scholarly journals MEDIA IMAGE AS AN IMPORTANT MEANING OF UZBEKISTAN’S IMAGE FORMATION: THEORETICAL AND COGNITIVE ASPECTS

2020 ◽  
pp. 205-233
Keyword(s):  
Cognitive Linguistics ◽  
Cognitive Activity ◽  
Interdisciplinary Studies ◽  
Point Of View ◽  
Media Image ◽  
Cognitive Context ◽  
Science Philosophy ◽  
The Media ◽  
Public Audience ◽  
Quality Mark

This article analyzes that the media image is an important tool for shaping the image of the country and the theoretical and cognitive aspects of the image. We perceive an object or event through our senses, see and hear them. We understand and comprehend the new information received. They are then placed in our memory as a definite quality mark, image, or ‘piece of symbol’. Therefore, in the modern media space, it is important to understand the content of information about a country, positive or negative information about the image of the region, to understand the realities of what is happening in the region. In the same process, the person who reads the news is the executor of the cognitive activity. There is a "subject-object relationship" between the subject, that is, the person and the area that is the object of cognitive activity. The main issue is the perception of the person receiving the information in relation to that country. How the country is perceived by the recipient of the information is always important. The nature of any image is closely related to the information stored in the subconscious. For this reason, the study of image in a cognitive context is required. The problem of formation and development of the regional image is one of the interdisciplinary studies from the theoretical and methodological point of view. That is, it is not just a problem facing the science of journalism or mass communications. The issue is multidisciplinary, including sociology, imageology, economics, political science, philosophy, linguistics, especially cognitive linguistics, and can be studied in various aspects. Cognitiveness is a scientific phenomenon that connects language with thinking, that is, consciousness, and explores in deep theoretical aspects the integral connection of psychological, biological, and neurophysiological aspects with social, cultural, and linguistic phenomena in the formation of a particular imagination. According to scholars, cognitive linguistics in this respect is divided into various sub-branches such as psycholinguistics, anthropolinguistics, ethnolinguistics, sociolinguistics. In this research, we tried to study the role of journalism in the formation and development of the country's image, the cognitive impact of the language of the media on the consciousness of the public (audience).

scholarly journals Conceptualization of South Ossetia conflict by Russian bloggers

2019 ◽  
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Cognitive Linguistics ◽  
Point Of View ◽  
Critical Discourse ◽  
Human Beings ◽  
South Ossetia ◽  
The Media ◽  
Media Narratives ◽  
The Relationship

The present study analyzes the narratives by Russian bloggers on the 2008 South-Ossetia conflict. This analysis of political discourse is underpinned by the principles of cognitive linguistics, developed on the basis of bodily experience of human beings. The combination of different approaches leads to a more comprehensive analysis and concise interpretation of events taking place in society. This cognitive-discursive perspective differs from traditional studies of mass media narratives which mostly base on Discourse Analysis (DA) and/or Critical Discourse Analysis (CDA), i.e., language in use is studied from the perspective of meaning on/ above the level of sentences and through the relationship between language and society, as well as language and power. Methodologically, this study was conducted on the basis of integrative speech analysis, critical discourse analysis, and cognitive linguistics. From the cognitive point of view, bloggers’ discourse is based on concepts evaluated positively (BENEFIT, FAIRNESS/HONORABLE CASE), negatively (CONQUER, PROBLEM, VANDALISM, NEGOTIATED MATCH), and neutrally (DEMONSTRATION, TEST). From the linguistic point of view, in their discourse, bloggers extensively use metaphors, which belong to the most effective ways of expressing opinions and are widely used by the media to create vivid images of the events described. A qualitative generalization of the data of content analysis proves that the attitude of Russian bloggers to the conflict is quite diverse, there is no consensus about how the war was fought, about its results, about the current situation and future prospects for the region.

