scholarly journals When Myth-Building Meets Nation-Branding: Fabricating the “Swedish Educational Model” in French Media Discourse (1964–2019)

2020 ◽  
Vol 7 (2) ◽  
pp. 73-98
Author(s):  
Piero Colla
Keyword(s):  
Social Reform ◽  
Point Of View ◽  
Nation Branding ◽  
Media Discourse ◽  
Educational Model ◽  
Media Image ◽  
Educational Culture ◽  
International Ranking ◽  
The Media ◽  
Cross National

The educational reforms carried out in Sweden have aroused persistent interest in the French public debate. This paper focuses on the evolution of the media’s portrayal of an alleged Swedish “educational model,” by highlighting cross-national influences over an extended time horizon. The origin of a stereotype is addressed from the point of view of the interaction between the Swedish branding of its own model and the demand, on the part of French elites, for a handy reform paradigm. Two crucial phases of idealisation are identified. At first, the popularity of the Swedish experiment in education coincides with the idealisation of Sweden as a laboratory for social reform. Since 2010, TV reporting has focused on both the resistance of this myth and the diversity of its possible uses. The expansion of market-oriented principles in educational culture is stigmatised as a “betrayal” of values associated with the Swedish reform experience (pupil autonomy, inclusiveness, anti-authoritarianism), while other players—such as international ranking organisations—intervene in shaping the media image.

scholarly journals Formation of ethnosocial identity in the matrix of media discourse

2021 ◽  
Vol 10 (43) ◽  
pp. 234-247
Author(s):  
Irina S. Karabulatova ◽  
Margarita D. Lagutkina ◽  
Natalia V. Borodina ◽  
Maria A. Streltsova ◽  
Aleksei O. Bakhus
Keyword(s):  
Intercultural Communication ◽  
Point Of View ◽  
Contextual Analysis ◽  
Media Discourse ◽  
Cultural Interpretation ◽  
Media Image ◽  
Starting Point ◽  
The Matrix ◽  
The Media ◽  
Descriptive Method

The authors analyze the linguo-information model of the country in the modern media discourse of Russia and China. Screening of Russian and Chinese sources uses the method of contextual analysis with an emphasis on the implicit content of the media image of the country, the descriptive method, the method of cultural interpretation, content analysis. Information wars use the image of a country as a starting point in the matrix of media discourse to emphasize the perception of information. The authors propose the concept of a media matrix for understanding the cognitive side of media images of geopolitical topoobjects. The authors substantiate the introduction of the terms linguoinforneme and linguoinformational step into scientific circulation from the point of view of the structure of the matrix of geopolitonyms of the media. The media image of the country in the media discourse is diverse, being realized in evaluative linguistic systems. The authors show what the mythologized / realistic perception of the image of the country is based on, how it is conditioned by the tasks of geopolitics, how it correlates with the strategies of international cooperation and how it affects intercultural communication.

scholarly journals The Image of China in the Linguistic-Informational Model of Modern Media Discourse (Based on Russian and Chinese Mass Media)

2021 ◽  
pp. 40-53
Author(s):  
Irina Karabulatova ◽  
◽  
Margarita Lagutkina ◽  
Keyword(s):  
Mass Media ◽  
Point Of View ◽  
Media Discourse ◽  
Chinese Media ◽  
Media Image ◽  
Starting Point ◽  
Informational Model ◽  
Hieroglyphic Writing ◽  
Russian Media ◽  
The Media

