TRANSFORMATION OF THE MEDIA IMAGE "GOVERNOR" IN THE REGIONAL MASS MEDIA DISCOURSE OF OMSK OBLAST (2003-2019)

2019 ◽  
pp. 45-53
Author(s):  
Elena Grigor'evna Malysheva ◽  
Ol'ga Sergeevna Rogaleva
Keyword(s):  
Mass Media ◽  
Omsk Oblast ◽  
Media Discourse ◽  
Media Image ◽  
The Media

scholarly journals Cognitive-Linguistic Tools for Modeling the Country’s Media Image: A China’s Discourse on Russia

2021 ◽  
Vol 5 (2) ◽  
pp. 83-93
Author(s):  
Irina Erofeeva ◽  
Alexey Muravyov
Keyword(s):  
Mass Media ◽  
Social Relations ◽  
Chinese Society ◽  
Media Discourse ◽  
Chinese Media ◽  
Media Image ◽  
Cognitive Linguistic ◽  
The People ◽  
The Media ◽  
Effective Use

The article describes the cognitive means by which the perception and processing of textured material in media discourse is carried out. The authors present the typology of this toolkit and its opportunities in modeling the country’s media image addressed to the sociocode of a national culture. The relevance of the study is due to the significant role of modern media in shaping the image of a specific territory in mass consciousness, which directly determines the character of economic, political and social relations in society. The purpose of the article is to identify and characterize possible cognitive-linguistic mechanisms for modeling a productive media image of a country based on mental representations of society, originating in culture and guaranteeing the effective use of the corresponding constructs of mental operations, value preferences and behavior patterns of information flows consumer. Based on linguo-culturological analysis, conditions and frames of modeling, the image of Russia is considered in the content of the Chinese mass media. The empirical base of the study was made up of more than 200 texts of the Chinese media of various formats. The media discourse represents both common nuclear concepts and archetypes of the national view of the world in Russia and China (collectivism, patriotism, home, family, power, nature), and the ambiguous stereotypes of Chinese citizens about Russians and Russia that have been developed over the time. Stereotypes are embedded in the traditional expressive narrative which, due to a combination of expressive means, aesthetic and impressive power of verbal potential, has a purposeful impact on the audience, maintains the necessary national identity in Chinese society in the «We — They» paradigm. With respect to Russia’s strategic interests, it is important to actualize the common constructs of Chinese and Russian mentality in the mass media which will not only awaken the original cultural memory of a person but also allow to bring the people of China and Russia closer together.

scholarly journals The Image of China in the Linguistic-Informational Model of Modern Media Discourse (Based on Russian and Chinese Mass Media)

2021 ◽  
pp. 40-53
Author(s):  
Irina Karabulatova ◽  
◽  
Margarita Lagutkina ◽  
Keyword(s):  
Mass Media ◽  
Point Of View ◽  
Media Discourse ◽  
Chinese Media ◽  
Media Image ◽  
Starting Point ◽  
Informational Model ◽  
Hieroglyphic Writing ◽  
Russian Media ◽  
The Media