scholarly journals „Cesta za svobodou“ v zrcadle mediální reality

2018 ◽  
Vol 35 (2) ◽  
pp. 117
Author(s):  
Renata Rusin Dybalska
Keyword(s):  
Czech Republic ◽  
Comic Book ◽  
Point Of View ◽  
Main Theme ◽  
Political Struggle ◽  
The Czech Republic ◽  
Media Image ◽  
Current Events ◽  
The Media ◽  
Media Reports

<p>The goal of this paper is to present the media image of campaign “Hello Czech Republic”, organized in the Czech Republic in 2016 by the Meta association. Its task was to adapt to the Czech conditions Swedish teaching materials on refugees, national identity, stereotypes or migration, which would help in the work of Czech teachers. They consisted of a manual for teachers with suggestions of thirteen lessons, film Šádí, presenting the story of a small Kurdish girl, and comic book Jednou se zase setkáme, Sanam. Příběh o cestě za svobodou, telling the story of Hamid, who was forced to escape from Afghanistan to Sweden. The comic book, which was presented in the article in more detail, became the main subject of media reports. However, the recipient is not able to find out about it too much because it has become only a pretext for presenting the content more favorable from the point of view of the media. Therefore, the main theme in most of the media information has become one of the tasks, telling of a fictional nuclear accident in the Czech Republic, which effectively raised a wave of criticism directed at the campaign, not only from the media, but also the most important politicians in the Czech Republic. Selective and distorted image, created by media, was thus subordinated to current events in the country and used in the political struggle.</p>

scholarly journals Formation of ethnosocial identity in the matrix of media discourse

2021 ◽  
Vol 10 (43) ◽  
pp. 234-247
Author(s):  
Irina S. Karabulatova ◽  
Margarita D. Lagutkina ◽  
Natalia V. Borodina ◽  
Maria A. Streltsova ◽  
Aleksei O. Bakhus
Keyword(s):  
Intercultural Communication ◽  
Point Of View ◽  
Contextual Analysis ◽  
Media Discourse ◽  
Cultural Interpretation ◽  
Media Image ◽  
Starting Point ◽  
The Matrix ◽  
The Media ◽  
Descriptive Method

The authors analyze the linguo-information model of the country in the modern media discourse of Russia and China. Screening of Russian and Chinese sources uses the method of contextual analysis with an emphasis on the implicit content of the media image of the country, the descriptive method, the method of cultural interpretation, content analysis. Information wars use the image of a country as a starting point in the matrix of media discourse to emphasize the perception of information. The authors propose the concept of a media matrix for understanding the cognitive side of media images of geopolitical topoobjects. The authors substantiate the introduction of the terms linguoinforneme and linguoinformational step into scientific circulation from the point of view of the structure of the matrix of geopolitonyms of the media. The media image of the country in the media discourse is diverse, being realized in evaluative linguistic systems. The authors show what the mythologized / realistic perception of the image of the country is based on, how it is conditioned by the tasks of geopolitics, how it correlates with the strategies of international cooperation and how it affects intercultural communication.

scholarly journals МЕДІАОБРАЗ ТОМАША ПАДУРИ ЯК СИМВОЛ УКРАЇНСЬКО-ПОЛЬСЬКОГО ЄДНАННЯ

2020 ◽  
pp. 20
Author(s):  
N. Balandina
Keyword(s):  
Comparative Method ◽  
Social Institutions ◽  
Point Of View ◽  
Social Functions ◽  
Media Image ◽  
Polish Literature ◽  
Marketing Function ◽  
New Meanings ◽  
History Of ◽  
The Media