This article analyses the linguistic-informational model of the representation of the image of China in Russian and Chinese media discourse today. When screening Russian and Chinese sources, the authors applied contextual analysis (with an emphasis on the implicit content of the country’s media image), descriptive method, method of cultural interpretation, and content analysis. In the current situation of information and psychological wars (term by A.P. Skovorodnikov), using the image of a country becomes the starting point in the mass media matrix of the onomastic concept for accentuating the perception of the geopolitical toponym (geopolitonym). For the first time, the authors propose the notion of a mass media matrix of an onomastic concept for understanding the cognitive side of media images of geopolitonymic objects. The geopolitonym China does not just form a virtual image of the country in media discourse, but also acts as a multidimensional construct of the linguistic worldview in the producer–recipient system. In onomastics, the geopolitonym traditionally denotes names of countries, regions, and significant historical areas that have an impact on human awareness in a civilizational context. The media image of a country is a topologically-oriented multi-layer model of the territory for the recipients of the media discourse. The authors clarify O.N. Sorokina’s concept of the information model, highlighting the linguistic component that was and remains the leading one in media discourse. Furthermore, the authors introduce the concepts of linguoinforneme and linguistic-informational step from the point of view of the structure of the linguistic-informational model. The linguistic-informational model, according to the authors’ suggestion, is implemented in linguoinfornemes using the strategy of linguistic-informational steps. The linguoinforneme constructs a media image of the country in a certain accentological assessment, based on social demand. We found that china’s media image is presented in Russian media discourse in a variety of ways, being implemented in evaluative linguoinfornemes. The country’s media image in Chinese media is constructed based on the traditions of hieroglyphic writing. The authors show what the mythologized/realistic perception of the image of China is based on, how it is conditioned by the tasks of the Communist Party of China, how it is related to the strategies of Russian-Chinese cooperation, and how it affects intercultural communication.

scholarly journals Wstrząsająca treść jako manipulacyjny element dyskursu konfliktu

2018 ◽  
Vol 9 ◽  
pp. 135-143
Author(s):  
Anna Hłuszko
Keyword(s):  
Hate Speech ◽  
Traditional Approach ◽  
Point Of View ◽  
Media Discourse ◽  
Visual Content ◽  
Political Situation ◽  
The Media ◽  
The Common ◽  
The One ◽  
Web News

Shock content as a manipulative component of conflict discourseDifficult socio-political situation in Ukraine creates specific media discourse, which in turn gives rise to a number of phenomena, connected to information war categories, war of meanings, hate speech etc. Active entry of military issues into web news content affects traditional approach to the media-text drafting. The report examines the trends of shock visual content and its announcement in the web headlines. The influence of the content emotionalization, which is one of the common features for conflict discourse, not only on text style, but also on features of page making, selection and use of photo illustrations, headline creation, is studied. The material covering military developments usually involve deaths, injuries, loss, destruction of settlements as a result of hostilities, that is, they focus on information on suffering of both military and civilians. This results in stronger integration of shock visual content into the news, which in turn may be used as manipulation and propaganda tool. On the one hand it is used to demonstrate crimes of the enemy, on the other — as an evidence of Ukrainian military success. From the point of view of ethic and humanism the justification of such tactic is doubtful in both cases. However, the study shows that open image of death, blood, injuries in the materials and the announcement of such content in headlines are the cause of high popularity of such publications, and this mainstreams the problem of dehumanizing impact both on material’s subjects and on media audience.

scholarly journals VIRTUAL IDENTITY IN THE MEDIA DISCOURSE

2021 ◽  
Vol 1 (21) ◽  
Author(s):  
Nahida M. Imanova ◽  
Keyword(s):  
New Media ◽  
Virtual Worlds ◽  
Point Of View ◽  
Communication Process ◽  
Modern World ◽  
The Internet ◽  
Media Discourse ◽  
Virtual Communication ◽  
Virtual Identity ◽  
The Media

The article deals with the virtual identity in the media discourse. It states that there must be information for communication to take place, including virtual communication. The object of research is text-generating language tools in Internet linguistics, and the subject is to determine their participation and role in the formation of the text. The realization of virtual communication is carried out in written and oral form of the language. Any language units such as sentences, texts, discourses (written and oral), non-linguistic units (such as graphemes, grapheme combinations, prosodic means, such as syllable stress, intonation, pause, etc.) can be considered a virtual information carrier. Virtual communication participants must use one of these tools in order to have two-way communication in the communication process. It is important to pay attention to the meaning and content of the communication. For virtual communication there must be a text that is formed for a specific purpose. Until recently, in linguistics, an independent and separate sentence was accepted as the last unit of the syntactic level in terms of hierarchical relations. In our opinion, these shortcomings, which exist at the syntactic level, gives a special impetus to the emergence of such a field as textual linguistics. In the modern world of the Internet, at a time when man-made technology is beginning to open the way to all areas of our lives, it is not surprising that a new field of linguistics � Internet linguistics � is developing very rapidly. The language of the Internet is constantly on the move; it is observed and operates in different types of communication. In the 21st century, the study of the Internet language from a systemic and structural point of view is observed. At present, linguists are focusing on the analysis of different expressions of the new media discourse in the various virtual worlds observed in the process of communication. The formation of an anthropocentric scientific paradigm in linguistics leads to the intensification of linguistic trends related to communication problems. It is noteworthy to note that when approaching communication in a semiotic plan, its consideration as an action carried out with the direct participation of linguo-semiotic means is one of the factors that led to the expansion of discourse. The virtual world is a shining example of the transition observed in the modern Internet world (explicit and implicit) on the basis of communication. The Internet is the most remarkable tool created by living things. Its impact on society and the world is undeniable. In this regard, the formation of Internet linguistics should not be considered a coincidence. Internet linguistics plays an important role in studying the influence of the Internet on language, develops under its own name in modern linguistics and forms the means of communication in different languages.

