scholarly journals A Linguistic Analysis of Cultural Content in French-English Translation of a Yoghurt Commercial

2019 ◽  
pp. 75-83
Author(s):  
Arkadiusz Janczyło
Keyword(s):  
Comparative Analysis ◽  
English Translation ◽  
Extra Dimensions ◽  
Cultural Awareness ◽  
Cross Cultural ◽  
Linguistic Competence ◽  
English Speaker ◽  
Source Text ◽  
English Version ◽  
Tv Commercial

Advertising translation is a multifaceted practice which poses specific challenges for translators that extend beyond sheer linguistic competence of the professionals involved in the process. Cross-cultural awareness and sensitivity are called for when dealing with translating commercial matter internationally and interculturally. This paper presents a comparative analysis of a TV commercial of natural yoghurt and its representation in two languages. The advert was originally created in French, subsequently translated and dubbed in English by a French-accent English speaker. The English version deviates slightly linguistically and culturally from its French counterpart. The notions of explicitation, equivalence, adaptation and localisation applied in this paper provide grounds for analysis of a range of translation decisions and strategies which allow to achieve similar advertising pragmatic effects as well as add extra dimensions that are absent in the source text.

scholarly journals On the Acceptability of English Translation of Public Signs

2019 ◽  
Vol 9 (10) ◽  
pp. 1315
Author(s):  
Zhengjun Yang
Keyword(s):  
English Translation ◽  
Cultural Context ◽  
Cultural Awareness ◽  
Cross Cultural ◽  
The Public ◽  
Cross Cultural Communication ◽  
Scenic Spot ◽  
Informative Role ◽  
Communication Activity ◽  
The Common

The public sign, a “window” of a city or scenic spot, carries more information and plays the informative role in people’s daily life. The translation of public signs not merely transfers the linguistic information of the signs, but also acts as a cross-cultural communication activity. The study analyzes the types of public signs, investigates the common mistakes of English translation of public signs, and puts forward some suggestions for the public signs translation. The improvement of translators’ competence and cross-cultural awareness, the uniformity of the text, readers’ response, and the cultural context should be taken into consideration. They can contribute to the greater acceptability of public signs translation.

scholarly journals Comparative analysis of the usage of concept "hospitality" in the phraseological units of English, Russian and Uzbek languages on the basis of the English translation of the novel “Silence” by S.Ahmad

2021 ◽  
Vol 5 (S1) ◽  
pp. 1640-1648
Author(s):  
Kholmuradova Leyla Eshkuvvatovna ◽  
Maya Sultanova Tuychievna ◽  
Sharofova Diyora Furkatovna ◽  
Mamarizaeva Farangiz Zohidjon Qizi
Keyword(s):  
Comparative Analysis ◽  
Life Events ◽  
English Translation ◽  
Life Experiences ◽  
Cross Cultural ◽  
The Novel ◽  
Lexical Unit ◽  
Creative Personality ◽  
The World ◽  
Literary Process

At present, in connection with globalization, the language is especially interested in cross-cultural understanding. Today, the interest in the study of original and translations of the text "Silence" in the world literary process is attracting the attention of orientalists and translators around the world. The scientific study of the content and phrase logical aspects of the novel "Silence" by world scholars, such as the creative personality, the writer's creative method, artistic skills, allows to identify and evaluate the features of the development of literature. According to structure of phrases, a phrase is a lexical unit that is equivalent to a sentence, semantically whole, has a generalized meaning, is not created in the speech process, but is ready to be introduced into the speech. According to the linguist Mamatov, phrases are a separate unit of language, which, according to their structure, is a free connection or equivalent to a sentence, fully or partially semantically reconstructed figurative, stable phrases. Phrases are specific figurative expressions of people's conclusions based on observation of life events, assessment of acceptable and unacceptable actions in society, generalization of life experiences. Writers are often not content to select and use phrases appropriate to the purpose of the image.