<div><p><em>The article shows the specific nature of the formation of the media image of Tomasz Padura, a Polish-Ukrainian poet and composer, a representative of the Polish romantic Ukrainophile movement of the early 19<sup>th</sup> century. This paper also studies transformation of this image into a symbol of the Polish-Ukrainian unity. Being an apologist of the idea of rapprochement of the Polish and Ukrainian nations, Tomasz Padura blends harmoniously with the modern political and cultural contexts. His Ukrainophile image is сultivated in different social institutions and acquires new meanings which created the necessity for this research paper. The empirical basis for the analysis comprises 24 publications in the Ukrainian Internet editions during the period from 2016 to 2019. The main method of interpreting Padura’s image was the content analysis of publications directly or circumstantially related to the poet. This allowed ascertaining content focuses and tonality of the provided information. The comparative method contributed to the explication of the main tendencies of the conversion of the image to the symbol. As a result, the headlines and the content of the materials have been proven to show a consistent strategy of stressing the positive aspect of the history of the Polish-Ukrainian relations, in particular the Ukrainophile tendencies among the Polish nobility, achievements of the Ukrainian school in the Polish literature, and Tomasz Padura’s relations with this school. The focus of the Ukrainian Internet editions is on the most substantial and striking facts of life and creative work of the poet. Those facts belong to the following informational aspects: narrow biographical, selfless ideological, creative, memorial, and futuristic. Each of those aspects has its content aimed at the melioration of Tomasz Padura’s image as a Polish Ukrainophile. The process of symbolization of this image performs several social functions: the historical-typological one allowing to trace the main stages of the image transformation; the methodological one which stresses its significance for the contemporaries; the communicative one which ensures the continuous attention to the poet, and the marketing function promoting Tomasz Padura’s name as a brand from the point of view of the commercial success.</em></p></div><strong><em>Key words</em>:</strong> <em>Tomasz Padura, Polish-Ukrainian poet, media image, symbol, Ukrainophilia, mass media.</em>

scholarly journals When Myth-Building Meets Nation-Branding: Fabricating the “Swedish Educational Model” in French Media Discourse (1964–2019)

2020 ◽  
Vol 7 (2) ◽  
pp. 73-98
Author(s):  
Piero Colla
Keyword(s):  
Social Reform ◽  
Point Of View ◽  
Nation Branding ◽  
Media Discourse ◽  
Educational Model ◽  
Media Image ◽  
Educational Culture ◽  
International Ranking ◽  
The Media ◽  
Cross National

The educational reforms carried out in Sweden have aroused persistent interest in the French public debate. This paper focuses on the evolution of the media’s portrayal of an alleged Swedish “educational model,” by highlighting cross-national influences over an extended time horizon. The origin of a stereotype is addressed from the point of view of the interaction between the Swedish branding of its own model and the demand, on the part of French elites, for a handy reform paradigm. Two crucial phases of idealisation are identified. At first, the popularity of the Swedish experiment in education coincides with the idealisation of Sweden as a laboratory for social reform. Since 2010, TV reporting has focused on both the resistance of this myth and the diversity of its possible uses. The expansion of market-oriented principles in educational culture is stigmatised as a “betrayal” of values associated with the Swedish reform experience (pupil autonomy, inclusiveness, anti-authoritarianism), while other players—such as international ranking organisations—intervene in shaping the media image.

scholarly journals The Image of China in the Linguistic-Informational Model of Modern Media Discourse (Based on Russian and Chinese Mass Media)

2021 ◽  
pp. 40-53
Author(s):  
Irina Karabulatova ◽  
◽  
Margarita Lagutkina ◽  
Keyword(s):  
Mass Media ◽  
Point Of View ◽  
Media Discourse ◽  
Chinese Media ◽  
Media Image ◽  
Starting Point ◽  
Informational Model ◽  
Hieroglyphic Writing ◽  
Russian Media ◽  
The Media

