebesar 0,286. Green place berpengaruh terhadap kepuasan pelanggan sebesar 0,208. Green promotion tidak berpengaruh terhadap kepuasan pelanggan.

Maintaining Customer Loyalty by Intensifying Service Quality and Customer Satisfaction in Commuter Line Jabodetabek

2019 ◽  
Vol 10 (9) ◽  
pp. 902-909
Author(s):  
Umbas Krisnanto ◽  
◽  
Conny Marpaung ◽  
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Hypothesis Testing ◽  
Customer Loyalty ◽  
T Test ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Significance Level

This study aims to determine and analyze the influence of Service Quality and Customer Satisfaction on Customer Loyalty in Jabodetabek Commuter Line. The sample of this study was 50 people. Methods of collecting data by distributing questionnaires. Data analysis using the analysis used is simple linear regression, t test and coefficient of determination. The results showed 1) Service Quality has a positive and significant effect on Customer Loyalty in Jabodetabek Commuter Line, with a significance level of 0.048; and supported by the results of hypothesis testing with a t-count value of 4.433 > t-table value of 1.95, with a significance of 0.048 or < 0.05; 2) Customer Satisfaction positive and significant effect on Customer Loyalty in Jabodetabek Commuter Line, with a level significance of 0,000; and supported by the results of hypothesis testing with a t-count value of 4,969 > t-table value of 1.95, with a significance of 0,000 or < 0.05, 3) Service quality and Customer Satisfaction have a positive and significant effect on Customer Loyalty in Jabodetabek Commuter Line, with a significance level of 0,000. This means that the hypothesis H0 is rejected and Ha is accepted so that it can be concluded that service quality and customer satisfaction together have a positive and significant effect on customer loyalty in Jabodetabek Commuter Line.

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