This article analyses the linguistic-informational model of the representation of the image of China in Russian and Chinese media discourse today. When screening Russian and Chinese sources, the authors applied contextual analysis (with an emphasis on the implicit content of the country’s media image), descriptive method, method of cultural interpretation, and content analysis. In the current situation of information and psychological wars (term by A.P. Skovorodnikov), using the image of a country becomes the starting point in the mass media matrix of the onomastic concept for accentuating the perception of the geopolitical toponym (geopolitonym). For the first time, the authors propose the notion of a mass media matrix of an onomastic concept for understanding the cognitive side of media images of geopolitonymic objects. The geopolitonym China does not just form a virtual image of the country in media discourse, but also acts as a multidimensional construct of the linguistic worldview in the producer–recipient system. In onomastics, the geopolitonym traditionally denotes names of countries, regions, and significant historical areas that have an impact on human awareness in a civilizational context. The media image of a country is a topologically-oriented multi-layer model of the territory for the recipients of the media discourse. The authors clarify O.N. Sorokina’s concept of the information model, highlighting the linguistic component that was and remains the leading one in media discourse. Furthermore, the authors introduce the concepts of linguoinforneme and linguistic-informational step from the point of view of the structure of the linguistic-informational model. The linguistic-informational model, according to the authors’ suggestion, is implemented in linguoinfornemes using the strategy of linguistic-informational steps. The linguoinforneme constructs a media image of the country in a certain accentological assessment, based on social demand. We found that china’s media image is presented in Russian media discourse in a variety of ways, being implemented in evaluative linguoinfornemes. The country’s media image in Chinese media is constructed based on the traditions of hieroglyphic writing. The authors show what the mythologized/realistic perception of the image of China is based on, how it is conditioned by the tasks of the Communist Party of China, how it is related to the strategies of Russian-Chinese cooperation, and how it affects intercultural communication.

AUTISM IN THE DISCOURSE OF THE RUSSIAN MASS MEDIA: CONSTRUCTING OF THE IMAGE OF A HUMAN WITH ASD

2020 ◽  
pp. 37-43
Author(s):  
Saveleva Zh.V.
Keyword(s):  
Mass Media ◽  
Early Stage ◽  
Autism Spectrum ◽  
Media Discourse ◽  
Adults With Autism ◽  
Video Clips ◽  
The Media ◽  
Inner World ◽  
Spectrum Disorders ◽  
The Mass Media

The prevalence of autism is growing, the problems of stigmatization and discrimination of people with autism spectrum disorders in society are exacerbating. The mass media play an important role in enlightening and reducing stigmatizing effects, in connection with which the goal was formulated to study the construction of images of a person with ASD in the mass media by the method of qualitative and discourse analysis of video clips from the federal channel. According to the results of the study, it can be argued that the range of characteristics used to describe people with autism in media discourse is diverse, but in retrospect, dominant interpretation models can be identified. At an early stage, the prevailing image of a person with ASD was deprived of the quality’s characteristic of normotypical people who do not want to leave their world. People diagnosed with autism were referred to as the intolerant category of "autistic". Since 2013, there has been a discursive turn, within which the category “autist” is replaced by tolerant speech patterns, adults with autism get into the lens of the media, the topic of uncommunicability as a property of a person with autism is replaced by the intention of the lack of opportunities to communicate, one of the reasons for which is social exclusion. In television stories of recent years, the mass media are actively constructing the image of a person with autism spectrum disorder through his inner world, through the advantages that a person with ASD can have due to his characteristics. However, it cannot be said that there has been a complete change of the image: the old cliches, as a rule, manifest themselves at a more latent level of grammatical constructions and semiotic meanings.

Mediadiscourse and Communication in Society

2019 ◽  
Vol 8 (5) ◽  
pp. 53-56
Author(s):  
Е. Гнездилова ◽  
E. Gnezdilova
Keyword(s):  
Experimental Study ◽  
Public Opinion ◽  
Mass Media ◽  
Media Influence ◽  
Media Discourse ◽  
Discursive Analysis ◽  
The World ◽  
Russian Media ◽  
The Media ◽  
Tools And Techniques

The article discusses the media discourse, analyzes its role in shaping the picture of the world of modern person: the typological features of the media text, the means and techniques of speech impact on the audience are highlighted. In the study of media texts, the author used the method of discursive analysis. As a result of an experimental study, linguistic techniques and means were revealed by which mass media influence the formation of public opinion, control communication in society. After analyzing publications in Russian media, the author comes to the conclusion that many of the linguistic techniques used in socio-political discourse today are mostly manipulative in nature, and are a powerful tool in the information confrontation. The identification of these tools and techniques, their systematization allows us to understand the specifics of the formation of the picture of the world of modern person, especially communication in society.