scholarly journals „Cesta za svobodou“ v zrcadle mediální reality

2018 ◽  
Vol 35 (2) ◽  
pp. 117
Author(s):  
Renata Rusin Dybalska
Keyword(s):  
Czech Republic ◽  
Comic Book ◽  
Point Of View ◽  
Main Theme ◽  
Political Struggle ◽  
The Czech Republic ◽  
Media Image ◽  
Current Events ◽  
The Media ◽  
Media Reports

<p>The goal of this paper is to present the media image of campaign “Hello Czech Republic”, organized in the Czech Republic in 2016 by the Meta association. Its task was to adapt to the Czech conditions Swedish teaching materials on refugees, national identity, stereotypes or migration, which would help in the work of Czech teachers. They consisted of a manual for teachers with suggestions of thirteen lessons, film Šádí, presenting the story of a small Kurdish girl, and comic book Jednou se zase setkáme, Sanam. Příběh o cestě za svobodou, telling the story of Hamid, who was forced to escape from Afghanistan to Sweden. The comic book, which was presented in the article in more detail, became the main subject of media reports. However, the recipient is not able to find out about it too much because it has become only a pretext for presenting the content more favorable from the point of view of the media. Therefore, the main theme in most of the media information has become one of the tasks, telling of a fictional nuclear accident in the Czech Republic, which effectively raised a wave of criticism directed at the campaign, not only from the media, but also the most important politicians in the Czech Republic. Selective and distorted image, created by media, was thus subordinated to current events in the country and used in the political struggle.</p>

scholarly journals «Communicative Code» and «Cultural Consumerism» in a Media Discourse

2021 ◽  
pp. 25-38
Author(s):  
Bogdana Nosova ◽  
Keyword(s):  
Point Of View ◽  
Media Discourse ◽  
Leading Role ◽  
Learning Platform ◽  
Social Communications ◽  
Online Newspaper ◽  
New Type ◽  
The Media ◽  
Intellectual Potential ◽  
Media And Communication

The article considers the problems of cognitive convergence of communication and media studies within the system of values and moral imperatives of Ukrainian identity. The themes «communicative code» and «cultural consumption», presented in the works of historian N. Yakovenko and philosopher J. Habermas, are intellectual meanings. They served as theoretical markers upon which the further research draws. N. Yakovenko defined the communicative code and its connection with cultural memory. She believes that the media play a leading role in the emergence of communication codes today. Habermas’s living philosophy interprets topical issues of journalism and communication. His philosophical paradigm is close to the tasks solved by media and communication. The study’s aim is to show how the intellectual meanings generated by historians, philosophers, and writers in synergy with journalism and communication studies are further updated, while considering modern media discourse. The tasks arising from the outlined aim have been solved through the interpretation of the synergistic circles of J. Habermas, D. McQuail, N. Yakovenko, V. Kulyk, and G. Pocheptsov. Their theoretical reflections and media handlings and communication constructs of complex cultural projects, restoring the national identity. In this study a method of comparative analysis was used for tracing communicative ideas, their theoretical formation and manifestation in media texts. The method of generalization was used for conclusions. The newspaper «Day», the online newspaper «Ukrayinska Pravda», the magazine «The Ukrainian Week» and its online version among Ukrainian media most often appeal to the philosophers and philosophy. From our point of view J. Habermas warns in his scientific conclusions’ successors from mistakes in the development of civil society, which will be formed in the innovative digital environment. Our conclusion will be following: for a high-quality training of specialists in journalism and communication, it is necessary to deepen their intellectual potential. The creation of a new universal learning platform for students who have chosen journalism and social communications should be based on knowledge of politics and morality, on the ability to form the worldview assessments. This is a response to the challenge of time: to join the formation of a new type of elite, the demand for which dominates in Ukrainian society at the beginning of the 21st century.