This article analyses the linguistic-informational model of the representation of the image of China in Russian and Chinese media discourse today. When screening Russian and Chinese sources, the authors applied contextual analysis (with an emphasis on the implicit content of the country’s media image), descriptive method, method of cultural interpretation, and content analysis. In the current situation of information and psychological wars (term by A.P. Skovorodnikov), using the image of a country becomes the starting point in the mass media matrix of the onomastic concept for accentuating the perception of the geopolitical toponym (geopolitonym). For the first time, the authors propose the notion of a mass media matrix of an onomastic concept for understanding the cognitive side of media images of geopolitonymic objects. The geopolitonym China does not just form a virtual image of the country in media discourse, but also acts as a multidimensional construct of the linguistic worldview in the producer–recipient system. In onomastics, the geopolitonym traditionally denotes names of countries, regions, and significant historical areas that have an impact on human awareness in a civilizational context. The media image of a country is a topologically-oriented multi-layer model of the territory for the recipients of the media discourse. The authors clarify O.N. Sorokina’s concept of the information model, highlighting the linguistic component that was and remains the leading one in media discourse. Furthermore, the authors introduce the concepts of linguoinforneme and linguistic-informational step from the point of view of the structure of the linguistic-informational model. The linguistic-informational model, according to the authors’ suggestion, is implemented in linguoinfornemes using the strategy of linguistic-informational steps. The linguoinforneme constructs a media image of the country in a certain accentological assessment, based on social demand. We found that china’s media image is presented in Russian media discourse in a variety of ways, being implemented in evaluative linguoinfornemes. The country’s media image in Chinese media is constructed based on the traditions of hieroglyphic writing. The authors show what the mythologized/realistic perception of the image of China is based on, how it is conditioned by the tasks of the Communist Party of China, how it is related to the strategies of Russian-Chinese cooperation, and how it affects intercultural communication.

scholarly journals ANALISIS KEMAMPUAN MENULIS KARANGAN DESKRIPSI DALAM BAHASA INDONESIA MELALUI MEDIA GAMBAR SERI PADA SISWA KELAS VII SMP N 18 LAU KABUPATEN MAROS

2018 ◽  
Vol 6 (2) ◽  
pp. 268
Author(s):  
Naki Aswan ◽  
Nurhayati Nurhayati ◽  
Abidin Pammu
Keyword(s):  
Technical Note ◽  
Point Of View ◽  
Traditional Learning ◽  
Language Diversity ◽  
Continuous Learning ◽  
Media Image ◽  
Image Series ◽  
The Media ◽  
Collection Methods ◽  
Bahasa Indonesia

This study aims, namely (1) describes the ability to write essay description of the class VII SMP Negeri 18 Lau through the use of media image series and (2) to analyze the obstacles faced by students of class VII SMP Negeri 18 Lau in arranging a bouquet of descriptions using the media picture series.This research is a qualitative research. This research data in the form of bouquets description seventh grade students of SMP Negeri 18 Lau. Data collection methods are methods refer to Technical note. Data were analyzed with descriptive methods.The results showed that the analysis of the ability to write essay description of the class VII SMP Negeri 18 Lau through the use of media image series shows (1) the ability to organize ideas in an integrated manner, (2) choice of words / diction precise, (3) the use of vocabulary in varied, (4) the creation of cohesion and coherence and (5) writing techniques in accordance with Indonesian enhanced spelling (EYD). The constraints in the use of media such images in learning, from the point of view of teachers that (a) some teachers still use traditional learning methods, (b) the limited ability of teachers to provide media images in accordance with the concept of learning and (c) the teacher has not been able to use media image series of continuous learning. As from the student's perspective (a) The student has not mastered the rules of spelling properly, (b) students are less serious about work and (c) the influence of the local language diversity.

МАРКЕТИНГОВІ АСПЕКТИ ФУНКЦІОНУВАННЯ ЛІТЕРАТУРНИХ КОНКУРСІВ ТА ПРЕМІЙ

2020 ◽  
pp. 90
Author(s):  
O. Bondar
Keyword(s):  
Publishing House ◽  
Target Audience ◽  
Point Of View ◽  
Information Support ◽  
Literary Field ◽  
Non Profit ◽  
Functional Aspects ◽  
The Media ◽  
Literary Prizes ◽  
The Impact