A cross-cultural study of metaphoric imagery in Shakespeare’s Macbeth

2014 ◽  
Vol 9 (2) ◽  
pp. 239-256 ◽  
Author(s):  
Ali Reza Ghanooni
Keyword(s):  
Comparative Analysis ◽  
Cultural Distance ◽  
Cross Cultural ◽  
Frames Of Reference ◽  
Cultural Comparison ◽  
Source Text ◽  
Cross Cultural Comparison ◽  
Cross Cultural Study ◽  
Literary Device ◽  
Canonical Texts

Metaphor is an important literary device, and its translation poses the challenge of switching between different cultural, conceptual, and linguistic frames of reference. This study uses cross-cultural comparison to investigate the metaphoric imagery used in six translations of Shakespeare’s Macbeth into three languages: French, Italian, and Persian. To accomplish the aims of the study, metaphoric images in this play were identified in the source and target texts and then subjected to comparative analysis using Newmark’s categorization of strategies for translating metaphors. After analyzing the translations in the above-mentioned languages, it became apparent that all the translators, including the two Persian translators, tended to retain the same metaphoric images as in the source text. This is somewhat surprising given the greater linguistic and cultural distance between English and Persian. The findings suggest that the literal treatment of metaphors — and not their explicitation — may be a translation universal, at least in regard to canonical texts.

scholarly journals Cultural Translation: Comments of Translators in the English Version of the Yakut Epic Olonkho

2019 ◽  
pp. 2241-2257
Author(s):  
Alina A. Nakhodkina
Keyword(s):  
Ethnic Identity ◽  
Cultural Identity ◽  
English Translation ◽  
Cultural Translation ◽  
Source Text ◽  
English Version ◽  
Heroic Epic ◽  
Specific Concept

The paper outlines questions of functions, typology and origin of the comments of translators as integral part of cultural translation. This study is based on the English translation of the Yakut heroic epic olonkho “Nurgun Botur the Swift” written by P.A. Oyunsky. The author considers the terms ‘culture-specific concept’, ‘lacuna’, ‘ethnic colour’, and ‘non-equivalent vocabulary’ to be the principal sources of translation comments. The translation comment is a method to transfer and save information, ethnic identity and emotional and expressive functions of the form. Translator not only gives his version of the source text, but also often reconstructs its specific cultural identity. The paper overviews previous publications of the Yakut epic and its translations into Russian and English. The material’s singularity and lack of a Yakut-English translation tradition make this study relevant. The case of olonkho can teach us something about the remit of cultural translation. In my research, I defined various practical methods from the English translation of olonkho, including intratextual comments, footnotes, endnotes, and graphical tools of exoticism highlighting

Translating anglophobia

Target ◽  
2013 ◽  
Vol 25 (2) ◽  
pp. 228-251
Author(s):  
Tong King Lee
Keyword(s):  
English Translation ◽  
Chinese Literature ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Hybrid Identity ◽  
Source Text ◽  
Cross Cultural Communication ◽  
First Case ◽  
Cultural Anxiety ◽  
English Translations

This article examines problems arising from biliterate performances in English and Chinese in the context of the sociolinguistics of Singapore. The questions asked include: What are the ramifications of translating Chinese literature carrying anglophobic themes into English? How might translation displace anglophobic readings from Chinese literary works? What kind of identity discourse do self-translation practices engender? The article examines three cases of cross-linguistic practice as biliterate modalities in Singapore, with an eye on the identity discourse emanating from the translational space between English and Chinese in each case. In the first case, it is argued that the English translation of a Chinese poem with an anglophobic stance triggers an ironic self-reflexivity on the part of the target text reader and has the potential to exacerbate the cultural anxiety faced by the Chinese-speaking Self in the source text. The second case presents an example where the anglophobic interpretation of a Chinese play can potentially be ‘unread’ through the homogenization of code-switching through translation. In the final case of a self-translating playwright, it is found that English-Chinese and Chinese-English translations establish an asymmetric symbiosis whereby translation creates an interliminal space in which a hybrid identity discourse is negotiated. The three cases illustrate the tensions and paradoxes residing in the translational space between English and Chinese in Singapore, pointing to the problematic of interand cross-cultural communication in the multilingual state.

