scholarly journals NEW MARKETING TOOLS IN THE BLOOD SERVICE TO OPTIMIZE QUALITY MANAGEMENT

2021 ◽  
Vol 74 (9) ◽  
pp. 2192-2196
Author(s):  
Vladislav V. Liubchak ◽  
Liliia M. Khomenko ◽  
Michael P. Kovalishyn ◽  
Viktoriia V. Ilyina ◽  
Tetiana V. Babar ◽  
...  
Keyword(s):  
Quality Management ◽  
Young People ◽  
Focus Group ◽  
University Students ◽  
Blood Donation ◽  
Poor Health ◽  
State University ◽  
Blood Center ◽  
Donation Process ◽  
The City

The aim: To identify the main fears of donation among young people in the city and ways to eliminate these phobias with the help of modern marketing tools. Materials and methods: It was conducted the questionnaire among Sumy State University students on donation fears. The questionnaire included questions about experience of donation, reason for non donation and age. After that a focus group among students who feared donation was organized. Participants were shown a 360 degree video recorded in the blood center and discussed how to donate blood after watching the video. Results: The main phobias were fear of becoming infected during the procedure (37.7%), fear of the procedure itself due to ignorance and misunderstanding of what to expect (14.0%), and fear of the needle, blood, and the discomfort possibility during the procedure (10.0%); 26.7% indicated that they could not be donors due to poor health, and 11.6% due to personal laziness. It was developed a 360o video, which demonstrates the blood donation process, showing the next steps with the selected blood in facilities. Its continues for 20 minutes. This video was shown in the focus group for ten non-donors with some donation fear. 60% of them reported a change from blood to a positive, which may indicate this tool’s effectiveness. Conclusions: Due a 360o video some non-donor people can ensure safety, sterility of the process, reduce the fear of donation and further increase the likelihood of becoming regular donors.

scholarly journals Difficulties and strategies related to blood donation in a hemotherapy service

Rev Rene ◽  
2021 ◽  
Vol 22 ◽  
pp. e70830
Author(s):  
Nanci Felix Mesquita ◽  
Ana Claudia Souza Vazquez ◽  
Maria de Lourdes Custódio Duarte ◽  
Daniela Giotti da Silva ◽  
Larissa Gomes de Mattos
Keyword(s):  
Content Analysis ◽  
Qualitative Study ◽  
Blood Donors ◽  
Blood Donation ◽  
Relevant Information ◽  
Structured Interviews ◽  
Blood Center ◽  
Donation Process ◽  
The Hours ◽  
The City

Objective: to analyze the aspects that hinder blood donation and strategies to attract donors. Methods: qualitative study conducted with 12 donors. The data was collected through semi-structured interviews and analyzed using Content Analysis. Results: regarding the complicating aspects, the lack of time and little flexibility in service hours, the displacement in accessing the service and the fear of the donation process were scored. As strategies for attraction, the interviewees talked about the dissemination and internal campaigns in companies, education in schools and universities, loyalty of donors, flexibility in the hours of the blood center and mobile units for blood donation at strategic points in the city. Conclusion: donors pointed out difficulties and suggestions for strategies, constituting relevant information for innovative proposals that help in the process of attracting new blood donors.

scholarly journals PEMBEKALAN ILMU KEWIRAUSAHA UNTUK GENERASI MUDA DALAM PERSAINGAN EKONOMI GLOBAL

DEDIKASI PKM ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 41
Author(s):  
Jeni Irnawati ◽  
Hadijah Febriana ◽  
Wirawan Suryanto ◽  
Sam Cay ◽  
Sri Sukapti
Keyword(s):  
Young People ◽  
University Students ◽  
Daily Life ◽  
Young Generation ◽  
Regional Government ◽  
Pilot Projects ◽  
Lecture Method ◽  
The World ◽  
The University ◽  
The City

