The Effect of 'Rice' Brand Name Types Including Region of Origin and its Recognition on Consumers' Brand Attitudes

As the volume of consumer-brand interactions is increasing in the social media setting, it becomes essential to understand how to foster relationships to create favorable attitudes towards the brand, stimulate sales, and enable consumers to forward the brand name to others. In this regard, this research focuses on the effect of communication style (formal vs. informal) that should be used for products that have different levels of self-expression (high vs. low) in social media communications. An experiment was conducted with 384 participants. The results indicated that consumers prefer informal communication regardless of the self-expression level of the product in social media. Investigating the interaction effects, the authors demonstrated that highly self-expressive products favorably stimulate word-of-mouth intention in case of formal communication. However, it is the informal communication that stimulates purchase and word-of-mouth intentions and brand attitudes when the product is low self-expressive in nature.

Download Full-text

Generic versus brand-name over-the-counter analgesics: knowledge and attitudes among Swedish pharmacy customers

Journal of Pharmaceutical Policy and Practice ◽

10.1186/s40545-020-00269-5 ◽

2020 ◽

Vol 13 (1) ◽

Author(s):

Helle Håkonsen ◽

Maria Wängberg ◽

Dina Alani ◽

Tove Hedenrud

Keyword(s):

Prescription Drugs ◽

Generic Drugs ◽

Brand Attitudes ◽

Brand Name ◽

Over The Counter ◽

Positive Attitudes ◽

Generic Products ◽

Swedish Pharmacy ◽

Active Substances ◽

Structured Questionnaire

Abstract Background Due to a liberalisation reform in 2009, the availability of over-the-counter (OTC) analgesics has increased significantly in the Swedish market over the past decade. With the increasing number of generic products available on the market and the possibility of buying OTC drugs from non-pharmacy outlets, a key to safe drug use is that consumers possess the necessary knowledge to differentiate between the different brands and choose the appropriate drug for their ailments. The aim of this study was to investigate Swedish consumers’ knowledge of and attitudes towards generic OTC analgesics. Methods A sample of 209 Swedish adults (66% women; mean age 43.1 years) who bought OTC analgesics at a community pharmacy in one of the country’s three largest cities responded to a structured questionnaire. The questions related to knowledge of active substances, the use and choice of OTC analgesics (generic or original brand), attitudes towards generic OTC analgesics, information received about OTC analgesics and experience with generic substitution of prescription drugs. Results Almost one in five reported weekly use of OTC analgesics, and 32% assigned minimum three out of four active substances to the correct brand(s) of OTC analgesics. Among the 50 participants (24%) who assigned all four active substances correctly, it was predominantly women and participants with higher education. Four out of five participants were positive towards the cheaper brands, and 69% reportedly chose cheaper generic brands over more expensive brands. Knowledge about the active substances of different brands was associated with positive attitudes towards generic products. Conclusion Swedish pharmacy customers have to a varying extent the knowledge to differentiate between different brands of commonly used OTC analgesics in terms of active substances. There is a predominantly positive attitude towards generic OTC analgesics, although some consider generic drugs to be inferior and stay loyal to the original brands.

Download Full-text

The Impact of Brand Name Placement in Song Lyrics on Brand Attitudes: Does the Attitude toward the Artist Matter?

Advances in Advertising Research (Vol. 2) ◽

10.1007/978-3-8349-6854-8_2 ◽

2011 ◽

pp. 21-33 ◽

Cited By ~ 4

Author(s):

Yves Van Vaerenbergh ◽

Dieneke Van de Sompel ◽

Neal Van Loock ◽

Iris Vermeir

Keyword(s):

Brand Attitudes ◽

Brand Name ◽

Song Lyrics ◽

The Impact

Download Full-text

Consumer reactions to paid versus unpaid brand name placement in song lyrics

Journal of Product & Brand Management ◽

10.1108/jpbm-05-2016-1167 ◽

2017 ◽

Vol 26 (2) ◽

pp. 151-158 ◽

Cited By ~ 4

Author(s):

Yves Van Vaerenbergh

Keyword(s):

Brand Names ◽

Brand Awareness ◽

Brand Attitudes ◽

Brand Name ◽

Negative Effects ◽

Consumer Awareness ◽

Content Type ◽

Positive Effects ◽

Consumer Reactions ◽

Song Lyrics

Purpose More and more artists mention brand names in their song lyrics; yet, their motivation to do so might differ. While some artists mention brand names out of brand love, other artists mention brand names against financial compensation. As media often discloses such brand name placements, the purpose of this paper is to explore consumer reactions to paid versus unpaid brand name placements in song lyrics. Design/methodology/approach A three-group between-subjects experiment (paid brand name placement, unpaid brand name placement, control group) tests the effects of brand name placement disclosures in song lyrics on brand attitudes and brand awareness. The song was developed specifically for the purpose of this study. Findings Consumer awareness about paid brand name placements in song lyrics has positive effects on brand awareness, while having no negative effects on brand attitudes. More specifically, consumer brand awareness is significantly higher in the paid brand name placement condition than in the unpaid brand name placement condition, or the control condition. Brand attitudes increased in both the paid and unpaid brand name placement conditions, compared to the control condition. Originality/value This paper contributes to a better understanding of brand name placement in song lyrics. Counterintuitively, consumer awareness about paid brand name placements in song lyrics actually has positive effects on consumers’ brand awareness and no negative effects on brand attitudes. Moreover, any disclosure – regardless of whether it concerns a paid or unpaid brand name placement – increases brand attitudes. This study thus shows that marketing managers should not fear media disclosing brand name placements in song lyrics.