<p><em>In this study, I have collected and summarized the functional aspects of a literary prize, contest, and rating, which indicate their affiliation with the marketing complex of the publishing house for the first time. For this purpose, I have analyzed and summarized the common concepts of the functioning of literary prizes and contests as advertising tools for publishing activity. Because the previous studies are only focused on the fact of the impact of the prize on the promotion of editions but do not explain it, these aspects have been considered and introduced by me from the book production’s point of view. I investigated that the prizes and the contests in the literary field are effective marketing tools, which meet many publisher’s needs at the same time and can be considered a non-profit form of capital. I have reviewed the works of other authors, who accept that the economic success of the book is rising if the author is a winner of the literary prize or contest. I have found out that the book prize activates the demand for the book, and the literary contest is a tool to track the reader’s reaction to a future publication. In this way, literary prizes and contests can be considered as a way of conducting a marketing dialogue with the target audience. I have focused on the information support of literary national and international prizes and contests by the media, which attracts attention to the book and forms the reader’s interest. The literary prizes and contests are also considered as a way of exploring trends and their changes, familiarization the popular genres among the target audience and fixation the current choice of modern readers. Literary prizes and contests motivate the authors to improve their literary excellence, are the source of new authors and works, and assist in increasing sales of books. However, further research is recommended.</em></p><strong><em>Key words:</em></strong><em> book prize, book rating, literary contest, literary prize, functions of the literary prizes.</em>

scholarly journals The media image of Chinese older people: From stigmatic stereotype to diverse self-representation

2021 ◽  
pp. 205943642110125
Author(s):  
Kun Li
Keyword(s):  
Older Adults ◽  
Older People ◽  
Old Age ◽  
Media Studies ◽  
Positive Attitude ◽  
Media Image ◽  
Past Life ◽  
The Media ◽  
Leisure And Recreation ◽  
Chinese Older People

From the perspective of communication and media studies, this article explores a comparison between the image of older adults presented on media and online self-representation facilitated by the use of smartphones. The qualitative textual analysis was conducted with a sample (228 posts, from 1 January to 31 December,2019) selected from a representative WeChat Public Account targeting at older adults in China. The results demonstrate that leisure and recreation is the most frequently mentioned topic (58%) with memories of past life receiving the least references (3%). The striking features of popular posts among older people include a highly emotional tone, bright colours and multimedia. Sentiment analyses shows 68.42%, 13.16% and 18.42% of positive, neutral and negative emotions, respectively. A generally positive attitude of self-representation is in a sharp contrast with the stigmatic media image of older adults. The article concludes that the visibility of Chinese older people may help to reduce the stigma surrounding old age in China.

Alcohol and the Media: A Review and Critique of the ‘Effects’ Model

1982 ◽  
Vol 3 (2) ◽  
pp. 183-194 ◽  
Author(s):  
Nicholas Dorn ◽  
Nigel South
Keyword(s):  
Point Of View ◽  
Economic Consequences ◽  
Future Research ◽  
General Level ◽  
Alcohol Advertising ◽  
Social Drinking ◽  
The Media ◽  
Quantitative Changes ◽  
And Shifts ◽  
Qualitative Changes

A review of the available empirical material bearing upon the question of alcohol advertising having ‘effects’ on the general level of consumption suggests that this question is insufficiently precise as a basis for research. Studies suggesting some relationship between advertising for particular brands or products and shifts in brand or product use are potentially more interesting, if considered from a point of view that recognises that such shifts may involve shifts in milieux, comparisons, styles and meanings associated with consumption. Future research should be attentive to such qualitative changes in drinking practices attendant upon advertising or preventive campaigns (as well as to quantitative changes). The authors suggest that such quantitative and qualitative changes in drinking practices of individuals and social groups need to be considered within the context of more general, ideological and economic, consequences of alcohol advertising. These consequences-including reinforcement of images about ‘social drinking,’ and shifting of consumers onto more profitable products-consolidate the profitability of the alcohol industry (a consideration more important to the industry than levels of consumption per se). A framework broader than that of ‘effects’ on individuals' levels of consumption is required if health educators are to learn anything from advertising.

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