Lembaga Pengabdian pada Masyarakat (LPM) is a media to bridge the world of education with the community where universities are faced with the problem of how citizens are able to face challenges. Further ahead in the era of globalization with entrepreneurship in the City of South Tangerang, one of the pilot projects that can be used as an opportunity to improve the welfare of the community through entrepreneurship opportunities. Entrepreneurship Counseling for the younger generation is to increase interest in knowledge and understanding of entrepreneurship as well as to grow young entrepreneurs. The outreach activities were carried out on October 21-23, 2019 at SMK Sasmita Jaya 1, Kota Tangerang Selatan. The number of participants was 30 young generation and Pamulang University students who have businesses with a variety of different businesses. The method used: lecture method, question and answer and discussion method. The provision of entrepreneurship knowledge contains material on the basics of entrepreneurship and entrepreneurial application so that it is expected to provide broader knowledge that can be directly applied in daily life and can change the mindset of young people in entrepreneurship. Further expectations in the future are of course needed by the South Tangerang Regional Government. And there needs to be closer and planned collaboration between the University and the Regional Government to explore the potentials in the region.Keywords: Entrepreneurship; Young Generation

scholarly journals Economic perception and economic behavior of students in the area of personal finances (on the example of students of the city of Vladimir)

2020 ◽  
pp. 65-73
Author(s):  
Marina Vladimirovna Sokolova ◽  
Dmitrii Il'ich Petrosyan ◽  
Tat'yana Mikhailovna Golubkina
Keyword(s):  
Young People ◽  
Financial Literacy ◽  
Online Survey ◽  
Economic Behavior ◽  
State University ◽  
Behavioral Strategies ◽  
Main Method ◽  
Finance Management ◽  
Personal Finances ◽  
The City

The subject of this research is the economic behavior of students in the area of personal finance management. Special attention is currently devoted to increasing the level of financial literacy of the population. The target audience in this research is the students of higher education in the city of Vladimir. Majority of young people find it necessary to manage their own finances namely during their student years. The research explores behavioral strategies of students in the areas of savings and borrowing. The main method of this research consisted in an online survey of college students of the city of Vladimir. The sociological survey covered the students of the Vladimir Aviation Mechanics College, Vladimir Polytechnic College, Vladimir State University, and Vladimir branch of the Russian Academy of the Russian Presidential Academy of National Economy and Public Administration. The data acquired allows concluding on the fairly low level of financial capacity of the students. The current level of income allows the young people provision for only their ongoing needs. Management of personal finances is reduced to control of income and spending. High levels of debt have not been observed among the students.

scholarly journals FATORES QUE INFLUENCIAM A FIDELIZAÇÃO DA DOAÇÃO DE SANGUE NO HEMOCENTRO REGIONAL DE MARINGÁ

2021 ◽  
Vol 58 ◽  
pp. eUJ3985
Author(s):  
Thays Rosa da Silva ◽  
◽  
Gerson Zanusso Junior ◽  
Marcia Regina Momesso Neri Ferreira ◽  
Hélen Cássia Rosseto ◽  
...  
Keyword(s):  
Young People ◽  
Health Professionals ◽  
Blood Donation ◽  
High School Education ◽  
Motivational Factor ◽  
Traditional Media ◽  
Raising Awareness ◽  
Donation Process ◽  
Donor Population ◽  
Sociodemographic Profile

Blood donation is a subject discussed worldwide, as the transfusion of blood components saves millions of lives. In this sense, the study aimed to analyze the profile of the donor population of a Regional Blood Center and describe the motivational factors for adherence to the blood donation process. To this end, a descriptive observational study was carried out with randomly selected participants. Data were collected from a questionnaire, which included the sociodemographic profile, profession, reason for donation, satisfaction with the service, means of publicizing the donation, among others. In the sample of 201 volunteers, individuals aged under 35 years, remunerated with up to 3 minimum wages, complete high school education level and who performed various activities prevailed. Donors were satisfied with the service, in addition to stating that the lack of encouragement to young people in schools hinders loyalty. In addition, the main motivational factor was the desire to help others, highlighting that 99% of volunteers would donate again. Among the interviewed donors, there was a low adherence to donation by health professionals. Most participants claimed to have knowledge about donation through traditional media. Thus, it can be seen that raising awareness of the process, especially among young people, is necessary to attract volunteers, and that the dissemination of the need for regular donations is important for the loyalty of donors, as well as the provision of good infrastructure and professionals. qualified in donation services.