scholarly journals Style Translation in an English Version of Tunisian Mustapha Tlili’s novel The Lion Mountain: A Cognitive Basis to Assessment

2019 ◽  
Vol 4 (1) ◽  
pp. 21
Author(s):  
Khalid Majhad ◽  
Chakib Bnini ◽  
Mohammed Kandoussi
Keyword(s):  
English Translation ◽  
Literary Text ◽  
Literary Texts ◽  
Attitudes And Beliefs ◽  
Source Text ◽  
English Version ◽  
State Of Mind ◽  
Stage Analysis

<em>Style is every literary author’s identity marker. No translation can ever claim success if it does not reflect the marked stylistic features of the original. This paper assesses the English translation of Tunisian Mustapha Tlili’s novel Lion Mountain in terms of its reproduction of the spirit of the source text, that is the totality of effects generated by the author’s stylistic manners. A cognitive basis to assessment means that the author’s style is a direct expression of his state of mind, his attitudes and beliefs. This model, inspired by the work of Chinese translator and theorist Jin Di (2003),  uses a hermeneutic four-stage analysis of literary texts (i.e. penetration, acquisition, transition and presentation), that makes it possible to deal in a rather systematic manner with every aspect of the literary text, namely its spirit, substance, overtone, flavor and imagery. The assessment will demonstrate how translating successes or failures result directly from successes or failures in applying one or more of these hermeneutics-inspired four stages. </em>

scholarly journals A Comparative Analysis of the Cultural Content in Go For It and New Standard English

2019 ◽  
Vol 9 (12) ◽  
pp. 1578
Author(s):  
Yujie Shi ◽  
Xuebo Cui
Keyword(s):  
Comparative Analysis ◽  
Cultural Awareness ◽  
Compulsory Education ◽  
Cross Cultural ◽  
Standard English ◽  
English Learning ◽  
English Curriculum ◽  
Cultural Teaching ◽  
Cultural Content ◽  
Middle School English

With the development of globalization, more and more attention has been paid to the cultivation of cross-cultural awareness in English learning. Based on the English Curriculum Standard for compulsory Education (2011), this paper analyzes the cultural content of middle school English materials in “Go For It” and “New Standard English”. Through the comparison of two sets of materials and the investigation of students, this paper sums up the advantages and improvements of two materials, which can provide a reference for the compilation of cultural content and help English teachers’ cultural teaching to enhance students’ cultural awareness.

scholarly journals The English Translation of the Quranic Text: The Structural Asymmetries

2019 ◽  
Author(s):  
Yahya Dkhissi
Keyword(s):  
Word Order ◽  
English Translation ◽  
Source Text ◽  
English Version ◽  
Structural Patterns ◽  
Source Language ◽  
Selectional Restrictions ◽  
Grammatical Categories ◽  
Grammatical Functions ◽  
Principles And Parameters

The structural patterns that results from the translation of the Quran are some of the issues that have been widely studied (El-imam, 2013; Al-Amri, 2015). The current study, however, illustrates the pervasive syntactic asymmetries in the syntactic output of the translated Quranic text into English. Most translators shift from the word order in Arabic to word order in English to establish a grammatical equivalence between the source text (ST) and the target text (TT) with little consideration of the syntactic typological significance of Arabic as a source language and English as a target one. This study aims to determine the mismatch of the grammatical functions and the syntactic typology of TL vis-à-vis ST. Word order, tense shift, case asymmetry, Ellipsis, passive structures, selectional restrictions and cross formations are some of the grammatical issues that illustrate the syntactic asymmetries in the English translation adopted in this paper. The findings show that different grammatical categories exhibit syntactic asymmetries that would distort the implications or exegesis of the original ST. The findings also suggest that the English version of the translation adopted in this paper needs to be structured according to Chomsky’s (1981) principles and parameters demonstrated by the Arabic structure before the translation task is carried out.

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