Download Full-text

Region of Birth and Child Mortality among Black Migrants to South Africa: Is there a foreign-born advantage?

MIGRATION LETTERS ◽

10.33182/ml.v13i3.289 ◽

2016 ◽

Vol 13 (3) ◽

pp. 359-376 ◽

Cited By ~ 1

Author(s):

Tiffany L Green ◽

Amos C Peters

Keyword(s):

South Africa ◽

South African ◽

Child Mortality ◽

Southern Africa ◽

Strong Relationship ◽

Developed Countries ◽

Black Immigrants ◽

Foreign Born ◽

Region Of Origin ◽

Child Deaths

Much of the existing evidence for the healthy immigrant advantage comes from developed countries. We investigate whether an immigrant health advantage exists in South Africa, an important emerging economy. Using the 2001 South African Census, this study examines differences in child mortality between native-born South African and immigrant blacks. We find that accounting for region of origin is critical: immigrants from southern Africa are more likely to experience higher lifetime child mortality compared to the native-born population. Further, immigrants from outside of southern Africa are less likely than both groups to experience child deaths. Finally, in contrast to patterns observed in developed countries, we detect a strong relationship between schooling and child mortality among black immigrants.

Download Full-text

Cyberspace Chat: An Examination of Brand-Name vs Generic Finasteride: A look at Active Pharmaceutical Ingredient (API), Excipients, Bioequivalence, and Other Factors Affecting Efficacy

International Society of Hair Restoration Surgery ◽

10.33589/26.1.0018 ◽

2016 ◽

Vol 26 (1) ◽

pp. 18-21

Author(s):

Bradley R. Wolf

Keyword(s):

Active Pharmaceutical Ingredient ◽

Brand Name ◽

Factors Affecting

Download Full-text

Different Approaches to Design Management - comparative study among Swedish and Polish furniture companies

Swedish Design Research Journal ◽

10.3384/svid.2000-964x.12246 ◽

2016 ◽

Vol 8 ◽

pp. 46-52 ◽

Cited By ~ 1

Author(s):

Justyna Starostka

Keyword(s):

Best Practices ◽

Marketing Strategy ◽

Development Process ◽

Product Development Process ◽

Design Management ◽

Brand Name ◽

The Third ◽

Design Activities ◽

Effective Product ◽

A Company

There are many roles that design can play in organisations. It can be source of good marketing strategy, and designer by himself can be a promotional tool for a company. Thanks to those actions companies can gain publicity, media attention and good PR.On the second level, design can be perceived as ‘process of making things better’. In this case companies can achieve more effective product development process, new tools and technologies.On the third level we have the situation when designer work alongside with company managers with the whole business concept. At this level, designers’ work looks more like a brand consultant, a strategist. In this approach design should be reflecting certain brand name and brand values.As our study presented, Swedish companies operate on those two, higher levels, while Polish still limit the scope of design. We strongly believe, that Polish companies, as they gain more experience with design activities, will be more likely to perceive design in this more mature approach. In the meantime, presenting best practices from companies from other, more mature countries could be a good way of promoting design as a strategic asset rather than promotional tool. We believe that in order to fasten this process, Polish companies should as follows:1. Work more often with external and foreign designers;2. Expand the area of designer responsibilities in companies;3. Place the responsibility for design in hands of professional design managers.

Download Full-text

Significance of Brand Name

Indian Journal Of Applied Research ◽

10.15373/2249555x/apr2014/242 ◽

2011 ◽

Vol 4 (4) ◽

pp. 11-12

Author(s):

JENIFER.J JENIFER.J ◽

◽

DIVYA.P DIVYA.P ◽

SUGANYA.B SUGANYA.B

Keyword(s):

Brand Name

Download Full-text

REINTEGRATION OF THE CHORNOBYL NPP EXCLUSION ZONE ON THE BASIS OF THE DESIGN-PLANNING COMPLEX

Ukrainian geographical journal ◽

10.15407/ugz2020.04.011 ◽

2020 ◽

pp. 11-18

Author(s):

I.I. Ustinova ◽

◽

M.M. Dyomin ◽

G.V. Aylikova ◽

◽

...

Keyword(s):

Urban Planning ◽

City Planning ◽

Biosphere Reserve ◽

Brand Name ◽

Exclusion Zone ◽

Rational Development ◽

Production Complex ◽

Design Planning ◽

Renewable Energy Generation ◽

First Time

The aim of the publication is to determine the prerequisites of and to elaborate on the foundations of the Exclusion Zone reintegration in order to address the issue of rational development of urban-planning documentation complex regarding the legitimacy of said territory exploitation. It is established that for the implementation of the «Radioactive waste management strategy» the production complex «Vector» is being constructed on the Exclusion Zone territory; a powerful park of renewable energy generation is being created to implement the «Chornobyl - a Territory of Change» strategy; a Chornobyl Radiation-Ecological Biosphere Reserve was established to support and increase the barrier function of the zone; in order to promote the Safe Chornobyl brand-name, the tourist traffic is being increased and the conditions for the visitors are improving. In the absence of developed and approved city planning documentation, the listed above causes the problem of legitimacy and rationality of the exclusion zone territory use. The paper for the first time raises the question of the need to elaborate the concept of functional planning of the Chornobyl NPP exclusion zone territory and the development of the design-planning complex (urban planning documentation): from the territory.

Download Full-text