Myths and prejudice in the blood donation process

2020 ◽  
Vol 9 (7) ◽  
pp. e330973347
Author(s):  
Antoniel de Oliveira Soares ◽  
Marina Alice de Aquino ◽  
Valéria Patrícia Neves Leite Viana ◽  
Mara Aline Lucas dos Santos Barros ◽  
Maria Eduarda Souza Moreira ◽  
...  
Keyword(s):  
Young People ◽  
Blood Donation ◽  
Human Life ◽  
Raising Awareness ◽  
Donation Process ◽  
The Subject

The awareness and sensitivity of young people and adults to blood donation is very important for the preservation of human life. This work aims to clarify how simple blood donation is and demystify its taboos, myths and prejudices through literature. Through a refinement in the choice of scientific articles, 22 more applicable articles were selected for a deeper understanding of the subject, as well as searches on electronic pages of organs and entities, manuals and hematology reports. The work of raising awareness in volunteering must be carried out, breaking the myths and prejudices of the population, so that the action of solidarity prevails over fear.

scholarly journals "Most of the People My Age Tend to Move Out"

2019 ◽  
Vol 12 (2) ◽  
pp. 29-50
Author(s):  
Khawla Badwan ◽  
Samantha Wilkinson
Keyword(s):  
Young People ◽  
University Students ◽  
Learning Community ◽  
Student Survey ◽  
Structured Interviews ◽  
The People ◽  
University Communities ◽  
Survey Responses ◽  
Male University Students ◽  
The City

Universities are as a means of leaving for the city for young people living increasingly precarious and mobile lives. This article explores how male university students (aged 18–25) talk about, and belong to, the places they inhabit in Greater Manchester, England. Drawing on mixed-methods data collection from survey responses and in-depth semi-structured interviews, this article finds that while young men embrace liquid understandings of place, they express tensions between “insiders” and “outsiders.” While universities appear to be significant places for male university students, only half the participants reported feelings of belonging to university communities. Consequently, this article proposes recommendations for universities, in order to ensure male university students feel they can open up to staff, thereby enabling them to feel part of a “learning community”—a key theme of the National Student Survey.

YOUTH EXPECTATIONS OF SMART CITY LIVING: AN IMPORTANCE- PERFORMANCE ANALYSIS OF YOUNG RESIDENTS’ PERSPECTIVES OF CITY GOVERNMENT

2017 ◽  
Vol 14 (1) ◽  
pp. 118-128
Author(s):  
Jason Cohen ◽  
Judy Backhouse ◽  
Omar Ally
Keyword(s):  
Performance Analysis ◽  
Young People ◽  
Smart City ◽  
Smart Cities ◽  
City Government ◽  
Diagnostic Tools ◽  
City Management ◽  
Bottom Up ◽  
Starting Point ◽  
The City

Young people are important to cities, bringing skills and energy and contributing to economic activity. New technologies have led to the idea of a smart city as a framework for city management. Smart cities are developed from the top-down through government programmes, but also from the bottom-up by residents as technologies facilitate participation in developing new forms of city services. Young people are uniquely positioned to contribute to bottom-up smart city projects. Few diagnostic tools exist to guide city authorities on how to prioritise city service provision. A starting point is to understand how the youth value city services. This study surveys young people in Braamfontein, Johannesburg, and conducts an importance-performance analysis to identify which city services are well regarded and where the city should focus efforts and resources. The results show that Smart city initiatives that would most increase the satisfaction of youths in Braamfontein  include wireless connectivity, tools to track public transport  and  information  on city events. These  results  identify  city services that are valued by young people, highlighting services that young people could participate in providing. The importance-performance analysis can assist the city to direct effort and scarce resources effectively.

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