scholarly journals MEDIA IMAGE AS AN IMPORTANT MEANING OF UZBEKISTAN’S IMAGE FORMATION: THEORETICAL AND COGNITIVE ASPECTS

2020 ◽  
pp. 205-233
Keyword(s):  
Cognitive Linguistics ◽  
Cognitive Activity ◽  
Interdisciplinary Studies ◽  
Point Of View ◽  
Media Image ◽  
Cognitive Context ◽  
Science Philosophy ◽  
The Media ◽  
Public Audience ◽  
Quality Mark

This article analyzes that the media image is an important tool for shaping the image of the country and the theoretical and cognitive aspects of the image. We perceive an object or event through our senses, see and hear them. We understand and comprehend the new information received. They are then placed in our memory as a definite quality mark, image, or ‘piece of symbol’. Therefore, in the modern media space, it is important to understand the content of information about a country, positive or negative information about the image of the region, to understand the realities of what is happening in the region. In the same process, the person who reads the news is the executor of the cognitive activity. There is a "subject-object relationship" between the subject, that is, the person and the area that is the object of cognitive activity. The main issue is the perception of the person receiving the information in relation to that country. How the country is perceived by the recipient of the information is always important. The nature of any image is closely related to the information stored in the subconscious. For this reason, the study of image in a cognitive context is required. The problem of formation and development of the regional image is one of the interdisciplinary studies from the theoretical and methodological point of view. That is, it is not just a problem facing the science of journalism or mass communications. The issue is multidisciplinary, including sociology, imageology, economics, political science, philosophy, linguistics, especially cognitive linguistics, and can be studied in various aspects. Cognitiveness is a scientific phenomenon that connects language with thinking, that is, consciousness, and explores in deep theoretical aspects the integral connection of psychological, biological, and neurophysiological aspects with social, cultural, and linguistic phenomena in the formation of a particular imagination. According to scholars, cognitive linguistics in this respect is divided into various sub-branches such as psycholinguistics, anthropolinguistics, ethnolinguistics, sociolinguistics. In this research, we tried to study the role of journalism in the formation and development of the country's image, the cognitive impact of the language of the media on the consciousness of the public (audience).

FEATURES OF THE REFLECTION OF POLITICAL ISSUES IN THE ORTHODOX MEDIA DISCOURSE

2020 ◽  
pp. 90-101
Author(s):  
Alexandra S. Makarova ◽  
◽  
Keyword(s):  
Discourse Analysis ◽  
Point Of View ◽  
Media Content ◽  
Media Discourse ◽  
Christian Doctrine ◽  
Political Issues ◽  
Political Discourses ◽  
The Media

The article is devoted to the study of the issue of the possibility of discussing political issues from the point of view of the Christian doctrine and speech strategies of the author in the Orthodox media discourse. Two episodes of the «Holy Truth» program of the Tsargrad TV channel were selected for analysis. Religious and political discourses are based on the suggestion of ideas, the first unites people on the basis of political ideals, the second – on the unity of faith, their actualization is carried out primarily at the lexical and phraseological level of the language, and the method of discourse analysis revealed the Orthodox communicative specificity of the media content under consideration.

Metamodernistic mediadiscourse in modern culture: from global silence to deep sincerity

2020 ◽  
Vol 25 (4) ◽  
pp. 94-101
Author(s):  
Svetlana N. Ovodova ◽  
Anton Y. Zhigunov
Keyword(s):  
Memory Studies ◽  
Point Of View ◽  
Trauma Studies ◽  
Media Discourse ◽  
Functional Transformation ◽  
Ethical Attitudes ◽  
Modern Culture ◽  
Modern Media ◽  
Internet Media ◽  
The Media

The article demonstrated an attempt to measure the content of modern media taking into account the existing metamodernism attitudes. Some signs of metamodernism formed in the media and indicate their functional transformation were considered. It was made an attempt to analyze the implementation of the phenomenon of "new sincerity" and the break with silence in modern Internet-media and blogosphere. Interviews and documentaries were described from the point of view of the principles of the theories of trauma studies and memory studies, as well as fixing the manifestation of ethical attitudes of metamodernism. Conclusions were made about the prerequisites for the formation of a new metamodernistic media-discourse.

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