scholarly journals Discourse of a special event in mass media (on the example of Robert Rozhdestvensky Altai Regional Literary Festival)

2020 ◽  
pp. 208-221
Author(s):  
Anna Milyukova
Keyword(s):  
Political Parties ◽  
Mass Media ◽  
Critical Discourse Analysis ◽  
Media Discourse ◽  
Special Event ◽  
The Media ◽  
The Common ◽  
Commercial Organizations ◽  
Event Based ◽  
Regional Authorities

The subject of this article is the components of media discourse of a cultural event. Based on the quantitative content analysis and critical discourse analysis of media materials, the author examines peculiarities of the discourse of Robert Rozhdestvensky Altai Regional Literary Festival held since 2007. Analysis is conducted on the quantitative characteristics of publication dynamics (distribution of the material by type of media; by tone i.e. the context of mentioning – positive, negative, or neutral). Characteristic to these media texts is given from the perspective of organization of the discourse: determination of the tone of mentioning and discursive role of the mentioned individuals and organizations – active or passive, representation of communicative events. It is established that the event is covered primarily on the media platforms of regional authorities. Among the most frequently cited subjects in a positive context are the common participants, prominent figures, members of the poet's family, representatives of commercial organizations — sponsors and partners; while in a negative context – political parties, mass media, and administration. An active discursive role characterizes the organizations and representatives of culture and education, among whom are famous actors and authorities, including the governor; less active are the members of poet’s family, political parties, and commercial organizations. Therefore, most discursively active and presented in a positive way are the authorities, organizations and representatives of culture and education. Discursively passive participants are the common participants of a special event. The article demonstrates the positioning of the head of the region within structure of media discourse.

scholarly journals Formation of ethnosocial identity in the matrix of media discourse

2021 ◽  
Vol 10 (43) ◽  
pp. 234-247
Author(s):  
Irina S. Karabulatova ◽  
Margarita D. Lagutkina ◽  
Natalia V. Borodina ◽  
Maria A. Streltsova ◽  
Aleksei O. Bakhus
Keyword(s):  
Intercultural Communication ◽  
Point Of View ◽  
Contextual Analysis ◽  
Media Discourse ◽  
Cultural Interpretation ◽  
Media Image ◽  
Starting Point ◽  
The Matrix ◽  
The Media ◽  
Descriptive Method

The authors analyze the linguo-information model of the country in the modern media discourse of Russia and China. Screening of Russian and Chinese sources uses the method of contextual analysis with an emphasis on the implicit content of the media image of the country, the descriptive method, the method of cultural interpretation, content analysis. Information wars use the image of a country as a starting point in the matrix of media discourse to emphasize the perception of information. The authors propose the concept of a media matrix for understanding the cognitive side of media images of geopolitical topoobjects. The authors substantiate the introduction of the terms linguoinforneme and linguoinformational step into scientific circulation from the point of view of the structure of the matrix of geopolitonyms of the media. The media image of the country in the media discourse is diverse, being realized in evaluative linguistic systems. The authors show what the mythologized / realistic perception of the image of the country is based on, how it is conditioned by the tasks of geopolitics, how it correlates with the strategies of international cooperation and how it affects intercultural communication.

Irwan Prayitno and the Mass Media: A Transitivity Analysis of News Reporting in Padang Ekspres

2020 ◽  
Vol 7 (2) ◽  
pp. 136
Author(s):  
Hetti Waluati Triana ◽  
Reflinaldi Reflinaldi ◽  
Awliya Rahmi
Keyword(s):  
Mass Media ◽  
Systemic Functional Linguistics ◽  
Media Discourse ◽  
Mass Mobilization ◽  
News Reporting ◽  
Research Findings ◽  
The Media ◽  
Media Discourse Analysis ◽  
Verbal Processes ◽  
Political Figure

This article attempts to analyze the transitivity pattern in the media discourse analysis of Irwan Prayitno’s reportage in Padang Ekspres. The study was conducted using a qualitative approach. Data were collected using documentation techniques and analyzed using the transitivity features on Halliday’s Systemic Functional Linguistics. The research findings show that there are four types of processes in the media discourse of Irwan Prayitno’s reportage in Padang Ekspres: material processes (50.8%), behavioral processes (22.1%), verbal processes (20.4%), and mental processes (6.7 %). The dominance of material processes in Irwan Prayitno’s reportage as a political figure reflects an effort to represent him as a leader who focuses on real work and action. This representation pattern also strengthens the existence of mutualistic relations between mass media and politics in electoral politics and other kinds of mass mobilization.

scholarly journals Strategies for the Mediatization of Legal Concepts in Russian Mass Media of XXI Century (Concept LEGITIMACY)

2021 ◽  
pp. 69-85
Author(s):  
O. N. Kondratyeva ◽  
Yu. S. Ignatova
Keyword(s):  
Mass Media ◽  
Subjective Feeling ◽  
Russian Society ◽  
Media Discourse ◽  
Culturally Specific ◽  
Legal Concept ◽  
The Media ◽  
Legal Concepts ◽  
Negative Connotation

The role of mass media in the processes of interpretation and assessment of various fragments of reality is discussed in the article. The problem of the entry of legal concepts into the media discourse is raised and the task is set to study the changes occurring in this process, which ultimately lead to the formation of new conceptual units — media concepts. The designated task is solved in the process of analyzing one of the key legal concepts LEGITIMACY. It has been demonstrated that the Russian mass media significantly modify each of the three components of the legal concept, that is, the media virus is “implanted” into the conceptual, figurative and value layers. It allows us to speak of three strategies of mediatization: definitional, metaphorical and evaluative. It is shown that the definitional strategy contributes to the emergence of new features in the conceptual layer of the LEGITIMACY concept (‘trust’, ‘approval’, ‘support’, ‘respect’, ‘fairness’, ‘the phenomenon of consciousness’ and ‘subjective feeling’). It is noted that the metaphorical strategy additionally forms such linguo-culturally specific features as ‘defectiveness’ and ‘object of political manipulation’, the evaluative strategy gives the positively perceived concept of LEGITIMACY a negative connotation (conceptual signs of ‘doubtfulness’ and ‘imaginary’ develop), which is an alarming marker reflecting the current situation in Russian society. It is pointed out that the recorded changes indicate the importance of the discursive factor in the study of concepts.

scholarly journals Mass media image of selected instruments of economic develepment

2016 ◽  
Vol 16 (3) ◽  
pp. 282-303 ◽  
Author(s):  
Ladislav Kruliš
Keyword(s):  
Economic Development ◽  
Czech Republic ◽  
Mass Media ◽  
Investment Incentives ◽  
The Czech Republic ◽  
Media Image ◽  
Positive Effects ◽  
The Media ◽  
The Mass Media ◽  
Media Message

Abstract The goal of this paper is twofold. Firstly, two instruments of economic development – investment incentives and cluster initiatives – were compared according to the frequency of their occurrence in selected mass media sources in the Czech Republic in the periods 2004-2005 and 2011-2012. Secondly, the mass media image of these two instruments of economic development was evaluated with respect to the frames deductively constructed from literature review. The findings pointed out a higher occurrence of the mass media articles/news dealing with investment incentives. These articles/news were, additionally, more controversial and covered a wider spectrum of frames. Politicians were a relatively more frequent type of actors who created the media message from the articles/news. On the contrary, the mass media articles/news concerning cluster initiatives typically created the frame of positive effects of clusters. The messages were told either by economic experts or by public authority representatives who were closely connected with cluster initiatives. Spatial origin of these messages was rather limited. The definitional vagueness, intangible and uncontroversial nature of cluster initiatives restrained their media appeal.

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